Best PPC Software for Small Businesses (Free & Paid)

Running a small business comes with unique challenges, including tight budgets and limited resources. That’s why choosing the right ppc software can significantly improve your workflow and help you compete more effectively. Here, we feature the top ppc software solutions designed for small businesses—offering affordable pricing, user-friendly interfaces, and scalable features that grow alongside your company.

Last Updated: October 01, 2025

  • All Software All Software

157 Software

Popular Picks in PPC Software

Viral Launch

Viral Launch

Contact Vendor

Semrush

Semrush

$117.33 Per month

Optmyzr

Optmyzr

$209 Per month

Perpetua

Perpetua

$695 Per month

List of Top Best PPC Software for Small Businesses

Pricing Options

Monthly Subscription

Annual Subscription

One-Time Payment

Quote Based

Features

No Features

Company Size

Self Employed

Small Business

Medium Business

Enterprise

I'm looking for PPC Software that is:

The #1 Most Used Tool for Meta Ad Optimization

Madgicx, a cutting-edge advertising software, revolutionizes digital marketing with its AI-driven approach. Designed for efficiency and optimization, it targets businesses seeking to boost their online advertising impact. Key features include autonomous ad buying, where AI automates ad purchases to maximize ROI. Its audience targeting capabilities are precise, utilizing data analytics to reach ide... Read more about Madgicx

Free Trial

NA

Pricing Type

$58 Per month

Location

Israel

TrafficGuard is a specialized click fraud software designed to protect businesses from fraudulent activities in their online advertising campaigns. It offers a comprehensive platform for detecting, analyzing, and preventing click fraud, ensuring that advertising budgets are spent effectively and ROI is maximized. With TrafficGuard, businesses can monitor their ad traffic in real time, identifying ... Read more about TrafficGuard

Free Trial

Available

Pricing Type

$50 Per month

Location

Australia

Clever Audit is an audit software solution designed to streamline the auditing process and improve accuracy for accounting professionals. The platform simplifies data collection, analysis, and reporting, reducing the time and effort required for audits. With Clever Audit, users can track audit progress, identify discrepancies, and collaborate with team members in real-time. The software includes c... Read more about Clever Audit

Free Trial

Available

Pricing Type

$0.01 Per feautre

Location

Spain

Clever Ads Manager is an all-in-one SEO software designed to help businesses optimize their online presence and improve search engine rankings. The platform offers a suite of tools for keyword research, on-page optimization, backlink analysis, and competitor tracking. Clever Ads Manager provides detailed insights into keyword performance, allowing users to identify high-performing keywords to targ... Read more about Clever Ads Manager

Free Trial

NA

Pricing Type

Contact Vendor

Location

Spain

Opteo is a powerful Campaign Management Software designed to help digital marketers optimize their Google Ads campaigns. The platform offers tools for monitoring campaign performance, automating bid adjustments, and managing ad spend efficiently. Opteo features an intuitive interface that allows users to analyze key metrics, such as click-through rates, conversions, and cost-per-click, in real tim... Read more about Opteo

Free Trial

Available

Pricing Type

$129 Per month

Location

United Kingdom

SeoSamba is a comprehensive marketing operating system designed to streamline marketing efforts and enhance brand visibility. This platform provides a suite of tools for managing SEO, social media, email campaigns, and content marketing, ensuring a holistic approach to digital marketing. With its userfriendly interface, marketers can easily create and manage campaigns, track performance metrics, a... Read more about SeoSamba Marketing Operating System

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Fraud Blocker is a campaign management software designed to help businesses protect their online campaigns from fraud and malicious activity. The platform uses advanced algorithms to detect and block fraudulent activities in real time, ensuring that marketing budgets are spent efficiently and effectively. Fraud Blocker offers tools for tracking click patterns, monitoring IP addresses, and identify... Read more about Fraud Blocker

Free Trial

Available

Pricing Type

$59 Per month

Location

United States

Zeropark is an innovative push notifications software designed to help businesses engage and retain their customers through effective and targeted messaging. It offers a comprehensive platform for creating, scheduling, and managing push notifications across web and mobile applications. Zeropark’s intuitive interface allows marketers to design visually appealing notifications with customized cont... Read more about Zeropark

Free Trial

NA

Pricing Type

Contact Vendor

Location

Poland

Carbon6 is an advanced pay-per-click (PPC) software solution designed to optimize and manage digital advertising campaigns across various platforms like Google Ads, Bing, and social media networks. The software provides automated tools for keyword bidding, ad copy creation, and performance tracking, ensuring that advertisers can achieve maximum ROI from their ad spend. Carbon6’s intelligent bidd... Read more about Carbon6

Free Trial

NA

Pricing Type

Contact Vendor

Location

France

Reportz is an intuitive dashboard software designed to help businesses visualize and analyze their data effectively. With its userfriendly interface, Reportz enables users to create customized dashboards that consolidate key performance indicators (KPIs), metrics, and analytics from various data sources. The platform offers powerful data visualization tools, allowing users to present information i... Read more about Reportz

Free Trial

Available

Pricing Type

$10 Per feautre

Location

Serbia

ROUTEE is a powerful email marketing software designed to help businesses create, manage, and optimize their email campaigns efficiently. With an intuitive interface, ROUTEE allows users to design visually appealing emails using draganddrop tools, ensuring that even those with minimal technical skills can create professionallooking content. The platform offers advanced segmentation and targeting c... Read more about ROUTEE

