Best Lead Generation Software for Small Businesses (Free & Paid)

Lead generation software helps businesses find and attract new potential customers who might be interested in their products or services. It employs various methods like email campaigns, social media outreach, content marketing, and search engine optimization (SEO) tools to reach out to prospects. The software automates the process of identifying and engaging leads based on specific criteria, segmenting them for targeted marketing efforts. Features often include analytics to track campaign effectiveness, lead scoring to prioritize prospects, and integration with CRM systems for seamless follow-up. For small businesses, generating a steady stream of new leads is essential for expanding their customer base and increasing sales. Lead generation software simplifies this task by automating repetitive processes, saving time, and improving efficiency. It enables small businesses to reach a wider audience without the need for a large marketing team, ultimately contributing to business growth. Below are some lead generation software solutions that small businesses can explore to boost their marketing efforts:

Last Updated: June 25, 2025

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854 Software

List of Top Lead Generation Software for Small Businesses

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Small Business

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Enterprise

Lisma is a powerful lead generation software that helps businesses attract, capture, and convert high-quality leads through various channels. Designed for sales teams, digital marketers, and B2B businesses, Lisma offers a suite of tools that automate the lead acquisition process, allowing companies to focus on nurturing relationships rather than manual outreach. The platform integrates with CRM sy... Read more about Lisma

Free Trial

NA

Pricing Type

Contact Vendor

Location

Japan

Zeliq is a powerful lead generation software designed to help businesses attract, engage, and convert high-quality leads into loyal customers. By utilizing a combination of AI and advanced algorithms, Zeliq identifies and targets potential customers who are most likely to be interested in your product or service. The software provides tools for collecting contact information, segmenting leads, and... Read more about Zeliq

Free Trial

NA

Pricing Type

$59 Per user

Location

France

Pipedrive

Sales CRM & Pipeline Management Software

Pipedrive is an outstanding CRM software designed to simplify and optimize sales processes for businesses. Its straightforward interface helps teams manage leads and deals efficiently. The software enables users to track communication, set reminders, and prioritize tasks, ensuring that opportunities are not missed. Pipedrive's visual sales pipeline provides a clear overview of deals, making it ea... Read more about Pipedrive

Free Trial

14 Days

Pricing Type

$12 Per month

Location

United States

AddressTwo

Simple. Affordable. Usable. Small Business. CRM

Today, hundreds of small businesses and thousands of individuals manage their sales and marketing activity using this program. The AddressTwo Small Business CRM helps companies to manage contacts, sort & segment leads, track activity, remember to follow-up, and even stay in touch with email and postcard marketing. AddressTwo is revolutionizing the CRM and marketing industries with powerful softw... Read more about AddressTwo

Free Trial

14 Days

Pricing Type

$14.95 Per month

Location

United States

LiveCall is a powerful lead generation software designed to enhance customer engagement through real-time communication. This platform provides tools for managing incoming calls, tracking leads, and monitoring conversion rates, ensuring that businesses can maximize their sales opportunities. Users can easily set up call routing, manage multiple calls simultaneously, and generate reports on lead pe... Read more about LiveCall

Free Trial

Available

Pricing Type

$49 Per feautre

Location

Poland

Jobjet is a powerful lead generation software designed to help businesses identify, capture, and manage leads effectively to boost sales. The platform provides tools for finding potential leads, tracking lead interactions, and managing follow-up activities, ensuring that businesses can convert more prospects into customers. Jobjet’s intuitive interface allows users to track lead activity across ... Read more about Jobjet

Free Trial

Available

Pricing Type

$89 Per feautre

Location

United States

Companybook is a powerful lead generation software designed to help businesses acquire highquality leads and grow their customer base. This platform uses advanced algorithms and data analysis to identify potential customers based on specific criteria such as industry, company size, and location. Companybook enables businesses to discover new leads by accessing an extensive database of companies an... Read more about Companybook

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

RelPro is a sophisticated lead generation software that helps businesses identify and connect with potential clients in their target market. Utilizing advanced data analytics and algorithms, RelPro provides comprehensive insights into prospective accounts, including detailed profiles, contact information, and company insights. This software enables sales teams to build a robust pipeline by filteri... Read more about RelPro

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Pathmonk is a powerful lead generation software designed to help businesses capture and convert website visitors into potential customers. This platform utilizes advanced analytics and AI-driven insights to optimize user engagement and streamline the lead capture process. With customizable forms and landing pages, businesses can create tailored experiences that resonate with their target audience.... Read more about Pathmonk

Free Trial

NA

Pricing Type

Contact Vendor

Location

Ireland

PowerChord is a sophisticated lead management software designed to help businesses capture, track, and nurture leads across multiple channels. It enables sales teams to efficiently manage incoming leads, prioritize prospects, and automate follow-up communications. PowerChord integrates with CRM systems, email marketing platforms, and other sales tools, providing a centralized location to view and ... Read more about PowerChord

Free Trial

NA

Pricing Type

$0.01 Per user

Location

United States

LeadXchange is an innovative lead generation software that helps businesses attract and nurture potential customers. This platform offers a wide range of tools to capture, manage, and qualify leads from various sources, including websites, social media, and email campaigns. LeadXchange’s advanced algorithms analyze customer data to identify high-quality leads and prioritize them based on th... Read more about LeadXchange

Free Trial

NA

Pricing Type

Contact Vendor

Location

India

Scratcher is a dynamic gamification software that transforms user engagement by incorporating game-like elements into various applications and platforms. Ideal for businesses looking to boost motivation, participation, and loyalty, Scratcher offers features such as points systems, leaderboards, badges, and challenges. These elements encourage users to interact more frequently and with greater enth... Read more about Scratcher

