Trying to decide between Fullstory and Matomo? Both are industry-leading solutions, but which one is the best fit for your business? In this detailed comparison, we evaluate their features, pricing, ease of use, and customer support to help you make an informed choice. Whether you need advanced automation, better scalability, or user-friendly interfaces, this guide breaks down everything you need to know to select the right software for your needs.
Explore other software products that may fit your needs before making a final choice.
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Compare ratings, pricing, descriptions, buyer fit, integrations, category features, product details, alternatives, and SoftwareWorld’s final conclusion with Fullstory on the left and Matomo on the right.
Fullstory
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Matomo
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See ratings, free-trial availability, starting price, and a short description for each product in two dedicated columns.
Software
Fullstory is a leading Customer Experience Software designed to help businesses understand and enhance user interactions on their digital platforms. It offers a comprehensive suite of tools for session replay,...
Read more about Fullstory
Software
Matomo is a comprehensive web analytics platform that prioritizes user privacy and data ownership. Unlike other analytics tools, Matomo offers full control over data, ensuring compliance with privacy regulations like...
Read more about MatomoCompare problem it solves, core use cases, target users, industry fit, key features, and USP for both products in two dedicated columns.
Buyer fit
Improves User Experience By Analyzing And Optimizing Website Interactions
Enhance User Experience With Real-time Insights And Seamless Analysis
Buyer fit
Web Analytics That Helps Businesses Understand And Optimize Their Online Performance
Empower Your Data-driven Decisions With Privacy-first Analytics
Compare the popular integrations highlighted on each profile and open the full integration list for either product when you want deeper detail.
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Shopify
Open any shared category to compare the features selected under that category for both products.
Features shown here belong only to the Business Intelligence Software category.
| Feature | Fullstory | Matomo |
|---|---|---|
| Ad hoc Reporting | Listed | Listed |
| Strategic Planning | Listed | Listed |
| Dashboard | Listed | Listed |
| Real Time Analytics | Listed | Listed |
| Multiple Data Sources | Listed | Listed |
| Data Transformation | Listed | Listed |
| Scorecards | Listed | Listed |
| Metadata Management | Listed | Listed |
| Customizable Reports | Listed | Listed |
| Trend Analysis | Listed | Listed |
| Data Import/Export | Listed | Listed |
| Collaboration Tools | Listed | Listed |
| Key Performance Indicators | Listed | Listed |
| Data Extraction | Listed | Listed |
| Data Visualization | Listed | Listed |
| Forecasting | Listed | Listed |
| Data Connectors | Listed | Listed |
| Data Synchronization | Listed | Listed |
| Self Service Data Preparation | Listed | Listed |
| Visual Analytics | Listed | Listed |
| Access Controls/Permissions | Listed | Listed |
| Data Mapping | Listed | Listed |
| Predictive Analytics | Listed | Listed |
| Dashboard Creation | Listed | Listed |
| Performance Metrics | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Business Dashboard Software category.
| Feature | Fullstory | Matomo |
|---|---|---|
| Scorecards | Listed | Listed |
| Data Connectors | Listed | Listed |
| KPI Monitoring | Listed | Listed |
| Alerts/Notifications | Listed | Listed |
| Public Dashboards | Listed | Listed |
| Data Visualization | Listed | Listed |
| Private Dashboards | Listed | Listed |
| Customizable Reports | Listed | Listed |
| Forecasting | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Performance Metrics | Listed | Listed |
| Collaboration Tools | Listed | Listed |
| Widgets | Listed | Listed |
| Dashboard Creation | Listed | Listed |
| Data Synchronization | Listed | Listed |
| Single Page View | Listed | Listed |
| Trend Analysis | Listed | Listed |
| Functions/Calculations | Listed | Listed |
| Multiple Data Sources | Listed | Listed |
| Predictive Analytics | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Customer Journey Mapping Tools Software category.
| Feature | Fullstory | Matomo |
|---|---|---|
| Customer Profiles | Listed | Listed |
| Behavioral Analytics | Listed | Listed |
| Reporting & Statistics | Listed | Listed |
| Customizable Templates | Listed | Listed |
| Drag & Drop | Listed | Listed |
| Activity Dashboard | Listed | Listed |
| Collaboration Tools | Listed | Listed |
| Customer Experience Management | Listed | Listed |
| Data Import/Export | Listed | Listed |
| Activity Tracking | Listed | Listed |
| Engagement Tracking | Listed | Listed |
| Performance Metrics | Listed | Listed |
| Predictive Analytics | Listed | Listed |
| Customer Segmentation | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Heatmap Software category.
