Trying to decide between Outbrain and Semrush? Both are industry-leading solutions, but which one is the best fit for your business? In this detailed comparison, we evaluate their features, pricing, ease of use, and customer support to help you make an informed choice. Whether you need advanced automation, better scalability, or user-friendly interfaces, this guide breaks down everything you need to know to select the right software for your needs.
Explore other software products that may fit your needs before making a final choice.
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Compare ratings, pricing, descriptions, buyer fit, integrations, category features, product details, alternatives, and SoftwareWorld’s final conclusion with Outbrain on the left and Semrush on the right.
Outbrain
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Semrush
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See ratings, free-trial availability, starting price, and a short description for each product in two dedicated columns.
Software
Outbrain is a versatile content discovery platform that enhances online engagement for businesses. With its user-friendly interface, Outbrain amplifies content reach by placing recommended articles and videos on various websites,...
Read more about Outbrain
Software
Semrush is a powerful suite of robust online marketing tools. It helps you analyze and optimize your website's performance. With Semrush, you can track your keywords, spy on competitors, and...
Read more about SemrushCompare problem it solves, core use cases, target users, industry fit, key features, and USP for both products in two dedicated columns.
Buyer fit
Increases Content Visibility And Engagement For Publishers And Marketers
Boost Engagement With Personalized Content Recommendations
Buyer fit
Improving Online Visibility And Driving Organic Traffic For Businesses
Boost Your Online Visibility With Expert SEO Strategies
Compare the popular integrations highlighted on each profile and open the full integration list for either product when you want deeper detail.
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Google Analytics
Open any shared category to compare the features selected under that category for both products.
Features shown here belong only to the Marketing Analytics Software category.
| Feature | Outbrain | Semrush |
|---|---|---|
| Predictive Analytics | Listed | Listed |
| Website Analytics | Listed | Listed |
| Dashboard | Listed | Listed |
| Engagement Tracking | Listed | Listed |
| Campaign Tracking | Listed | Listed |
| Customer Journey Mapping | Listed | Listed |
| ROI Tracking | Listed | Listed |
| Data Visualization | Listed | Listed |
| Social Media Integration | Listed | Listed |
| Behavior Tracking | Listed | Listed |
| AB Testing | Listed | Listed |
| Multi-Channel Attribution | Listed | Listed |
| Keyword Tracking | Listed | Listed |
| Performance Metrics | Listed | Listed |
| Reporting & Statistics | Listed | Listed |
| Customizable Reports | Listed | Listed |
| Campaign Analytics | Listed | Listed |
| Conversion Tracking | Listed | Listed |
| Customer Segmentation | Listed | Listed |
| Ad hoc Reporting | Listed | Listed |
| Multi-Channel Data Collection | Listed | Listed |
| Tag Management | Listed | Listed |
| Data Source Connectors | Listed | Listed |
| SEO Management | Listed | Listed |
| Cohort Analysis | Listed | Listed |
| KPI Monitoring | Listed | Listed |
| Artificial Intelligence | Not listed | Listed |
Features shown here belong only to the Campaign Management Software category.
| Feature | Outbrain | Semrush |
|---|---|---|
| Lead Management | Listed | Listed |
| Activity Dashboard | Listed | Listed |
| Campaign Management | Listed | Listed |
| Data Import/Export | Listed | Listed |
| Campaign Segmentation | Listed | Listed |
| Contact Database | Listed | Listed |
| Campaign Planning | Listed | Listed |
| Multi-Channel Marketing | Listed | Listed |
| Channel Management | Listed | Listed |
| Reporting & Statistics | Listed | Listed |
| Lead Capture | Listed | Listed |
| Campaign Scheduling | Listed | Listed |
| Drip Campaigns | Listed | Listed |
| Lead Generation | Listed | Listed |
| Engagement Tracking | Listed | Listed |
| Conversion Rate Optimization | Listed | Listed |
| Visual Analytics | Listed | Listed |
| Click Tracking | Listed | Listed |
| Auto-Responders | Listed | Listed |
| Template Management | Listed | Listed |
| Customer Segmentation | Listed | Listed |
| Multi-Campaign | Listed | Listed |
| Campaign Analytics | Listed | Listed |
| Social Media Integration | Listed | Listed |
| Email Marketing | Listed | Listed |
| AB Testing | Listed | Listed |
| Content Management | Listed | Listed |
| Artificial Intelligence | Not listed | Listed |
Features shown here belong only to the Content Marketing Software category.
