Best Lead Generation Software

Generating quality leads can get frustrating until your company has tried the cloud-based lead generation software. The software offers form builder tools that come with simple drag-drop forms and a wide range of templates to create landing pages, surveys, quizzes, call buttons, contact data collection, and payments on the website. Efficient exit-technology integrations track the user’s mouse movements and display targeted messages before they leave, reducing cart abandonment. The software enables interactive content builders to enhance campaign effectiveness through tools like A/B ...

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List of Best Lead Generation Software


Sales CRM & Pipeline Management Software

Pipedrive is an outstanding CRM software designed to simplify and optimize sales processes for businesses. Its straightforward interface helps teams manage leads and deals efficiently. The software enables users to track communication, set reminders, and prioritize tasks, ensuring that opportunities are not missed. Pipedrive's visual sales pipeline provides a clear overview of deals, making it ... read more about Pipedrive


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United States

HubSpot Marketing Hub

Marketing Software for Businesses of Every Size

HubSpot Marketing Hub is an all-in-one marketing software designed to assist businesses in growing their online presence. It features email marketing tools for creating and sending targeted campaigns. The platform offers SEO tools to enhance website visibility. Social media management tools within HubSpot enable scheduling and monitoring of posts across platforms. The software includes a content ... read more about HubSpot Marketing Hub

7 Days

$800 Per month

United States

Constant Contact

Get the email marketing platform that powers small business growth.

Constant Contact is an online marketing platform primarily focused on email marketing. It allows users to create and send professional-looking emails with ease, using customizable templates. The platform also includes features for managing contact lists, segmenting audiences for targeted campaigns, and tracking email performance with detailed analytics. Additionally, Constant Contact supports ... read more about Constant Contact


$10 Per month

United States

Salesforce Sales Cloud

Build strong customer relationships and grow revenue with a single source of truth.

Salesforce Sales Cloud is a powerful solution designed to streamline and optimize sales processes for businesses. It serves as a comprehensive customer relationship management (CRM) platform, offering features that help organizations manage leads, track opportunities, and close deals more efficiently. With Salesforce Sales Cloud, users can easily organize and access customer information, ... read more about Salesforce Sales Cloud


$25 Per month

United States


The Client Work Management Platform for Professional Service Businesses

Accelo is a robust business automation platform designed to simplify professional service operations. Offering a unified system, it seamlessly integrates project management, client relationship management, and billing processes. Accelo's strength lies in its ability to automate repetitive tasks, saving time and reducing errors. It empowers teams with real-time collaboration and communication tools... read more about Accelo

7 Days

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United States


Marketing, Automation & Email Platform

Mailchimp is a popular email marketing platform that simplifies communication for businesses. Its user-friendly interface allows users to design engaging email campaigns without the need for advanced technical skills. With customizable templates, businesses can create visually appealing newsletters that resonate with their audience. Mailchimp's automation features streamline marketing efforts by ... read more about Mailchimp


$6.89 Per year

United States


All-in-one free platform to manage your team and run your sales

Bitrix24 is a versatile business management platform designed to streamline tasks and boost team collaboration. It serves as a centralized hub, integrating tools for communication, project management, and customer relationship management. With features like file sharing, automation, calendars, and task tracking, Bitrix24 simplifies daily operations for businesses of all sizes. Its user-friendly ... read more about Bitrix24

15 Days

$49 Per month

United States

Brevo Marketing Platform

Drive conversions with multi-channel campaigns and marketing automation.

Brevo Marketing Platform is a user-friendly digital marketing tool designed for efficiency and simplicity. It offers a range of features including email marketing, social media management, and SEO optimization to enhance online presence. With analytics and reporting, users gain insights into campaign performance. The platform supports targeted advertising, helping to reach specific audiences ... read more about Brevo Marketing Platform

7 Days

$9 Per month



Leading small business CRM and automation platform

Keap is a versatile customer relationship management (CRM) software designed for small businesses, offering an array of features to streamline client interactions and business processes. It includes advanced automation for tasks and marketing, helping users efficiently manage emails, appointments, and follow-ups. Its sales pipeline management tool ensures effective tracking of prospects and deals... read more about Keap

14 Days

$249 Per month

United States


The Smartest, Easiest to Use Marketing Automation Platform

Act-On is a comprehensive marketing automation platform designed to streamline digital marketing efforts. It offers features like email marketing, allowing users to create and send targeted emails. With lead management, users can track and nurture leads effectively. The platform also supports social media management, enabling engagement across various social channels. Act-On includes analytics ... read more about Act-On

