Trying to decide between Hotjar and Smartlook? Both are industry-leading solutions, but which one is the best fit for your business? In this detailed comparison, we evaluate their features, pricing, ease of use, and customer support to help you make an informed choice. Whether you need advanced automation, better scalability, or user-friendly interfaces, this guide breaks down everything you need to know to select the right software for your needs.
Explore other software products that may fit your needs before making a final choice.
Compare ratings, pricing, descriptions, buyer fit, integrations, category features, product details, alternatives, and SoftwareWorld’s final conclusion with Hotjar on the left and Smartlook on the right.
Hotjar
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Smartlook
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See ratings, free-trial availability, starting price, and a short description for each product in two dedicated columns.
Software
Hotjar is an intuitive tool designed to understand online user behavior and website performance. It offers heatmaps, which visually represent where users click, move, and scroll on your site, providing...
Read more about Hotjar
Software
Smartlook is an advanced heatmap software that helps businesses understand user behavior on their websites and apps through visual analytics. By tracking clicks, scrolls, and interactions, Smartlook provides insights into...
Read more about SmartlookCompare problem it solves, core use cases, target users, industry fit, key features, and USP for both products in two dedicated columns.
Buyer fit
Improves Website User Experience Through Heatmaps And Feedback Tools
Optimize User Experience With Real-time Behavior Insights
Buyer fit
Enhances User Experience By Providing Insights Into Customer Behavior And Interactions
Optimize User Experience With Real-time Analytics And Insights
Compare the popular integrations highlighted on each profile and open the full integration list for either product when you want deeper detail.
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Open any shared category to compare the features selected under that category for both products.
Features shown here belong only to the Marketing Analytics Software category.
| Feature | Hotjar | Smartlook |
|---|---|---|
| Predictive Analytics | Listed | Listed |
| Website Analytics | Listed | Listed |
| Dashboard | Listed | Listed |
| Engagement Tracking | Listed | Listed |
| Campaign Tracking | Listed | Listed |
| Customer Journey Mapping | Listed | Listed |
| ROI Tracking | Listed | Listed |
| Data Visualization | Listed | Listed |
| Social Media Integration | Listed | Listed |
| Behavior Tracking | Listed | Listed |
| AB Testing | Listed | Listed |
| Multi-Channel Attribution | Listed | Listed |
| Keyword Tracking | Listed | Listed |
| Performance Metrics | Listed | Listed |
| Reporting & Statistics | Listed | Listed |
| Customizable Reports | Listed | Listed |
| Campaign Analytics | Listed | Listed |
| Conversion Tracking | Listed | Listed |
| Customer Segmentation | Listed | Listed |
| Ad hoc Reporting | Listed | Listed |
| Multi-Channel Data Collection | Listed | Listed |
| Tag Management | Listed | Listed |
| Data Source Connectors | Listed | Listed |
| SEO Management | Listed | Listed |
| Cohort Analysis | Listed | Listed |
| KPI Monitoring | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Customer Experience Software category.
| Feature | Hotjar | Smartlook |
|---|---|---|
| Surveys & Feedback | Listed | Listed |
| Dashboard | Listed | Listed |
| Data Visualization | Listed | Listed |
| Text Analysis | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Customer Segmentation | Listed | Listed |
| Negative Feedback Management | Listed | Listed |
| Engagement Tracking | Listed | Listed |
| Real-Time Notifications | Listed | Listed |
| Knowledge Management | Listed | Listed |
| Customizable Templates | Listed | Listed |
| Customizable Fields | Listed | Listed |
| Survey/Poll Management | Listed | Listed |
| Feedback Management | Listed | Listed |
| Customizable Forms | Listed | Listed |
| Multi-Channel Data Collection | Listed | Listed |
| NPS Survey Structure | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Customer Journey Mapping Tools Software category.
| Feature | Hotjar | Smartlook |
|---|---|---|
| Customer Profiles | Listed | Listed |
| Behavioral Analytics | Listed | Listed |
| Reporting & Statistics | Listed | Listed |
| Customizable Templates | Listed | Listed |
| Drag & Drop | Listed | Listed |
| Activity Dashboard | Listed | Listed |
| Collaboration Tools | Listed | Listed |
| Customer Experience Management | Listed | Listed |
| Data Import/Export | Listed | Listed |
| Activity Tracking | Listed | Listed |
| Engagement Tracking | Listed | Listed |
| Performance Metrics | Listed | Listed |
| Predictive Analytics | Listed | Listed |
| Customer Segmentation | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Heatmap Software category.
| Feature | Hotjar | Smartlook |
|---|---|---|
| Website Analytics | Listed | Listed |
| For Sales Teams/Organizations | Listed | Listed |
| Data Visualization | Listed | Listed |
| Visual Analytics | Listed | Listed |
| Territorial Mapping | Listed | Listed |
| Reporting & Statistics | Listed | Listed |
| For Science | Listed | Listed |
| Behavioral Analytics | Listed | Listed |
| Real-Time Analytics | Listed | Listed |
| Heatmaps | Listed | Listed |
| Real-Time Data | Listed | Listed |
| Engagement Tracking | Listed | Listed |
| Geographic Maps | Listed | Listed |
| Dashboard | Listed | Listed |
| Hover Maps | Listed | Listed |
| Scroll Maps | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Product Analytics Software category.
