Trying to decide between Thryv and UPNIFY CRM? Both are industry-leading solutions, but which one is the best fit for your business? In this detailed comparison, we evaluate their features, pricing, ease of use, and customer support to help you make an informed choice. Whether you need advanced automation, better scalability, or user-friendly interfaces, this guide breaks down everything you need to know to select the right software for your needs.
Explore other software products that may fit your needs before making a final choice.
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Compare ratings, pricing, descriptions, buyer fit, integrations, category features, product details, alternatives, and SoftwareWorld’s final conclusion with Thryv on the left and UPNIFY CRM on the right.
Thryv
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See ratings, free-trial availability, starting price, and a short description for each product in two dedicated columns.
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Thryv is a comprehensive business management platform created for small businesses. It combines essential tools like CRM, marketing automation, and appointment scheduling in one user-friendly interface. With Thryv, businesses can...
Read more about ThryvSoftware
The advantage is that all Upnify users can use that information to make reports, campaigns, contracts and quotes, as well as organize their agenda or activities that allow them to...
Read more about UPNIFY CRMOpen any shared category to compare the features selected under that category for both products.
Features shown here belong only to the Marketing Automation Software category.
| Feature | Thryv | UPNIFY CRM |
|---|---|---|
| Drip Campaigns | Listed | Listed |
| Customizable CTAs | Listed | Listed |
| Email Marketing | Listed | Listed |
| Engagement Tracking | Listed | Listed |
| Customizable Forms | Listed | Listed |
| ROI Tracking | Listed | Listed |
| Website Visitor Tracking | Listed | Listed |
| Lead Capture | Listed | Listed |
| Marketing Calendar | Listed | Listed |
| Dynamic Content | Listed | Listed |
| Event Triggered Actions | Listed | Listed |
| SMS Marketing | Listed | Listed |
| AB Testing | Listed | Listed |
| Lead Qualification | Listed | Listed |
| Data Import/Export | Listed | Listed |
| Conversion Tracking | Listed | Listed |
| Social Marketing | Listed | Listed |
| Landing Pages | Listed | Listed |
| Template Management | Listed | Listed |
| Segmentation | Listed | Listed |
| Campaign Analytics | Listed | Listed |
| Lead Generation | Listed | Listed |
| Multi-Channel Communication | Listed | Listed |
| Sales Analytics | Listed | Listed |
| Lead Management | Listed | Listed |
| Multi-Campaign | Listed | Listed |
| Multi-Channel Marketing | Listed | Listed |
| Marketing Automation | Listed | Listed |
| Campaign Management | Listed | Listed |
| CRM | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Online CRM Software category.
| Feature | Thryv | UPNIFY CRM |
|---|---|---|
| Customizable Templates | Listed | Listed |
| Sales Trend Analysis | Listed | Listed |
| Calendar Management | Listed | Listed |
| Lead Capture | Listed | Listed |
| Workflow Management | Listed | Listed |
| Interaction Tracking | Listed | Listed |
| Opportunity Management | Listed | Listed |
| Performance Metrics | Listed | Listed |
| Email Management | Listed | Listed |
| Pipeline Management | Listed | Listed |
| Calendar Sync | Listed | Listed |
| Email Marketing | Listed | Listed |
| Task Management | Listed | Listed |
| Forecasting | Listed | Listed |
| Campaign Management | Listed | Listed |
| Contact Management | Listed | Listed |
| Document Storage | Listed | Listed |
| Social Media Integration | Listed | Listed |
| Collaboration Tools | Listed | Listed |
| Sales Reports | Listed | Listed |
| Web-based Deployment | Listed | Listed |
| Lead Management | Listed | Listed |
| Internal Chat Integration | Listed | Listed |
| Lead Generation | Listed | Listed |
| Lead Qualification | Listed | Listed |
| Marketing Automation | Listed | Listed |
| Quotes/Estimates | Listed | Listed |
| Referral Tracking | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Territory Management | Listed | Listed |
| Deal Management | Listed | Listed |
| Lead Nurturing | Listed | Listed |
| Role-Based Permissions | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Lead Management Software category.
| Feature | Thryv | UPNIFY CRM |
|---|---|---|
| Lead Nurturing | Listed | Listed |
| Sales Reports | Listed | Listed |
| Social Media Integration | Listed | Listed |
| Monitoring | Listed | Listed |
| Pipeline Management | Listed | Listed |
| Template Management | Listed | Listed |
| Lead Qualification | Listed | Listed |
| Calendar Management | Listed | Listed |
| Sales Forecasting | Listed | Listed |
| Lead Distribution | Listed | Listed |
| Prospecting Tools | Listed | Listed |
| Task Management | Listed | Listed |
| Document Storage | Listed | Listed |
| Lead Segmentation | Listed | Listed |
| Reminders | Listed | Listed |
| Email Tracking | Listed | Listed |
| Interaction Tracking | Listed | Listed |
| CRM | Listed | Listed |
| Web Forms | Listed | Listed |
| Email Marketing | Listed | Listed |
| Lead Capture | Listed | Listed |
| Campaign Management | Listed | Listed |
| Contact Management | Listed | Listed |
| Workflow Management | Listed | Listed |
| Sales Trend Analysis | Listed | Listed |
| Source Tracking | Listed | Listed |
| Lead Generation | Listed | Listed |
| Opportunity Management | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Real Estate CRM Software category.