7 Days

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United States

Zoho CRM

Top-rated Sales CRM Software by Customers

Zoho CRM is a user-friendly software designed to streamline customer relationship management for businesses. It helps companies organize and automate their sales processes, fostering better customer interactions. With Zoho CRM, users can efficiently manage contacts, track leads, and monitor deals in one centralized platform. The software offers customizable dashboards, enabling businesses to ... read more about Zoho CRM

15 Days

$14 Per month



User Research & Customer Feedback Software

Qualaroo is a user feedback and survey tool designed to help businesses gain insights directly from their customers. It features targeted surveys which can be displayed on websites, mobile apps, or via link sharing. These surveys are customizable, allowing for varied question types and branding options. Qualaroo's nudge technology enables you to ask the right questions at the right time, ensuring ... read more about Qualaroo


$19.99 Per month

United States


People-Friendly Forms and Surveys

Typeform is an interactive form-building tool that specializes in creating engaging and user-friendly forms, surveys, and quizzes. It stands out for its intuitive interface, allowing users to create forms that feel like a conversation. This approach helps in getting higher response rates. Typeform offers a variety of question types, from simple multiple-choice to complex logic jumps, making it ... read more about Typeform


$25 Per month

United States

Zendesk Sell

Sales CRM Software & All-in-One Sales Platform

Zendesk Sell is a sales automation software designed for enhancing productivity in sales processes. It offers a streamlined interface for managing sales pipelines, ensuring efficient tracking of deals from initiation to closure. The software integrates with email, allowing for easy communication and follow-up with prospects. It features detailed reporting tools, providing valuable insights into ... read more about Zendesk Sell


$19 Per month

United States

ActiveCampaign for Sales

Drive relationships forward to grow your business.

ActiveCampaign for Sales is a customer experience automation platform, enhancing sales processes. It combines email marketing, automation, and CRM tools. Users can automate email follow-ups, ensuring timely engagement with leads. The software allows for segmentation of contacts based on behavior, aiding targeted communication. Sales pipelines are customizable, adapting to different sales stages. ... read more about ActiveCampaign for Sales

14 Days

$49 Per month

United States


AI-powered buyer engagement platform

Drift is a prominent conversational marketing platform that revolutionizes the way businesses interact with their customers. At its core, Drift has a live chat feature, which enables real-time communication with website visitors, facilitating immediate engagement and support. Drift's powerful AI-driven chatbots are a standout feature, capable of automating conversations, qualifying leads, and even... read more about Drift

7 Days

$2500 Per month

United States

Lucky Orange

Improve your website's conversion rate using our collection of tools including Dynamic Heatmaps, Session Recordings and Surveys.

Lucky Orange is an innovative software tool designed to help businesses understand and improve their website's user experience. It offers a suite of features including real-time visitor tracking, heatmaps, session recordings, and conversion funnels. With real-time tracking, businesses can see how visitors are interacting with their site at any moment, offering immediate insights into user behavior... read more about Lucky Orange

7 Days

$32 Per month

United States

Microsoft Dynamics 365

Adapt and innovate with intelligent CRM and ERP business applications.

Microsoft Dynamics 365 is a comprehensive suite of business applications that integrates CRM and ERP capabilities with productivity applications and AI tools. Designed for both small and large businesses, it offers modules for sales, customer service, field service, finance, operations, commerce, and HR management. Dynamics 365 facilitates customer engagement through personalized experiences, ... read more about Microsoft Dynamics 365

30 Days

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United States

Pipeliner CRM

Build a connection with customers and opportunities with a powerful Sales CRM for Sales & Account Management.

Pipeliner CRM is a visually driven and sales-focused customer relationship management tool. It is best suited for businesses of all sizes. Its key differentiation lies in its highly intuitive visual interface, which simplifies complex sales processes and pipeline management. The software excels in providing real-time sales data, ensuring that sales teams have up-to-date information for decision-... read more about Pipeliner CRM

14 Days

$65 Per month

United States

EngageBay CRM

All-in-One CRM - Marketing, Sales & Support Software

EngageBay CRM is a comprehensive software solution tailored to enhance customer relationship management for businesses of all sizes. It serves as a centralized platform, simplifying the organization and nurturing of customer interactions, marketing efforts, and sales activities. With EngageBay CRM, you can efficiently manage leads, track customer interactions, and automate marketing campaigns, all... read more about EngageBay CRM


$12.74 Per month

United States

Agile CRM

Best, easy, powerful yet affordable Customer Relationship Management (CRM) with sales and marketing automation for small businesses.

