Trying to decide between InsightSquared and Looker? Both are industry-leading solutions, but which one is the best fit for your business? In this detailed comparison, we evaluate their features, pricing, ease of use, and customer support to help you make an informed choice. Whether you need advanced automation, better scalability, or user-friendly interfaces, this guide breaks down everything you need to know to select the right software for your needs.
Explore other software products that may fit your needs before making a final choice.
Compare ratings, pricing, descriptions, buyer fit, integrations, category features, product details, alternatives, and SoftwareWorld’s final conclusion with InsightSquared on the left and Looker on the right.
InsightSquared
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Looker
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See ratings, free-trial availability, starting price, and a short description for each product in two dedicated columns.
Software
InsightSquared is a powerful sales forecasting software designed to help organizations gain accurate insights into their sales performance and trends. With its intuitive dashboard, users can visualize key metrics and...
Read more about InsightSquared
Software
Looker is a powerful business intelligence (BI) tool and big data analytics platform that transforms the way companies analyze and utilize their data. Its standout feature is the interactive, web-based...
Read more about LookerOpen any shared category to compare the features selected under that category for both products.
Features shown here belong only to the Business Intelligence Software category.
| Feature | InsightSquared | Looker |
|---|---|---|
| Ad hoc Reporting | Listed | Listed |
| Strategic Planning | Listed | Listed |
| Dashboard | Listed | Listed |
| Real Time Analytics | Listed | Listed |
| Multiple Data Sources | Listed | Listed |
| Data Transformation | Listed | Listed |
| Scorecards | Listed | Listed |
| Metadata Management | Listed | Listed |
| Customizable Reports | Listed | Listed |
| Trend Analysis | Listed | Listed |
| Data Import/Export | Listed | Listed |
| Collaboration Tools | Listed | Listed |
| Key Performance Indicators | Listed | Listed |
| Data Extraction | Listed | Listed |
| Data Visualization | Listed | Listed |
| Forecasting | Listed | Listed |
| Data Connectors | Listed | Listed |
| Data Synchronization | Listed | Listed |
| Self Service Data Preparation | Listed | Listed |
| Visual Analytics | Listed | Listed |
| Access Controls/Permissions | Listed | Listed |
| Data Mapping | Listed | Listed |
| Predictive Analytics | Listed | Listed |
| Dashboard Creation | Listed | Listed |
| Performance Metrics | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Business Performance Management Software category.
| Feature | InsightSquared | Looker |
|---|---|---|
| Scorecards | Listed | Listed |
| Visual Analytics | Listed | Listed |
| Key Performance Indicators | Listed | Listed |
| Trend Analysis | Listed | Listed |
| Budgeting/Forecasting | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Progress Tracking | Listed | Listed |
| Predictive Analytics | Listed | Listed |
| Performance Metrics | Listed | Listed |
| Financial Management | Listed | Listed |
| Ad hoc Reporting | Listed | Listed |
| Dashboard | Listed | Listed |
| Data Visualization | Listed | Listed |
| Strategic Planning | Listed | Listed |
| Goal Setting/Tracking | Listed | Listed |
| Data Management | Listed | Listed |
| Collaboration Tools | Listed | Listed |
| Data Extraction | Listed | Listed |
| KPI Monitoring | Listed | Listed |
| Benchmarking | Listed | Listed |
| Activity Planning | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Marketing Analytics Software category.
| Feature | InsightSquared | Looker |
|---|---|---|
| Predictive Analytics | Listed | Listed |
| Website Analytics | Listed | Listed |
| Dashboard | Listed | Listed |
| Engagement Tracking | Listed | Listed |
| Campaign Tracking | Listed | Listed |
| Customer Journey Mapping | Listed | Listed |
| ROI Tracking | Listed | Listed |
| Data Visualization | Listed | Listed |
| Social Media Integration | Listed | Listed |
| Behavior Tracking | Listed | Listed |
| AB Testing | Listed | Listed |
| Multi-Channel Attribution | Listed | Listed |
| Keyword Tracking | Listed | Listed |
| Performance Metrics | Listed | Listed |
| Reporting & Statistics | Listed | Listed |
| Customizable Reports | Listed | Listed |
| Campaign Analytics | Listed | Listed |
| Conversion Tracking | Listed | Listed |
| Customer Segmentation | Listed | Listed |
| Ad hoc Reporting | Listed | Listed |
| Multi-Channel Data Collection | Listed | Listed |
| Tag Management | Listed | Listed |
| Data Source Connectors | Listed | Listed |
| SEO Management | Listed | Listed |
| Cohort Analysis | Listed | Listed |
| KPI Monitoring | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Business Dashboard Software category.