Free Trial

Available

Pricing Type

$3588 Per year

Location

Denmark

DataGardener Enterprise is an advanced lead generation software designed to help businesses attract, capture, and nurture high-quality leads with efficiency and precision. It offers a comprehensive suite of tools for identifying potential customers, automating outreach efforts, and tracking engagement across multiple channels, ensuring that your sales pipeline remains robust and productive. DataGa... Read more about DataGardener Enterprise

Free Trial

Available

Pricing Type

$150 Per user

Location

United Kingdom

DataGardener Premium is a top-tier lead generation software designed to deliver exceptional results for businesses seeking to expand their customer base and drive sales growth. It offers an enhanced platform with advanced features for capturing, managing, and converting leads more effectively than ever before. DataGardener Premium's powerful tools include sophisticated targeting algorithms, AI-dri... Read more about DataGardener Premium

Free Trial

Available

Pricing Type

$250 Per user

Location

United Kingdom

Shortlyst is an innovative lead generation software that empowers businesses to find, engage, and convert high-quality leads with ease. The platform leverages advanced data analytics and AI algorithms to identify prospects based on specific criteria, such as industry, company size, and job role. Shortlyst automates the process of finding and qualifying leads, ensuring that sales teams spend their ... Read more about Shortlyst

Free Trial

Available

Pricing Type

$50 Per user

Location

Indonesia

Bizzy is an innovative lead generation software that helps businesses attract, qualify, and convert potential customers. The platform combines advanced data analytics with automated tools to identify high-quality leads and optimize outreach strategies. Bizzy integrates with popular customer relationship management (CRM) systems, allowing businesses to seamlessly track and manage leads from acquisi... Read more about Bizzy

Free Trial

Available

Pricing Type

Contact Vendor

Location

Belgium

Leadferno is a powerful lead generation software designed to help businesses capture and convert leads through highly optimized online tools. By integrating seamlessly with websites, social media platforms, and email marketing systems, Leadferno enables businesses to engage potential customers at every touchpoint. The software offers a variety of features, including customizable lead capture forms... Read more about Leadferno

Free Trial

Available

Pricing Type

$150 Per month

Location

United States

Adapt

B2B Lead Intelligence Platform

Adapt is a robust lead generation and contact data platform specifically developed to empower sales and marketing professionals. The core feature of Adapt is its extensive database, offering access to millions of business contacts and companies worldwide. Users can easily search and find detailed contact information, including emails and phone numbers, which is essential for outreach and networkin... Read more about Adapt

Free Trial

7 Days

Pricing Type

$49 Per month

Location

United States

Surfe

LinkedIn prospecting, streamlined

Surfe is a cutting-edge software platform uniquely engineered to bridge the gap between CRM systems and LinkedIn, revolutionizing the way professionals manage prospecting, contact entry, and deal management. It stands out by seamlessly integrating LinkedIn data with CRM tools, streamlining the process of gathering and organizing prospect information. With Surfe, users can effortlessly import Linke... Read more about Surfe

Free Trial

14 Days

Pricing Type

$29 Per month

Location

United States

MakesBridge Marketing Automation is a comprehensive email marketing and automation platform designed to help businesses streamline their marketing efforts and improve customer engagement. The software offers a wide array of features, including campaign creation, lead scoring, A/B testing, and analytics, empowering marketers to develop targeted and effective email campaigns. With its user-friendly ... Read more about MakesBridge Marketing Automation

Free Trial

Available

Pricing Type

$365 Per month

Location

United States

Prospectify is a cutting-edge lead management software designed to help businesses identify, engage, and convert potential customers effectively. This robust platform leverages advanced data analytics to provide users with actionable insights about their target audience. With Prospectify, sales teams can easily segment leads based on various criteria, ensuring personalized outreach and engagement ... Read more about Prospectify

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Website Visitor Tracking Software is a lead management solution that allows businesses to identify and analyze website visitors. This software tracks user behavior, including page views, time spent on site, and click patterns, enabling companies to gain insights into customer interests and engagement levels. By capturing visitor data, businesses can segment leads based on behavior and demographics... Read more about Website Visitor Tracking Software

Free Trial

Available

Pricing Type

$350 Per month

Location

Canada

Acobot is an advanced artificial intelligence (AI) software designed to enhance user engagement through automated interactions, primarily in customer service and sales. Leveraging natural language processing (NLP) and machine learning, Acobot can simulate human-like conversations with website visitors, providing instant responses to common queries and guiding them through the purchasing process. T... Read more about Acobot

Free Trial

Available

Pricing Type

$9 Per user

Location

United States

SnapCall is a customer engagement software that enables businesses to connect with customers through voice and video calls directly from websites and apps, enhancing real-time communication. Designed to improve customer service, SnapCall allows agents to provide immediate assistance without redirecting customers to external platforms, improving the user experience. SnapCall’s analytics tools off... Read more about SnapCall

Free Trial

Available

Pricing Type

$20 Per user

Location

France

LeadCandy is a powerful lead generation software designed to help businesses attract, capture, and nurture potential customers effectively. The platform offers a range of tools for creating high-converting landing pages, implementing pop-ups, and managing email campaigns, enabling marketers to build robust lead pipelines with ease. LeadCandy’s advanced targeting and segmentation features allow u... Read more about LeadCandy

Free Trial

Available

Pricing Type

$99 Per year

Location

United States

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