Trying to decide between Funnel and Looker? Both are industry-leading solutions, but which one is the best fit for your business? In this detailed comparison, we evaluate their features, pricing, ease of use, and customer support to help you make an informed choice. Whether you need advanced automation, better scalability, or user-friendly interfaces, this guide breaks down everything you need to know to select the right software for your needs.
Explore other software products that may fit your needs before making a final choice.
Compare ratings, pricing, descriptions, buyer fit, integrations, category features, product details, alternatives, and SoftwareWorld’s final conclusion with Funnel on the left and Looker on the right.
Funnel
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Looker
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See ratings, free-trial availability, starting price, and a short description for each product in two dedicated columns.
Software
Funnel is a cutting-edge marketing data integration platform expertly crafted to consolidate and streamline digital marketing data from multiple sources. Its main feature lies in its ability to automatically collect,...
Read more about Funnel
Software
Looker is a powerful business intelligence (BI) tool and big data analytics platform that transforms the way companies analyze and utilize their data. Its standout feature is the interactive, web-based...
Read more about LookerCompare problem it solves, core use cases, target users, industry fit, key features, and USP for both products in two dedicated columns.
Buyer fit
Streamlines Sales Process To Increase Conversion Rates And Revenue
Transform Your Space With Our Innovative Design Solutions
Buyer fit
Data Visualization And Exploration For Informed Decision-making
Transform Data Into Insights With Looker's Powerful Analytics Platform
Compare the popular integrations highlighted on each profile and open the full integration list for either product when you want deeper detail.
Adobe Analytics
Microsoft Advertising
Shopify
Google Analytics
Microsoft Power BI
Amazon Redshift
Adobe Analytics
GitHub
Open any shared category to compare the features selected under that category for both products.
Features shown here belong only to the Business Intelligence Software category.
| Feature | Funnel | Looker |
|---|---|---|
| Ad hoc Reporting | Listed | Listed |
| Strategic Planning | Listed | Listed |
| Dashboard | Listed | Listed |
| Real Time Analytics | Listed | Listed |
| Multiple Data Sources | Listed | Listed |
| Data Transformation | Listed | Listed |
| Scorecards | Listed | Listed |
| Metadata Management | Listed | Listed |
| Customizable Reports | Listed | Listed |
| Trend Analysis | Listed | Listed |
| Data Import/Export | Listed | Listed |
| Collaboration Tools | Listed | Listed |
| Key Performance Indicators | Listed | Listed |
| Data Extraction | Listed | Listed |
| Data Visualization | Listed | Listed |
| Forecasting | Listed | Listed |
| Data Connectors | Listed | Listed |
| Data Synchronization | Listed | Listed |
| Self Service Data Preparation | Listed | Listed |
| Visual Analytics | Listed | Listed |
| Access Controls/Permissions | Listed | Listed |
| Data Mapping | Listed | Listed |
| Predictive Analytics | Listed | Listed |
| Dashboard Creation | Listed | Listed |
| Performance Metrics | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Marketing Analytics Software category.
| Feature | Funnel | Looker |
|---|---|---|
| Predictive Analytics | Listed | Listed |
| Website Analytics | Listed | Listed |
| Dashboard | Listed | Listed |
| Engagement Tracking | Listed | Listed |
| Campaign Tracking | Listed | Listed |
| Customer Journey Mapping | Listed | Listed |
| ROI Tracking | Listed | Listed |
| Data Visualization | Listed | Listed |
| Social Media Integration | Listed | Listed |
| Behavior Tracking | Listed | Listed |
| AB Testing | Listed | Listed |
| Multi-Channel Attribution | Listed | Listed |
| Keyword Tracking | Listed | Listed |
| Performance Metrics | Listed | Listed |
| Reporting & Statistics | Listed | Listed |
| Customizable Reports | Listed | Listed |
| Campaign Analytics | Listed | Listed |
| Conversion Tracking | Listed | Listed |
| Customer Segmentation | Listed | Listed |
| Ad hoc Reporting | Listed | Listed |
| Multi-Channel Data Collection | Listed | Listed |
| Tag Management | Listed | Listed |
| Data Source Connectors | Listed | Listed |
| SEO Management | Listed | Listed |
| Cohort Analysis | Listed | Listed |
| KPI Monitoring | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Data Collection Software category.
