Best Marketing Attribution Software

Marketing Attribution Software helps businesses understand the impact of their marketing efforts by identifying which channels and campaigns drive conversions. By providing data-driven insights, this software enables marketers to allocate resources effectively, optimize strategies, and improve ROI. From first-touch to multi-touch attribution models, these tools ensure transparency and accuracy in performance evaluation. The best Marketing Attribution Tools offer features like real-time analytics, integration with marketing platforms, and customizable attribution models. They empower businesses to track customer journeys, measure campaign success, and make informed decisions that align with business goals. Discover the right Marketing Attribution Software to unlock valuable insights, refine your marketing strategies, and drive better results across all your campaigns.

Last Updated: September 03, 2025

166 Software

List of Top Marketing Attribution Software | Best Marketing Attribution Tools

Pricing Options

Monthly Subscription

Annual Subscription

One-Time Payment

Quote Based

Features

Customer Journey Mapping

Data Import/Export

Advertising Management

Cross Channel Attribution

Performance Metrics

Audience Targeting

Campaign Analytics

Attribution Modeling

Engagement Tracking

ROI Tracking

Predictive Analytics

Multi-Campaign

Multi-Touch Attribution

Campaign Management

Customer Segmentation

Conversion Tracking

Affiliate Management

Artificial Intelligence

Company Size

Self Employed

Small Business

Medium Business

Enterprise

I'm looking for Marketing Attribution Software that is:

Performance Marketing & Mobile Attribution Platform

Affise is a versatile and intuitive performance marketing platform, designed to streamline advertising efforts for businesses. This platform offers a centralized place for companies to manage, track, and optimize their digital marketing campaigns. With a user-friendly interface, Affise simplifies the complexities of performance marketing and offers seamless navigation for users. It provides robust... Read more about Affise

Free Trial

Available

Pricing Type

$500 Per month

Location

Lithuania

Account-Based Marketing (ABM) Platform

RollWorks Account-Based Platform is a specialized B2B marketing software developed for precision targeting and engagement in account-based marketing strategies. It excels in identifying high-value target accounts and key decision-makers within those accounts, leveraging advanced data and AI technology. The platform enables users to create personalized, multi-channel campaigns, ensuring relevant me... Read more about RollWorks

Free Trial

NA

Pricing Type

Contact Vendor

Location

Afghanistan

Multi-Touch Attribution Software that Works for Any Marketing Mix

LeadsRx is a cutting-edge marketing attribution software designed to empower businesses in understanding and optimizing their marketing strategies. Its standout feature is the multi-touch attribution model, which tracks customer journeys across various channels, providing a holistic view of what drives conversions. LeadsRx excels in identifying which marketing efforts are most effective, allowing ... Read more about LeadsRx

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Automate Your Entire Marketing Reporting

Improvado is an advanced marketing data aggregation tool that is developed to streamline and simplify the way businesses handle their marketing data. Its primary strength lies in its ability to integrate with over 200 marketing platforms, from social media to CRM systems, allowing for efficient data collection and consolidation under one roof. This eliminates the need for manual data extraction an... Read more about Improvado

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Allocadia is a robust business process management software that empowers organizations to optimize their marketing spend and resource allocation. This platform provides comprehensive features for budgeting, planning, and performance measurement, allowing marketing teams to manage their campaigns effectively. With an intuitive interface, users can easily create budgets, track expenses, and analyze ... Read more about Allocadia

Free Trial

Available

Pricing Type

$75 Per user

Location

Canada

ActiveDEMAND is a powerful email marketing software designed to help businesses enhance their email campaigns and customer engagement. The platform offers comprehensive tools for creating, managing, and analyzing email marketing efforts, enabling users to optimize their outreach strategies. With ActiveDEMAND, organizations can easily design responsive email templates, segment audiences, and track ... Read more about ActiveDEMAND

Free Trial

Available

Pricing Type

$20 Per month

Location

Canada

VONQ is a cutting-edge Marketing Attribution Software designed to help businesses track and analyze the effectiveness of their marketing campaigns across multiple channels. The platform offers tools for assigning value to different marketing touchpoints, measuring ROI, and optimizing marketing spend based on performance data. VONQ features an intuitive dashboard that provides real-time insights in... Read more about VONQ

