Pipedrive CRM Review: Pricing, Features, Pros & Cons

Whether you are a growing business or an enterprise-level successful business, healthy and accurate sales and pipeline management is required to grow, scale, and stay ahead of competitors. We have done so much research in the industry to find the best sales management CRM software that is best suitable for every business. We finally underlined one CRM - Pipedrive. Now, What is Pipedrive? Why we picked it? What features does it offer? How much does it cost? Does it offer reliable customer support? And Does it have easy learning curves? You may have so many questions like these. Keep reading this complete review of Pipedrive CRM, and you may get all the answers. So without wasting more time, let’s begin!

Pipedrive CRM Review & Ratings
Capterra 4.5/5
GetApp 4.5/5
Crozdesk 4.3/5


United States

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What is Pipedrive CRM?

Pipedrive CRM is wonderful and one of the leading sales CRM & pipeline management software available in the market. More than 100,000 companies in 179 countries are using Pipedrive to manage their leads, contacts, sales, and pipelines. It also offers dedicated email marketing software, including features like email builder, email analytics, and email segmentation. Moreover, it is an award-winning CRM that has earned over 6 industry-leading awards. The tool is rated the number 1 CRM for product innovation and user satisfaction.

This sales-focused CRM offers top-rated features such as sales custom fields, a drag-and-drop interface, a lead generation chatbot, contact management, reporting, pipeline metrics, custom dashboards, email & communication tracking, task management, invoice & billing, and lead qualification. Using these excellent features, users can manage, organize, track, and improve customer experience throughout the customer journey. Moreover, its automation, communication, and customization features allow users to initiate automated communications to improve customer relationships.

Who Uses Pipedrive CRM?

According to our evaluation, Pipedrive is best suitable for every user base. Still, there are some positions that would be more suitable for Pipedrive. They are as follows:

› Sales Leaders: If you are a sales team leader, Pipedrive CRM would be the best choice for you. It offers many robust features that can help you manage your sales teams and measures their performance, individually and as a whole team. The features like sales metrics, visual reports, and custom dashboards.

Salespeople: Suppose you are a sales rep being a part of a busy sales team. Pipedrive offers many top features that can help you increase productivity, such as communication tracking, real-time notifications, two-way email sync, templates, and group email.

Marketers: Marketers can also use Pipedrive’s fascinating features to boost their marketing efforts. The features marketers can leverage are automation, lead generation chatbot, performance reports, activity management, etc.

Operations Managers: Users who are working as operation managers can leverage Pipedrive CRM’s top-notch features like activities & goals management, pipeline management, sales pipeline reports, and sales process management. Using these features, operations managers can improve their team’s operation processes and make their teams more efficient to reach higher goals.

Business Owners: Pipedrive CRM would be an excellent choice for business owners with limited business requirements. It is equipped with all the essential features that any business owner may need to grow their business. The features it offers include contact management, lead management, automation, customization, integration, and pipeline management.

Although Pipedrive has tons of fascinating features to offer that can be helpful for various user bases, our analysis says that not every feature is accessible to everyone. Users can only access features that are included in their subscribed packages.

What Business Sizes Are Suitable For Pipedrive CRM?

Pipedrive CRM is one of the most popular CRM globally. It is best suitable for small to large-sized businesses, regardless of their industry type.
However, we found Pipedrive CRM is more popular among the following business sizes:

    • Non-profit
    • Freelancers
    • Small businesses
    • Medium size businesses
    • Large Enterprises

What Languages Does Pipedrive CRM Support?

Due to Pipedrive’s popularity around the world, it supports multiple languages to provide the best user experience. It supports English, Spanish, Japanese, Korean, French, Ukrainian, Czech, Turkish, Russian, Norwegian (Bokmal), Dutch, Polish, German, Italian, Finnish, and Portuguese.

Does Pipedrive CRM Support Mobile Devices?

Pipedrive has a perfect mobile CRM application that Pipedrive users can leverage to manage sales pipelines directly from mobile devices. It supports Android and iOS devices. Using mobile CRM, users can search, locate and add notes to the pipeline to move deals forward. Additionally, users can synchronize and work with popular applications like Google Maps, Gmail, Microsoft Outlook, and Whatsapp.