Agile CRM is a cloud-based customer relationship management software that integrates sales, marketing, and service functionalities. It offers contact management to organize customer data. Sales tracking tools help monitor deals and stages. With Agile CRM, users can automate marketing tasks like emails and social media campaigns. The software includes a telephony feature for customer calls within ... read more about Agile CRM


$9.99 Per month

United States


All-In-One CRM with Marketing Automation

GreenRope is a versatile all-in-one CRM and marketing automation software offering a comprehensive business solution. With its user-friendly interface, GreenRope empowers you to manage contacts, streamline sales, and automate marketing campaigns seamlessly. What makes GreenRope unique is its exceptional ability to provide a 360-degree view of customers, enabling personalized communication and ... read more about GreenRope

14 Days

$99 Per month

United States

monday sales CRM

The sales CRM software that’s fully customizable

monday sales CRM is a versatile software designed to streamline and enhance sales processes for businesses. Functioning as a Customer Relationship Management (CRM) tool, it empowers teams to manage leads, track deals, and foster customer relationships effectively. monday sales CRM stands out with its intuitive interface, enabling easy navigation and collaboration. Noteworthy features include ... read more about monday sales CRM


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Professional Email Marketing for Everyone

GetResponse is a versatile email marketing software tailored for small to medium-sized businesses. It simplifies creating engaging emails with its drag-and-drop email editor and a wide array of customizable templates. The software excels in automation, offering tools for autoresponders and triggered emails, which significantly improve marketing efficiency. GetResponse's standout feature is its ... read more about GetResponse

30 Days

$15.56 Per month



Ecommerce Email Marketing and SMS Platform

Omnisend is an e-commerce marketing platform designed to streamline communication with customers. It offers tools for creating, automating, and personalizing emails, SMS, and push notifications. Key features include advanced segmentation for targeted messaging, pre-built automation workflows for events like cart abandonment, and a drag-and-drop editor for easy email design. Omnisend also provides ... read more about Omnisend



United Kingdom

Lead Generation Software Buyer's Guide

Lead generation is one of the primary tasks involved in every company for running long term business. However, there is a big difference between leads and potential leads. If you know how to capture the right leads, you will not require much effort to convert them into sales. However, many just fall over there. They exercise their marketing efforts against wrong types who either bounce off after a few approaches or remain non-responsive to your emails and messages. Actually, drawing potential leads calls for a smart approach where you choose leads based on their interest and behavior patterns best complementing your product or service. Does that sound doable? If not, all you require is the best Lead Generation Software by your side.

» What is the meaning of lead generation?

In simple terms, lead generation is the procedure where you identify and try to acquire potential consumers for your business products or services. You can also call it an activity that helps you gain the interest of your prospects to boost the future sales of your business.

» What is Lead Generation Software?

Lead Generation Software is a cloud-based marketing suite that helps you capture the right type of leads required for your business and converts them into sales easily without demanding your much effort. The lead management system is suitable for small and mid-sized businesses for handling daily lead generation chores such as contact management, form customization, running polls and surveys, social media marketing, and post-sale follow-ups, amongst many others. You can easily manage your marketing campaigns from a single dashboard while auto synchronizing every new data with the system on a daily basis. The moment you pay a visit to your page, you come to know about them such as who they are, what they do, what their interest levels are, etc.

» How does Lead Generation Software work?

Lead generation software offers you beautiful and high-converting customizable forms to capture leads from websites. You can use them as in-mail or in-person forms as well to collect lead data from third parties. The software can seamlessly integrate with your other business tools without requiring any coder. It pulls data about your leads through various lead generation tools from their social media pages, professional database, and other websites to give you a detailed view of their interests and niches. Lead management software also ensures your team gets the required information on a real-time basis while keeping rest information secured under privacy shield compliance. The software can be well explored to witness a steep rise in lead conversion with the help of machine learning and AI.

» Is it worth investing money in Lead Generation Software?

If you are a solo entrepreneur, then probably you should not invest in something that costs you higher than your current monthly income. However, you can go for free versions available in the market to get as much help as you can. Once you expand your horizons and step up to a small and mid-sized level company status, go for a premium lead management system software where you can get maximum benefits of capturing quality leads as output against less effort as input.

» What are the features of Lead Generation Software?