| Feature | Outbrain | Semrush |
|---|---|---|
| Categorization/Grouping | Listed | Listed |
| Filtering | Listed | Listed |
| Campaign Management | Listed | Listed |
| Reporting & Statistics | Listed | Listed |
| Audience Targeting | Listed | Listed |
| Social Media Integration | Listed | Listed |
| Social Promotion | Listed | Listed |
| Template Management | Listed | Listed |
| SEO Management | Listed | Listed |
| Conversion Tracking | Listed | Listed |
| Activity Dashboard | Listed | Listed |
| Campaign Planning | Listed | Listed |
| Editorial Calendar | Listed | Listed |
| Content Library | Listed | Listed |
| Drag & Drop | Listed | Listed |
| Publish Scheduling | Listed | Listed |
| Content Management | Listed | Listed |
| Campaign Analytics | Listed | Listed |
| Multi-Channel Campaigns | Listed | Listed |
| Engagement Tracking | Listed | Listed |
| Social Media Monitoring | Listed | Listed |
| Email Marketing | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Social Media Marketing Software category.
| Feature | Outbrain | Semrush |
|---|---|---|
| Automated Publishing | Listed | Listed |
| Campaign Analytics | Listed | Listed |
| Commenting/Notes | Listed | Listed |
| Tagging | Listed | Listed |
| Contact Management | Listed | Listed |
| Social Media Monitoring | Listed | Listed |
| Performance Metrics | Listed | Listed |
| Campaign Planning | Listed | Listed |
| Multi-Campaign | Listed | Listed |
| Content Management | Listed | Listed |
| Social Promotion | Listed | Listed |
| Multi-Channel Marketing | Listed | Listed |
| Image Library | Listed | Listed |
| Post Scheduling | Listed | Listed |
| Email Marketing | Listed | Listed |
| Conversion Tracking | Listed | Listed |
| Campaign Management | Listed | Listed |
| Drag & Drop | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Engagement Tracking | Listed | Listed |
| Multi-Channel Management | Listed | Listed |
| Content Library | Listed | Listed |
| AB Testing | Listed | Listed |
| Multi-Account Management | Listed | Listed |
| Social Media Integration | Listed | Listed |
| Calendar Management | Listed | Listed |
| Trend Analysis | Listed | Listed |
| Customer Segmentation | Listed | Listed |
| Keyword Filtering | Listed | Listed |
| Automated Scheduling | Listed | Listed |
| Click Tracking | Listed | Listed |
| Artificial Intelligence | Not listed | Listed |
Features shown here belong only to the Advertising Agency Software category.
| Feature | Outbrain | Semrush |
|---|---|---|
| Calendar Management | Listed | Listed |
| Collaboration Tools | Listed | Listed |
| File Sharing | Listed | Listed |
| Prioritization | Listed | Listed |
| Project Management | Listed | Listed |
| Project Tracking | Listed | Listed |
| Task Management | Listed | Listed |
| Task Progress Tracking | Listed | Listed |
| Task Scheduling | Listed | Listed |
| Time Tracking | Listed | Listed |
| Campaign Management | Listed | Listed |
| Commenting/Notes | Listed | Listed |
| Email Management | Listed | Listed |
| Reminders | Listed | Listed |
| Status Tracking | Listed | Listed |
| Deadline Management | Listed | Listed |
| Billing & Invoicing | Listed | Listed |
| Client Management | Listed | Listed |
| Resource Management | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Display Advertising Software category.
| Feature | Outbrain | Semrush |
|---|---|---|
| A/B Testing | Listed | Listed |
| Heatmaps | Listed | Listed |
| Behavior Analytics | Listed | Listed |
| Cross Channel Attribution | Listed | Listed |
| Personalization | Listed | Listed |
| Retargeting Ads | Listed | Listed |
| Dynamic Content | Listed | Listed |
| Audience Targeting | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the PPC Software category.
| Feature | Outbrain | Semrush |
|---|---|---|
| Account Alerts | Listed | Listed |
| A/B Testing | Listed | Listed |
| Keyword Research Tools | Listed | Listed |
| Bid Management | Listed | Listed |
| Landing Pages/Web Forms | Listed | Listed |
| Conversion Tracking | Listed | Listed |
| URL Builder | Listed | Listed |
| Budget Management | Listed | Listed |
| API | Listed | Listed |
| Click Tracking | Listed | Listed |
| Keyword Tracking | Listed | Listed |
| ROI Tracking | Listed | Listed |
| Campaign Management | Listed | Listed |
| Artificial Intelligence | Not listed | Listed |
Compare deployment, device support, pricing model, support channels, and target company size for both products.
Explore alternatives to Outbrain and Semrush before making a final choice.
Explore other software products that buyers may consider instead of Outbrain.
Explore other software products that buyers may consider instead of Semrush.
This comparison brings public profile information, category-specific feature selections, review visibility, and clearly labeled sponsored placements together in a structured format so you can evaluate both products with confidence.
Each section keeps Outbrain and Semrush in clearly separated columns so you can compare equivalent information without losing context.
Shared categories open into their own feature comparisons, helping you review use-case-specific capabilities rather than only broad product claims.
Sponsored products stay outside the detailed comparison, and paid placements are clearly labeled so the core comparison remains focused on Outbrain and Semrush.
Profile pages, category pages, integrations, and alternatives are linked throughout the page so you can continue your research from the same comparison.
