Red Points

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Eliminate fakes and protect your customers

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SoftwareWorld Editorial Review

Why SoftwareWorld Chooses Red Points

"Brands dealing with online counterfeiting and IP theft often turn to Red Points to help protect their products and reputation across digital channels. It works well for businesses that sell physical or digital goods and need to monitor unauthorized use of their brand. Teams can track and act on violations without spending too much time on manual searches. That said, smaller businesses with limited brand exposure may find the service more than they currently need."
Decision Snapshot

Red Points Evaluation Snapshot

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User Rating4.8 / 5
Starting PriceContact Vendor
Free TrialAvailable
Free VersionNot available
APINot available
DeploymentCloud Hosted
HeadquartersUnited States
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Product Overview

Red Points Overview

Product description, media, company details, support, training, deployment, customer size, languages, and industries.

About Red Points

Red Points is a powerful Intellectual Property (IP) Management Software designed to help brands protect their intellectual property rights, combat online infringement, and safeguard their digital assets. This comprehensive platform offers features like automated monitoring, IP enforcement, counterfeit detection, takedown management, and reporting, covering all aspects of IP protection seamlessly. Red Points’ intuitive interface allows brands to easily monitor digital platforms, marketplaces, and social media channels for potential IP infringements, identifying counterfeit products, trademark violations, and unauthorized use of content. The software supports robust enforcement tools, enabling brands to issue takedown requests, block infringing listings, and prevent recurring IP violations, ensuring a proactive approach to brand protection. Counterfeit detection capabilities leverage AI technology to identify fake products and sellers quickly, reducing revenue loss and protecting brand reputation. Detailed reporting provides insights into infringement patterns, enforcement success rates, and ROI, allowing businesses to measure the effectiveness of their IP protection strategies. Integration with e-commerce platforms, legal tools, and social media networks ensures a unified and efficient IP management workflow, making Red Points an ideal solution for brands aiming to secure their digital assets and protect their intellectual property rights.
Company Red Points
Founded 2011
Headquarters United States
Employees 101-500

Support

Email Phone Knowledge Base

Training

In-person Live Online Webinar Documentation

Licensing & Deployment

Proprietary Cloud Hosted Web-Based

Typical Customers

Self-Employed Small-Business Midsize-Business Large-Enterprise-Business
Languages Supported 7 languages available
English French German Italian Portuguese Russian Spanish
Industries Served 17 industries available
Consumer Electronics Consumer Goods Cosmetic & Beauty Design E-commerce E-learning Enterprise Entertainment Financial & Payments Gambling & Casinos Health, Wellness & Fitness Industrial Automation Luxury Goods & Jewelry Medical Device Motion Pictures & Film Pharmaceuticals Wholesale

Why Choose Red Points

Pros

  • Pros AI-driven brand protection that actually catches infringers at scale
  • Pros Automated takedowns save legal teams significant time and manual effort
  • Pros Detection covers marketplaces, social media, and app stores simultaneously
  • Pros Real-time dashboards give clear visibility into enforcement progress
  • Pros Works across physical counterfeiting and digital piracy cases alike
  • Pros Machine learning improves accuracy the longer you use the platform
  • Pros Dedicated account support helps brands navigate complex removal processes

Cons

  • Cons Licensing structure grows complex when managing larger distributed teams
  • Cons Advanced features demand a noticeable time investment to master
  • Cons Interface density can overwhelm users coming from simpler tools
  • Cons Mobile experience feels noticeably limited compared to the desktop version
Strengths and Limitations

Red Points Pros & Cons

Consider the practical advantages and limitations identified through SoftwareWorld's product assessment.

+

Pros

  • AI-driven brand protection that actually catches infringers at scale
  • Automated takedowns save legal teams significant time and manual effort
  • Detection covers marketplaces, social media, and app stores simultaneously
  • Real-time dashboards give clear visibility into enforcement progress
  • Works across physical counterfeiting and digital piracy cases alike
  • Machine learning improves accuracy the longer you use the platform
  • Dedicated account support helps brands navigate complex removal processes
!

Cons

  • Licensing structure grows complex when managing larger distributed teams
  • Advanced features demand a noticeable time investment to master
  • Interface density can overwhelm users coming from simpler tools
  • Mobile experience feels noticeably limited compared to the desktop version
Category-Based Capabilities

Red Points Features

Each category combines the selected software category, its category-specific description, and the features assigned to that category.

