Trying to decide between Salesforce Starter and Apptivo? Both are industry-leading solutions, but which one is the best fit for your business? In this detailed comparison, we evaluate their features, pricing, ease of use, and customer support to help you make an informed choice. Whether you need advanced automation, better scalability, or user-friendly interfaces, this guide breaks down everything you need to know to select the right software for your needs.
Explore other software products that may fit your needs before making a final choice.
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Compare ratings, pricing, descriptions, buyer fit, integrations, category features, product details, alternatives, and SoftwareWorld’s final conclusion with Salesforce Starter on the left and Apptivo on the right.
Salesforce Starter
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Apptivo
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Software
Salesforce Starter is a dynamic customer relationship management (CRM) tool designed for small businesses. It offers a streamlined interface for managing customer interactions. Its user-friendly design simplifies tracking customer activities...
Read more about Salesforce Starter
Software
One customer described Apptivo less as a CRM and more as an ERP, and that framing actually fits pretty well once you look at how much it covers beyond just...
Read more about ApptivoOpen any shared category to compare the features selected under that category for both products.
Features shown here belong only to the Customer Service Software category.
| Feature | Salesforce Starter | Apptivo |
|---|---|---|
| Performance Metrics | Listed | Listed |
| Appointment Management | Listed | Listed |
| Real Time Notifications | Listed | Listed |
| Customer Segmentation | Listed | Listed |
| Employee Management | Listed | Listed |
| Queue Management | Listed | Listed |
| Virtual Assistant | Listed | Listed |
| Customer History | Listed | Listed |
| Call Routing | Listed | Listed |
| SMS Messaging | Listed | Listed |
| Email Management | Listed | Listed |
| Voice Mail | Listed | Listed |
| Call Center Management | Listed | Listed |
| Knowledge Base Management | Listed | Listed |
| Multi-Channel Communication | Listed | Listed |
| Live Chat | Listed | Listed |
| Activity Tracking | Listed | Listed |
| Self Service Portal | Listed | Listed |
| Alerts/Escalation | Listed | Listed |
| Auto-Responders | Listed | Listed |
| Support Ticket Management | Listed | Listed |
| Engagement Tracking | Listed | Listed |
| Surveys & Feedback | Listed | Listed |
| Social Media Integration | Listed | Listed |
| Contact Management | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Help Desk Software category.
| Feature | Salesforce Starter | Apptivo |
|---|---|---|
| Automated Routing | Listed | Listed |
| Call Center Management | Listed | Listed |
| Real-Time Chat | Listed | Listed |
| Performance Metrics | Listed | Listed |
| Customer Database | Listed | Listed |
| Self Service Portal | Listed | Listed |
| SLA Management | Listed | Listed |
| CRM | Listed | Listed |
| Real Time Notifications | Listed | Listed |
| Multi-Channel Communication | Listed | Listed |
| Support Ticket Management | Listed | Listed |
| Surveys & Feedback | Listed | Listed |
| Document Storage | Listed | Listed |
| Social Media Integration | Listed | Listed |
| Alerts/Escalation | Listed | Listed |
| Prioritization | Listed | Listed |
| Workflow Configuration | Listed | Listed |
| Ticket Management | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Access Controls/Permissions | Listed | Listed |
| IT Asset Management | Listed | Listed |
| Email Management | Listed | Listed |
| Customer History | Listed | Listed |
| Interaction Tracking | Listed | Listed |
| Knowledge Base Management | Listed | Listed |
| Remote Access/Control | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Contact Management Software category.
| Feature | Salesforce Starter | Apptivo |
|---|---|---|
| Search/Filter | Listed | Listed |
| Pipeline Management | Listed | Listed |
| Social Media Integration | Listed | Listed |
| Data Import/Export | Listed | Listed |
| Prospecting Tools | Listed | Listed |
| Task Management | Listed | Listed |
| Customer Database | Listed | Listed |
| Campaign Management | Listed | Listed |
| Lead Nurturing | Listed | Listed |
| Segmentation | Listed | Listed |
| Email Management | Listed | Listed |
| CRM | Listed | Listed |
| Sales Forecasting | Listed | Listed |
| Contact Management | Listed | Listed |
| Calendar Management | Listed | Listed |
| Document Storage | Listed | Listed |
| Drag & Drop | Listed | Listed |
| Collaboration Tools | Listed | Listed |
| Lead Management | Listed | Listed |
| Sales Pipeline Management | Listed | Listed |
| Lead Distribution | Listed | Listed |
| Email Marketing | Listed | Listed |
| Opportunity Management | Listed | Listed |
| Data Synchronization | Listed | Listed |
| Interaction Tracking | Listed | Listed |
| Lead Capture | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Online CRM Software category.
