Trying to decide between Outbrain and Marketing 360? Both are industry-leading solutions, but which one is the best fit for your business? In this detailed comparison, we evaluate their features, pricing, ease of use, and customer support to help you make an informed choice. Whether you need advanced automation, better scalability, or user-friendly interfaces, this guide breaks down everything you need to know to select the right software for your needs.
Explore other software products that may fit your needs before making a final choice.
Sponsored
Sponsored
Sponsored
Compare ratings, pricing, descriptions, buyer fit, integrations, category features, product details, alternatives, and SoftwareWorld’s final conclusion with Outbrain on the left and Marketing 360 on the right.
Outbrain
Visit Website
Marketing 360
Visit Website
See ratings, free-trial availability, starting price, and a short description for each product in two dedicated columns.
Software
Outbrain is a versatile content discovery platform that enhances online engagement for businesses. With its user-friendly interface, Outbrain amplifies content reach by placing recommended articles and videos on various websites,...
Read more about Outbrain
Software
Marketing 360 is a versatile software designed for small to medium-sized businesses, offering a comprehensive suite of marketing tools. It streamlines digital marketing with its user-friendly interface, allowing users to...
Read more about Marketing 360Compare problem it solves, core use cases, target users, industry fit, key features, and USP for both products in two dedicated columns.
Buyer fit
Increases Content Visibility And Engagement For Publishers And Marketers
Boost Engagement With Personalized Content Recommendations
Buyer fit
Streamlining Marketing Efforts For Small Businesses To Maximize Reach And Efficiency
Empower Your Brand With Innovative Marketing Solutions
Compare the popular integrations highlighted on each profile and open the full integration list for either product when you want deeper detail.
Adobe Audience Manager
Google Analytics
HubSpot CRM
Oracle BlueKai
Shopify
Google Analytics
HubSpot CRM
Salesforce Sales Cloud
Open any shared category to compare the features selected under that category for both products.
Features shown here belong only to the Campaign Management Software category.
| Feature | Outbrain | Marketing 360 |
|---|---|---|
| Lead Management | Listed | Listed |
| Activity Dashboard | Listed | Listed |
| Campaign Management | Listed | Listed |
| Data Import/Export | Listed | Listed |
| Campaign Segmentation | Listed | Listed |
| Contact Database | Listed | Listed |
| Campaign Planning | Listed | Listed |
| Multi-Channel Marketing | Listed | Listed |
| Channel Management | Listed | Listed |
| Reporting & Statistics | Listed | Listed |
| Lead Capture | Listed | Listed |
| Campaign Scheduling | Listed | Listed |
| Drip Campaigns | Listed | Listed |
| Lead Generation | Listed | Listed |
| Engagement Tracking | Listed | Listed |
| Conversion Rate Optimization | Listed | Listed |
| Visual Analytics | Listed | Listed |
| Click Tracking | Listed | Listed |
| Auto-Responders | Listed | Listed |
| Template Management | Listed | Listed |
| Customer Segmentation | Listed | Listed |
| Multi-Campaign | Listed | Listed |
| Campaign Analytics | Listed | Listed |
| Social Media Integration | Listed | Listed |
| Email Marketing | Listed | Listed |
| AB Testing | Listed | Listed |
| Content Management | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Content Marketing Software category.
| Feature | Outbrain | Marketing 360 |
|---|---|---|
| Categorization/Grouping | Listed | Listed |
| Filtering | Listed | Listed |
| Campaign Management | Listed | Listed |
| Reporting & Statistics | Listed | Listed |
| Audience Targeting | Listed | Listed |
| Social Media Integration | Listed | Listed |
| Social Promotion | Listed | Listed |
| Template Management | Listed | Listed |
| SEO Management | Listed | Listed |
| Conversion Tracking | Listed | Listed |
| Activity Dashboard | Listed | Listed |
| Campaign Planning | Listed | Listed |
| Editorial Calendar | Listed | Listed |
| Content Library | Listed | Listed |
| Drag & Drop | Listed | Listed |
| Publish Scheduling | Listed | Listed |
| Content Management | Listed | Listed |
| Campaign Analytics | Listed | Listed |
| Multi-Channel Campaigns | Listed | Listed |
| Engagement Tracking | Listed | Listed |
| Social Media Monitoring | Listed | Listed |
| Email Marketing | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Lead Generation Software category.