| Feature | InsightSquared | Looker |
|---|---|---|
| Scorecards | Listed | Listed |
| Data Connectors | Listed | Listed |
| KPI Monitoring | Listed | Listed |
| Alerts/Notifications | Listed | Listed |
| Public Dashboards | Listed | Listed |
| Data Visualization | Listed | Listed |
| Private Dashboards | Listed | Listed |
| Customizable Reports | Listed | Listed |
| Forecasting | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Performance Metrics | Listed | Listed |
| Collaboration Tools | Listed | Listed |
| Widgets | Listed | Listed |
| Dashboard Creation | Listed | Listed |
| Data Synchronization | Listed | Listed |
| Single Page View | Listed | Listed |
| Trend Analysis | Listed | Listed |
| Functions/Calculations | Listed | Listed |
| Multiple Data Sources | Listed | Listed |
| Predictive Analytics | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Data Visualization Software category.
| Feature | InsightSquared | Looker |
|---|---|---|
| Data Management | Listed | Listed |
| Data Import/Export | Listed | Listed |
| Ad hoc Reporting | Listed | Listed |
| Data Visualization | Listed | Listed |
| Customizable Reports | Listed | Listed |
| Access Controls/Permissions | Listed | Listed |
| Visual Discovery | Listed | Listed |
| Search/Filter | Listed | Listed |
| Multiple Data Sources | Listed | Listed |
| Activity Dashboard | Listed | Listed |
| Visual Analytics | Listed | Listed |
| Collaboration Tools | Listed | Listed |
| Data Connectors | Listed | Listed |
| Data Mapping | Listed | Listed |
| Trend Analysis | Listed | Listed |
| Reporting & Statistics | Listed | Listed |
| Predictive Analytics | Listed | Listed |
| Dashboard Creation | Listed | Listed |
| Drag & Drop | Listed | Listed |
| Real Time Reporting | Listed | Listed |
| Historical Reporting | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Predictive Analytics Software category.
| Feature | InsightSquared | Looker |
|---|---|---|
| Modeling & Simulation | Listed | Listed |
| For Education | Listed | Listed |
| Data Blending | Listed | Listed |
| Forecasting | Listed | Listed |
| Data Transformation | Listed | Listed |
| Demand Forecasting | Listed | Listed |
| For Healthcare | Listed | Listed |
| Trend Analysis | Listed | Listed |
| For Retail | Listed | Listed |
| Performance Metrics | Listed | Listed |
| Workflow Management | Listed | Listed |
| Data Extraction | Listed | Listed |
| Data Discovery | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Statistical Analysis Software category.
| Feature | InsightSquared | Looker |
|---|---|---|
| Regression Analysis | Listed | Listed |
| Reporting & Statistics | Listed | Listed |
| Predictive Analytics | Listed | Listed |
| Statistical Process Control | Listed | Listed |
| Visual Analytics | Listed | Listed |
| Forecasting | Listed | Listed |
| Data Visualization | Listed | Listed |
| Multivariate Analysis | Listed | Listed |
| Data Connectors | Listed | Listed |
| Association Discovery | Listed | Listed |
| Time Series Analysis | Listed | Listed |
| Search/Filter | Listed | Listed |
| Survival Analysis | Listed | Listed |
| Bayesian Analysis | Listed | Listed |
| Statistical Simulation | Listed | Listed |
| Data Clustering | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Compare deployment, device support, pricing model, support channels, and target company size for both products.
Explore alternatives to InsightSquared and Looker before making a final choice.
Explore other software products that buyers may consider instead of InsightSquared.
Explore other software products that buyers may consider instead of Looker.
This comparison brings public profile information, category-specific feature selections, review visibility, and clearly labeled sponsored placements together in a structured format so you can evaluate both products with confidence.
Each section keeps InsightSquared and Looker in clearly separated columns so you can compare equivalent information without losing context.
Shared categories open into their own feature comparisons, helping you review use-case-specific capabilities rather than only broad product claims.
Sponsored products stay outside the detailed comparison, and paid placements are clearly labeled so the core comparison remains focused on InsightSquared and Looker.
Profile pages, category pages, integrations, and alternatives are linked throughout the page so you can continue your research from the same comparison.