| Feature | Funnel | Looker |
|---|---|---|
| Data Capture and Transfer | Listed | Listed |
| Data Synchronization | Listed | Listed |
| Drag & Drop | Listed | Listed |
| Visual Discovery | Listed | Listed |
| Visual Analytics | Listed | Listed |
| Search/Filter | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Data Extraction | Listed | Listed |
| Data Import/Export | Listed | Listed |
| Multiple Data Sources | Listed | Listed |
| Customizable Templates | Listed | Listed |
| Third-Party Integrations | Listed | Listed |
| Forms Management | Listed | Listed |
| Mobile Access | Listed | Listed |
| Activity Dashboard | Listed | Listed |
| Audience Targeting | Listed | Listed |
| Multi-Channel Distribution | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Data Discovery Software category.
| Feature | Funnel | Looker |
|---|---|---|
| Third-Party Integrations | Listed | Listed |
| Data Transformation | Listed | Listed |
| Search/Filter | Listed | Listed |
| Sensitive Data Identification | Listed | Listed |
| Data Visualization | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Visual Analytics | Listed | Listed |
| Data Extraction | Listed | Listed |
| Multiple Data Sources | Listed | Listed |
| Dashboard Creation | Listed | Listed |
| Self Service Data Preparation | Listed | Listed |
| Data Connectors | Listed | Listed |
| Access Controls/Permissions | Listed | Listed |
| Data Mapping | Listed | Listed |
| Publishing/Sharing | Listed | Listed |
| Data Cleansing | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the KPI Software category.
| Feature | Funnel | Looker |
|---|---|---|
| Dashboard | Listed | Listed |
| Dashboard Creation | Listed | Listed |
| Data Integration | Listed | Listed |
| Forecasting | Listed | Listed |
| Goal Setting/Tracking | Listed | Listed |
| KPI Monitoring | Listed | Listed |
| Performance Metrics | Listed | Listed |
| Publishing/Sharing | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Scorecards | Listed | Listed |
| Templates | Listed | Listed |
| Third-Party Integrations | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Marketing Attribution Software category.
| Feature | Funnel | Looker |
|---|---|---|
| Customer Journey Mapping | Listed | Listed |
| Data Import/Export | Listed | Listed |
| Advertising Management | Listed | Listed |
| Cross Channel Attribution | Listed | Listed |
| Performance Metrics | Listed | Listed |
| Audience Targeting | Listed | Listed |
| Campaign Analytics | Listed | Listed |
| Attribution Modeling | Listed | Listed |
| Engagement Tracking | Listed | Listed |
| ROI Tracking | Listed | Listed |
| Predictive Analytics | Listed | Listed |
| Multi-Campaign | Listed | Listed |
| Multi-Touch Attribution | Listed | Listed |
| Campaign Management | Listed | Listed |
| Customer Segmentation | Listed | Listed |
| Conversion Tracking | Listed | Listed |
| Affiliate Management | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Web Analytics Software category.
| Feature | Funnel | Looker |
|---|---|---|
| Time on Site Tracking | Listed | Listed |
| User Interaction Tracking | Listed | Listed |
| Referral Tracking | Listed | Listed |
| Goal Setting/Tracking | Listed | Listed |
| Multiple Site Management | Listed | Listed |
| Campaign Management | Listed | Listed |
| Web Traffic Reporting | Listed | Listed |
| Pageview Tracking | Listed | Listed |
| Site Search Tracking | Listed | Listed |
| Keyword Tracking | Listed | Listed |
| Heatmaps | Listed | Listed |
| Funnel Analysis | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Compare deployment, device support, pricing model, support channels, and target company size for both products.
Explore alternatives to Funnel and Looker before making a final choice.
Explore other software products that buyers may consider instead of Funnel.
Explore other software products that buyers may consider instead of Looker.
This comparison brings public profile information, category-specific feature selections, review visibility, and clearly labeled sponsored placements together in a structured format so you can evaluate both products with confidence.
Each section keeps Funnel and Looker in clearly separated columns so you can compare equivalent information without losing context.
Shared categories open into their own feature comparisons, helping you review use-case-specific capabilities rather than only broad product claims.
Sponsored products stay outside the detailed comparison, and paid placements are clearly labeled so the core comparison remains focused on Funnel and Looker.
Profile pages, category pages, integrations, and alternatives are linked throughout the page so you can continue your research from the same comparison.