| Feature | Hotjar | Smartlook |
|---|---|---|
| Customer Segmentation | Listed | Listed |
| Usage Tracking/Analytics | Listed | Listed |
| Funnel Analysis | Listed | Listed |
| Interactive Reports | Listed | Listed |
| Machine Learning | Listed | Listed |
| Session Recording | Listed | Listed |
| Engagement Tracking | Listed | Listed |
| Conversion Tracking | Listed | Listed |
| Cohort Analysis | Listed | Listed |
| Customer Journey Mapping | Listed | Listed |
| A/B Testing | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Qualitative Data Analysis Software category.
| Feature | Hotjar | Smartlook |
|---|---|---|
| Statistical Analysis | Listed | Listed |
| Qualitative Comparative Analysis | Listed | Listed |
| User Research Analysis | Listed | Listed |
| Annotations | Listed | Listed |
| Sentiment Analysis | Listed | Listed |
| Media Analytics | Listed | Listed |
| Reporting & Statistics | Listed | Listed |
| Text Analysis | Listed | Listed |
| Data Visualization | Listed | Listed |
| Mixed Methods Research | Listed | Listed |
| Multi-Language | Listed | Listed |
| Quantitative Analysis | Listed | Listed |
| Collaboration Tools | Listed | Listed |
| Data Import/Export | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the User Experience (UX) Software category.
| Feature | Hotjar | Smartlook |
|---|---|---|
| User Research Analysis | Listed | Listed |
| Prototype Creation | Listed | Listed |
| Heatmaps | Listed | Listed |
| Usability Testing | Listed | Listed |
| User Journeys | Listed | Listed |
| Unmoderated Testing | Listed | Listed |
| For Websites | Listed | Listed |
| Screen Activity Recording | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Third-Party Integrations | Listed | Listed |
| Surveys & Feedback | Listed | Listed |
| Data Import/Export | Listed | Listed |
| For Mobile | Listed | Listed |
| Collaboration Tools | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Web Analytics Software category.
| Feature | Hotjar | Smartlook |
|---|---|---|
| Time on Site Tracking | Listed | Listed |
| User Interaction Tracking | Listed | Listed |
| Referral Tracking | Listed | Listed |
| Goal Setting/Tracking | Listed | Listed |
| Multiple Site Management | Listed | Listed |
| Campaign Management | Listed | Listed |
| Web Traffic Reporting | Listed | Listed |
| Pageview Tracking | Listed | Listed |
| Site Search Tracking | Listed | Listed |
| Keyword Tracking | Listed | Listed |
| Heatmaps | Listed | Listed |
| Funnel Analysis | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Website Monitoring Software category.
| Feature | Hotjar | Smartlook |
|---|---|---|
| Real-Time Monitoring | Listed | Listed |
| Transaction Monitoring | Listed | Listed |
| Event Logs | Listed | Listed |
| Visitor Tracking | Listed | Listed |
| Uptime Reporting | Listed | Listed |
| Availability Testing | Listed | Listed |
| Real-Time Notifications | Listed | Listed |
| Performance Metrics | Listed | Listed |
| Activity Dashboard | Listed | Listed |
| Alerts/Notifications | Listed | Listed |
| Data Visualization | Listed | Listed |
| FTP Monitoring | Listed | Listed |
| Server Monitoring | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Website Optimization Tools Software category.
| Feature | Hotjar | Smartlook |
|---|---|---|
| Link Management | Listed | Listed |
| A/B Testing | Listed | Listed |
| Website Analytics | Listed | Listed |
| Keyword Research Tools | Listed | Listed |
| Visitor Tracking | Listed | Listed |
| API | Listed | Listed |
| Content Management | Listed | Listed |
| Competitive Analysis | Listed | Listed |
| Engagement Tracking | Listed | Listed |
| Performance Metrics | Listed | Listed |
| Problem Area Alerts | Listed | Listed |
| Conversion Rate Optimization | Listed | Listed |
| Data Visualization | Listed | Listed |
| Web Traffic Reporting | Listed | Listed |
| Campaign Management | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Compare deployment, device support, pricing model, support channels, and target company size for both products.
Explore alternatives to Hotjar and Smartlook before making a final choice.
Explore other software products that buyers may consider instead of Hotjar.
Explore other software products that buyers may consider instead of Smartlook.
This comparison brings public profile information, category-specific feature selections, review visibility, and clearly labeled sponsored placements together in a structured format so you can evaluate both products with confidence.
Each section keeps Hotjar and Smartlook in clearly separated columns so you can compare equivalent information without losing context.
Shared categories open into their own feature comparisons, helping you review use-case-specific capabilities rather than only broad product claims.
Sponsored products stay outside the detailed comparison, and paid placements are clearly labeled so the core comparison remains focused on Hotjar and Smartlook.
Profile pages, category pages, integrations, and alternatives are linked throughout the page so you can continue your research from the same comparison.