Pipedrive mobile CRM app is already used by 100,000 plus mobile users. They are leveraging its benefits to increase productivity. Benefits like:

    • Tracking calls and caller ID
    • Using super search for smooth follow-ups
    • Taking quick notes
    • Unlimited access, regardless of location
    • Work offline to get instant results
    • Easy linking of calls to deals
    • Tailored messages for outgoing sales calls
    • Logging voice notes to reduce manual data

Does Pipedrive CRM Support API?

Yes, Pipedrive has an open RESTful Pipedrive API available for use. It uses a JSON format to get things done. It is also capable of handling Cross-Original Resource Sharing requests. API covers all the core functionalities. Additionally, it is constantly updated to comply with new features and additions.

Does Pipedrive CRM Support Integration?

Pipedrive CRM supports seamless integration with many popular products like QuickBooks Online Advanced, Zapier, QuoteWerks, Dropbox Business, Aircall, ActiveCampaign, MS Outlook, and Ottspotta. It has a constantly growing marketplace where users can find their favorite applications to integrate with Pipedrive. To make the search easier, the marketplace provides an option to search apps category-wise and collection-wise.


You can also explore other collections at Pipedrive’s marketplace.


You can find other application categories in the marketplace.

Is Pipedrive CRM Good For Your Business?

Undoubtedly, Pipedrive CRM is one of the most popular and leading CRM platforms. It has a huge user base around the world due to its fruitful features. According to our evaluation, Pipedrive is the best choice for small to large-sized businesses. Not to mention, it can be your all-in-one CRM if you are a one-person team.

It has robust features like sales automation, marketing automation, customization, products catalog, deal rotting, and pipeline-specific fields. Pipedrive CRM also consists of fundamental features like contact management, pipeline management, lead management, data import-export, and activity reports & notifications.

These fascinating features can help users easily set up sales processes. Users can also set up automated emails to minimize manual work. There is also flexible collaboration, pipeline customization, and reliable support available to leverage for larger teams.

Using Pipedrive’s intuitive dashboards, reporting tools, and analytical abilities, users can accurately forecast ongoing customer trends and adjust their resources to improve teams' performance. What’s more, Pipedrive offers a robust and organized system to track and manage opportunities as well as follow-up activities. Users can also track every lead in real-time to reorganize opportunities.

However, when we dug further into Pipedrive CRM’s features, we came to realize that it is not offering all the features to every user. Some features are out of reach for users who subscribed to lower packages, like pipeline-specific fields, formula fields, two-way email synchronization, merge fields, group emailing, meeting scheduler, smart contact data, and recurring revenue. Additionally, they will not get web-to-mobile calls functionality in the Pipedrive mobile CRM application.

Is Pipedrive CRM Easy to Use?

Pipedrive CRM is one of the leading sales-driven CRM platforms with intuitive design and easy learning curves. If you are changing your CRM tool or going for the Pipedrive CRM for the first time, don’t worry. It has an easy onboarding process that allows users to migrate from other platforms or Excel spreadsheets easily. Its simple yet power-packed features are easy to implement.

Users with average technical skills can start using Pipedrive in no time. Additionally, its simple drag-and-drop interface can work like a charm and add value to the money. Still, we found some Pipedrive users are not satisfied with its dashboard design and stability. According to them, the dashboard is hard to understand, and the application itself sometimes crashes.

What Are The Prices of Pipedrive CRM?

Pipedrive CRM is one of the best industry-leading CRM with a vast customer base. We found that Pipedrive offers 5 forthright subscription plans to facilitate its customers in the best way possible. All plans have different pricing starting from low to high. The pricings are different based on several factors, like billing cycle, number of users per month, and feature accessibility. Pricing ranges from $9.90 USD to $74.90 USD. We noticed that if users choose to pay annually, they can save up to 17% with every subscription package.

We believe Pipedrive CRM does not offer any free version with a life-long license. Still, it offers a 14-day free trial with every pricing plan. During these 14 days, users can freely use all the features that are included in a package and get familiar with them before subscribing to any package. What’s more, users do not require a credit card to avail of the free trial.