| Feature | Salesforce Starter | Apptivo |
|---|---|---|
| Customizable Templates | Listed | Listed |
| Sales Trend Analysis | Listed | Listed |
| Calendar Management | Listed | Listed |
| Lead Capture | Listed | Listed |
| Workflow Management | Listed | Listed |
| Interaction Tracking | Listed | Listed |
| Opportunity Management | Listed | Listed |
| Performance Metrics | Listed | Listed |
| Email Management | Listed | Listed |
| Pipeline Management | Listed | Listed |
| Calendar Sync | Listed | Listed |
| Email Marketing | Listed | Listed |
| Task Management | Listed | Listed |
| Forecasting | Listed | Listed |
| Campaign Management | Listed | Listed |
| Contact Management | Listed | Listed |
| Document Storage | Listed | Listed |
| Social Media Integration | Listed | Listed |
| Collaboration Tools | Listed | Listed |
| Sales Reports | Listed | Listed |
| Web-based Deployment | Listed | Listed |
| Lead Management | Listed | Listed |
| Internal Chat Integration | Listed | Listed |
| Lead Generation | Listed | Listed |
| Lead Qualification | Listed | Listed |
| Marketing Automation | Listed | Listed |
| Quotes/Estimates | Listed | Listed |
| Referral Tracking | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Territory Management | Listed | Listed |
| Deal Management | Listed | Listed |
| Lead Nurturing | Listed | Listed |
| Role-Based Permissions | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Lead Management Software category.
| Feature | Salesforce Starter | Apptivo |
|---|---|---|
| Lead Nurturing | Listed | Listed |
| Sales Reports | Listed | Listed |
| Social Media Integration | Listed | Listed |
| Monitoring | Listed | Listed |
| Pipeline Management | Listed | Listed |
| Template Management | Listed | Listed |
| Lead Qualification | Listed | Listed |
| Calendar Management | Listed | Listed |
| Sales Forecasting | Listed | Listed |
| Lead Distribution | Listed | Listed |
| Prospecting Tools | Listed | Listed |
| Task Management | Listed | Listed |
| Document Storage | Listed | Listed |
| Lead Segmentation | Listed | Listed |
| Reminders | Listed | Listed |
| Email Tracking | Listed | Listed |
| Interaction Tracking | Listed | Listed |
| CRM | Listed | Listed |
| Web Forms | Listed | Listed |
| Email Marketing | Listed | Listed |
| Lead Capture | Listed | Listed |
| Campaign Management | Listed | Listed |
| Contact Management | Listed | Listed |
| Workflow Management | Listed | Listed |
| Sales Trend Analysis | Listed | Listed |
| Source Tracking | Listed | Listed |
| Lead Generation | Listed | Listed |
| Opportunity Management | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Real Estate CRM Software category.
| Feature | Salesforce Starter | Apptivo |
|---|---|---|
| Referral Tracking | Listed | Listed |
| Commission Management | Listed | Listed |
| Contact Database | Listed | Listed |
| Lead Qualification | Listed | Listed |
| Contact Management | Listed | Listed |
| Campaign Management | Listed | Listed |
| Access Controls/Permissions | Listed | Listed |
| Client Management | Listed | Listed |
| Email Marketing | Listed | Listed |
| Pipeline Management | Listed | Listed |
| Lead Management | Listed | Listed |
| Activity Dashboard | Listed | Listed |
| Lead Nurturing | Listed | Listed |
| Interaction Tracking | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Activity Tracking | Listed | Listed |
| Document Management | Listed | Listed |
| Appointment Management | Listed | Listed |
| Alerts/Notifications | Listed | Listed |
| Calendar Management | Listed | Listed |
| Lead Generation | Listed | Listed |
| Lead Distribution | Listed | Listed |
| Client/Property Matching | Listed | Listed |
| Task Management | Listed | Listed |
| Segmentation | Listed | Listed |
| Lead Capture | Listed | Listed |
| Email Tracking | Listed | Listed |
| For Real Estate | Listed | Listed |
| Property Database | Listed | Listed |
| Omnichannel Communications | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Knowledge Base Software category.
| Feature | Salesforce Starter | Apptivo |
|---|---|---|
| Full Text Search | Listed | Listed |
| Self Service Portal | Listed | Listed |
| SEO Management | Listed | Listed |
| Customizable Branding | Listed | Listed |
| Feedback Management | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Rich Text Editor | Listed | Listed |
| Cataloging/Categorization | Listed | Listed |
| Multi-Language | Listed | Listed |
| Customizable Templates | Listed | Listed |
| Collaboration Tools | Listed | Listed |
| User Management | Listed | Listed |
| Drag & Drop Editor | Listed | Listed |
| Mobile Interface | Listed | Listed |
| WYSIWYG Editor | Listed | Listed |
| Knowledge Management | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Sales Force Automation Software category.
