Badger Maps

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SoftwareWorld Editorial Review

Why SoftwareWorld Chooses Badger Maps

"Field sales teams often turn to Badger Maps when managing multiple client visits becomes difficult to organize manually. Route planning for reps is where it tends to add the most value, helping salespeople cover more ground without wasting time on inefficient travel. It works well for teams that are constantly on the move and need a clear picture of their territory. That said, businesses without a dedicated outside sales team may find little practical use for it."
Decision Snapshot

Badger Maps Evaluation Snapshot

Review the most important product facts, official access information, and SoftwareWorld’s page-level trust standards in one place.

User Rating4.9 / 5
Starting Price$69 / user
Free TrialAvailable
Free VersionNot available
APINot available
DeploymentCloud Hosted
HeadquartersUnited States
✎
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Product Overview

Badger Maps Overview

Product description, media, company details, support, training, deployment, customer size, languages, and industries.

About Badger Maps

Badger Maps is a powerful route planning software designed to help sales teams, field service workers, and delivery drivers optimize their routes and improve productivity. The platform provides tools for mapping out the most efficient routes, scheduling appointments, and tracking customer interactions in real time. Badger Maps integrates with CRM systems, allowing sales teams to manage leads, update customer information, and log visits directly from the app. The software’s route optimization feature helps reduce travel time, fuel costs, and overall expenses, enabling teams to visit more customers in less time. With its mobile compatibility and intuitive interface, Badger Maps is an essential tool for businesses looking to improve field operations and maximize sales efficiency.
Company Badger Maps
Founded 2012
Headquarters United States
Employees NA

Support

24x7 Support Email Phone Chat Knowledge Base FAQs/Forum

Training

In-person Live Online Webinar Documentation Videos

Licensing & Deployment

Proprietary Cloud Hosted Web-Based iPhone Android

Typical Customers

Self-Employed Small-Business Midsize-Business
Languages Supported 1 language available
English
Industries Served 5 industries available
Apparel & Fashion Hospital & Health Care Pharmaceuticals Plastics Printing

Why Choose Badger Maps

Problem it Solves

  • Problem it Solves Optimizes Field Sales Routes To Increase Efficiency And Productivity

Target Users

  • Target Users Sales Representatives
  • Target Users Field Service Technicians
  • Target Users Territory Managers
  • Target Users Outside Sales Teams
  • Target Users Sales Managers

Core Use Case

  • Core Use Case Optimize Route Planning
  • Core Use Case Visualize Customer Data
  • Core Use Case Manage Field Sales Activities
  • Core Use Case Track Team Performance
  • Core Use Case Enhance Customer Relationship Management

USP

  • USP Boost Sales With Optimized Routes And Smarter Customer Mapping

Pros

  • Pros Field sales reps can plan optimized routes in minutes
  • Pros Built-in CRM integration keeps customer data synced without manual entry
  • Pros Lasso tool lets reps draw territories and find nearby leads fast
  • Pros Check-in and note features make post-visit logging genuinely effortless
  • Pros Offline mode works well when driving through low-signal areas
  • Pros Color-coded pins give instant visual context across large sales territories
  • Pros Mobile app feels designed for people actually working from their car

Cons

  • Cons Mobile-focused design limits comfort for desk-heavy planning workflows
  • Cons Reporting depth falls short for analytics-driven sales managers
  • Cons Pricing climbs noticeably as team size and features scale
  • Cons Route optimization struggles when territory complexity increases significantly
Editorial Buyer Guidance

Who Is Badger Maps Best For?

Review the buyer problem, target users, practical use cases, and product differentiator identified by the SoftwareWorld review team.

Problem It Solves

Optimizes Field Sales Routes To Increase Efficiency And Productivity

Target Users

  • Sales Representatives
  • Field Service Technicians
  • Territory Managers
  • Outside Sales Teams
  • Sales Managers

Core Use Cases

  • Optimize Route Planning
  • Visualize Customer Data
  • Manage Field Sales Activities
  • Track Team Performance
  • Enhance Customer Relationship Management

Unique Selling Point

Boost Sales With Optimized Routes And Smarter Customer Mapping

Strengths and Limitations

Badger Maps Pros & Cons

Consider the practical advantages and limitations identified through SoftwareWorld's product assessment.

+

Pros

  • Field sales reps can plan optimized routes in minutes
  • Built-in CRM integration keeps customer data synced without manual entry
  • Lasso tool lets reps draw territories and find nearby leads fast
  • Check-in and note features make post-visit logging genuinely effortless
  • Offline mode works well when driving through low-signal areas
  • Color-coded pins give instant visual context across large sales territories
  • Mobile app feels designed for people actually working from their car
!

Cons

  • Mobile-focused design limits comfort for desk-heavy planning workflows
  • Reporting depth falls short for analytics-driven sales managers
  • Pricing climbs noticeably as team size and features scale
  • Route optimization struggles when territory complexity increases significantly
Category-Based Capabilities

Badger Maps Features

Each category combines the selected software category, its category-specific description, and the features assigned to that category.