Brand Protection Software 9 selected features Open category ↗ ⌄
Paid Search Monitoring Case Management Marketplace Monitoring Prioritization Social Media Monitoring Domain Monitoring Mobile App Monitoring Investigation Management Artificial Intelligence
Digital Rights Management Software 17 selected features Open category ↗ ⌄
Copy/Save/Print Restrictions Audio/Video Protection IP Restriction Watermarking Multiple Format Support PDF Protection Location Control Usage Tracking/Analytics Version Control Reporting & Statistics License Management Access Expiration Management Software Application Protection Access Revocation Access Controls/Permissions Image Protection Digital Distribution Management
Intellectual Property Management Software 9 selected features Open category ↗ ⌄
Spend Management Document Management Deadline Management Disclosure Management Docket Management IP Portfolio Management Trademark Tracking Patent Tracking Renewal Management
License Management Software 10 selected features Open category ↗ ⌄
Node Management License Tracking License Inventory Configuration Management Product Activation Portable License Trial License Access Controls/Permissions Copy Protection Reporting/Analytics
Connected Applications

Red Points Integrations

Integration information is displayed only when approved integration products are available on the profile.

Pricing Information

Red Points Pricing

Pricing type, currency, trial availability, payment frequency, destination links, and package-level starting prices.

Pricing Type Contact Vendor
Preferred Currency USD ($)
Free Trial Available
Free Version Not available
Payment Frequency Monthly Subscription
Verified User Feedback

Red Points Reviews

Approved reviews submitted through verified Google or LinkedIn reviewer accounts.

Write a Red Points Review ↗
4.8
Based on 2 approved reviews
5 stars 75%
4 stars 25%
3 stars 0%
2 stars 0%
1 star 0%
Alejandro S.
Alejandro S. Brand & Channel Protection Manager

Powerful Tool for Protecting Our Market

Before moving to RED POINTS, we were manually trying to tackle thousands of resellers, even doubling our HR resources, and still couldn’t get the results we needed. Since implementing RED POINTS, we’ve successfully removed over €120 million in parts value from unauthorized sellers online, which has helped protect both our dealers and end customers. The platform is easy to use, allows quick lookups of past cases, and provides monthly customized reports, along with support for any specific needs. The only area to focus on more would be the offline side, which is also crucial for business strategy and competition.

Reviewed on January, 2022
Josh L.
Josh L. General Manager

Effective and Reliable Solution for Global Brand Protection

This platform not only gives us peace of mind knowing that copies of our products are being identified and handled worldwide, but it has also strengthened our relationships with overseas distributors. They appreciate seeing the efforts we’re making to protect their markets. The Red Points online dashboard is straightforward and easy to navigate, with strong backend reporting. Checking daily cases and approving or removing potential copies is quick and simple. Even though their support team is in Europe and we’re in New Zealand, communication has never been an issue. It’s been a huge help in combating product copies globally and offers excellent value—much more cost-effective than hiring a lawyer. Honestly, there’s nothing negative to say; it’s a fantastic product and service.

Reviewed on May, 2020
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Frequently Asked Questions

Red Points FAQs

Answers generated from approved profile information, selected options, packages, integrations, support, training, deployment, and devices.

Red Points is a powerful Intellectual Property (IP) Management Software designed to help brands protect their intellectual property rights, combat online infringement, and safeguard their digital assets. This comprehensive platform offers features like automated monitoring, IP enforcement, counterfeit detection, takedown management, and reporting, covering all aspects of IP protection seamlessly. Red Points’ intuitive interface allows brands to easily monitor digital platforms, marketplaces, and social media channels for potential IP infringements, identifying counterfeit products, trademark violations, and unauthorized use of content. The software supports robust enforcement tools, enabling brands to issue takedown requests, block infringing listings, and prevent recurring IP violations, ensuring a proactive approach to brand protection. Counterfeit detection capabilities leverage AI technology to identify fake products and sellers quickly, reducing revenue loss and protecting brand reputation. Detailed reporting provides insights into infringement patterns, enforcement success rates, and ROI, allowing businesses to measure the effectiveness of their IP protection strategies. Integration with e-commerce platforms, legal tools, and social media networks ensures a unified and efficient IP management workflow, making Red Points an ideal solution for brands aiming to secure their digital assets and protect their intellectual property rights.

  • No, Red Points does not offer a free version.

  • Yes, Red Points offers a free trial.

  • No, Credit Card details are not required for the Red Points trial.

  • Red Points supports the following payment frequencies:

    • Monthly Subscription

  • No, Red Points does not offer an API.

  • Red Points can be integrated with the following applications:

    • Salesforce Sales Cloud , HubSpot CRM , Slack , Shopify , WooCommerce , Zendesk Suite , Microsoft Teams , Zapier , Twitter/X

  • Red Points offers support with the following options:
    • Email , Phone , Knowledge Base

  • Red Points offers training with the following options:
    • In-person , Live Online , Webinar , Documentation

  • Red Points supports the following languages:
    • English , French , German , Italian , Portuguese , Russian , Spanish

  • Following are the typical users of the Red Points:
    • Self-Employed , Small-Business , Midsize-Business , Large-Enterprise-Business

  • Red Points supports the following deployment:
    • Cloud Hosted

  • Red Points supports the following devices and operating systems:
    • Web-Based
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