Free Trial

Available

Pricing Type

$0.01 Per feautre

Location

Netherlands

DemandJump is a powerful SEO Software designed to elevate online visibility and drive organic traffic for businesses of all sizes. It offers comprehensive tools for keyword research, competitive analysis, and on-page optimization, ensuring websites are optimized for search engines effectively. Key features include real-time SEO performance tracking, backlink analysis, and content recommendations t... Read more about DemandJump

Free Trial

Available

Pricing Type

$99 Per feautre

Location

United States

XC Logic is an advanced marketing analytics software designed to empower businesses to make datadriven decisions and optimize their marketing strategies. This platform offers comprehensive tools for tracking, analyzing, and visualizing marketing performance across various channels. XC Logic provides users with realtime insights into campaign effectiveness, audience engagement, and return on invest... Read more about XC Logic

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Fospha is a customer data platform (CDP) that helps businesses unify, analyze, and leverage their customer data to create personalized marketing campaigns and improve customer relationships. By integrating data from multiple sources, including web analytics, CRM systems, and social media platforms, Fospha creates a single customer view, enabling marketers to gain deep insights into customer behavi... Read more about Fospha

Free Trial

Available

Pricing Type

Contact Vendor

Location

United Kingdom

SplitMetrics Acquire is a social media marketing software focused on helping businesses maximize user acquisition and app growth through targeted advertising campaigns. It provides tools for creating, testing, and optimizing ad creatives to engage users effectively on various social media platforms. SplitMetrics Acquire supports in-depth analytics and A/B testing, enabling marketers to identify hi... Read more about SplitMetrics Acquire

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Plezi is a powerful email marketing software designed to help businesses create, manage, and optimize their email campaigns with ease and efficiency. The platform offers a comprehensive suite of tools for designing visually appealing email templates, segmenting audiences, automating email sequences, and tracking campaign performance, enabling marketers to engage their target audience effectively. ... Read more about Plezi

Free Trial

NA

Pricing Type

$249 Per year

Location

France

Objective Platform is a cutting-edge marketing analytics software designed to help businesses measure, analyze, and optimize their marketing efforts effectively. It offers a comprehensive suite of tools for tracking campaign performance, understanding customer behavior, and making data-driven decisions to enhance marketing strategies. With Objective Platform, marketers can integrate data from vari... Read more about Objective Platform

Free Trial

NA

Pricing Type

Contact Vendor

Location

Netherlands

VISIT Local is a specialized campaign management software tailored for local businesses and franchises. It streamlines the planning, execution, and tracking of location-based marketing campaigns, ensuring that businesses can effectively target their local audience. With its intuitive interface, VISIT Local allows for easy creation of geo-targeted campaigns, ensuring messages are delivered to the r... Read more about VISIT Local

Free Trial

Available

Pricing Type

$1250 Per user

Location

United States

Claravine is a leading data management software solution designed to help organizations manage, govern, and optimize their data quality across all departments. This platform offers a centralized approach to data management, ensuring that businesses can create a single source of truth for their data while eliminating silos. Claravine simplifies the process of collecting, cleansing, and enriching da... Read more about Claravine

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Corvidae is an innovative marketing attribution software designed to help businesses accurately measure and analyze the effectiveness of their marketing efforts. It offers advanced attribution models that track and attribute conversions to the various touchpoints in the customer journey, providing a clear understanding of which marketing channels and campaigns drive the most value. Corvidae’s co... Read more about Corvidae

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

UTM.io is a cutting-edge Marketing Attribution Software designed to help businesses accurately track and analyze their marketing campaigns. By leveraging UTM.io’s robust tagging system, marketers can assign unique UTM parameters to their URLs, enabling precise attribution of traffic sources and campaign performance. The platform offers comprehensive analytics and reporting tools that provide ins... Read more about UTM.io

Free Trial

NA

Pricing Type

$69 Per month

Location

United States

Spotler Activate is an advanced marketing automation software designed to help businesses optimize their marketing efforts and drive customer engagement. The platform provides a range of tools to automate email campaigns, lead nurturing, social media marketing, and customer segmentation. With Spotler Activate, users can design personalized marketing workflows that target specific audience segments... Read more about Spotler Activate