Our expert team has reviewed all the pricing packages and evaluated their features. They are as follows:

Billing Cycle Essential Advanced Professional Power Enterprise
Annually (save up to 17%) $9.90 USD user/month $19.90 USD user/month $39.90 USD user/month $49.90 USD user/month $59.90 USD user/month
Monthly $11.90 USD user/month $24.90 USD user/month $49.90 USD user/month $59.90 USD user/month $74.90 USD user/month


The Essential plan is the most affordable pricing plan among the 5 plans. It is best suitable for smaller businesses and one-person teams. It starts at $9.90 USD per user per month if billed annually. Users can also choose to pay monthly, where they will be charged $11.90 USD per user per month.

Although the Essential plan is the lowest package, it contains all the essential features that can justify the simple requirements of any business. Let's have a look at some of its essential features:

    • Easily manage leads and deals with customizable pipelines.
    • Users will get a lead's inbox to see crucial details like title, activity status, date of creation, source, and more.
    • Easily and quickly import and export data.
    • Users can easily send any file within online communication channels like IM, social media, and emails.
    • Users will get API access to strengthen feature capabilities.
    • Users can set activity reminder notifications.


In the Advanced plan, users will get all the features that the Essential plan has to offer, including some other features. This plan starts at $24.90 USD per user/month with monthly billing. Users can change the billing cycle and pay annually with $19.90 USD per user/month.

Here are some features that the Advanced plan has to offer:

    • Users will get two-way synchronization with this plan.
    • Advanced plan users are allowed to merge fields.
    • Email open and click tracking is available in this plan.
    • Group emailing is allowed in this plan.
    • Users are allowed to schedule emails, meetings, and video calls.


The Professional plan is the most popular plan compared to other plans. It is best suitable for medium-sized businesses. Its pricing starts at $49.90 USD per user per month with a monthly billing cycle. Users will be charged $39.90 USD per user per month with an annual billing cycle.

This plan includes all the features the Essential and Advanced plan has to offer, including some other features. You can find a short list below:

    • Users can add pipeline-specific fields for better visualization
    • Users will get a Smart Docs add-on with e-signatures free in this plan
    • Revenue forecast reports generation and viewing are allowed in this plan
    • Excellent team management tools are available
    • Subscription revenue reports are available


The Power plan is a bit costly compared to previous plans. It is best suitable for larger teams and medium to big-sized businesses. It starts at $59.90 USD per user/month for a monthly billing cycle. Users can also pay $49.90 USD per user/month for a yearly billing cycle.

All the features of Essential, Advanced, and Professional plans are included in this plan. Additionally, it has other eye-catching features to offer. Let’s explore some of them:

    • Users will get free project add-ons
    • Users can contact customer support through phone support in this package
    • An implementation program is available in this package


By subscribing to the Enterprise plan, users can leverage all the Pipedrive CRM’s features without any restrictions to experience the unmatched power of Pipedrive. This plan includes all the features and capabilities that Pipedrive CRM has to offer. It is clearly suitable for large enterprises. It starts at $59.90 USD per user per month if paid annually. Suppose you choose a monthly billing cycle. You are liable to pay $74.90 USD per user per month. Let’s have a look at some perks and benefits of this plan:

    • Users will get instant email notifications in case of suspicious access to accounts, potential data leaks, and potential data loss.
    • Admins can set security rules to empower the overall security of business accounts. They can set password requirements, password expiration dates, history control, time & IP-based access restrictions, and two factor authentications.

What’s more, our analysis discovered that Pipedrive CRM offers some cool add-ons to empower plans with extra functionalities. They are as follows:

Project add-on Campaigns add-on Smart Docs add-on LeadBooster add-on Web Visitors add-on
Functionality Project templates

Project automation

Multi-kanban boards for projects

Tasks and sub tasks

Files, notes, and mentions

Pro templates

Real-time reporting

Email analytics

Email builder

Email segmentation

Autofill docs with Pipedrive data

Integrate with Google Docs, Slides or MS Docs

Request eSignatures

Remove Pipedrive logo


Live chat


Web forms


Simple tracker

Organization identification

Website monitor

Annually Billing $6.70 user/month $13.33 company/month $32.50 company/month $32.50 company/month $41.00 company/month
Monthly Billing $8 user/month $16 company/month $39 company/month $39 company/month $49 company/month

In our in-depth analysis of Pipedrive CRM pricing packages, we noticed that there is a difference in feature usage limits based on the subscription plans. Hence, we have compared all the plans based on some crucial features so you can have a better understanding.

