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The eCommerce revolution has opened up a world of opportunities for retail brands. In the past decade, a lot of eCommerce brands have mushroomed in all possible retail sectors.
Accessibility, in regards to reaching out to the global target audience have inevitably increased. But, the competition has become gruesome. To stand out, having a rather strategic approach including tools that can help in enhancing content’s performance, provide detailed audience insights, and ease connectivity with consumers.
eCommerce brands might, depending upon their scale of operations, might have differently serviceable goals, but boosting conversions is sure shared by all. Here, the role of tools cannot be overlooked, from identifying the right set of audiences to helping you connect with them and generating leads and conversions.
Consider these blogs as your guide to the leading eCommerce tools that can help you boost your brand’s sales, revenue and ROI.
» The Leading Categories of Ecommerce Tools
› Expanding Social Commerce
Social commerce or selling on social media is growing at a rate of knots. Shoppers have developed a habit of shopping unconsciously while casually scrolling through social platforms. But, to convert this rather distracting audience ain’t any easy.
Here, content plays a significant role. As shoppers now connect better to content that is authentic, relatable and inspiring. Featuring content generated by shoppers on the product pages can elevate sales like a charm.
In fact, 79% of the people claim UGC highly impacts their buying decisions. Hence, leveraging tools that can help you collect social content and integrate them into the buyers’ journey can be the best bet.
› CRM Systems
A CRM system is crucial for eCommerce, a no-brainer. It helps in collecting and managing all the customer-related information, enabling you to track the buyer’s journey for every prospect your brand interacts with, ensure seamless communication, boost the consumers’ experience, and help in managing data efficiently.
The major reason why eCommerce brands need a CRM management system is that:
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- It aligns the sales, marketing and other teams with the buyer’s journey.
- Provide consumers with a high-end customer experience, which makes them want to come back to the brand.
- Automate interactivity with users through chatbots, email communication, lead nurturing, call tracking, social media management tools, etc.
› Social Media Management
Marketing on social media has become essential to reach out to potential customers, build relationships and nurture leads. Moreso because it has become a prominent way of spreading awareness about your venture and selling.
However, social media can also get taxing for managing everything manually (well, after a point at least). Here, leveraging social media management tools can be of great help. As everything is just one click away!
You can schedule your posts, create content calendars, and fetch detailed analytics of the performance of your content.
› Email & SMS Marketing
Lead nurturing, and customer experience are key aspects of marketing. After all, you do not want to lose your hard-earned leads and loyal customers.
Staying in touch with your users is important in order to keep reminding them of your existence. Using eCommerce and SMS marketing tools, you can send personalized messages in bulk to your audience at large.
Let users be anywhere in the marketing funnel, ensuring sending the right messages to the right people and at the right time. It is not only about giving them a little push for them to end up buying but also about staying on the top of their mind. Many eCommerce tools help in accomplishing the rather tedious task of sending email and SMS marketing, ultimately leading to greater sales.
› Analytical Tools
If you do not know how you have been performing and places that require improvement, then you cannot grow.
Ecommerce brands cater to a variety of clientele, each having their own set of choices and buyer persona, but collectively they determine the growth of your brand. Hence, you need to know the performance of your content and what is the perception of consumers about your brand.
Perhaps, the analytical tools can help. Be it behavioral or ad spends tracking, tools that help you analyze better and deeper can help in market penetration and brand growth.
› Conducting Surveys
To survive in a rather competitive sphere of business, knowing what your customers are exactly expecting out of you stands tall. In fact, to even deliver to the best of your capabilities - you need to understand your customers' needs.
Those days wherein manual excretion was a go-to way of conducting surveys in the past. Now, there are tools that can especially help eCommerce brands to easily reach out to their target audience, ask what's needed, and utilize the collected data in the best possible format.
You can get access to pre-defined templates and sample questions for surveys and explore the most sophisticated ways to connect with your audiences.
› Customer Success Management Tools
Only acquiring customers isn’t enough. You must also track their activities in order to keep them satisfied so that you can define the success of your brand.
Today’s customers care a lot about their experience with the brand. Provided your customer success isn’t up-to-the-mark, the chances of actually losing them become inevitable.
Leveraging CSM tools, you can automate processes that would ultimately drive a rather proactive and personalized engagement, which increases renewals and reduces costs.
» Top 10 eCommerce Tools To Boost Sales & Revenue
1. Taggshop
Taggshop is a powerful social commerce platform that allows eCommerce brands to collect, curate, and publish shoppable galleries across the online store.
Using the platform, brands can collect valuable user-generated or social content in textual or visual formats, add product tags, turn them shoppable and publish them smartly onto your web pages(category, product, checkout, review, & others).
With the most advanced solutions for shoppable Instagram, UGC, Product Page galleries, UGC lookbooks, on-site visual UGC uploads, and incorporating customer reviews and ratings in the buyers’ journey. Taggshop helps brands amplify their growth by featuring user advocacy and maximizing customer value.
