Trying to decide between Insightly and Copper? Both are industry-leading solutions, but which one is the best fit for your business? In this detailed comparison, we evaluate their features, pricing, ease of use, and customer support to help you make an informed choice. Whether you need advanced automation, better scalability, or user-friendly interfaces, this guide breaks down everything you need to know to select the right software for your needs.
Explore other software products that may fit your needs before making a final choice.
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Compare ratings, pricing, descriptions, buyer fit, integrations, category features, product details, alternatives, and SoftwareWorld’s final conclusion with Insightly on the left and Copper on the right.
Insightly
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Copper
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See ratings, free-trial availability, starting price, and a short description for each product in two dedicated columns.
Software
Insightly is a powerful customer relationship management (CRM) software designed to help businesses manage customer interactions and enhance their sales processes. This comprehensive platform offers tools for managing contacts, tracking...
Read more about Insightly
Software
Copper is a customer relationship management (CRM) tool designed for ease of use, focusing on simplicity and integration with Google Workspace. It automates data entry by capturing and organizing emails,...
Read more about CopperCompare problem it solves, core use cases, target users, industry fit, key features, and USP for both products in two dedicated columns.
Buyer fit
Streamlining Project Management And CRM For Small To Medium-sized Businesses
Streamline Your Business With Insightly's Intuitive CRM Solutions
Buyer fit
Eliminates Manual CRM Work By Organizing Relationships Automatically
Built For Google Workspace With Zero Manual Data Entry
Open any shared category to compare the features selected under that category for both products.
Features shown here belong only to the Contact Management Software category.
| Feature | Insightly | Copper |
|---|---|---|
| Search/Filter | Listed | Listed |
| Pipeline Management | Listed | Listed |
| Social Media Integration | Listed | Listed |
| Data Import/Export | Listed | Listed |
| Prospecting Tools | Listed | Listed |
| Task Management | Listed | Listed |
| Customer Database | Listed | Listed |
| Campaign Management | Listed | Listed |
| Lead Nurturing | Listed | Listed |
| Segmentation | Listed | Listed |
| Email Management | Listed | Listed |
| CRM | Listed | Listed |
| Sales Forecasting | Listed | Listed |
| Contact Management | Listed | Listed |
| Calendar Management | Listed | Listed |
| Document Storage | Listed | Listed |
| Drag & Drop | Listed | Listed |
| Collaboration Tools | Listed | Listed |
| Lead Management | Listed | Listed |
| Sales Pipeline Management | Listed | Listed |
| Lead Distribution | Listed | Listed |
| Email Marketing | Listed | Listed |
| Opportunity Management | Listed | Listed |
| Data Synchronization | Listed | Listed |
| Interaction Tracking | Listed | Listed |
| Lead Capture | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Online CRM Software category.
| Feature | Insightly | Copper |
|---|---|---|
| Customizable Templates | Listed | Listed |
| Sales Trend Analysis | Listed | Listed |
| Calendar Management | Listed | Listed |
| Lead Capture | Listed | Listed |
| Workflow Management | Listed | Listed |
| Interaction Tracking | Listed | Listed |
| Opportunity Management | Listed | Listed |
| Performance Metrics | Listed | Listed |
| Email Management | Listed | Listed |
| Pipeline Management | Listed | Listed |
| Calendar Sync | Listed | Listed |
| Email Marketing | Listed | Listed |
| Task Management | Listed | Listed |
| Forecasting | Listed | Listed |
| Campaign Management | Listed | Listed |
| Contact Management | Listed | Listed |
| Document Storage | Listed | Listed |
| Social Media Integration | Listed | Listed |
| Collaboration Tools | Listed | Listed |
| Sales Reports | Listed | Listed |
| Web-based Deployment | Listed | Listed |
| Lead Management | Listed | Listed |
| Internal Chat Integration | Listed | Listed |
| Lead Generation | Listed | Listed |
| Lead Qualification | Listed | Listed |
| Marketing Automation | Listed | Listed |
| Quotes/Estimates | Listed | Listed |
| Referral Tracking | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Territory Management | Listed | Listed |
| Deal Management | Listed | Listed |
| Lead Nurturing | Listed | Listed |
| Role-Based Permissions | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Lead Management Software category.
| Feature | Insightly | Copper |
|---|---|---|
| Lead Nurturing | Listed | Listed |
| Sales Reports | Listed | Listed |
| Social Media Integration | Listed | Listed |
| Monitoring | Listed | Listed |
| Pipeline Management | Listed | Listed |
| Template Management | Listed | Listed |
| Lead Qualification | Listed | Listed |
| Calendar Management | Listed | Listed |
| Sales Forecasting | Listed | Listed |
| Lead Distribution | Listed | Listed |
| Prospecting Tools | Listed | Listed |
| Task Management | Listed | Listed |
| Document Storage | Listed | Listed |
| Lead Segmentation | Listed | Listed |
| Reminders | Listed | Listed |
| Email Tracking | Listed | Listed |
| Interaction Tracking | Listed | Listed |
| CRM | Listed | Listed |
| Web Forms | Listed | Listed |
| Email Marketing | Listed | Listed |
| Lead Capture | Listed | Listed |
| Campaign Management | Listed | Listed |
| Contact Management | Listed | Listed |
| Workflow Management | Listed | Listed |
| Sales Trend Analysis | Listed | Listed |
| Source Tracking | Listed | Listed |
| Lead Generation | Listed | Listed |
| Opportunity Management | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Compare deployment, device support, pricing model, support channels, and target company size for both products.
Explore alternatives to Insightly and Copper before making a final choice.
Explore other software products that buyers may consider instead of Insightly.
Explore other software products that buyers may consider instead of Copper.
This comparison brings public profile information, category-specific feature selections, review visibility, and clearly labeled sponsored placements together in a structured format so you can evaluate both products with confidence.
Each section keeps Insightly and Copper in clearly separated columns so you can compare equivalent information without losing context.
Shared categories open into their own feature comparisons, helping you review use-case-specific capabilities rather than only broad product claims.
Sponsored products stay outside the detailed comparison, and paid placements are clearly labeled so the core comparison remains focused on Insightly and Copper.
Profile pages, category pages, integrations, and alternatives are linked throughout the page so you can continue your research from the same comparison.
