Trying to decide between Close and Apollo.io? Both are industry-leading solutions, but which one is the best fit for your business? In this detailed comparison, we evaluate their features, pricing, ease of use, and customer support to help you make an informed choice. Whether you need advanced automation, better scalability, or user-friendly interfaces, this guide breaks down everything you need to know to select the right software for your needs.
Explore other software products that may fit your needs before making a final choice.
Sponsored
Sponsored
Sponsored
Compare ratings, pricing, descriptions, buyer fit, integrations, category features, product details, alternatives, and SoftwareWorld’s final conclusion with Close on the left and Apollo.io on the right.
Close
Visit Website
Apollo.io
Visit Website
See ratings, free-trial availability, starting price, and a short description for each product in two dedicated columns.
Software
Close is a dynamic sales engagement CRM designed for small to medium-sized businesses, particularly those with a focus on inside sales. Its core strength lies in its ability to streamline...
Read more about Close
Software
Apollo.io is a powerful sales engagement platform designed to help businesses streamline their outreach efforts and enhance lead generation. With a robust suite of features, Apollo.io enables users to identify...
Read more about Apollo.ioCompare problem it solves, core use cases, target users, industry fit, key features, and USP for both products in two dedicated columns.
Buyer fit
Improves Sales Team Efficiency By Centralizing Communication And Speeding Up Deal Closures.
All-in-one CRM Built To Accelerate And Simplify High-velocity Sales.
Buyer fit
Streamlining Sales Prospecting And Lead Generation For Businesses
Streamline Sales With Data-driven Insights And Seamless Integration
Compare the popular integrations highlighted on each profile and open the full integration list for either product when you want deeper detail.
Gmail
Microsoft Outlook
HubSpot CRM
QuickBooks Online
Gmail
LinkedIn Sales Navigator
Microsoft Outlook
Dynamics 365
Open any shared category to compare the features selected under that category for both products.
Features shown here belong only to the Inside Sales Software category.
| Feature | Close | Apollo.io |
|---|---|---|
| Lead Capture | Listed | Listed |
| Email Management | Listed | Listed |
| Call Monitoring | Listed | Listed |
| Automatic Call Distribution | Listed | Listed |
| Lead Qualification | Listed | Listed |
| Lead Management | Listed | Listed |
| Task Management | Listed | Listed |
| Performance Management | Listed | Listed |
| Data Management | Listed | Listed |
| Contact Management | Listed | Listed |
| Meeting Management | Listed | Listed |
| Call Recording | Listed | Listed |
| Lead Distribution | Listed | Listed |
| CRM | Listed | Listed |
| Interaction Tracking | Listed | Listed |
| Auto-Dialer | Listed | Listed |
| Calendar Management | Listed | Listed |
| Chat/Messaging | Listed | Listed |
| Reminders | Listed | Listed |
| Call List Management | Listed | Listed |
| Multi-Channel Communication | Listed | Listed |
| Deal Management | Listed | Listed |
| Sales Pipeline Management | Listed | Listed |
| Artificial Intelligence | Not listed | Listed |
Features shown here belong only to the Lead Management Software category.
| Feature | Close | Apollo.io |
|---|---|---|
| Lead Nurturing | Listed | Listed |
| Sales Reports | Listed | Listed |
| Social Media Integration | Listed | Listed |
| Monitoring | Listed | Listed |
| Pipeline Management | Listed | Listed |
| Template Management | Listed | Listed |
| Lead Qualification | Listed | Listed |
| Calendar Management | Listed | Listed |
| Sales Forecasting | Listed | Listed |
| Lead Distribution | Listed | Listed |
| Prospecting Tools | Listed | Listed |
| Task Management | Listed | Listed |
| Document Storage | Listed | Listed |
| Lead Segmentation | Listed | Listed |
| Reminders | Listed | Listed |
| Email Tracking | Listed | Listed |
| Interaction Tracking | Listed | Listed |
| CRM | Listed | Listed |
| Web Forms | Listed | Listed |
| Email Marketing | Listed | Listed |
| Lead Capture | Listed | Listed |
| Campaign Management | Listed | Listed |
| Contact Management | Listed | Listed |
| Workflow Management | Listed | Listed |
| Sales Trend Analysis | Listed | Listed |
| Source Tracking | Listed | Listed |
| Lead Generation | Listed | Listed |
| Opportunity Management | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Account Based Marketing Software category.
| Feature | Close | Apollo.io |
|---|---|---|
| Target Account Identification | Listed | Listed |
| Lead Nurturing | Listed | Listed |
| Campaign Personalization | Listed | Listed |
| Lead Qualification | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Artificial Intelligence | Not listed | Listed |
Features shown here belong only to the Call Recording Software category.
| Feature | Close | Apollo.io |
|---|---|---|
| Interaction Tracking | Listed | Listed |
| Call Tagging | Listed | Listed |
| Computer Telephony Integration | Listed | Listed |
| Call Monitoring | Listed | Listed |
| Automatic Call Distribution | Listed | Listed |
| File Transfer | Listed | Listed |
| IVR/Voice Recognition | Listed | Listed |
| Performance Metrics | Listed | Listed |
| Recording | Listed | Listed |
| Event Triggered Actions | Listed | Listed |
| Activity Dashboard | Listed | Listed |
| Contact Management | Listed | Listed |
| Scheduled Recording | Listed | Listed |
| Voice Mail | Listed | Listed |
| Call Transcription | Listed | Listed |
| Reporting & Statistics | Listed | Listed |
| Call Center Management | Listed | Listed |
| Auto-Dialer | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Predictive Lead Scoring Software category.
