Trying to decide between Looker and Reportei? Both are industry-leading solutions, but which one is the best fit for your business? In this detailed comparison, we evaluate their features, pricing, ease of use, and customer support to help you make an informed choice. Whether you need advanced automation, better scalability, or user-friendly interfaces, this guide breaks down everything you need to know to select the right software for your needs.
Explore other software products that may fit your needs before making a final choice.
Compare ratings, pricing, descriptions, buyer fit, integrations, category features, product details, alternatives, and SoftwareWorld’s final conclusion with Looker on the left and Reportei on the right.
Looker
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Reportei
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See ratings, free-trial availability, starting price, and a short description for each product in two dedicated columns.
Software
Looker is a powerful business intelligence (BI) tool and big data analytics platform that transforms the way companies analyze and utilize their data. Its standout feature is the interactive, web-based...
Read more about Looker
Software
Reportei is a digital marketing reporting software that simplifies the process of creating comprehensive reports on marketing campaigns across multiple platforms. This tool integrates with social media, email marketing, and...
Read more about ReporteiOpen any shared category to compare the features selected under that category for both products.
Features shown here belong only to the Marketing Analytics Software category.
| Feature | Looker | Reportei |
|---|---|---|
| Predictive Analytics | Listed | Listed |
| Website Analytics | Listed | Listed |
| Dashboard | Listed | Listed |
| Engagement Tracking | Listed | Listed |
| Campaign Tracking | Listed | Listed |
| Customer Journey Mapping | Listed | Listed |
| ROI Tracking | Listed | Listed |
| Data Visualization | Listed | Listed |
| Social Media Integration | Listed | Listed |
| Behavior Tracking | Listed | Listed |
| AB Testing | Listed | Listed |
| Multi-Channel Attribution | Listed | Listed |
| Keyword Tracking | Listed | Listed |
| Performance Metrics | Listed | Listed |
| Reporting & Statistics | Listed | Listed |
| Customizable Reports | Listed | Listed |
| Campaign Analytics | Listed | Listed |
| Conversion Tracking | Listed | Listed |
| Customer Segmentation | Listed | Listed |
| Ad hoc Reporting | Listed | Listed |
| Multi-Channel Data Collection | Listed | Listed |
| Tag Management | Listed | Listed |
| Data Source Connectors | Listed | Listed |
| SEO Management | Listed | Listed |
| Cohort Analysis | Listed | Listed |
| KPI Monitoring | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Business Dashboard Software category.
| Feature | Looker | Reportei |
|---|---|---|
| Scorecards | Listed | Listed |
| Data Connectors | Listed | Listed |
| KPI Monitoring | Listed | Listed |
| Alerts/Notifications | Listed | Listed |
| Public Dashboards | Listed | Listed |
| Data Visualization | Listed | Listed |
| Private Dashboards | Listed | Listed |
| Customizable Reports | Listed | Listed |
| Forecasting | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Performance Metrics | Listed | Listed |
| Collaboration Tools | Listed | Listed |
| Widgets | Listed | Listed |
| Dashboard Creation | Listed | Listed |
| Data Synchronization | Listed | Listed |
| Single Page View | Listed | Listed |
| Trend Analysis | Listed | Listed |
| Functions/Calculations | Listed | Listed |
| Multiple Data Sources | Listed | Listed |
| Predictive Analytics | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Data Visualization Software category.
| Feature | Looker | Reportei |
|---|---|---|
| Data Management | Listed | Listed |
| Data Import/Export | Listed | Listed |
| Ad hoc Reporting | Listed | Listed |
| Data Visualization | Listed | Listed |
| Customizable Reports | Listed | Listed |
| Access Controls/Permissions | Listed | Listed |
| Visual Discovery | Listed | Listed |
| Search/Filter | Listed | Listed |
| Multiple Data Sources | Listed | Listed |
| Activity Dashboard | Listed | Listed |
| Visual Analytics | Listed | Listed |
| Collaboration Tools | Listed | Listed |
| Data Connectors | Listed | Listed |
| Data Mapping | Listed | Listed |
| Trend Analysis | Listed | Listed |
| Reporting & Statistics | Listed | Listed |
| Predictive Analytics | Listed | Listed |
| Dashboard Creation | Listed | Listed |
| Drag & Drop | Listed | Listed |
| Real Time Reporting | Listed | Listed |
| Historical Reporting | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Embedded Analytics Software category.
| Feature | Looker | Reportei |
|---|---|---|
| Application Development | Listed | Listed |
| Dashboard | Listed | Listed |
| Ad hoc Query | Listed | Listed |
| Self-service Analytics | Listed | Listed |
| Benchmarking | Listed | Listed |
| Streaming Analytics | Listed | Listed |
| Multi-User Collaboration | Listed | Listed |
| Interactive Reports | Listed | Listed |
| Visual Workflow Management | Listed | Listed |
| Mobile Reporting | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Web Analytics Software category.
| Feature | Looker | Reportei |
|---|---|---|
| Time on Site Tracking | Listed | Listed |
| User Interaction Tracking | Listed | Listed |
| Referral Tracking | Listed | Listed |
| Goal Setting/Tracking | Listed | Listed |
| Multiple Site Management | Listed | Listed |
| Campaign Management | Listed | Listed |
| Web Traffic Reporting | Listed | Listed |
| Pageview Tracking | Listed | Listed |
| Site Search Tracking | Listed | Listed |
| Keyword Tracking | Listed | Listed |
| Heatmaps | Listed | Listed |
| Funnel Analysis | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Compare deployment, device support, pricing model, support channels, and target company size for both products.
Explore alternatives to Looker and Reportei before making a final choice.
Explore other software products that buyers may consider instead of Looker.
Explore other software products that buyers may consider instead of Reportei.
This comparison brings public profile information, category-specific feature selections, review visibility, and clearly labeled sponsored placements together in a structured format so you can evaluate both products with confidence.
Each section keeps Looker and Reportei in clearly separated columns so you can compare equivalent information without losing context.
Shared categories open into their own feature comparisons, helping you review use-case-specific capabilities rather than only broad product claims.
Sponsored products stay outside the detailed comparison, and paid placements are clearly labeled so the core comparison remains focused on Looker and Reportei.
Profile pages, category pages, integrations, and alternatives are linked throughout the page so you can continue your research from the same comparison.