Feature Usage Limits Comparison

Features Essential Advanced Professional Power Enterprise
Open deals/ company Users get 3,000 open deals Users get 10,000 open deals Users get 100,000 open deals Users get 200,000 open deals Users get unlimited open deals
Custom fields/company 30 custom fields 100 custom fields 300 custom fields 500 custom fields Unlimited custom fields
Insights reports/user Allows 15 insights reports generation Allows 30 insights reports generation Allows 150 insights reports generation Allows 250 insights reports generation Allows unlimited insights reports
Insights dashboards/user Users get only 1 insights dashboards Users get only 1 insights dashboards Unlimited insights dashboards Unlimited insights dashboards Unlimited insights dashboards
Scheduler general availability links/user Not included in this plan Users get only 1 scheduler general availability links Unlimited scheduler general availability links Unlimited scheduler general availability links Unlimited scheduler general availability links
Active automation/user Not included in this plan 30 active automation available 60 active automation available 90 active automation available 180 active automation available
Delay and wait for steps/ automation Not included in this plan 3 available 10 available 10 available 10 available
Teams/ company Not included in this plan Not included in this plan 3 teams allowed 15 teams allowed Unlimited teams allowed
Custom visibility groups/ company Not included in this plan Not included in this plan 3 groups available 15 groups available Unlimited groups available
Custom permission sets/company Not included in this plan Not included in this plan 2 sets allowed 10 sets allowed Unlimited sets allowed

According to our honest evaluation of Pipedrive CRM’s pricing, we believe that it offers straightforward pricing packages. Yet, according to some users, its paid add-ons are a little bit confusing. Pipedrive has done a wonderful job by dividing features into different packages. In addition to that, pricing is budget-friendly if we consider the top features it offers in packages.

The Essential plan is cost-effective and best-suitable for small-sized businesses due to its fundamental features like lead management, customizable pipelines, integrations, activity reports, and dashboards.

However, we noticed that it does not cover other robust features like custom fields, revenue forecast reports, automatic assignment, team management, and recurring revenue. There are also some limitations in feature usage, like only 15 insights reports and 1 insight dashboard per user. Additionally, some users think that the Enterprise plan should offer more robust features. It is a bit pricy compared to the features it offers.

What Top Features Does Pipedrive CRM Offer?

As we go further with our analysis on Pipedrive CRM, we found it offers lots of surprisingly cool features. These advanced features are designed to boost sales teams for optimizing and collaborating on sales processes. Let's have a look at some of them at a glance:

› Contact Management: Users can access contacts with one click and obtain valuable insights on the go at the right time.

› Pipeline Management: This feature allows users to add deals, values, winning probability, and more details to track and organize pipeline stages. It will provide a complete visualization of sales processes to send deals to the next stage.

› Email Integration: Users can integrate with many popular email apps like Gmail and Outlook. This email integration allows users to work with their choice of email app without leaving Pipedrive.

› Lead Generation: Users can initiate effective lead generation campaigns using sales and marketing automation to fetch new leads from multiple sources like websites, events, and social media platforms.

› Lead Management: Managing leads will be easy with Pipedrive. Users can access all leads from one place to sort, filter, and segment them for easy access.

› Activities and Goals Tracking: Users can easily create new activities and goals individually or team-wise. Additionally, users can keep track of them in real time to increase sales performance.

› Sales Reporting: Users can create customizable sales reports and visualize them on dashboards to get actionable insights.

› Sales Forecasting: Users can get accurate sales forecasts for the sales cycle using crucial sales metrics and customizable reports.

› Live Chat: Users can leverage chatbots that can interact and start a conversation with website visitors 24/7. It is a perfect opportunity to give visitors the best user-experience.

› Product Catalogs: Pipedrive allows users to create attractive product catalogs to help customers with final decisions. Users can add details like descriptions, dimensions, constituents, pictures, and prices to the product catalogs.

› Calendar Management: Users can efficiently manage their calendars in Pipedrive. They can add activities, notes, and reminders to stay up to date.