Generating a lead and carefully managing them is one of the essential points of the lead generation software. Apart from this, the software is also used for transforming the way companies, and businesses acquire their leads. It is achieved by providing them with new potential customers, partners, and stakeholders. But one question may arise: how can a single software be able to manage so many things? Let’s have a look at the same.

› Leads Discovering Tools

The lead generation software efficiently manages the art of searching through massive lists of customers and organizing them based on their behaviour. Based on the specific set of keywords, the software automatically filters the most desirable candidates without less or no user interference. After screening, the contacts or leads are tagged separately for easy retrieval when needed.

› Import/Export Tools

Be it importing the extensive contacts list or exporting the details to the sales or another department, the lead generation tools handle everything. One has to set the preference along with the speed of import/export of the location, and bingo, the work is done. It tackles the need for going through every contact information in detail and then sending/receiving them manually.

› Collaborative Tools

Nowadays many lead generation tools also come with collaborative tools which help employees to stay updated with the progress of lead capturing, nurturing, and their scoring details. Using the feature, the approved members can comment, edit, or reject the points when desired without any worries.

› Tagging Leads

Considered as the latest trend in the lead generation tools, tagging leads according to their behaviour helps in streamlining them into their respective niches. During the lead generating process, a potential customer’s details go through multiple phases of development, thus, not maintaining tags on them can be very confusing later. Hence, tagging them under the respective niches is highly advisable to enhance efficiency in the lead generation process.

› Reporting Tools

The analytics and reporting tools come in handy as they provide a complete and profound layover of the customer’s interest while catering to keep them hooked to your service. By understanding the customer’s orientation, one can merely divest to create more tailor-made products to keep them surprised.

› Customizable Platform

Most lead gen software comes with a highly customizable platform which enables the users to design it as they want. The simple drag and drop functionality, along with customizable themes, fonts, and more help the users to sketch their dreams into reality without much headache. Rather than investing in professional already-used design, this will surely help entice the audience more fabulously.

» What are the benefits of using Lead Generation Software?

The Lead gen software has been witnessing a steady rise in its popularity owing to offering lesser risks when compared to conventional lead capturing methods. Blindly following conventional footsteps may not provide you profitable results. When a company makes use of its workforce for discovering leads, they waste almost 85% of their time in performing repetitive tasks. However, they can simply save that time by using lead gen software. Let’s have a look at the list of benefits that this software has to offer as a minimum.

› Cutting Down the Unnecessary Tasks

While the lead generation process comprises many repetitive tasks, regularly performing them is not required. Lead management software automates those repetitive tasks. It not only helps you to reduce the wastage of time but also saves your money and human resources.

› Detecting the Right Audience

No matter what your products and services are, if you are not able to find the right audience, all your efforts are worth nothing. The most important aspect of sales is finding the perfect audience which is automatically done by the lead management software. From gathering the data to set priorities, the software does everything within a couple of hours. On the other hand, the time saved can be used to design more customer-engaging products.

› Single Storage

Arranging huge lists of customer information from various sources as per specific folders is undoubtedly an intimidating task. However, the lead management software efficiently gathers, sorts and then stores them automatically in the company server giving you freedom from daily chores. You can quickly retrieve the files when needed without any head churning.

› Tracking Employee Activities

It is always essential to follow employee activities in the business to effectively tackle any potential fraudulent activities. Moreover, this also helps in discovering poorly performing employees in real-time and re-training them for enhancing work productivity in the company.

» Before you choose any Lead Generation Software

Although you may think that hiring the lead management system can mean that you will see a continuous uprise in your company profits, the result may not always be as expected. When it comes to analyzing if the software will be the best for the company, there are some points which are worth considering.

› Set your priorities in order

You will come across an array of options while choosing the lead management system. Hence, you must select the software which stands tall on your basic requirements, both in technical and non-technical sections. It is perfectly okay to ask questions like, ‘Does my company need to increase lead generation?,’ ‘Do I need to better access my data?,’ ‘Do I need to increase my employee efficiency?’ etc. to your vendor. The more you ask the better you will get confirmed whether the software is good for you or not.

› Continued Assistance

During the course of time, you will continuously require help, for a few days initially, to better understand different attributes of the software. Hence, before choosing the software you must ensure that the vendor has a dedicated team ready for you all the time to help you understand the tools better. This helps in reducing the time required for mastering the software.

› Choosing the Operators List

Not everyone in your company needs to have access to the lead management system. The ones who deal with the leads generation or in charge of the sales department should only be given access to the software. As the price varies according to the number of users assigned, sorting this out in advance will help you finalize your budget for sure.

