Best Lead Nurturing Software for Small Businesses (Free & Paid)

Running a small business comes with unique challenges, including tight budgets and limited resources. That’s why choosing the right lead nurturing software can significantly improve your workflow and help you compete more effectively. Here, we feature the top lead nurturing software solutions designed for small businesses—offering affordable pricing, user-friendly interfaces, and scalable features that grow alongside your company.
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Last Updated: October 01, 2025

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198 Software

Popular Picks in Lead Nurturing Software

Brevo

Brevo

$562 Per month

GetResponse

GetResponse

$15.56 Per month

Lusha

Lusha

$29.90 Per month

Close

Close

$35 Per month

List of Top Best Lead Nurturing Software for Small Businesses

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charles is a conversational marketing platform designed to help businesses engage with customers in real-time, delivering personalized interactions that drive conversions. Using artificial intelligence and machine learning, charles enables businesses to automate and optimize customer conversations across channels like live chat, chatbots, email, and messaging apps. The platform provides a suite of... Read more about charles

Free Trial

NA

Pricing Type

$349 Per month

Location

Germany

DYL is a comprehensive customer relationship management software designed to help businesses manage customer interactions and enhance sales processes. With its user-friendly interface, DYL enables organizations to track leads, manage opportunities, and analyze customer data effectively. The software features robust tools for call tracking, email integration, and sales forecasting, allowing sales t... Read more about DYL

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Connectif is a powerful marketing automation software designed to enhance customer engagement and streamline marketing efforts for businesses of all sizes. This platform provides a comprehensive suite of tools for creating personalized and automated marketing campaigns across various channels, including email, SMS, social media, and web. With Connectif, marketers can build complex workflows, segme... Read more about Connectif

Free Trial

Available

Pricing Type

$70 Per month

Location

Spain

Skylead is an innovative lead generation software designed to help businesses identify, engage, and convert potential customers more effectively. The platform offers a comprehensive suite of tools for automating the lead generation process, including targeted outreach campaigns, contact management, and lead scoring, ensuring a steady pipeline of qualified prospects. Skylead's intuitive interface a... Read more about Skylead

Free Trial

Available

Pricing Type

$100 Per user

Location

Serbia

Sales CRM, Marketing Suite, Social, All-In-One

VipeCloud is a comprehensive sales and marketing suite designed to streamline customer engagement and drive business growth. It combines CRM functionalities with email marketing, making it a versatile tool for businesses of all sizes. Its standout feature is the ease of creating and sending high-impact email campaigns, coupled with detailed tracking of customer interactions. VipeCloud also offers ... Read more about VipeCloud

Free Trial

15 Days

Pricing Type

$15 Per month

Location

United States

Meritto helps boost your Sales, Marketing, Admission, Finance & Operation Teams’ productivity with its Enrollment Cloud & Education CRM.

Meritto, formerly known as NoPaperForms, is an innovative software designed to revolutionize the education sector. It's a comprehensive solution that simplifies and automates the admission process, making it seamless for both institutions and applicants. With its user-friendly interface, Meritto enables institutions to easily manage inquiries, applications, and communications. It offers robust ana... Read more about Meritto

Free Trial

NA

Pricing Type

Contact Vendor

Location

India

Optimize, control and elevate your business with Upnify® Suite

The advantage is that all Upnify users can use that information to make reports, campaigns, contracts and quotes, as well as organize their agenda or activities that allow them to explore new opportunities at any time and from wherever they are, and get more sales. Upnify® Suite is integrated with the most advanced artificial intelligence providers, allowing you to save time and refine the autom... Read more about UPNIFY CRM

Free Trial

30 Days

Pricing Type

$20 Per month

Location

United States

Delio is a powerful lead management software designed to streamline the process of capturing, tracking, and nurturing leads for organizations. This platform provides comprehensive tools for managing lead data, automating follow-ups, and analyzing lead conversion metrics. With its user-friendly interface, sales teams can easily capture leads from various sources, categorize them, and prioritize fol... Read more about Delio Lead Management

Free Trial

NA

Pricing Type

$900 Per user

Location

Spain

Saleswhale is an advanced conversational AI platform that revolutionizes the way businesses engage with their customers. This software utilizes cutting-edge natural language processing to automate conversations and lead nurturing, allowing sales teams to focus on high-value interactions. With its intelligent algorithms, Saleswhale can analyze customer responses, qualify leads, and schedule appoint... Read more about Saleswhale

Free Trial

Available

Pricing Type

$1 Per user

Location

United States

Fleeg is a customer relationship management (CRM) software designed to help businesses manage interactions with customers and improve customer satisfaction. The platform provides a centralized system for storing customer data, tracking communications, and managing sales opportunities. Fleeg’s intuitive interface makes it easy for teams to access customer information, analyze trends, and follow u... Read more about Fleeg

Free Trial

Available

Pricing Type

Contact Vendor

Location

Brazil

Sales Booster is a lead generation software designed to help businesses acquire and nurture high-quality leads. The platform provides tools for capturing leads from multiple channels, including social media, email, and landing pages. Sales Booster uses advanced algorithms to score and prioritize leads, ensuring sales teams focus on the most promising prospects. The software offers automated follow... Read more about Sales Booster

Free Trial

Available

Pricing Type

Contact Vendor

Location

NA

Sales CRM & Pipeline Management Software

Pipedrive is an outstanding CRM software designed to simplify and optimize sales processes for businesses. Its straightforward interface helps teams manage leads and deals efficiently. The software enables users to track communication, set reminders, and prioritize tasks, ensuring that opportunities are not missed. Pipedrive's visual sales pipeline provides a clear overview of deals, making it eas... Read more about Pipedrive