| Feature | Thryv | UPNIFY CRM |
|---|---|---|
| Referral Tracking | Listed | Listed |
| Commission Management | Listed | Listed |
| Contact Database | Listed | Listed |
| Lead Qualification | Listed | Listed |
| Contact Management | Listed | Listed |
| Campaign Management | Listed | Listed |
| Access Controls/Permissions | Listed | Listed |
| Client Management | Listed | Listed |
| Email Marketing | Listed | Listed |
| Pipeline Management | Listed | Listed |
| Lead Management | Listed | Listed |
| Activity Dashboard | Listed | Listed |
| Lead Nurturing | Listed | Listed |
| Interaction Tracking | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Activity Tracking | Listed | Listed |
| Document Management | Listed | Listed |
| Appointment Management | Listed | Listed |
| Alerts/Notifications | Listed | Listed |
| Calendar Management | Listed | Listed |
| Lead Generation | Listed | Listed |
| Lead Distribution | Listed | Listed |
| Client/Property Matching | Listed | Listed |
| Task Management | Listed | Listed |
| Segmentation | Listed | Listed |
| Lead Capture | Listed | Listed |
| Email Tracking | Listed | Listed |
| For Real Estate | Listed | Listed |
| Property Database | Listed | Listed |
| Omnichannel Communications | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Customer Communications Management Software category.
| Feature | Thryv | UPNIFY CRM |
|---|---|---|
| Template Management | Listed | Listed |
| Workflow Management | Listed | Listed |
| Third-Party Integrations | Listed | Listed |
| CRM | Listed | Listed |
| Interaction Tracking | Listed | Listed |
| Content Management | Listed | Listed |
| Activity Dashboard | Listed | Listed |
| On-Demand Communications | Listed | Listed |
| Personalization | Listed | Listed |
| Multi-Channel Communication | Listed | Listed |
| Interactive Content | Listed | Listed |
| Video Support | Listed | Listed |
| Customer Database | Listed | Listed |
| Chat/Messaging | Listed | Listed |
| Reporting & Statistics | Listed | Listed |
| Batch Communications | Listed | Listed |
| Customer History | Listed | Listed |
| Alerts/Notifications | Listed | Listed |
| Feedback Management | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Sales Tracking Software category.
| Feature | Thryv | UPNIFY CRM |
|---|---|---|
| Sales Pipeline Management | Listed | Listed |
| Lead Management | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Appointment Scheduling | Listed | Listed |
| Task Management | Listed | Listed |
| Interaction Tracking | Listed | Listed |
| Alerts/Notifications | Listed | Listed |
| Customizable Reports | Listed | Listed |
| Activity Dashboard | Listed | Listed |
| Commenting/Notes | Listed | Listed |
| Third-Party Integrations | Listed | Listed |
| Data Import/Export | Listed | Listed |
| Lead Scoring | Listed | Listed |
| Document Management | Listed | Listed |
| Email Templates | Listed | Listed |
| Call Logging | Listed | Listed |
| Search/Filter | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the CRM Software category.
| Feature | Thryv | UPNIFY CRM |
|---|---|---|
| Referral Tracking | Listed | Listed |
| Mobile Access | Listed | Listed |
| Lead Qualification | Listed | Listed |
| Contact Database | Listed | Listed |
| Sales Pipeline Management | Listed | Listed |
| Territory Management | Listed | Listed |
| Quotes/Estimates | Listed | Listed |
| Customizable Fields | Listed | Listed |
| Calendar/Reminder System | Listed | Listed |
| Marketing Automation | Listed | Listed |
| Task Management | Listed | Listed |
| Interaction Tracking | Listed | Listed |
| Social Media Integration | Listed | Listed |
| Pipeline Management | Listed | Listed |
| Lead Capture | Listed | Listed |
| Forecasting | Listed | Listed |
| Contact Management | Listed | Listed |
| Email Management | Listed | Listed |
| Lead Generation | Listed | Listed |
| Workflow Management | Listed | Listed |
| Activity Dashboard | Listed | Listed |
| Internal Chat Integration | Listed | Listed |
| Segmentation | Listed | Listed |
| Alerts/Notifications | Listed | Listed |
| Document Storage | Listed | Listed |
| Lead Management | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Data Import/Export | Listed | Listed |
| AI/Machine Learning | Not listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Compare deployment, device support, pricing model, support channels, and target company size for both products.
Explore alternatives to Thryv and UPNIFY CRM before making a final choice.
Explore other software products that buyers may consider instead of Thryv.
Explore other software products that buyers may consider instead of UPNIFY CRM.
This comparison brings public profile information, category-specific feature selections, review visibility, and clearly labeled sponsored placements together in a structured format so you can evaluate both products with confidence.
Each section keeps Thryv and UPNIFY CRM in clearly separated columns so you can compare equivalent information without losing context.
Shared categories open into their own feature comparisons, helping you review use-case-specific capabilities rather than only broad product claims.
Sponsored products stay outside the detailed comparison, and paid placements are clearly labeled so the core comparison remains focused on Thryv and UPNIFY CRM.
Profile pages, category pages, integrations, and alternatives are linked throughout the page so you can continue your research from the same comparison.