| Feature | Fullstory | Matomo |
|---|---|---|
| Website Analytics | Listed | Listed |
| For Sales Teams/Organizations | Listed | Listed |
| Data Visualization | Listed | Listed |
| Visual Analytics | Listed | Listed |
| Territorial Mapping | Listed | Listed |
| Reporting & Statistics | Listed | Listed |
| For Science | Listed | Listed |
| Behavioral Analytics | Listed | Listed |
| Real-Time Analytics | Listed | Listed |
| Heatmaps | Listed | Listed |
| Real-Time Data | Listed | Listed |
| Engagement Tracking | Listed | Listed |
| Geographic Maps | Listed | Listed |
| Dashboard | Listed | Listed |
| Hover Maps | Listed | Listed |
| Scroll Maps | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Mobile Analytics Software category.
| Feature | Fullstory | Matomo |
|---|---|---|
| In-App Events Tracking | Listed | Listed |
| Multi-Channel Attribution | Listed | Listed |
| Retention Tracking | Listed | Listed |
| Push Notifications | Listed | Listed |
| Behavior Tracking | Listed | Listed |
| Cohort Analysis | Listed | Listed |
| Conversion Tracking | Listed | Listed |
| Funnel Analysis | Listed | Listed |
| Uninstall Tracking | Listed | Listed |
| A/B Testing | Listed | Listed |
| Customer Segmentation | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Heatmaps | Listed | Listed |
| Session Recording | Listed | Listed |
| Issue Management | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Web Analytics Software category.
| Feature | Fullstory | Matomo |
|---|---|---|
| Time on Site Tracking | Listed | Listed |
| User Interaction Tracking | Listed | Listed |
| Referral Tracking | Listed | Listed |
| Goal Setting/Tracking | Listed | Listed |
| Multiple Site Management | Listed | Listed |
| Campaign Management | Listed | Listed |
| Web Traffic Reporting | Listed | Listed |
| Pageview Tracking | Listed | Listed |
| Site Search Tracking | Listed | Listed |
| Keyword Tracking | Listed | Listed |
| Heatmaps | Listed | Listed |
| Funnel Analysis | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Website Monitoring Software category.
| Feature | Fullstory | Matomo |
|---|---|---|
| Real-Time Monitoring | Listed | Listed |
| Transaction Monitoring | Listed | Listed |
| Event Logs | Listed | Listed |
| Visitor Tracking | Listed | Listed |
| Uptime Reporting | Listed | Listed |
| Availability Testing | Listed | Listed |
| Real-Time Notifications | Listed | Listed |
| Performance Metrics | Listed | Listed |
| Activity Dashboard | Listed | Listed |
| Alerts/Notifications | Listed | Listed |
| Data Visualization | Listed | Listed |
| FTP Monitoring | Listed | Listed |
| Server Monitoring | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Website Optimization Tools Software category.
| Feature | Fullstory | Matomo |
|---|---|---|
| Link Management | Listed | Listed |
| A/B Testing | Listed | Listed |
| Website Analytics | Listed | Listed |
| Keyword Research Tools | Listed | Listed |
| Visitor Tracking | Listed | Listed |
| API | Listed | Listed |
| Content Management | Listed | Listed |
| Competitive Analysis | Listed | Listed |
| Engagement Tracking | Listed | Listed |
| Performance Metrics | Listed | Listed |
| Problem Area Alerts | Listed | Listed |
| Conversion Rate Optimization | Listed | Listed |
| Data Visualization | Listed | Listed |
| Web Traffic Reporting | Listed | Listed |
| Campaign Management | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Compare deployment, device support, pricing model, support channels, and target company size for both products.
Explore alternatives to Fullstory and Matomo before making a final choice.
Explore other software products that buyers may consider instead of Fullstory.
Explore other software products that buyers may consider instead of Matomo.
This comparison brings public profile information, category-specific feature selections, review visibility, and clearly labeled sponsored placements together in a structured format so you can evaluate both products with confidence.
Each section keeps Fullstory and Matomo in clearly separated columns so you can compare equivalent information without losing context.
Shared categories open into their own feature comparisons, helping you review use-case-specific capabilities rather than only broad product claims.
Sponsored products stay outside the detailed comparison, and paid placements are clearly labeled so the core comparison remains focused on Fullstory and Matomo.
Profile pages, category pages, integrations, and alternatives are linked throughout the page so you can continue your research from the same comparison.