Free Trial

14 Days

Pricing Type

$14 Per month

Location

United States

Calldrip is an innovative Inside Sales Software designed to enhance sales team performance by automating lead response and follow-up. The software connects sales teams to prospects within seconds of lead submission, improving conversion rates and customer engagement. Calldrip features call tracking, lead scoring, and CRM integration, enabling teams to manage and prioritize leads effectively. The p... Read more about Calldrip

Free Trial

NA

Pricing Type

$99 Per month

Location

United States

Scratcher is a dynamic gamification software that transforms user engagement by incorporating game-like elements into various applications and platforms. Ideal for businesses looking to boost motivation, participation, and loyalty, Scratcher offers features such as points systems, leaderboards, badges, and challenges. These elements encourage users to interact more frequently and with greater enth... Read more about Scratcher

Free Trial

Available

Pricing Type

$3588 Per year

Location

Denmark

Acobot is an advanced artificial intelligence (AI) software designed to enhance user engagement through automated interactions, primarily in customer service and sales. Leveraging natural language processing (NLP) and machine learning, Acobot can simulate human-like conversations with website visitors, providing instant responses to common queries and guiding them through the purchasing process. T... Read more about Acobot

Free Trial

Available

Pricing Type

$9 Per user

Location

United States

Find Anyone on the Planet

Finder.io is a powerful email marketing software designed to help businesses connect with their audience through targeted and engaging email campaigns. This platform offers a comprehensive suite of tools that enable users to create, manage, and analyze email marketing initiatives effectively. With Finder.io, marketers can easily design visually appealing emails using customizable templates, ensuri... Read more about Finder.io

Free Trial

Available

Pricing Type

$9.99 Per month

Location

United States

AIO is an all-in-one unified communications software that integrates multiple communication tools into a single platform, helping businesses streamline collaboration and improve team productivity. AIO combines voice, video, messaging, file sharing, and conferencing features, enabling seamless communication across different devices and locations. The platform supports team collaboration with featur... Read more about AIO

Free Trial

Available

Pricing Type

$100000 Per month

Location

Colombia

Videobot is a lead generation software that enables businesses to create interactive video experiences that capture and qualify leads. The platform provides tools for building video landing pages, adding calls to action, and collecting viewer information, making it easy to engage potential customers. Videobot’s analytics features offer insights into video engagement, viewer demographics, and con... Read more about Videobot

Free Trial

NA

Pricing Type

Contact Vendor

Location

Finland

Grow Your Business With The Most Powerful All In One Software

OneHash CRM, a versatile customer relationship management software, is created to streamline business operations efficiently. It's user-friendly, making it accessible for all skill levels. Key features include lead and opportunity management, which helps businesses track potential sales and client interactions, enhancing customer engagement. Its customizable workflow automation saves time by handl... Read more about OneHash CRM

Free Trial

NA

Pricing Type

$65.87 Per month

Location

United States

Nurture.ai is an innovative SMS marketing software designed to help businesses engage with their customers through personalized text messaging campaigns. With its easy-to-use interface, users can create and manage SMS campaigns that reach customers directly on their mobile devices, ensuring higher engagement rates. The software allows for segmentation and targeting, enabling businesses to send tai... Read more about Nurture.ai

Free Trial

NA

Pricing Type

$500 Per month

Location

United States

Verse.ai is an innovative lead nurturing software designed to help businesses engage with potential customers and guide them through the sales funnel effectively. This comprehensive platform offers a suite of tools that facilitate personalized communication, automated follow-ups, and targeted content delivery, ensuring that leads receive relevant information at every stage of their journey. Verse.... Read more about Verse.ai

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Funnelish is a lead nurturing software designed to help businesses build, track, and optimize their customer acquisition funnels. The platform provides tools for automating lead generation, engagement, and conversion, helping businesses convert prospects into customers more efficiently. Funnelish offers features such as personalized email campaigns, SMS follow-ups, and automated workflows to nurtu... Read more about Funnelish

Free Trial

Available

Pricing Type

Contact Vendor

Location

United Kingdom

TigerLRM is a robust email marketing software designed to help businesses create, manage, and optimize their email campaigns effectively. This platform offers an intuitive interface that simplifies the process of designing visually appealing emails and segmenting audiences for targeted messaging. With features such as automation, A/B testing, and analytics, TigerLRM empowers users to enhance engag... Read more about TigerLRM

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

SalesRobot is an advanced lead nurturing software designed to help businesses engage and convert prospects into loyal customers effectively. Utilizing intelligent automation and personalized communication strategies, SalesRobot enables organizations to manage and nurture leads throughout the sales funnel seamlessly. The platform features targeted email campaigns, behavior-based triggers, and compr... Read more about SalesRobot

Free Trial

Available

Pricing Type

$99 Per month

Location

India

Online CRM & Sales Process Management

Onpipeline is a high-tech CRM software designed to streamline and enhance sales processes for businesses. It serves as a comprehensive solution for managing leads, contacts, and sales pipelines. With a focus on simplicity, Onpipeline enables easy tracking of customer interactions, helping teams stay organized and efficient. Its intuitive interface allows users to manage tasks, appointments, and de... Read more about Onpipeline

Free Trial

30 Days

Pricing Type

$25 https Per month

Location

Ireland

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