› Email Scheduling & Tracking: Users can easily schedule emails to send on a particular time and date. Users can even track them to know when they are opened.

› Workflow Automation: Users can boost sales productivity by eliminating manual, tedious, and repetitive tasks using workflow automation. Users can automate the tasks such as mass emailing, contact data collection, and webhooks.

› Pipedrive integration: Pipedrive CRM supports flawless integration with 400+ popular business applications that users operate on a daily basis. These integrations can expand Pipedrive’s capabilities to increase productivity.

› Customizable Pipelines: Pipedrive offers customizable pipelines. Users can add, edit, delete, and reorder pipeline stages to streamline sales processes. Users can create multiple pipelines as well.

› Team Collaboration: Users can keep their sales, marketing, and customer support teams on the same page using Pipedrive CRM’s excellent team collaboration tools like internal chatting, task management, automation, and customizations.

Does Pipedrive CRM Provide Reliable Customer Support?

Pipedrive CRM offers award-winning customer support. Users can contact the support team through live chat and email 24/7. Users who do not like to get in the queue and don’t want to wait for their turn can access the self-service portal. Pipedrive CRM has a powerful knowledge base that contains lots of articles, video tutorials, and step-by-step guides to get started. It also offers a community where users can participate in debates and get in touch with experts for resolutions to their issues.

What’s more, Pipedrive offers various Academy courses to learn the fundamentals of sales and marketing to streamline sales processes. In the courses, users will get access to specific video tutorials and webinars to get guidance.

According to our research, users can get customer support in the following ways:

    • Email
    • Help Center
    • Live chat
    • Knowledge base
    • Phone support
    • Academy
    • Community
    • FAQs

However, we learned that Pipedrive’s support teams work differently around the clock based on language. 24/7 contact support is only available for users who know English and Portuguese language.

Language Timing
French Monday-Friday, 9:00 am to 5:30 pm (UTC)
Spanish Monday-Friday, 10:00 am to 10:30 pm (UTC)
German Monday-Friday, 7:00 am to 4:30 pm (UTC)

Pipedrive CRM Privacy & Security: Is Your Data Safe With Pipedrive?

Customer data is the most valued asset for any business or company. Due to increasing incidents of security breaches, securing customer data at any cost should be the utmost priority for any business. Even the smallest data breach could question a business's reliability.

Pipedrive provides robust security features that are designed to prevent data leakage. They enable users to monitor all security factors from one place. Additionally, users can set custom permissions, automate secure practices, and get security management tips.

What’s more, Pipedrive has a security policy that they strictly follow to provide industry-grade security. The security policy includes the following:

    • Pipedrive has separate databases to store customers’ data.
    • Pipedrive hosts accounts at Rackspace data centers in the US and Europe in compliance with SAS 70 type II.
    • Pipedrive encrypts data via secure HTTPS connections.
    • All the data is backed up on a regular basis through Amazon Web Services.
    • Pipedrive complies with GDPR and follows the practices of SOC 2, SOC 3,
    • ISO/IEC 27001:2013, and the US-EU privacy shield.
    • Regular training of Pipedrive employees for security best practices and regulations.

However, there is only one thing we found as a security drawback. Pipedrive does not include security alerts and security rules features in its Essential plan.

What Industries Are Using Pipedrive CRM?

Pipedrive CRM is one of the most popular CRM platforms available in the market. Following is a list of the popular industries that use Pipedrive CRM:

    • Real Estate Industry
    • Financial Services Industry
    • Media & Entertainment Industry
    • Construction Industry
    • Non-profit Industry
    • Logistics Industry
    • Healthcare Industry
    • Events Industry
    • Education Industry
    • Travel Industry
    • eCommerce Industry
    • Marketing Industry
    • Consulting Industry
    • Manufacturing Industry
    • Recruitment Industry
    • SaaS Industry

By looking at the industries that Pipedrive covers, we can get an idea about its popularity. Users can learn more about industry-specific experiences of people and review their case studies as well.

What Are The Pros & Cons of Pipedrive CRM?

