Visibility Options Comparison
Compare SoftwareWorld Vendor Visibility Options
Review Vendor Listing, Sponsored Placement, and Custom Visibility side by side to understand eligibility, category coverage, software and service availability, pricing, campaign term, and how each option is arranged.
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Quick comparison
Hover, focus, or tap any Yes / No answer to see what it means for that visibility option.
Vendor Listing
Sponsored Placement
Custom Visibility
| Feature | Build Your Presence Vendor Listing $99 one-time listing approval fee | Self-Service Category Visibility Sponsored Placement $199 / month / category / profile | Tailored Visibility Custom Visibility Custom scope, term & quote |
|---|---|---|---|
| Profile & Account | |||
| New vendor-submitted profile approvalFor a new software product or service company listing submitted by the vendor. | ✓Yes | ×No | ×No |
| Profile creation and management | ✓Yes | ✓Yes | ✓Yes |
| Collect and respond to customer reviews | ✓Yes | ✓Yes | ✓Yes |
| Eligible SoftwareWorld badges | ✓Yes | ✓Yes | ✓Yes |
| Executive Interview opportunity | ✓Yes | ✓Yes | ✓Yes |
| Software & Service Availability | |||
| Software products | ✓Yes | ✓Yes | ✓Yes |
| Service companies | ✓Yes | ✓Yes | ✓Yes |
| Category Visibility | |||
| Selected main category sponsored position | ×No | ✓Yes | ✓Yes |
| Applicable child category pagesSmall Business, Mobile, Mac, AI, Cloud Based, and Free child pages when available. | ×No | ✓Yes | ✓Yes |
| Current and sponsored positions reviewed before purchase | ×No | ✓Yes | ✓Yes |
| Multiple selected categories | ×No | ✓Yes | ✓Yes |
| Broader Ecosystem Visibility | |||
| Relevant software profile visibility | ×No | ×No | ✓Yes |
| Relevant software alternatives pages | ×No | ×No | ✓Yes |
| Relevant software compare pages | ×No | ×No | ✓Yes |
| Relevant Top 10 product comparison visibility | ×No | ×No | ✓Yes |
| Home Page visibilityAvailable under Custom Visibility when included in the agreed campaign scope and availability. | ×No | ×No | ✓Yes |
| Purchase, Term & Pricing | |||
| Self-service purchase from the vendor account | ×No | ✓Yes | ×No |
| Monthly category subscription | ×No | ✓Yes | ×No |
| Quarterly, half-yearly, or yearly campaign term | ×No | ×No | ✓Yes |
| Tailored category scope and pricing | ×No | ×No | ✓Yes |
| Secure self-service Stripe checkout | ×No | ✓Yes | ×No |
| Contact-assisted package setup | ×No | ×No | ✓Yes |
| Activation within 24 hours after successful payment | ×No | ✓Yes | ×No |
| Get Listed | View Sponsored Placement | Discuss Custom Visibility | |
Coverage rule: Sponsored Placement covers the selected main category and applicable Small Business, Mobile, Mac, AI, Cloud Based, and Free child pages when available. Custom Visibility can be tailored across multiple selected categories, campaign terms, and pricing. For software products, the agreed ecosystem can also include relevant software profile, alternatives, compare, Top 10 product comparison, and Home Page visibility. For service companies, Custom Visibility can include selected main and child-category coverage plus Home Page visibility when agreed and available.