Best Keyword Research Tools Software for Small Businesses (Free & Paid)

Running a small business comes with unique challenges, including tight budgets and limited resources. That’s why choosing the right keyword research tools software can significantly improve your workflow and help you compete more effectively. Here, we feature the top keyword research tools software solutions designed for small businesses—offering affordable pricing, user-friendly interfaces, and scalable features that grow alongside your company.

Last Updated: September 03, 2025

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63 Software

Popular Picks in Keyword Research Tools Software

Ahrefs

Ahrefs

$129 Per month

AnswerThePublic

AnswerThePublic

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Google Trends

Google Trends

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Keyword Tool

Keyword Tool

$89 Per user

List of Top Best Keyword Research Tools Software for Small Businesses

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AI Writing Tool that drives traffic

SEOwind is a robust software created to elevate your website's SEO game. Its standout feature lies in its in-depth website audits, uncovering issues like broken links, meta-tag problems, and duplicate content. The real gem is its AI-driven keyword research tool, which suggests high-potential keywords and helps you stay ahead in the search engine race. SEOwind also offers competitor analysis to tra... Read more about SEOwind

Free Trial

NA

Pricing Type

$59 Per month

Location

United States

GetKeywords is a sophisticated market research software designed to help businesses gain valuable insights into consumer behavior, market trends, and competitor performance. With powerful data collection tools and advanced analytics, GetKeywords enables businesses to track and analyze keywords, search trends, and digital marketing campaigns to understand market demands. The software provides in-de... Read more about GetKeywords

Free Trial

Available

Pricing Type

$39 Per month

Location

India

TrueRanker is an intuitive SEO software designed to help businesses improve their search engine rankings and online visibility. It provides comprehensive keyword tracking, site auditing, and competitive analysis to help marketers optimize their websites for search engines like Google. TrueRanker’s keyword tracker allows users to monitor their rankings over time, compare performance across differ... Read more about TrueRanker

Free Trial

Available

Pricing Type

$9.99 Per month

Location

Spain

NinjaSEO is a powerful SEO software designed to help businesses improve their online visibility and drive organic traffic to their websites. This platform provides a comprehensive suite of tools that enable users to analyze their website performance, track keyword rankings, and optimize content effectively. With NinjaSEO, users can easily conduct thorough keyword research to identify high-traffic ... Read more about NinjaSEO

Free Trial

Available

Pricing Type

$14.99 Per month

Location

United States

Juice.ai is an innovative Keyword Research Tools Software designed to empower digital marketers, SEO professionals, and content creators with the insights needed to optimize their online presence and drive organic traffic. It offers a comprehensive suite of tools for identifying high-performing keywords, analyzing search trends, and developing effective SEO strategies, ensuring that businesses can... Read more about Juice.ai

Free Trial

NA

Pricing Type

$1 Per month

Location

United States

Keywords is a powerful Keyword Research Tools Software designed to help businesses and digital marketers identify and target the most effective keywords for their SEO and content marketing strategies. It offers a comprehensive platform for discovering high-volume, low-competition keywords that can drive organic traffic and improve search engine rankings. Keywords features an intuitive interface th... Read more about Keywords

Free Trial

NA

Pricing Type

$10 Per month

Location

United States

Bruno is a powerful keyword research tool designed to assist digital marketers, SEO specialists, and content creators in identifying relevant keywords that drive website traffic and enhance online visibility. The software offers in-depth insights into search volume, keyword difficulty, and competition, allowing users to select the most impactful keywords for their target audience. Bruno’s i... Read more about Bruno

Free Trial

NA

Pricing Type

$9 Per month

Location

Sweden

Hiliter is a keyword research tool designed for content creators, marketers, and SEO professionals aiming to improve website visibility. The software provides comprehensive insights into keyword trends, competition levels, and search volume, helping users identify high-impact keywords for their target audience. Hiliter's interface is user-friendly, allowing even beginners to conduct in-depth keywo... Read more about Hiliter

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

KeywordCaddy is a keyword research tool designed to help businesses and digital marketers identify high-performing keywords for search engine optimization (SEO) and paid advertising campaigns. The software provides insights into search volume, competition level, and keyword trends, helping users select the most relevant and valuable keywords for their target audience. KeywordCaddy also offers feat... Read more about KeywordCaddy

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

ASO World is a keyword research tool designed for app developers and marketers looking to improve their app store optimization (ASO) strategies. The software provides insights into keyword performance, search volume, and competition, helping users identify the most effective keywords to target. ASO World’s analytics dashboard allows users to track keyword rankings, monitor competitor performance... Read more about ASO World

Free Trial

NA

Pricing Type

Contact Vendor

Location

China

Seotool is a comprehensive SEO software designed to help businesses improve their online visibility and ranking on search engines. It offers a suite of tools for keyword research, on-page optimization, backlink analysis, and competitor tracking. Seotool’s intuitive dashboard allows users to monitor their website’s SEO performance and make data-driven decisions to enhance organic traffic. The p... Read more about Seotool

Free Trial

Available

Pricing Type

$149 Per user

Location

Germany

SEO Arcade is an essential keyword research tool designed to help businesses and digital marketers optimize their online content and improve search engine rankings. By analyzing search volume, competition, and keyword trends, SEO Arcade provides in-depth insights into which keywords are most relevant to your target audience. The software allows you to discover high-performing keywords, generate ke... Read more about SEO Arcade

