Red Points
✓ Verified ProfileEliminate fakes and protect your customers
Eliminate fakes and protect your customers
"Brands dealing with online counterfeiting and IP theft often turn to Red Points to help protect their products and reputation across digital channels. It works well for businesses that sell physical or digital goods and need to monitor unauthorized use of their brand. Teams can track and act on violations without spending too much time on manual searches. That said, smaller businesses with limited brand exposure may find the service more than they currently need."
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Before moving to RED POINTS, we were manually trying to tackle thousands of resellers, even doubling our HR resources, and still couldn’t get the results we needed. Since implementing RED POINTS, we’ve successfully removed over €120 million in parts value from unauthorized sellers online, which has helped protect both our dealers and end customers. The platform is easy to use, allows quick lookups of past cases, and provides monthly customized reports, along with support for any specific needs. The only area to focus on more would be the offline side, which is also crucial for business strategy and competition.
This platform not only gives us peace of mind knowing that copies of our products are being identified and handled worldwide, but it has also strengthened our relationships with overseas distributors. They appreciate seeing the efforts we’re making to protect their markets. The Red Points online dashboard is straightforward and easy to navigate, with strong backend reporting. Checking daily cases and approving or removing potential copies is quick and simple. Even though their support team is in Europe and we’re in New Zealand, communication has never been an issue. It’s been a huge help in combating product copies globally and offers excellent value—much more cost-effective than hiring a lawyer. Honestly, there’s nothing negative to say; it’s a fantastic product and service.
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