Using the platform, eCommerce businesses can effectively leverage social proof to boost trust and sales, turn customers into brand advocates, engage shoppers with top engagement channels, and more.
2. Freshworks
Freshworks SaaS offers brands and eCommerce to connect better to their customers and enhance the experience of their employees.
Enable creating and making available more meaningful conversations across marketing channels to every customer of your eCommerce.
Using Freshdesk by Freshworks, you can provide high-end support to all channels and understand the need to service excellence to existing and potential customers.
3. Hotjar
Hotjar is a dependable tool that brings into light the online behavior and experience of your users. By combining both Analysis and Feedback tools, Hotjar provides you with a broader vision of improving your website’s user experience and conversion rates.
The detailed insights provided help you understand how users behave on your website, enabling you to make amends as required to boost performance.
Further, by incorporating users’ reviews and feedback in the customers' journey, you can win users' trust and engagement, which will help in further increasing conversions.
4. SurveyMonkey
SurveyMonkey surveys help you get actionable insights and fresh perspectives through surveys. You can manage multiple users and gain visibility into all survey data while still ensuring to protect confidential data.
Additionally, you can get access to survey templates that evoke emotions in your customers and target audience, make use of expert-written survey samples, know the success rate of the surveys, and explore the best possible ways of creating surveys that perform.
5. OptinMonster
OptinMonster is a leading conversion rate optimization tool globally. It helps brands generate more subscribers, leads, and sales in easy steps. You can choose from amongst the predefined templates to provide offers and customize them through their drag and drop builder.
Further, you can personalize audience targeting and showcase your offer only to the right people and at the right time to boost website traffic and conversions.
Get all the stats required to enhance lead generation while also being able to test content that performs better. From lead capturing forms to advanced analytics and insights, traffic redirection, and website retargeting, OptinMonster got you all covered.
6. Klaviyo
Klaviyo integrates smoothly with your online store and stores your customer data on hand, updated in real-time. Brands can leverage the platform to create hard-hitting email and SMS marketing campaigns and connect with customers in all moments that matter.
Klaviyo provides ready-to-use templates that can be customized depending on the brand’s requirements. Their automation library helps you stay in touch with shoppers to nurture leads, activate abandoned carts, and encourage repeat purchases.
The platform also provides detailed analytics to ensure your marketing gets smarter from time to time.
7. Omnisend
Omnisend is an easy-to-use marketing automation platform that helps eCommerce grow without compromise. It helps in engaging the shoppers right where they are in their buying journey with integrated email and SMS marketing.
Additionally, you can also personalize the readily available templates and boost earnings by sending cart recovery to post-purchase, customer experience campaigns, and more.
Enable audience segmentation based on campaign activity and shopping behavior, and enhance audience targeting with the right message delivered at the right time. Relish the power of sales at every stage of the buyers’ journey.
8. Buffer
Buffer is a leading tool for managing and growing social media from one place. The tools help you to analyze the performance of your social media in just a few clicks helping you create content that performs.
To ease content management, you can plan and schedule your posts while focusing on better things. And, to engage customers better, you can send replies to comments twice as fast and build connections that last.
Lastly, know the results, make changes, or celebrate. Buffer makes tracking clicks, user engagement, and content reach easy. Lakhs of businesses are using Buffer to manage social media better and derive impressive results.
9. Hubspot
Hubspot CRM tool makes it easy for teams to work in synergy. The marketing software has all the tools required to personalize experiences that attract traffic and convert leads, and builds ROI. You can:
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- Plan and publish content
- Track ads
- Manage social media
- Embed videos on social media, web pages, blogs, etc.
- Connect with shoppers through live chat
Leveraging the sales hub of Hubspot, you can eliminate friction from the buyers’ journey.
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- Shareable email templates
- Email tracking to know the opening rate and closing deals faster
- AI-powered insights to know the performance of your conversations
- Document management and information sharing within the team.
The powerful CMS hub can make all things possible and easy by:
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- Giving SEO recommendations
- Availing pre-built website themes
- Leveraging CRM data and personalizing website visitor’s journey
10. Kissmetrics
Kissmetrics provides advanced insights into the performance of your eCommerce. The tool offers features that are largely different from Google analytics. Here is an overview of all the things Kissmetrics provides to its users:
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- Learn about your total sales, revenue, and avg. revenue per person, new visitors, the visitor to purchase conversion rate, cart to purchase conversion rate, and site searches.
- Understand your spenders and common interests shared by them, the origin of acquiring them, and which proportion of the population is increasing - first-time spenders or repeat buyers.
Well, you can dwell deeper in the variety of consumer data made available to your eCommerce by the tool and make the most out of your consumers’ shopping behavior.
» Over To You
Leveraging tools can boost your eCommerce site’s performance manyfold simply because they are proficient, robust, and easy to manage.
Hope this blog helps you enhance your knowledge about eCommerce tools. Now, it is time to make your choice and derive the best results.