| Feature | Salesforce Starter | Apptivo |
|---|---|---|
| Email Marketing | Listed | Listed |
| Campaign Management | Listed | Listed |
| Pipeline Management | Listed | Listed |
| Lead Management | Listed | Listed |
| Lead Capture | Listed | Listed |
| Referral Tracking | Listed | Listed |
| Sales Activity Management | Listed | Listed |
| Performance Metrics | Listed | Listed |
| Third-Party Integrations | Listed | Listed |
| Customer Database | Listed | Listed |
| Territory Management | Listed | Listed |
| Activity Dashboard | Listed | Listed |
| Forecasting | Listed | Listed |
| Contact Management | Listed | Listed |
| Task Management | Listed | Listed |
| Opportunity Management | Listed | Listed |
| Customizable Fields | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Sales Tracking Software category.
| Feature | Salesforce Starter | Apptivo |
|---|---|---|
| Sales Pipeline Management | Listed | Listed |
| Lead Management | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Appointment Scheduling | Listed | Listed |
| Task Management | Listed | Listed |
| Interaction Tracking | Listed | Listed |
| Alerts/Notifications | Listed | Listed |
| Customizable Reports | Listed | Listed |
| Activity Dashboard | Listed | Listed |
| Commenting/Notes | Listed | Listed |
| Third-Party Integrations | Listed | Listed |
| Data Import/Export | Listed | Listed |
| Lead Scoring | Listed | Listed |
| Document Management | Listed | Listed |
| Email Templates | Listed | Listed |
| Call Logging | Listed | Listed |
| Search/Filter | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the CRM Software category.
| Feature | Salesforce Starter | Apptivo |
|---|---|---|
| Referral Tracking | Listed | Listed |
| Mobile Access | Listed | Listed |
| Lead Qualification | Listed | Listed |
| Contact Database | Listed | Listed |
| Sales Pipeline Management | Listed | Listed |
| Territory Management | Listed | Listed |
| Quotes/Estimates | Listed | Listed |
| Customizable Fields | Listed | Listed |
| Calendar/Reminder System | Listed | Listed |
| Marketing Automation | Listed | Listed |
| Task Management | Listed | Listed |
| Interaction Tracking | Listed | Listed |
| Social Media Integration | Listed | Listed |
| Pipeline Management | Listed | Listed |
| Lead Capture | Listed | Listed |
| Forecasting | Listed | Listed |
| Contact Management | Listed | Listed |
| Email Management | Listed | Listed |
| Lead Generation | Listed | Listed |
| Workflow Management | Listed | Listed |
| Activity Dashboard | Listed | Listed |
| Internal Chat Integration | Listed | Listed |
| Segmentation | Listed | Listed |
| Alerts/Notifications | Listed | Listed |
| Document Storage | Listed | Listed |
| Lead Management | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Data Import/Export | Listed | Listed |
| AI/Machine Learning | Listed | Not listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the IT Ticketing Systems Software category.
| Feature | Salesforce Starter | Apptivo |
|---|---|---|
| Access Controls/Permissions | Listed | Listed |
| Activity Dashboard | Listed | Listed |
| Alerts/Escalation | Listed | Listed |
| Asset Lifecycle Management | Listed | Listed |
| Automated Responses | Listed | Listed |
| Automated Routing | Listed | Listed |
| Change Management | Listed | Listed |
| Collaboration Tools | Listed | Listed |
| Configurable Workflow | Listed | Listed |
| Customizable Branding | Listed | Listed |
| Customizable Fields | Listed | Listed |
| Customizable Forms | Listed | Listed |
| Customizable Reports | Listed | Listed |
| Customizable Templates | Listed | Listed |
| Help Desk Management | Listed | Listed |
| Incident Management | Listed | Listed |
| IT Asset Management | Listed | Listed |
| Knowledge Base Management | Listed | Listed |
| Macros/Templated Responses | Listed | Listed |
| Multi-Channel Communication | Listed | Listed |
| Multi-Language | Listed | Listed |
| Prioritization | Listed | Listed |
| Problem Management | Listed | Listed |
| Release Management | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Self Service Portal | Listed | Listed |
| Service Catalog | Listed | Listed |
| Service Reporting | Listed | Listed |
| Support Ticket Management | Listed | Listed |
| Support Ticket Tracking | Listed | Listed |
| Task Management | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Compare deployment, device support, pricing model, support channels, and target company size for both products.
Explore alternatives to Salesforce Starter and Apptivo before making a final choice.
Explore other software products that buyers may consider instead of Salesforce Starter.
Explore other software products that buyers may consider instead of Apptivo.
This comparison brings public profile information, category-specific feature selections, review visibility, and clearly labeled sponsored placements together in a structured format so you can evaluate both products with confidence.
Each section keeps Salesforce Starter and Apptivo in clearly separated columns so you can compare equivalent information without losing context.
Shared categories open into their own feature comparisons, helping you review use-case-specific capabilities rather than only broad product claims.
Sponsored products stay outside the detailed comparison, and paid placements are clearly labeled so the core comparison remains focused on Salesforce Starter and Apptivo.
Profile pages, category pages, integrations, and alternatives are linked throughout the page so you can continue your research from the same comparison.
