Forma

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Forma Evaluation Snapshot

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User Rating5.0 / 5
Starting PriceContact Vendor
Free Trial7 Days
Free VersionNot available
APINot available
DeploymentCloud Hosted
HeadquartersUnited States
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Product Overview

Forma Overview

Product description, media, company details, support, training, deployment, customer size, languages, and industries.

About Forma

Forma is an AI-driven sales engagement and conversation intelligence platform designed to help revenue teams unlock insights from every customer interaction and accelerate deal outcomes. Instead of relying on scattered notes, siloed call recordings, and disconnected tools, Forma unifies talk-tracking, coaching feedback, performance analytics, and automated workflows into one centralized workspace. The platform’s intelligent AI analyzes sales conversations in real time — surfacing trends, detecting talk/listen ratios, and highlighting winning messaging patterns — empowering sales managers to coach with precision and sellers to replicate what works. With seamless integrations into CRMs like Salesforce and collaboration tools like Slack, Forma turns every meeting into a strategic opportunity to improve pipeline predictability, optimize outreach, and elevate team performance.

Key benefits include:

  • AI-powered conversation insights that surface actionable patterns
  • Real-time talk/listen analytics to improve communication effectiveness
  • Performance dashboards for coaching and trend monitoring
  • Automated workflows and scorecards to streamline sales execution
  • CRM and collaboration integrations for seamless workflow alignment
Company Forma
Founded 2017
Headquarters United States
Employees 101-500

Support

Knowledge Base

Training

Webinar Documentation

Licensing & Deployment

Proprietary Cloud Hosted Web-Based Windows

Typical Customers

Self-Employed Small-Business Midsize-Business Large-Enterprise-Business
Languages Supported 3 languages available
Chinese English Spanish
Industries Served 6 industries available
Financial Services Hospital & Health Care Hospitality Information Technology & Services Other Industries Retail

Why Choose Forma

Problem it Solves

  • Problem it Solves Scattered Sales Interactions And Manual Analysis Slow Coaching And Deal Velocity

Target Users

  • Target Users Sales Leaders
  • Target Users Revenue Operations
  • Target Users Account Executives
  • Target Users Sales Enablement Teams
  • Target Users Customer Success Managers

Core Use Case

  • Core Use Case Analyze Sales Calls For Insights
  • Core Use Case Track Sales Performance Trends
  • Core Use Case Enable Data-driven Coaching
  • Core Use Case Automate Sales Execution Workflows
  • Core Use Case Integrate Conversations With CRM Data

USP

  • USP AI-driven Sales Intelligence That Turns Conversations Into Growth Insights

Editorial Buyer Guidance

Who Is Forma Best For?

Review the buyer problem, target users, practical use cases, and product differentiator identified by the SoftwareWorld review team.

Problem It Solves

Scattered Sales Interactions And Manual Analysis Slow Coaching And Deal Velocity

Target Users

  • Sales Leaders
  • Revenue Operations
  • Account Executives
  • Sales Enablement Teams
  • Customer Success Managers

Core Use Cases

  • Analyze Sales Calls For Insights
  • Track Sales Performance Trends
  • Enable Data-driven Coaching
  • Automate Sales Execution Workflows
  • Integrate Conversations With CRM Data

Unique Selling Point

AI-driven Sales Intelligence That Turns Conversations Into Growth Insights

Category-Based Capabilities

Forma Features

Each category combines the selected software category, its category-specific description, and the features assigned to that category.

Benefits Administration Software 25 selected features Open category ↗
Self Service Portal Vacation/Leave Tracking Performance Management Disability Insurance Administration Time Off Requests Document Management Applicant Tracking Life Insurance Administration Health Insurance Administration Attendance Tracking Benefits Management Compliance Management Retirement Plan Management Reporting/Analytics Recruitment Management Deduction Management Online Benefits Enrollment Compensation Management HR Management Employee Database Sick Leave Tracking Payroll Management HIPAA Compliant Employee Management Training Management
Pricing Information

Forma Pricing

Pricing type, currency, trial availability, payment frequency, destination links, and package-level starting prices.

Pricing Type Contact Vendor
Preferred Currency USD ($)
Free Trial Not available
Free Version Not available
Payment Frequency Not available
Verified User Feedback

Forma Reviews

Approved reviews submitted through verified Google or LinkedIn reviewer accounts.

Write a Forma Review ↗
5.0
Based on 1 approved review
5 stars 100%
4 stars 0%
3 stars 0%
2 stars 0%
1 star 0%
Anonymous reviewer
Anonymous Reviewer Freelancer

Employee Benefits Finally Feel Personal

I’ve been using Forma to manage benefits, and I really love how flexible it is. Everyone can choose what actually matters to them, and everything is super easy to handle. Such a refreshing experience!

Reviewed on February, 2024
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Frequently Asked Questions

Forma FAQs

Answers generated from approved profile information, selected options, packages, integrations, support, training, deployment, and devices.

Forma is an AI-driven sales engagement and conversation intelligence platform designed to help revenue teams unlock insights from every customer interaction and accelerate deal outcomes. Instead of relying on scattered notes, siloed call recordings, and disconnected tools, Forma unifies talk-tracking, coaching feedback, performance analytics, and automated workflows into one centralized workspace. The platform’s intelligent AI analyzes sales conversations in real time — surfacing trends, detecting talk/listen ratios, and highlighting winning messaging patterns — empowering sales managers to coach with precision and sellers to replicate what works. With seamless integrations into CRMs like Salesforce and collaboration tools like Slack, Forma turns every meeting into a strategic opportunity to improve pipeline predictability, optimize outreach, and elevate team performance.

Key benefits include:

  • AI-powered conversation insights that surface actionable patterns
  • Real-time talk/listen analytics to improve communication effectiveness
  • Performance dashboards for coaching and trend monitoring
  • Automated workflows and scorecards to streamline sales execution
  • CRM and collaboration integrations for seamless workflow alignment

  • No, Forma does not offer a free version.

  • No, Forma does not offer any free trial.

  • No, Forma does not offer an API.

  • Forma offers support with the following options:
    • Knowledge Base

  • Forma offers training with the following options:
    • Webinar , Documentation

  • Forma supports the following languages:
    • Chinese , English , Spanish

  • Following are the typical users of the Forma:
    • Self-Employed , Small-Business , Midsize-Business , Large-Enterprise-Business

  • Forma supports the following deployment:
    • Cloud Hosted

  • Forma supports the following devices and operating systems:
    • Web-Based , Windows
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