Free Trial

Available

Pricing Type

$70 Per month

Location

United States

RankAtom is a keyword research tool designed to support digital marketers, SEO specialists, and content creators in optimizing their online presence. The platform provides tools for discovering high-value keywords, analyzing search trends, and assessing competition, helping users identify effective strategies for search engine ranking. RankAtom’s intuitive interface allows users to search for ke... Read more about RankAtom

Free Trial

Available

Pricing Type

Contact Vendor

Location

India

Bol.com is a robust keyword research tool designed to help businesses and digital marketers improve their search engine optimization (SEO) strategies. By analyzing search volume, competition, and trends, Bol.com enables users to identify the most relevant keywords for their products or services. The software provides detailed insights into keyword performance, helping users choose the best keyword... Read more about Bol.com

Free Trial

NA

Pricing Type

Contact Vendor

Location

Netherlands

ASINSIGHT is a comprehensive keyword research tool designed to help businesses and e-commerce sellers optimize their online presence and improve search engine rankings. Whether you're working on Amazon or other e-commerce platforms, ASINSIGHT provides in-depth keyword analysis and competitive intelligence to identify the most relevant and high-performing keywords for your products. The platform he... Read more about ASINSIGHT

Free Trial

NA

Pricing Type

Contact Vendor

Location

China

Voxel is an innovative keyword research tool designed to help businesses, digital marketers, and content creators optimize their SEO strategies. By analyzing search trends, competition, and search volume, Voxel offers valuable insights into the keywords most likely to drive traffic to websites. The platform’s user-friendly interface makes it easy to discover long-tail keywords, track keyword per... Read more about Voxel

Free Trial

Available

Pricing Type

$99 Per user

Location

Sweden

SEO Central is a comprehensive local SEO tools software designed to help businesses improve their visibility and ranking on search engines, specifically for location-based searches. Perfect for small businesses, franchises, and service providers, SEO Central offers a wide range of features to enhance local SEO efforts. The software provides tools for optimizing local business listings across platf... Read more about SEO Central

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Merch Dominator is an advanced keyword research tool designed specifically for businesses and individuals in the eCommerce and merchandising industries. This powerful software helps users discover the most relevant and high-traffic keywords for their products, ensuring that they can optimize product listings and increase visibility on major platforms like Amazon, eBay, and Shopify. Merch Dominator... Read more about Merch Dominator

Free Trial

NA

Pricing Type

$49 Per month

Location

United Kingdom

KeywordSearch is a robust keyword research tool designed to help digital marketers, content creators, and SEO professionals optimize their website and content strategies. The platform provides comprehensive data on keywords, including search volume, competition level, and CPC (cost per click), enabling users to identify high-value keywords to target in their SEO and PPC campaigns. KeywordSearch al... Read more about KeywordSearch

Free Trial

NA

Pricing Type

$97 Per month

Location

United States

KWatch.io is a social media monitoring software that helps businesses track, analyze, and respond to conversations happening across social media platforms. The tool aggregates social media data from sites such as Facebook, Twitter, Instagram, LinkedIn, and others, providing businesses with real-time insights into their brand reputation, customer sentiment, and industry trends. KWatch.io uses advan... Read more about KWatch.io

Free Trial

NA

Pricing Type

Contact Vendor

Location

Spain

Article Insights is a comprehensive keyword research and content optimization tool designed to help businesses improve their SEO strategies and drive organic traffic to their websites. The software provides in-depth keyword analysis, identifying high-traffic, low-competition keywords that can help businesses rank higher on search engines. Article Insights also offers a content analysis feature, al... Read more about Article Insights

Free Trial

Available

Pricing Type

$4.99 Per month

Location

Australia

Keyword Research Tools is a comprehensive software suite designed to help businesses and marketers identify and analyze the best keywords for their online content. By using this tool, businesses can uncover high-performing keywords that drive traffic, improve search engine rankings, and optimize paid search campaigns. The software provides in-depth data on keyword volume, competition, trends, and ... Read more about Keyword Research Tools

Free Trial

NA

Pricing Type

$69 Per month

Location

United States

New Era of Rank Tracking

Wope is a powerful SEO (Search Engine Optimization) software solution that helps businesses improve their website’s visibility and search engine rankings. Designed for marketers, SEO specialists, and business owners, Wope provides a comprehensive set of tools to optimize on-page and off-page SEO elements. The software includes features for keyword research, competitor analysis, backlink tracking... Read more about Wope

Free Trial

Available

Pricing Type

$67 Per month

Location

United States

Abun is a powerful keyword research tool designed to support SEO specialists and digital marketers in identifying high-performing keywords for their online content. By offering comprehensive insights into search volume, competition levels, and keyword trends, Abun helps users create content that ranks higher in search engine results. The platform provides suggestions for related keywords, long-tai... Read more about Abun

Free Trial

NA

Pricing Type

Contact Vendor

Location

India

Your Holistic AI Companion

noryX simplifies keyword research for Shopify merchants by automatically identifying high-performing keywords tailored to their products and niche. Its built-in SEO automation ensures optimized product listings that attract the right customers. By blending AI-driven keyword discovery with automated content optimization, noryX helps merchants maximize visibility, capture organic traffic, and outpe... Read more about noryX

Free Trial

7 Days

Pricing Type

Contact Vendor

Location

Canada

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