| Feature | Outbrain | Marketing 360 |
|---|---|---|
| Pipeline Management | Listed | Listed |
| Lead Qualification | Listed | Listed |
| Contact Management | Listed | Listed |
| Email Marketing | Listed | Listed |
| Web Forms | Listed | Listed |
| Lead Capture | Listed | Listed |
| Contact Database | Listed | Listed |
| CRM | Listed | Listed |
| Activity Tracking | Listed | Listed |
| Event Triggered Actions | Listed | Listed |
| Campaign Planning | Listed | Listed |
| Lead Segmentation | Listed | Listed |
| Lead Management | Listed | Listed |
| Customer Segmentation | Listed | Listed |
| Chat/Messaging | Listed | Listed |
| Prospecting Tools | Listed | Listed |
| Campaign Management | Listed | Listed |
| Engagement Tracking | Listed | Listed |
| Auto-Responders | Listed | Listed |
| Social Media Integration | Listed | Listed |
| Conversion Tracking | Listed | Listed |
| Multi-Channel Marketing | Listed | Listed |
| Lead Nurturing | Listed | Listed |
| Email Management | Listed | Listed |
| Campaign Analytics | Listed | Listed |
| Drip Campaigns | Listed | Listed |
| Landing Pages | Listed | Listed |
| Multi-Campaign | Listed | Listed |
| Lead Verification | Listed | Listed |
| Forms Management | Listed | Listed |
| Lead Scoring | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Social Media Marketing Software category.
| Feature | Outbrain | Marketing 360 |
|---|---|---|
| Automated Publishing | Listed | Listed |
| Campaign Analytics | Listed | Listed |
| Commenting/Notes | Listed | Listed |
| Tagging | Listed | Listed |
| Contact Management | Listed | Listed |
| Social Media Monitoring | Listed | Listed |
| Performance Metrics | Listed | Listed |
| Campaign Planning | Listed | Listed |
| Multi-Campaign | Listed | Listed |
| Content Management | Listed | Listed |
| Social Promotion | Listed | Listed |
| Multi-Channel Marketing | Listed | Listed |
| Image Library | Listed | Listed |
| Post Scheduling | Listed | Listed |
| Email Marketing | Listed | Listed |
| Conversion Tracking | Listed | Listed |
| Campaign Management | Listed | Listed |
| Drag & Drop | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Engagement Tracking | Listed | Listed |
| Multi-Channel Management | Listed | Listed |
| Content Library | Listed | Listed |
| AB Testing | Listed | Listed |
| Multi-Account Management | Listed | Listed |
| Social Media Integration | Listed | Listed |
| Calendar Management | Listed | Listed |
| Trend Analysis | Listed | Listed |
| Customer Segmentation | Listed | Listed |
| Keyword Filtering | Listed | Listed |
| Automated Scheduling | Listed | Listed |
| Click Tracking | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Advertising Agency Software category.
| Feature | Outbrain | Marketing 360 |
|---|---|---|
| Calendar Management | Listed | Listed |
| Collaboration Tools | Listed | Listed |
| File Sharing | Listed | Listed |
| Prioritization | Listed | Listed |
| Project Management | Listed | Listed |
| Project Tracking | Listed | Listed |
| Task Management | Listed | Listed |
| Task Progress Tracking | Listed | Listed |
| Task Scheduling | Listed | Listed |
| Time Tracking | Listed | Listed |
| Campaign Management | Listed | Listed |
| Commenting/Notes | Listed | Listed |
| Email Management | Listed | Listed |
| Reminders | Listed | Listed |
| Status Tracking | Listed | Listed |
| Deadline Management | Listed | Listed |
| Billing & Invoicing | Listed | Listed |
| Client Management | Listed | Listed |
| Resource Management | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Display Advertising Software category.
| Feature | Outbrain | Marketing 360 |
|---|---|---|
| A/B Testing | Listed | Listed |
| Heatmaps | Listed | Listed |
| Behavior Analytics | Listed | Listed |
| Cross Channel Attribution | Listed | Listed |
| Personalization | Listed | Listed |
| Retargeting Ads | Listed | Listed |
| Dynamic Content | Listed | Listed |
| Audience Targeting | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Retargeting Software category.
| Feature | Outbrain | Marketing 360 |
|---|---|---|
| Social Media Retargeting | Listed | Listed |
| Geotargeting | Listed | Listed |
| Personalization | Listed | Listed |
| Conversion Tracking | Listed | Listed |
| Recommendations | Listed | Listed |
| Audience Targeting | Listed | Listed |
| Behavioral Targeting | Listed | Listed |
| Mobile Retargeting | Listed | Listed |
| Website Visitor Tracking | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Compare deployment, device support, pricing model, support channels, and target company size for both products.
Explore alternatives to Outbrain and Marketing 360 before making a final choice.
Explore other software products that buyers may consider instead of Outbrain.
Explore other software products that buyers may consider instead of Marketing 360.
This comparison brings public profile information, category-specific feature selections, review visibility, and clearly labeled sponsored placements together in a structured format so you can evaluate both products with confidence.
Each section keeps Outbrain and Marketing 360 in clearly separated columns so you can compare equivalent information without losing context.
Shared categories open into their own feature comparisons, helping you review use-case-specific capabilities rather than only broad product claims.
Sponsored products stay outside the detailed comparison, and paid placements are clearly labeled so the core comparison remains focused on Outbrain and Marketing 360.
Profile pages, category pages, integrations, and alternatives are linked throughout the page so you can continue your research from the same comparison.
