Trying to decide between Keap and HubSpot CRM? Both are industry-leading solutions, but which one is the best fit for your business? In this detailed comparison, we evaluate their features, pricing, ease of use, and customer support to help you make an informed choice. Whether you need advanced automation, better scalability, or user-friendly interfaces, this guide breaks down everything you need to know to select the right software for your needs.
Explore other software products that may fit your needs before making a final choice.
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Compare ratings, pricing, descriptions, buyer fit, integrations, category features, product details, alternatives, and SoftwareWorld’s final conclusion with Keap on the left and HubSpot CRM on the right.
Keap
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HubSpot CRM
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See ratings, free-trial availability, starting price, and a short description for each product in two dedicated columns.
Software
Keap is a leading CRM and business automation platform tailored for small businesses, entrepreneurs, and service-based teams seeking to automate sales, marketing, and client management in one unified platform. Combining robust...
Read more about Keap
Software
HubSpot CRM is a versatile software designed to simplify and optimize customer relationship management for businesses. With an intuitive and user-friendly interface, it allows organizations to manage contacts, track leads,...
Read more about HubSpot CRMCompare problem it solves, core use cases, target users, industry fit, key features, and USP for both products in two dedicated columns.
Buyer fit
Streamlines Small Business Sales And Marketing Processes For Efficiency And Growth
Streamline Your Business With Keap's All-in-one Automation Platform
Buyer fit
Streamlines Customer Relationship Management For Better Sales And Marketing Efficiency
Streamline Your Sales Process With Intuitive And All-in-one CRM
Compare the popular integrations highlighted on each profile and open the full integration list for either product when you want deeper detail.
Gmail
Microsoft Outlook
Shopify
WordPress.com
Gmail
LinkedIn Sales Navigator
Microsoft Outlook
Dynamics 365
Open any shared category to compare the features selected under that category for both products.
Features shown here belong only to the Healthcare CRM Software category.
| Feature | Keap | HubSpot CRM |
|---|---|---|
| Patient Communications | Listed | Listed |
| Alerts/Notifications | Listed | Listed |
| Self Service Portal | Listed | Listed |
| Records Management | Listed | Listed |
| Social Media Integration | Listed | Listed |
| Patient Management | Listed | Listed |
| Document Management | Listed | Listed |
| Predictive Analytics | Listed | Listed |
| Lead Management | Listed | Listed |
| Live Chat | Listed | Listed |
| Forms Management | Listed | Listed |
| Physician Management | Listed | Listed |
| Contact Management | Listed | Listed |
| Client Portal | Listed | Listed |
| Forecasting | Listed | Listed |
| Chat/Messaging | Listed | Listed |
| Appointment Management | Listed | Listed |
| Task Management | Listed | Listed |
| Referral Tracking | Listed | Listed |
| Medical History Records | Listed | Listed |
| Campaign Management | Listed | Listed |
| Marketing Automation | Listed | Listed |
| Calendar Management | Listed | Listed |
| Automated Scheduling | Listed | Listed |
| Audience Targeting | Listed | Listed |
| Email Management | Listed | Listed |
| HIPAA Compliant | Listed | Listed |
| Multi-Location | Listed | Listed |
| Pipeline Management | Listed | Listed |
| Billing & Invoicing | Listed | Listed |
| Artificial Intelligence | Not listed | Listed |
Features shown here belong only to the Contact Management Software category.
| Feature | Keap | HubSpot CRM |
|---|---|---|
| Search/Filter | Listed | Listed |
| Pipeline Management | Listed | Listed |
| Social Media Integration | Listed | Listed |
| Data Import/Export | Listed | Listed |
| Prospecting Tools | Listed | Listed |
| Task Management | Listed | Listed |
| Customer Database | Listed | Listed |
| Campaign Management | Listed | Listed |
| Lead Nurturing | Listed | Listed |
| Segmentation | Listed | Listed |
| Email Management | Listed | Listed |
| CRM | Listed | Listed |
| Sales Forecasting | Listed | Listed |
| Contact Management | Listed | Listed |
| Calendar Management | Listed | Listed |
| Document Storage | Listed | Listed |
| Drag & Drop | Listed | Listed |
| Collaboration Tools | Listed | Listed |
| Lead Management | Listed | Listed |
| Sales Pipeline Management | Listed | Listed |
| Lead Distribution | Listed | Listed |
| Email Marketing | Listed | Listed |
| Opportunity Management | Listed | Listed |
| Data Synchronization | Listed | Listed |
| Interaction Tracking | Listed | Listed |
| Lead Capture | Listed | Listed |
| Artificial Intelligence | Not listed | Listed |
Features shown here belong only to the Online CRM Software category.
