Trying to decide between Piwik PRO and Matomo? Both are industry-leading solutions, but which one is the best fit for your business? In this detailed comparison, we evaluate their features, pricing, ease of use, and customer support to help you make an informed choice. Whether you need advanced automation, better scalability, or user-friendly interfaces, this guide breaks down everything you need to know to select the right software for your needs.
Explore other software products that may fit your needs before making a final choice.
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Compare ratings, pricing, descriptions, buyer fit, integrations, category features, product details, alternatives, and SoftwareWorld’s final conclusion with Piwik PRO on the left and Matomo on the right.
Piwik PRO
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Matomo
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See ratings, free-trial availability, starting price, and a short description for each product in two dedicated columns.
Software
Piwik PRO is a privacy-focused web analytics software that helps businesses track and analyze website traffic, user behavior, and campaign performance while ensuring compliance with data protection regulations such as...
Read more about Piwik PRO
Software
Matomo is a comprehensive web analytics platform that prioritizes user privacy and data ownership. Unlike other analytics tools, Matomo offers full control over data, ensuring compliance with privacy regulations like...
Read more about MatomoOpen any shared category to compare the features selected under that category for both products.
Features shown here belong only to the Customer Journey Mapping Tools Software category.
| Feature | Piwik PRO | Matomo |
|---|---|---|
| Customer Profiles | Listed | Listed |
| Behavioral Analytics | Listed | Listed |
| Reporting & Statistics | Listed | Listed |
| Customizable Templates | Listed | Listed |
| Drag & Drop | Listed | Listed |
| Activity Dashboard | Listed | Listed |
| Collaboration Tools | Listed | Listed |
| Customer Experience Management | Listed | Listed |
| Data Import/Export | Listed | Listed |
| Activity Tracking | Listed | Listed |
| Engagement Tracking | Listed | Listed |
| Performance Metrics | Listed | Listed |
| Predictive Analytics | Listed | Listed |
| Customer Segmentation | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Web Analytics Software category.
| Feature | Piwik PRO | Matomo |
|---|---|---|
| Time on Site Tracking | Listed | Listed |
| User Interaction Tracking | Listed | Listed |
| Referral Tracking | Listed | Listed |
| Goal Setting/Tracking | Listed | Listed |
| Multiple Site Management | Listed | Listed |
| Campaign Management | Listed | Listed |
| Web Traffic Reporting | Listed | Listed |
| Pageview Tracking | Listed | Listed |
| Site Search Tracking | Listed | Listed |
| Keyword Tracking | Listed | Listed |
| Heatmaps | Listed | Listed |
| Funnel Analysis | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Compare deployment, device support, pricing model, support channels, and target company size for both products.
Explore alternatives to Piwik PRO and Matomo before making a final choice.
Explore other software products that buyers may consider instead of Piwik PRO.
Explore other software products that buyers may consider instead of Matomo.
This comparison brings public profile information, category-specific feature selections, review visibility, and clearly labeled sponsored placements together in a structured format so you can evaluate both products with confidence.
Each section keeps Piwik PRO and Matomo in clearly separated columns so you can compare equivalent information without losing context.
Shared categories open into their own feature comparisons, helping you review use-case-specific capabilities rather than only broad product claims.
Sponsored products stay outside the detailed comparison, and paid placements are clearly labeled so the core comparison remains focused on Piwik PRO and Matomo.
Profile pages, category pages, integrations, and alternatives are linked throughout the page so you can continue your research from the same comparison.
