Trying to decide between Wix and B12? Both are industry-leading solutions, but which one is the best fit for your business? In this detailed comparison, we evaluate their features, pricing, ease of use, and customer support to help you make an informed choice. Whether you need advanced automation, better scalability, or user-friendly interfaces, this guide breaks down everything you need to know to select the right software for your needs.
Explore other software products that may fit your needs before making a final choice.
Compare ratings, pricing, descriptions, buyer fit, integrations, category features, product details, alternatives, and SoftwareWorld’s final conclusion with Wix on the left and B12 on the right.
Wix
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B12
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See ratings, free-trial availability, starting price, and a short description for each product in two dedicated columns.
Software
Wix is a user-friendly website-building platform that empowers individuals and businesses to create professional-looking websites without coding skills. With its drag-and-drop interface, users can easily customize templates, add content, and...
Read more about Wix
Software
B12 is an AI-powered platform that helps small and medium businesses create professional websites and manage digital marketing with less time and technical complexity. It combines automated website design, content...
Read more about B12Compare problem it solves, core use cases, target users, industry fit, key features, and USP for both products in two dedicated columns.
Buyer fit
Simplifies Website Creation For Users Without Technical Skills
Create Stunning Websites Effortlessly With Wix's Intuitive Platform
Buyer fit
Small Businesses Struggle To Build Professional Websites And Brand Presence.
AI Powered Website Builder With Professional Design Assistance.
Open any shared category to compare the features selected under that category for both products.
Features shown here belong only to the Landing Page Software category.
| Feature | Wix | B12 |
|---|---|---|
| Customer Segmentation | Listed | Listed |
| Alerts/Notifications | Listed | Listed |
| Engagement Tracking | Listed | Listed |
| Publishing Options | Listed | Listed |
| Template Management | Listed | Listed |
| Web Forms | Listed | Listed |
| Widgets | Listed | Listed |
| SEO Management | Listed | Listed |
| Drag & Drop | Listed | Listed |
| Content Management | Listed | Listed |
| Email Marketing | Listed | Listed |
| Campaign Segmentation | Listed | Listed |
| Multi-Channel Marketing | Listed | Listed |
| Auto-Responders | Listed | Listed |
| Responsive Web Design | Listed | Listed |
| Social Media Integration | Listed | Listed |
| Lead Management | Listed | Listed |
| Design Management | Listed | Listed |
| AB Testing | Listed | Listed |
| CRM | Listed | Listed |
| WYSIWYG Editor | Listed | Listed |
| Campaign Management | Listed | Listed |
| Lead Capture | Listed | Listed |
| Forms Management | Listed | Listed |
| Contact Management | Listed | Listed |
| Lead Generation | Listed | Listed |
| Website Management | Listed | Listed |
| Event Triggered Actions | Listed | Listed |
| Form Builder | Listed | Listed |
| Conversion Tracking | Listed | Listed |
| Media Library | Listed | Listed |
| Artificial Intelligence | Not listed | Listed |
Features shown here belong only to the Content Management Software (CMS) category.
| Feature | Wix | B12 |
|---|---|---|
| Image Editing | Listed | Listed |
| Search/Filter | Listed | Listed |
| Calendar Management | Listed | Listed |
| Content Publishing Options | Listed | Listed |
| Customizable Templates | Listed | Listed |
| Drag & Drop | Listed | Listed |
| Website Management | Listed | Listed |
| Activity Dashboard | Listed | Listed |
| Audio File Management | Listed | Listed |
| Electronic Forms | Listed | Listed |
| Reporting & Statistics | Listed | Listed |
| Metadata Management | Listed | Listed |
| Version Control | Listed | Listed |
| Document Management | Listed | Listed |
| Customizable Branding | Listed | Listed |
| WYSIWYG Editor | Listed | Listed |
| Text Editing | Listed | Listed |
| Content Library | Listed | Listed |
| SEO Management | Listed | Listed |
| Video Support | Listed | Listed |
| Multi-Language | Listed | Listed |
| Engagement Tracking | Listed | Listed |
| Collaboration Tools | Listed | Listed |
| Artificial Intelligence | Not listed | Listed |
Features shown here belong only to the Blog Software category.
| Feature | Wix | B12 |
|---|---|---|
| SEO Management | Listed | Listed |
| Search/Filter | Listed | Listed |
| Template Management | Listed | Listed |
| Post Management | Listed | Listed |
| Content Management | Listed | Listed |
| Landing Pages/Web Forms | Listed | Listed |
| Calendar Management | Listed | Listed |
| Collaboration Tools | Listed | Listed |
| Social Media Integration | Listed | Listed |
| Drag & Drop | Listed | Listed |
| Content Library | Listed | Listed |
| Customizable Templates | Listed | Listed |
| Website Management | Listed | Listed |
| Activity Dashboard | Listed | Listed |
| Image Library | Listed | Listed |
| WYSIWYG Editor | Listed | Listed |
| Video Management | Listed | Listed |
| Customizable Branding | Listed | Listed |
| Website Analytics | Listed | Listed |
| Post Scheduling | Listed | Listed |
| Content Publishing Options | Listed | Listed |
| Website Hosting | Listed | Listed |
| Artificial Intelligence | Not listed | Listed |
Features shown here belong only to the Website Builder Software category.
| Feature | Wix | B12 |
|---|---|---|
| Online Store Builder | Listed | Listed |
| Website Management | Listed | Listed |
| SEO Management | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Design Management | Listed | Listed |
| Widgets | Listed | Listed |
| Landing Pages/Web Forms | Listed | Listed |
| Real Time Editing | Listed | Listed |
| Drag & Drop | Listed | Listed |
| Shopping Cart | Listed | Listed |
| Pre-built Templates | Listed | Listed |
| Survey Builder | Listed | Listed |
| Media Library | Listed | Listed |
| Content Management | Listed | Listed |
| Data Import/Export | Listed | Listed |
| Auto Update | Listed | Listed |
| Online Booking Tools | Listed | Listed |
| Customizable Templates | Listed | Listed |
| Customizable Branding | Listed | Listed |
| Access Controls/Permissions | Listed | Listed |
| Custom Domains | Listed | Listed |
| Website Hosting | Listed | Listed |
| Artificial Intelligence | Listed | Listed |
Compare deployment, device support, pricing model, support channels, and target company size for both products.
Explore alternatives to Wix and B12 before making a final choice.
Explore other software products that buyers may consider instead of Wix.
Explore other software products that buyers may consider instead of B12.
This comparison brings public profile information, category-specific feature selections, review visibility, and clearly labeled sponsored placements together in a structured format so you can evaluate both products with confidence.
Each section keeps Wix and B12 in clearly separated columns so you can compare equivalent information without losing context.
Shared categories open into their own feature comparisons, helping you review use-case-specific capabilities rather than only broad product claims.
Sponsored products stay outside the detailed comparison, and paid placements are clearly labeled so the core comparison remains focused on Wix and B12.
Profile pages, category pages, integrations, and alternatives are linked throughout the page so you can continue your research from the same comparison.
