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Customer Feedback Software is essential for small businesses aiming to understand and improve their customer experience. This software allows businesses to collect, analyze, and act on feedback from their clients through surveys, reviews, and ratings. Features often include customizable survey templates, real-time reporting, and sentiment analysis, which help businesses gain valuable insights into customer satisfaction and areas needing improvement. By using customer feedback software, small businesses can identify trends, address issues promptly, and enhance their products or services based on direct customer input. This leads to increased customer loyalty and better overall performance. Additionally, many of these tools integrate with other business systems, such as CRM and marketing platforms, enabling a seamless flow of information and more targeted actions. The easy-to-use interfaces ensure that even small teams can effectively manage and utilize customer feedback without extensive training. Here are some excellent customer feedback software options available for small businesses to choose from:
Last Updated: October 01, 2025
28 Software
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AskNicely is a customer feedback software that centers on the Net Promoter Score (NPS) methodology. It automates the collection of customer feedback using personalized, mobile-friendly surveys. The platform offers real-time customer insights, enabling businesses to respond swiftly to feedback. One of its key features is the ability to integrate with other business tools, enhancing data analysis an... Read more about AskNicely
Canny is a focused and user-friendly feedback management software primarily designed for product teams to track user suggestions and issues. Its standout feature is the ability to create and manage feedback boards, where users can submit, vote, and comment on ideas. This interactive approach facilitates community-driven product development. Canny excels in its simplicity, offering an intuitive int... Read more about Canny
Google Forms is a user-friendly online tool for creating surveys, quizzes, and forms. With a simple interface, it allows users to drag and drop questions in a variety of formats like multiple choice, checkboxes, and short answers. Its intuitive design makes it easy to customize forms with images and videos for a personalized touch. Real-time response collection and automatic data organization in s... Read more about Google Forms
Hotjar is an intuitive tool designed to understand online user behavior and website performance. It offers heatmaps, which visually represent where users click, move, and scroll on your site, providing insights into their interactions. Hotjar also features session recordings, showing real user journeys and experiences. This helps identify usability issues and areas for improvement. Surveys and fee... Read more about Hotjar
LazyMonkey is a robust, cost-effective, low-maintenance and intelligent QR Code-based real-time feedback Management Software System, the driving force behind seamless feedback experiences. ultimately enhancing operations and elevating customer experiences. At the heart of LazyMonkey's offering is our cloud-based feedback management system. This cutting-edge platform seamlessly integrates into var... Read more about LazyMonkey
ProProfs Survey Maker is a user-friendly software developed to simplify the survey creation process. With its intuitive interface, you can easily build custom surveys and gather valuable insights from your audience. One of its standout features is the vast library of survey templates, covering various topics and industries, which can save you time and effort. The software offers robust reporting a... Read more about ProProfs Survey Maker
BOTSHOT, a cutting-edge hotel management solution, goes beyond the competition. Elevate your hotel business with our comprehensive suite, seamlessly integrating operations, distribution, and guest engagement. From Cloud-based PMS to Automated Revenue Management, BOTSHOT is the all-in-one solution you've been waiting for. Join the future of hospitality management. 14 Days Free Trial - Book a demo n... Read more about BOTSHOT
Crowd is a Customer Insights and User Research platform that helps businesses to gather, analyze, and implement customer feedback. It provides a suite of tools for both unmoderated and moderated user testing, feedback collection through website widgets, task management, and documentation. With Crowd, businesses can gain insights into customer behaviors, drive product improvements, and mak... Read more about Crowd App
Blix is a cutting-edge AI-powered verbatim coding software designed to transform unstructured customer feedback into valuable, actionable insights. Developed with a focus on simplicity and efficiency, Blix automates the traditionally labor-intensive task of analyzing open-text responses from sources like surveys, online reviews, and support tickets. This automation allows teams to process large v... Read more about Blix
Visionari is a comprehensive customer feedback software that enables businesses to collect, analyze, and act on user insights efficiently. Using features like public feedback boards and embedded widgets, Visionari transforms raw feedback into actionable data, empowering product teams to prioritize development, make data-driven decisions, and foster deeper user engagement and satisfaction. Read more about Visionari
Survicate is a user-friendly online survey tool designed for gathering customer feedback and insights. It offers a variety of survey types, including website, email, and mobile surveys, which are easy to create and customize. Key features include a range of question types, like multiple-choice and Likert scales, and the ability to add logic to surveys for more relevant questioning. Survicate allow... Read more about Survicate
