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SAP Marketing Cloud

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SAP Marketing Cloud Evaluation Snapshot

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User RatingNot rated yet
Starting PricePer User
Free TrialNot available
Free VersionNot available
APINot available
DeploymentCloud Hosted, Deployment Type
HeadquartersGermany
✎
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Product Overview

SAP Marketing Cloud Overview

Product description, media, company details, support, training, deployment, customer size, languages, and industries.

About SAP Marketing Cloud

SAP Marketing Cloud is an advanced email marketing software that enables businesses to create, automate, and optimize personalized email campaigns. With its powerful segmentation and targeting tools, SAP Marketing Cloud allows marketers to deliver the right message to the right audience, improving engagement and conversion rates. The platform integrates seamlessly with other SAP solutions and external systems, offering a unified approach to managing customer data, marketing workflows, and content delivery. Marketers can use SAP Marketing Cloud to design visually appealing email templates, automate campaigns, and track performance through detailed analytics. Additionally, the software supports real-time campaign optimization, ensuring that businesses can continuously improve their email marketing strategies. SAP Marketing Cloud is a comprehensive solution for organizations looking to enhance their email marketing efforts and drive growth.
Company SAP
Founded 1999
Headquarters Germany
Employees NA

Support

24x7 Support Email Phone Chat Knowledge Base FAQs/Forum

Training

In-person Webinar Documentation Videos

Licensing & Deployment

Proprietary Cloud Hosted On-Premise Web-Based Windows Linux

Typical Customers

Self-Employed Small-Business Midsize-Business
Languages Supported 1 language available
English
Industries Served 5 industries available
Advertising & Marketing Computer Software Higher Education Philanthropy Primary/Secondary Education
Category-Based Capabilities

SAP Marketing Cloud Features

Each category combines the selected software category, its category-specific description, and the features assigned to that category.

Campaign Management Software 27 selected features Open category ↗ ⌄
Lead Management Activity Dashboard Campaign Management Data Import/Export Campaign Segmentation Contact Database Campaign Planning Multi-Channel Marketing Channel Management Reporting & Statistics Lead Capture Campaign Scheduling Drip Campaigns Lead Generation Engagement Tracking Conversion Rate Optimization Visual Analytics Click Tracking Auto-Responders Template Management Customer Segmentation Multi-Campaign Campaign Analytics Social Media Integration Email Marketing AB Testing Content Management
Landing Page Software 31 selected features Open category ↗ ⌄
Customer Segmentation Alerts/Notifications Engagement Tracking Publishing Options Template Management Web Forms Widgets SEO Management Drag & Drop Content Management Email Marketing Campaign Segmentation Multi-Channel Marketing Auto-Responders Responsive Web Design Social Media Integration Lead Management Design Management AB Testing CRM WYSIWYG Editor Campaign Management Lead Capture Forms Management Contact Management Lead Generation Website Management Event Triggered Actions Form Builder Conversion Tracking Media Library
Marketing Automation Software 30 selected features Open category ↗ ⌄
Drip Campaigns Customizable CTAs Email Marketing Engagement Tracking Customizable Forms ROI Tracking Website Visitor Tracking Lead Capture Marketing Calendar Dynamic Content Event Triggered Actions SMS Marketing AB Testing Lead Qualification Data Import/Export Conversion Tracking Social Marketing Landing Pages Template Management Segmentation Campaign Analytics Lead Generation Multi-Channel Communication Sales Analytics Lead Management Multi-Campaign Multi-Channel Marketing Marketing Automation Campaign Management CRM
Email Marketing Software 30 selected features Open category ↗ ⌄
Template Management Event Triggered Actions AB Testing Image Library Email Tracking Click Tracking Contact Database Dynamic Content Auto-Responders CRM Subscriber Management WYSIWYG Editor Campaign Analytics Contact Management CAN SPAM Compliance Customer Segmentation Multi-Channel Marketing List Management Spam Blocker Drag & Drop Campaign Scheduling Lead Capture Drip Campaigns Landing Pages/Web Forms Engagement Tracking Multi-Campaign eCommerce Integration Customer Journey Mapping GDPR Compliance ROI Tracking
Lead Management Software 28 selected features Open category ↗ ⌄
Lead Nurturing Sales Reports Social Media Integration Monitoring Pipeline Management Template Management Lead Qualification Calendar Management Sales Forecasting Lead Distribution Prospecting Tools Task Management Document Storage Lead Segmentation Reminders Email Tracking Interaction Tracking CRM Web Forms Email Marketing Lead Capture Campaign Management Contact Management Workflow Management Sales Trend Analysis Source Tracking Lead Generation Opportunity Management
Lead Nurturing Software 10 selected features Open category ↗ ⌄
A/B Testing Performance Metrics Lead Notifications Lead Segmentation Personalization Lead Qualification Lead Capture Drip Campaigns Campaign Management Pipeline Management
Sales Tracking Software 17 selected features Open category ↗ ⌄
Sales Pipeline Management Lead Management Reporting/Analytics Appointment Scheduling Task Management Interaction Tracking Alerts/Notifications Customizable Reports Activity Dashboard Commenting/Notes Third-Party Integrations Data Import/Export Lead Scoring Document Management Email Templates Call Logging Search/Filter
Social Selling Software 11 selected features Open category ↗ ⌄
Social Media Monitoring Content Management Compliance Management Lead Engagement Content Discovery Performance Metrics Pre-Approved Content Library Employee Advocacy Single Sign On Automated Publishing Gamification
IT Ticketing Systems Software 31 selected features Open category ↗ ⌄
Access Controls/Permissions Activity Dashboard Alerts/Escalation Asset Lifecycle Management Automated Responses Automated Routing Change Management Collaboration Tools Configurable Workflow Customizable Branding Customizable Fields Customizable Forms Customizable Reports Customizable Templates Help Desk Management Incident Management IT Asset Management Knowledge Base Management Macros/Templated Responses Multi-Channel Communication Multi-Language Prioritization Problem Management Release Management Reporting/Analytics Self Service Portal Service Catalog Service Reporting Support Ticket Management Support Ticket Tracking Task Management
Pricing Information