| Feature | Close | Apollo.io |
|---|---|---|
| AI/Machine Learning | Listed | Listed |
| Alerts/Notifications | Listed | Listed |
| Predictive Analytics | Listed | Listed |
| Lead Distribution | Listed | Listed |
| Lead Qualification | Listed | Listed |
| Data Enrichment | Listed | Listed |
| Demographic/Firmographic Data | Listed | Listed |
| Customizable Scoring | Listed | Listed |
| Prioritization | Listed | Listed |
| Process/Workflow Automation | Listed | Listed |
| Multiple Scoring Models | Listed | Listed |
| Artificial Intelligence | Not listed | Listed |
Features shown here belong only to the Sales Enablement Software category.
| Feature | Close | Apollo.io |
|---|---|---|
| Goal Management | Listed | Listed |
| Contact Management | Listed | Listed |
| Workflow Management | Listed | Listed |
| Lead Qualification | Listed | Listed |
| Lead Management | Listed | Listed |
| Engagement Tracking | Listed | Listed |
| Alerts/Notifications | Listed | Listed |
| Meeting Management | Listed | Listed |
| Collaboration Tools | Listed | Listed |
| Sales Onboarding & Training | Listed | Listed |
| Activity Tracking | Listed | Listed |
| Performance Management | Listed | Listed |
| Reporting & Statistics | Listed | Listed |
| Customizable Branding | Listed | Listed |
| Campaign Management | Listed | Listed |
| Document Management | Listed | Listed |
| Artificial Intelligence | Not listed | Listed |
Features shown here belong only to the Sales Engagement Platform Software category.
| Feature | Close | Apollo.io |
|---|---|---|
| Communication Management | Listed | Listed |
| Campaign Management | Listed | Listed |
| Calendar Management | Listed | Listed |
| Prospecting Tools | Listed | Listed |
| Content Management | Listed | Listed |
| Performance Management | Listed | Listed |
| Workflow Management | Listed | Listed |
| Sales Pipeline Management | Listed | Listed |
| Business Process Automation | Listed | Listed |
| Lead Generation | Listed | Listed |
| Auto-Dialer | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Strategic Planning | Listed | Listed |
| Artificial Intelligence | Not listed | Listed |
Features shown here belong only to the Sales Force Automation Software category.
| Feature | Close | Apollo.io |
|---|---|---|
| Email Marketing | Listed | Listed |
| Campaign Management | Listed | Listed |
| Pipeline Management | Listed | Listed |
| Lead Management | Listed | Listed |
| Lead Capture | Listed | Listed |
| Referral Tracking | Listed | Listed |
| Sales Activity Management | Listed | Listed |
| Performance Metrics | Listed | Listed |
| Third-Party Integrations | Listed | Listed |
| Customer Database | Listed | Listed |
| Territory Management | Listed | Listed |
| Activity Dashboard | Listed | Listed |
| Forecasting | Listed | Listed |
| Contact Management | Listed | Listed |
| Task Management | Listed | Listed |
| Opportunity Management | Listed | Listed |
| Customizable Fields | Listed | Listed |
| Artificial Intelligence | Not listed | Listed |
Features shown here belong only to the Sales Forecasting Software category.
| Feature | Close | Apollo.io |
|---|---|---|
| Pipeline Management | Listed | Listed |
| Lead Management | Listed | Listed |
| Workflow Management | Listed | Listed |
| Data Visualization | Listed | Listed |
| Contact Management | Listed | Listed |
| Contact Database | Listed | Listed |
| Data Import/Export | Listed | Listed |
| What If Scenarios | Listed | Listed |
| Graphical Data Presentation | Listed | Listed |
| Activity Tracking | Listed | Listed |
| Statistical Analysis | Listed | Listed |
| Forecasting | Listed | Listed |
| Sales Reports | Listed | Listed |
| Dynamic Modeling | Listed | Listed |
| Customizable Reports | Listed | Listed |
| Opportunity Management | Listed | Listed |
| Alerts/Notifications | Listed | Listed |
| Budgeting/Forecasting | Listed | Listed |
| Modeling & Simulation | Listed | Listed |
| Lead Capture | Listed | Listed |
| Artificial Intelligence | Not listed | Listed |
Compare deployment, device support, pricing model, support channels, and target company size for both products.
Explore alternatives to Close and Apollo.io before making a final choice.
Explore other software products that buyers may consider instead of Close.
Explore other software products that buyers may consider instead of Apollo.io.
This comparison brings public profile information, category-specific feature selections, review visibility, and clearly labeled sponsored placements together in a structured format so you can evaluate both products with confidence.
Each section keeps Close and Apollo.io in clearly separated columns so you can compare equivalent information without losing context.
Shared categories open into their own feature comparisons, helping you review use-case-specific capabilities rather than only broad product claims.
Sponsored products stay outside the detailed comparison, and paid placements are clearly labeled so the core comparison remains focused on Close and Apollo.io.
Profile pages, category pages, integrations, and alternatives are linked throughout the page so you can continue your research from the same comparison.