SurveyMonkey is an online survey tool that enables users to create, send, and analyze surveys. It's designed for ease of use, allowing users to quickly create surveys with a variety of question types, including multiple choice, rating scales, and open-ended responses. SurveyMonkey offers templates and question banks to simplify survey creation. The platform also supports custom branding, enabling ... Read more about SurveyMonkey
HubSpot's Service Hub is an all-in-one platform that helps businesses provide exceptional customer service and support. With tools like ticketing, knowledge base, live chat, and customer feedback surveys, Service Hub enables businesses to streamline their support processes, improve customer satisfaction, and strengthen customer relationships. This user-friendly platform empowers businesses to del... Read more about HubSpot Service Hub
Typeform is an interactive form-building tool that specializes in creating engaging and user-friendly forms, surveys, and quizzes. It stands out for its intuitive interface, allowing users to create forms that feel like a conversation. This approach helps in getting higher response rates. Typeform offers a variety of question types, from simple multiple-choice to complex logic jumps, making it ver... Read more about Typeform
Jotform is a versatile online form builder designed for creating and managing forms for various purposes, including registrations, surveys, and order forms. It stands out for its user-friendly drag-and-drop interface, making form creation accessible to everyone. Jotform offers a wide range of customizable templates, allowing users to quickly start with a design that suits their needs. It supports ... Read more about Jotform
Zoho Survey is a versatile online survey creation tool designed to cater to various data collection needs. It offers a rich library of customizable templates and an intuitive drag-and-drop interface, making survey design both easy and efficient. Users can craft surveys with a wide range of question types, including multiple-choice, matrix, and slider options. Zoho Survey's standout feature is its ... Read more about Zoho Survey
Formstack is a versatile software that simplifies data collection and workflow automation. Its drag-and-drop form builder makes creating forms and surveys a breeze, even for those with no coding experience. What sets Formstack apart is its robust integration capabilities, allowing you to connect with popular apps and streamline your processes. With advanced features like conditional logic and calc... Read more about Formstack
QuestionPro Survey Software is a versatile tool developed to simplify your survey and research needs. Its user-friendly interface allows you to create custom surveys with ease, making it simple to gather valuable insights from your target audience. One standout feature is its extensive library of survey templates, covering a wide range of topics and industries, which can save you time and effort. ... Read more about QuestionPro Survey Software
Alchemer Survey, formerly known as SurveyGizmo, is a versatile and user-friendly tool for creating surveys and collecting data. This software stands out for its ability to tailor surveys to fit any need, whether for customer feedback, market research, or employee engagement. Alchemer Survey offers a range of question types, from multiple-choice to open-ended responses, making it easy to gather div... Read more about Alchemer
Intercom is a user-friendly software that helps businesses communicate with their customers more effectively. Picture a tool that blends email, chat, and automation to create a seamless conversation experience. It's like having a virtual receptionist who never sleeps, always ready to greet website visitors and answer their questions in real-time. Businesses can personalize messages based on custom... Read more about Intercom
GetFeedback is an online survey tool primarily focused on customer experience and feedback. It allows businesses to create and send surveys that are visually appealing and mobile-responsive. This tool offers various question types, including Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys. GetFeedback integrates seamlessly with Salesforce, enabling u... Read more about GetFeedback
Sogolytics, formerly known as SoGoSurvey, is a comprehensive survey tool designed to facilitate data collection and analysis for businesses and researchers. It offers a range of survey types, including customer feedback, employee engagement, and market research. The platform is user-friendly, with drag-and-drop survey creation and a variety of customizable templates. Sogolytics provides robust dat... Read more about Sogolytics
Qualaroo is a user feedback and survey tool designed to help businesses gain insights directly from their customers. It features targeted surveys which can be displayed on websites, mobile apps, or via link sharing. These surveys are customizable, allowing for varied question types and branding options. Qualaroo's nudge technology enables you to ask the right questions at the right time, ensuring ... Read more about Qualaroo
Pendo is a versatile software platform designed to enhance user experience and product engagement for digital products and applications. Its core functionality revolves around in-app analytics, user feedback, and guided tours. Pendo captures detailed user behavior data within apps, providing insights into how features are used and where users encounter issues. This data helps businesses optimize t... Read more about Pendo
SurveySparrow is an online survey tool that facilitates engaging and conversational surveys. It offers a dual interface, allowing users to create both chat-like and form-like surveys, enhancing respondent experience. The platform is known for its ease of use, with drag-and-drop functionalities making survey creation simple. It features a variety of question types and customizable templates, cateri... Read more about SurveySparrow
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