SAP Marketing Cloud Pricing

Pricing type, currency, trial availability, payment frequency, destination links, and package-level starting prices.

Pricing Type Per User
Preferred Currency USD ($)
Free Trial Not available
Free Version Not available
Payment Frequency Monthly Subscription
Alternative Products

Top SAP Marketing Cloud Alternatives

Explore leading products commonly evaluated alongside SAP Marketing Cloud.

View All SAP Marketing Cloud Alternatives ↗

Spotler CRM

Thryv

Adobe Campaign

Agile CRM

Frequently Asked Questions

SAP Marketing Cloud FAQs

Answers generated from approved profile information, selected options, packages, integrations, support, training, deployment, and devices.

SAP Marketing Cloud is an advanced email marketing software that enables businesses to create, automate, and optimize personalized email campaigns. With its powerful segmentation and targeting tools, SAP Marketing Cloud allows marketers to deliver the right message to the right audience, improving engagement and conversion rates. The platform integrates seamlessly with other SAP solutions and external systems, offering a unified approach to managing customer data, marketing workflows, and content delivery. Marketers can use SAP Marketing Cloud to design visually appealing email templates, automate campaigns, and track performance through detailed analytics. Additionally, the software supports real-time campaign optimization, ensuring that businesses can continuously improve their email marketing strategies. SAP Marketing Cloud is a comprehensive solution for organizations looking to enhance their email marketing efforts and drive growth.

  • No, SAP Marketing Cloud does not offer a free version.

  • Yes, SAP Marketing Cloud offers a free trial.

  • No, Credit Card details are not required for the SAP Marketing Cloud trial.

  • SAP Marketing Cloud supports the following payment frequencies:

    • Monthly Subscription

  • No, SAP Marketing Cloud does not offer an API.

  • SAP Marketing Cloud offers support with the following options:
    • 24x7 Support , Email , Phone , Chat , Knowledge Base , FAQs/Forum

  • SAP Marketing Cloud offers training with the following options:
    • In-person , Webinar , Documentation , Videos

  • SAP Marketing Cloud supports the following languages:
    • English

  • Following are the typical users of the SAP Marketing Cloud:
    • Self-Employed , Small-Business , Midsize-Business

  • SAP Marketing Cloud supports the following deployment:
    • Cloud Hosted , On-Premise

  • SAP Marketing Cloud supports the following devices and operating systems:
    • Web-Based , Windows , Linux
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