Regardless of business size and type, Users can utilize Pipedrive CRM to scale their businesses. Here are some of Pipedrive’s advantages and disadvantages that you should know:


    • Offers a 14-day free trial
    • Budget-friendly pricing plans
    • Attractive product catalogs
    • Award-winning customer support
    • Have a dedicated mobile CRM application for Android and iOS device users
    • Top-notch security and privacy
    • Intuitive interface


    • Add-ons are a bit costly
    • No complete free version
    • 24/7 contact support is only available for users who can speak English and Portuguese
    • The active automation feature is not available for the Essential plan users

What Are The Best Alternatives of Pipedrive CRM?

Suppose you want to check out other leading CRM platforms in the market before making the final move. Below is a list of the 10 best CRM software that are worth checking out:

Checkout Other Popular Review and Rating Platforms For Pipedrive CRM Reviews

Suppose you want to learn more about Pipedrive’s popularity and performance. You can find it through real reviews and ratings provided by real Pipedrive users. You should check out the popular review and rating platforms that we have provided below:

Pipedrive CRM Technical Details

The following are the crucial technical details of the Pipedrive CRM that we have gathered during our in-depth evaluation. We hope it might be helpful in your decision-making.


While researching Pipedrive CRM, we learned that users can deploy it on various devices and platforms, such as:

    • Web - based, Cloud, SaaS
    • Desktop - Mac, Windows, Linux
    • Mobile - Android, iPad, iPhone


While analyzing Pipedrive with various aspects, we found that it offers multiple options to get training to become familiar with Pipedrive. They are as follows:

    • Webinars
    • Documentation
    • Videos

Final Verdict: Is Pipedrive CRM For You?

Per our comprehensive research, we believe that Pipedrive CRM is one of the top industry-leading CRM tools in the market. It has robust features that are suitable for every business in every industry. In addition to that, it has straightforward pricing packages. Its Essential plan is affordable and suited for solopreneurs and smaller businesses. It contains basic features like contact management, lead & deal management, product catalogs, and leads inbox.

The Professional plan is the most popular one among the 5 pricing plans. It is fitted for small and medium teams. It is equipped with high-quality features like pipeline-specific fields, contact timelines, automatic assignments, and custom fields. Its Enterprise plan is supercharged with every feature and capability that Pipedrive offers. It can work wonderfully for any business with its limitless features, like unlimited teams, open deals, custom permission sets, and insights dashboards.

However, Pipedrive has some limitations as well. For example, it offers phone support and an implementation program only for the Power and Enterprise plan users. Additionally, it has limited email marketing features and does not include any project management features.

In our opinion, it would be nice if you compare Pipedrive’s subscription plans with your business requirements and then go for the plan that contains all the features that you need. We hope this complete review might be any help to you.

Good Luck!


What does Pipedrive CRM do?

Pipedrive CRM is a cloud-ready customer relationship management software. This sales-focused CRM can help you maintain customer relationships with your business to increase customer retention. It has fascinating features like customizable pipeline management, contact management, leads management, customization, and integration.

What CRM is better than Pipedrive?

Although Pipedrive is one of the best CRM solutions, users might want to explore other options before choosing any CRM. Here are the 10 best alternatives of Pipedrive CRM that you should consider:

  • HubSpot CRM
  • Zendesk Sell
  • Capsule CRM
  • Salesforce Sales Cloud
  • Zoho CRM
  • monday sales CRM
  • Freshsales CRM
  • Keap
  • Creatio CRM
  • Less Annoying CRM

What can you automate with Pipedrive?

You can automate almost any step of the sales process using Pipedrive CRM to minimize manual work. You can set trigger points and actions to be performed when that particular point is triggered. For example, sending confirmation emails and welcome emails.

Can I make calls from Pipedrive?

Pipedrive offers a built-in caller feature. Using this feature, you can easily call any contact in your database. Additionally, you can record that call and store it as well directly from Pipedrive’s web version.

Can I schedule an email in Pipedrive?

Yes, you can set a particular time and date to send a specific email.

What payment method does Pipedrive use?

Pipedrive supports the following payment methods:

  • Credit card
  • Debit card
  • Direct debit
  • Paypal account

Does Pipedrive work offline?

Yes, the Pipedrive mobile CRM app is perfectly capable of working online and offline to facilitate users with the best user experience.