Free Trial

Available

Pricing Type

$10.6 Per feautre

Location

United States

Digivizer is a reporting software that helps businesses monitor and analyze digital marketing performance across social media, paid ads, and website metrics. The platform provides real-time insights into engagement, ROI, and audience behavior, supporting data-driven marketing strategies. Digivizer’s customizable dashboards allow marketers to track KPIs, monitor trends, and adjust campaigns based... Read more about Digivizer

Free Trial

Available

Pricing Type

$89 Per user

Location

Australia

ClickGUARD is a sophisticated click fraud protection software that helps advertisers safeguard their paid ad campaigns from malicious activities. Click fraud, which involves false clicks by competitors, bots, or other deceptive actors, can drain advertising budgets and distort performance metrics. ClickGUARD helps detect and prevent these fraudulent clicks by using AI-powered algorithms and real-t... Read more about ClickGUARD

Free Trial

Available

Pricing Type

$74 Per month

Location

United States

Evocalize is an advanced digital asset management (DAM) software designed to help organizations efficiently organize, store, manage, and distribute their digital assets. It offers a comprehensive platform for handling various types of digital content, including images, videos, documents, and multimedia files, ensuring that all assets are easily accessible and securely managed. Evocalize’s intuit... Read more about Evocalize

Free Trial

NA

Pricing Type

$19 Per month

Location

United States

Adriel is a comprehensive marketing analytics software that helps businesses track, measure, and optimize their marketing campaigns. The platform consolidates data from various marketing channels, including paid search, social media, email marketing, and display ads, providing a unified view of campaign performance. Adriel offers real-time reporting, allowing businesses to monitor key metrics such... Read more about Adriel

Free Trial

Available

Pricing Type

$299 Per month

Location

United States

Epinium is an SEO Software designed to help businesses improve their search engine rankings and visibility. The platform provides powerful tools for keyword research, content optimization, backlink analysis, and site audits. Epinium’s advanced analytics track website performance, monitor competitor strategies, and identify SEO opportunities. The software offers actionable recommendations for imp... Read more about Epinium

Free Trial

Available

Pricing Type

$59 Per feautre

Location

Spain

sellerboard is a reporting software designed specifically for Amazon sellers, helping them track, analyze, and optimize their eCommerce business performance. With sellerboard, sellers can gain real-time insights into their revenue, expenses, profits, and key performance metrics, all from a centralized dashboard. The software offers advanced reporting tools that allow users to track their sales by ... Read more about sellerboard

Free Trial

Available

Pricing Type

$15 Per month

Location

Germany

NinjaCat is an advanced reporting software designed to streamline data analysis and reporting for marketing agencies and businesses. This platform provides tools for aggregating data from various sources, including Google Analytics, social media platforms, and advertising networks, into one unified dashboard. With its user-friendly interface, users can create customizable reports and visualization... Read more about NinjaCat

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Karooya is a comprehensive pay-per-click (PPC) software solution designed to help businesses optimize their online advertising campaigns. The platform offers a variety of tools to manage and analyze PPC campaigns across different platforms such as Google Ads, Bing, and Facebook. Karooya allows users to perform keyword research, track ad performance, and identify cost-saving opportunities by analyz... Read more about Karooya

Free Trial

Available

Pricing Type

$150 Per month

Location

India

Ecommerce advertising made easy with AI

AdScale is an advanced e-commerce advertising platform that employs artificial intelligence to optimize digital advertising campaigns. Geared towards online retailers, it automates the entire advertising process, from ad creation to campaign management. AdScale stands out for its machine learning algorithms that analyze data in real-time to make data-driven decisions for maximizing ROI. Its user-f... Read more about AdScale

Free Trial

14 Days

Pricing Type

$96 Per month

Location

United States

Clever ecommerce is a PPC software designed to help eCommerce businesses create, manage, and optimize pay-per-click advertising campaigns on platforms like Google Ads. The software provides automated ad creation tailored to each business's product catalog, making ad management quick and efficient. Clever ecommerce also offers performance tracking, enabling businesses to analyze ad spend, conversio... Read more about Clever ecommerce

Free Trial

Available

Pricing Type

Contact Vendor

Location

Spain

Adplorer is a marketing automation software that empowers businesses to create, manage, and optimize their digital marketing campaigns across multiple channels. It offers a range of tools for campaign management, including email marketing, social media automation, and paid advertising. The platform provides comprehensive analytics and reporting features, enabling businesses to measure the performa... Read more about Adplorer

Free Trial

NA

Pricing Type

$3000 Per month

Location

United States

WASK is a dynamic social media marketing software designed to help businesses create, manage, and analyze their social media campaigns effectively. This platform offers comprehensive tools for content scheduling, audience engagement, and performance tracking, ensuring that organizations can optimize their social media presence across various channels. With WASK, users can plan and schedule posts i... Read more about WASK

Free Trial

Available

Pricing Type

$19 Per user

Location

United States

Sellozo is an innovative PPC (Pay-Per-Click) Software designed to help businesses create, manage, and optimize their online advertising campaigns effectively. It offers a comprehensive platform for designing targeted ads, managing budgets, and analyzing campaign performance, ensuring that businesses can achieve maximum ROI from their advertising efforts. Sellozo features intuitive tools for keywor... Read more about Sellozo

Free Trial

Available

Pricing Type

$99 Per month

Location

United States

PPC Bee is a dynamic Campaign Management Software designed to help businesses effectively plan, execute, and optimize their pay-per-click (PPC) advertising campaigns, ensuring maximum ROI and enhanced online visibility. This comprehensive platform offers a wide range of features, including campaign creation, keyword research, bid management, ad performance tracking, and detailed analytics, ensurin... Read more about PPC Bee

Free Trial

Available

Pricing Type

$40 Per feautre

Location

NA

No buyer guide found.