» How to select the best Lead Generation Software?

Until now, one must have grasped the gist that hiring a lead generation software can work out the process to achieve exceptional results. Thus, no wonder many companies and businesses are moving forward with their idea of subscribing to the software. But here the main question is how one can find out if the software one is looking at will be the best lead generation software. Hence, in this list, we have listed some of the essential ideas to get you started. Check them out now.

› Lead Conversion Tools

The best lead gen software must have excellent lead conversion tools to facilitate the process. The list may include tools like A/B Testing, Integration with Google and Facebook’s Ad Builder, and more. Furthermore, if the software also readily integrates with other business tools, then it is an add-on.

› Provision to Choose Callback Timing

Many best lead gen software enables their users to leave their contact numbers, or email IDs if they want a call back from the company. However, nowadays various software is also allowing their users to specify callback timing according to their preference along with their details. It helps in reducing the chances of missed leads in case if the customer is not available during the call.

› Global Call Routing

If your business covers customers from around the world, then the global call routing is a must-have for your company. Not only it helps save lots of money, but also increases the efficiency of the calls.

› Tag Manager

The most important constituent of the lead management system software is its ability to sort the leads in separate folders. While almost all software helps in doing so, investing in software which additionally allows smart inbox filters, multi-channel marketing, and provides data-driven insights is indeed more beneficial.

› Easy Learning Curve

The top lead generation software must have an easy to use interface. It will allow the users, both beginners, and professionals, to quickly grasp the working of the software. Apart from that, the software developers must provide quality assistance until the software is launched with full functionality in the company.

» Questions to ask a vendor when buying Lead Generation Software

1. How user-friendly is your lead generation software?
2. How does the form builder work?
3. How many templates are there? Can I customize them?
4. Is the software capable of detecting anonymous traffic?
5. Does the solution pack in the tools necessary for lead monitoring, call tracking, as well as for analytics?
6. Can your software help identify the source of the leads?
7. Does this software allow me to create curated and targeted lists?
8. Is the system capable of removing duplicates and redundant data?
9. What security measures do you implement?
10. Does the software offer smooth integrations with third-party solutions, such as CRM?
11. How does your system map visitors?
12. Do you leverage advanced technologies, such as AI, into your product for a better outcome?
13. Can the system scale in the future?
14. Can you provide a walkthrough of your implementation procedure?
15. How long is the training period?
16. Do you offer 24/7 support? If yes, through which channels?
17. Are support services included in the subscription?
18. What all reports will the system generate?

» Pricing plan of the Lead Generation Software

The pricing structure of the lead management system software varies from one another depending on many factors as discussed in the above parts. However, to give you a detailed insight, the lowest rate of the software starts from $9/month and can reach a high of $259/month. Although one can choose from any of the premium plans, experts state using the free basic version initially to be beneficial. As one uses the basic version, they can easily understand the quality of the services provided along with their characteristics and efficiency. Hence, it serves as an eye-opener before suffering loss from hiring poorly functioning software.

» Lead Generation Statistics

  • B2B companies that have mature lead generation processes in place enjoy 133% more revenue than the average firms. [Intellistart® Law Firm Marketing]
  • The priority goal for 79% of global marketers is generating more quality leads. The second most priority goal at 75% is attracting more website traffic, followed by enhancing brand reputation (57%), and improving consumer engagement & loyalty (47%). [Semrush]
  • The biggest challenge for 61% of marketers is to generate traffic and leads. [HubSpot]
  • Over a third (34%) of respondents reveal that the biggest challenge for salespeople is prospecting & lead qualification. [Pipedrive]
  • A huge challenge for marketers is to reach prospects since, on average, it takes 18 calls to connect with them. [Gartner]
  • 85% of marketers are of the belief that customers expect a personalized experience. [evergage]
  • Lead nurturing can grow sales by 50%. [Writer's Block Live]
  • 53% of marketers opine that emails have been the most effective channel for early-stage lead generation activities. [Demand Gen Report]
  • In spite of shrinking overall marketing budgets, 26.6% of CMOs express they’ll expand their budget for marketing technologies, such as automation tools. [Gartner]
  • 39.5% of marketers believe that access to more precise data can enhance their marketing efforts. [Ruler Analytics]

» Conclusion

Now that you have fully understood the software, it will be easy for you to select the top lead generation software for your business. In order to make this your fastest and last effort, take as much time as needed and select the one that weighs high on pros and stands tall on most of the criteria stated in this guide for an ideal lead gen software.