| Feature | Keap | HubSpot CRM |
|---|---|---|
| Customizable Templates | Listed | Listed |
| Sales Trend Analysis | Listed | Listed |
| Calendar Management | Listed | Listed |
| Lead Capture | Listed | Listed |
| Workflow Management | Listed | Listed |
| Interaction Tracking | Listed | Listed |
| Opportunity Management | Listed | Listed |
| Performance Metrics | Listed | Listed |
| Email Management | Listed | Listed |
| Pipeline Management | Listed | Listed |
| Calendar Sync | Listed | Listed |
| Email Marketing | Listed | Listed |
| Task Management | Listed | Listed |
| Forecasting | Listed | Listed |
| Campaign Management | Listed | Listed |
| Contact Management | Listed | Listed |
| Document Storage | Listed | Listed |
| Social Media Integration | Listed | Listed |
| Collaboration Tools | Listed | Listed |
| Sales Reports | Listed | Listed |
| Web-based Deployment | Listed | Listed |
| Lead Management | Listed | Listed |
| Internal Chat Integration | Listed | Listed |
| Lead Generation | Listed | Listed |
| Lead Qualification | Listed | Listed |
| Marketing Automation | Listed | Listed |
| Quotes/Estimates | Listed | Listed |
| Referral Tracking | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Territory Management | Listed | Listed |
| Deal Management | Listed | Listed |
| Lead Nurturing | Listed | Listed |
| Role-Based Permissions | Listed | Listed |
| Artificial Intelligence | Not listed | Listed |
Features shown here belong only to the Lead Management Software category.
| Feature | Keap | HubSpot CRM |
|---|---|---|
| Lead Nurturing | Listed | Listed |
| Sales Reports | Listed | Listed |
| Social Media Integration | Listed | Listed |
| Monitoring | Listed | Listed |
| Pipeline Management | Listed | Listed |
| Template Management | Listed | Listed |
| Lead Qualification | Listed | Listed |
| Calendar Management | Listed | Listed |
| Sales Forecasting | Listed | Listed |
| Lead Distribution | Listed | Listed |
| Prospecting Tools | Listed | Listed |
| Task Management | Listed | Listed |
| Document Storage | Listed | Listed |
| Lead Segmentation | Listed | Listed |
| Reminders | Listed | Listed |
| Email Tracking | Listed | Listed |
| Interaction Tracking | Listed | Listed |
| CRM | Listed | Listed |
| Web Forms | Listed | Listed |
| Email Marketing | Listed | Listed |
| Lead Capture | Listed | Listed |
| Campaign Management | Listed | Listed |
| Contact Management | Listed | Listed |
| Workflow Management | Listed | Listed |
| Sales Trend Analysis | Listed | Listed |
| Source Tracking | Listed | Listed |
| Lead Generation | Listed | Listed |
| Opportunity Management | Listed | Listed |
| Artificial Intelligence | Not listed | Listed |
Features shown here belong only to the Financial CRM Software category.
| Feature | Keap | HubSpot CRM |
|---|---|---|
| Expense Tracking | Listed | Listed |
| Forecasting | Listed | Listed |
| Template Management | Listed | Listed |
| Relationship Tracking | Listed | Listed |
| Interaction Tracking | Listed | Listed |
| Access Controls/Permissions | Listed | Listed |
| Activity Tracking | Listed | Listed |
| Client Management | Listed | Listed |
| Collaboration Tools | Listed | Listed |
| Sales Reports | Listed | Listed |
| Email Management | Listed | Listed |
| CRM | Listed | Listed |
| Search/Filter | Listed | Listed |
| Email Marketing | Listed | Listed |
| Task Management | Listed | Listed |
| Document Management | Listed | Listed |
| Lead Management | Listed | Listed |
| Calendar Management | Listed | Listed |
| Customer Database | Listed | Listed |
| Campaign Management | Listed | Listed |
| Marketing Automation | Listed | Listed |
| Activity Dashboard | Listed | Listed |
| Territory Management | Listed | Listed |
| Contact Management | Listed | Listed |
| Pipeline Management | Listed | Listed |
| Lead Capture | Listed | Listed |
| For Financial Institutions | Listed | Listed |
| Financial Management | Listed | Listed |
| Artificial Intelligence | Not listed | Listed |
Features shown here belong only to the Nonprofit CRM Software category.