Free Trial

NA

Pricing Type

$799 Per month

Location

Netherlands

N.Rich is a Lead Generation Software that helps businesses identify and capture high-quality leads through targeted marketing campaigns. The platform uses data-driven insights to segment audiences and create personalized outreach strategies. N.Rich offers tools for creating multi-channel campaigns, including email, social media, and digital ads, ensuring a comprehensive approach to lead generation... Read more about N.Rich

Free Trial

Available

Pricing Type

Contact Vendor

Location

United Kingdom

The Intelligent Monetization Platform (IMP) is a powerful customer journey mapping software designed to help businesses optimize customer engagement and increase revenue by delivering personalized experiences. IMP enables businesses to map, track, and analyze every step of the customer journey, from initial interaction to purchase and beyond. The platform offers advanced analytics and segmentation... Read more about Intelligent Monetization Platform (IMP)

Free Trial

NA

Pricing Type

Contact Vendor

Location

India

Triple Whale is a powerful data analysis tool designed to provide businesses with in-depth insights into their operations. The platform specializes in eCommerce data analytics, allowing businesses to track key metrics such as sales performance, customer behavior, and marketing campaign effectiveness. Triple Whale integrates with popular eCommerce platforms like Shopify and integrates data from var... Read more about Triple Whale

Free Trial

NA

Pricing Type

$100 Per feautre

Location

United States

Two Owls is a sophisticated marketing attribution software that helps businesses understand the effectiveness of their marketing campaigns and optimize their strategies for better results. By providing detailed insights into how different marketing channels and touchpoints contribute to conversions, Two Owls enables businesses to allocate their marketing budgets more efficiently. The platform uses... Read more about Two Owls

Free Trial

Available

Pricing Type

$12.99 Per user

Location

Norway

GPS Enterprise is a comprehensive decision support software designed to enhance business decision-making processes by providing data-driven insights. This software allows organizations to integrate, analyze, and visualize complex data from multiple sources in real-time, making it easier to make informed, strategic decisions. GPS Enterprise is particularly useful for businesses operating in industr... Read more about GPS Enterprise

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Lifesight is an advanced marketing attribution software designed to help businesses understand and optimize their marketing campaigns. By tracking customer interactions across various channels—online and offline—Lifesight provides detailed insights into which marketing efforts drive the most conversions, revenue, and customer engagement. The platform uses data analytics and machine learning al... Read more about Lifesight

Free Trial

NA

Pricing Type

Contact Vendor

Location

Singapore

LiftLab is an all-in-one marketing analytics software designed to empower businesses with actionable insights to optimize their marketing strategies. By integrating data from multiple marketing channels, including social media, email marketing, paid search, and SEO, LiftLab provides a comprehensive view of campaign performance and customer engagement. With powerful features like real-time reportin... Read more about LiftLab

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

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Frequently Asked Questions

Marketing Attribution Software tracks and assigns credit to various marketing touchpoints that lead to a conversion, helping businesses understand which campaigns or channels drive the most value.

It helps identify which marketing efforts generate results, reduce wasted spend, and allocate budget more effectively by showing the customer journey across channels.

Key features include multi-touch attribution models, cross-channel tracking, real-time reporting, CRM and ad platform integrations, customer journey mapping, and ROI dashboards.

Look for model flexibility (first-touch, last-touch, linear, U-shaped, etc.), ease of integration with your stack, data accuracy, custom reporting, and scalability for future growth.

Consider your sales cycle, marketing mix, and customer journey length. Short cycles may use last-click, while longer B2B funnels benefit from multi-touch or weighted models.

Yes. Agencies use it to justify campaign performance to clients, provide transparent attribution models, and drive strategic media planning.

Businesses running multi-channel marketing campaigns—such as eCommerce brands, B2B companies, SaaS providers, marketing agencies, and enterprises—gain the most value from attribution software by identifying what truly drives conversions.

It strengthens data-driven decision-making, maximizes ROI, increases marketing efficiency, and provides a complete view of the customer journey—essential for growth and scalability.

It helps them scale with confidence, avoid wasting ad spend, align cross-functional teams, and track the effectiveness of every marketing dollar in real time.

Attribution links influencer traffic and engagement to actual conversions—showing which influencers or platforms deliver measurable value beyond vanity metrics.

They track customer journeys across paid ads, social media, email, and SEO. Attribution shows which channels drive sales and repeat purchases, helping optimize ad spend and customer acquisition costs.