Field Service Management Software 24 selected features Open category ↗ ⌄
Routing Online Time Clock Dispatch Management Service History Customizable Forms Contract/License Management Alerts/Notifications Payment Collection Real Time Data Electronic Signature Work Order Management Quotes/Estimates Scheduling Billing & Invoicing Inventory Management Activity Tracking CRM Accounting Integration Maintenance Scheduling File Storage Contact Database Mobile Access GPS Calendar Management
Field Sales Software 15 selected features Open category ↗ ⌄
Route Optimization Sales Activity Management CRM Mobile Access GPS Contact Management Lead Capture Territory Management Dispatch Management Lead Management Customer Database Opportunity Management Reporting & Statistics Activity Dashboard Payment Collection in the Field
Route Planning Software 12 selected features Open category ↗ ⌄
Delivery Tracking Live Driver Tracking Voice Recognition Fuel Tracking Territory Management Performance Metrics Real-Time Monitoring SMS Messaging Scheduling Mobile Access GPS Status Tracking
Sales Enablement Software 16 selected features Open category ↗ ⌄
Goal Management Contact Management Workflow Management Lead Qualification Lead Management Engagement Tracking Alerts/Notifications Meeting Management Collaboration Tools Sales Onboarding & Training Activity Tracking Performance Management Reporting & Statistics Customizable Branding Campaign Management Document Management
Sales Tracking Software 17 selected features Open category ↗ ⌄
Sales Pipeline Management Lead Management Reporting/Analytics Appointment Scheduling Task Management Interaction Tracking Alerts/Notifications Customizable Reports Activity Dashboard Commenting/Notes Third-Party Integrations Data Import/Export Lead Scoring Document Management Email Templates Call Logging Search/Filter
Connected Applications

Badger Maps Integrations

Integration information is displayed only when approved integration products are available on the profile.

Pricing Information

Badger Maps Pricing

Pricing type, currency, trial availability, payment frequency, destination links, and package-level starting prices.

Pricing Type Per User
Preferred Currency USD ($)
Free Trial Available
Free Version Not available
Payment Frequency Monthly Subscription
Business
$69 Per User

Prices shown are profile information and may not include taxes, regional differences, introductory terms, usage limits, or add-ons. Confirm current plans on the vendor website.

Verified User Feedback

Badger Maps Reviews

Approved reviews submitted through verified Google or LinkedIn reviewer accounts.

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4.9
Based on 2 approved reviews
5 stars 88%
4 stars 13%
3 stars 0%
2 stars 0%
1 star 0%
Jay M.
Jay M. Regional Sales Manager

Effective for Small Teams

The software worked well when our team was just two people. The route mapping feature is excellent for planning the most efficient travel. However, it lacks pipeline and lead management for multiple users, which can be limiting as the team grows.

Reviewed on February, 2025
Susan U.
Susan U. Administrative Support

Organized and Reliable Sales Tool

Overall, Badger has been an excellent tool for our sales team. It provides a central hub for all leads and opportunities, making it easy to stay organized and manage progress. Badger Maps is especially helpful for tracking sales reps across the country, allowing us to pin leads, read notes, and monitor activity seamlessly. Their customer support is responsive and very helpful. So far, I haven’t encountered any issues with the platform.

Reviewed on November, 2024
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Frequently Asked Questions

Badger Maps FAQs

Answers generated from approved profile information, selected options, packages, integrations, support, training, deployment, and devices.

Badger Maps is a powerful route planning software designed to help sales teams, field service workers, and delivery drivers optimize their routes and improve productivity. The platform provides tools for mapping out the most efficient routes, scheduling appointments, and tracking customer interactions in real time. Badger Maps integrates with CRM systems, allowing sales teams to manage leads, update customer information, and log visits directly from the app. The software’s route optimization feature helps reduce travel time, fuel costs, and overall expenses, enabling teams to visit more customers in less time. With its mobile compatibility and intuitive interface, Badger Maps is an essential tool for businesses looking to improve field operations and maximize sales efficiency.

  • No, Badger Maps does not offer a free version.

  • Yes, Badger Maps offers a free trial.

  • No, Credit Card details are not required for the Badger Maps trial.

  • Badger Maps offers the following pricing plans & packages:

    Business

    $69 Per User

  • Badger Maps supports the following payment frequencies:

    • Monthly Subscription

  • No, Badger Maps does not offer an API.

  • Badger Maps can be integrated with the following applications:

    • Salesforce Sales Cloud , HubSpot CRM , Slack , Gmail , Microsoft Outlook , LinkedIn Sales Navigator , Microsoft Teams , Zapier , Dynamics 365 , Google Contacts

  • Badger Maps offers support with the following options:
    • 24x7 Support , Email , Phone , Chat , Knowledge Base , FAQs/Forum

  • Badger Maps offers training with the following options:
    • In-person , Live Online , Webinar , Documentation , Videos

  • Badger Maps supports the following languages:
    • English

  • Following are the typical users of the Badger Maps:
    • Self-Employed , Small-Business , Midsize-Business

  • Badger Maps supports the following deployment:
    • Cloud Hosted

  • Badger Maps supports the following devices and operating systems:
    • Web-Based , iPhone , Android
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