| Feature | Keap | HubSpot CRM |
|---|---|---|
| Contact Management | Listed | Listed |
| Donation Tracking | Listed | Listed |
| Campaign Management | Listed | Listed |
| Interaction Tracking | Listed | Listed |
| Real Time Notifications | Listed | Listed |
| Email Marketing | Listed | Listed |
| Donor Management | Listed | Listed |
| Email Management | Listed | Listed |
| Web Forms | Listed | Listed |
| Access Controls/Permissions | Listed | Listed |
| Task Scheduling | Listed | Listed |
| Website Integration | Listed | Listed |
| Grant Management | Listed | Listed |
| Customer Database | Listed | Listed |
| Credit Card Processing | Listed | Listed |
| Membership Management | Listed | Listed |
| CRM | Listed | Listed |
| Accounting Integration | Listed | Listed |
| Event Management | Listed | Listed |
| Document Storage | Listed | Listed |
| Forms Management | Listed | Listed |
| Social Media Integration | Listed | Listed |
| Registration Management | Listed | Listed |
| Fundraising Management | Listed | Listed |
| Committee Management | Listed | Listed |
| Volunteer Management | Listed | Listed |
| Electronic Payments | Listed | Listed |
| Artificial Intelligence | Not listed | Listed |
Features shown here belong only to the Predictive Lead Scoring Software category.
| Feature | Keap | HubSpot CRM |
|---|---|---|
| AI/Machine Learning | Listed | Listed |
| Alerts/Notifications | Listed | Listed |
| Predictive Analytics | Listed | Listed |
| Lead Distribution | Listed | Listed |
| Lead Qualification | Listed | Listed |
| Data Enrichment | Listed | Listed |
| Demographic/Firmographic Data | Listed | Listed |
| Customizable Scoring | Listed | Listed |
| Prioritization | Listed | Listed |
| Process/Workflow Automation | Listed | Listed |
| Multiple Scoring Models | Listed | Listed |
| Artificial Intelligence | Not listed | Listed |
Features shown here belong only to the Sales Tracking Software category.
| Feature | Keap | HubSpot CRM |
|---|---|---|
| Sales Pipeline Management | Listed | Listed |
| Lead Management | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Appointment Scheduling | Listed | Listed |
| Task Management | Listed | Listed |
| Interaction Tracking | Listed | Listed |
| Alerts/Notifications | Listed | Listed |
| Customizable Reports | Listed | Listed |
| Activity Dashboard | Listed | Listed |
| Commenting/Notes | Listed | Listed |
| Third-Party Integrations | Listed | Listed |
| Data Import/Export | Listed | Listed |
| Lead Scoring | Listed | Listed |
| Document Management | Listed | Listed |
| Email Templates | Listed | Listed |
| Call Logging | Listed | Listed |
| Search/Filter | Listed | Listed |
| Artificial Intelligence | Not listed | Listed |
Features shown here belong only to the CRM Software category.
| Feature | Keap | HubSpot CRM |
|---|---|---|
| Referral Tracking | Listed | Listed |
| Mobile Access | Listed | Listed |
| Lead Qualification | Listed | Listed |
| Contact Database | Listed | Listed |
| Sales Pipeline Management | Listed | Listed |
| Territory Management | Listed | Listed |
| Quotes/Estimates | Listed | Listed |
| Customizable Fields | Listed | Listed |
| Calendar/Reminder System | Listed | Listed |
| Marketing Automation | Listed | Listed |
| Task Management | Listed | Listed |
| Interaction Tracking | Listed | Listed |
| Social Media Integration | Listed | Listed |
| Pipeline Management | Listed | Listed |
| Lead Capture | Listed | Listed |
| Forecasting | Listed | Listed |
| Contact Management | Listed | Listed |
| Email Management | Listed | Listed |
| Lead Generation | Listed | Listed |
| Workflow Management | Listed | Listed |
| Activity Dashboard | Listed | Listed |
| Internal Chat Integration | Listed | Listed |
| Segmentation | Listed | Listed |
| Alerts/Notifications | Listed | Listed |
| Document Storage | Listed | Listed |
| Lead Management | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Data Import/Export | Listed | Listed |
| AI/Machine Learning | Not listed | Listed |
| Artificial Intelligence | Not listed | Listed |
Compare deployment, device support, pricing model, support channels, and target company size for both products.
Explore alternatives to Keap and HubSpot CRM before making a final choice.
Explore other software products that buyers may consider instead of Keap.
Explore other software products that buyers may consider instead of HubSpot CRM.
This comparison brings public profile information, category-specific feature selections, review visibility, and clearly labeled sponsored placements together in a structured format so you can evaluate both products with confidence.
Each section keeps Keap and HubSpot CRM in clearly separated columns so you can compare equivalent information without losing context.
Shared categories open into their own feature comparisons, helping you review use-case-specific capabilities rather than only broad product claims.
Sponsored products stay outside the detailed comparison, and paid placements are clearly labeled so the core comparison remains focused on Keap and HubSpot CRM.
Profile pages, category pages, integrations, and alternatives are linked throughout the page so you can continue your research from the same comparison.
