Best Marketing Attribution Software

Marketing Attribution Software helps businesses understand the impact of their marketing efforts by identifying which channels and campaigns drive conversions. By providing data-driven insights, this software enables marketers to allocate resources effectively, optimize strategies, and improve ROI. From first-touch to multi-touch attribution models, these tools ensure transparency and accuracy in performance evaluation. The best Marketing Attribution Tools offer features like real-time analytics, integration with marketing platforms, and customizable attribution models. They empower businesses to track customer journeys, measure campaign success, and make informed decisions that align with business goals. Discover the right Marketing Attribution Software to unlock valuable insights, refine your marketing strategies, and drive better results across all your campaigns.

Last Updated: September 03, 2025

166 Software

List of Top Marketing Attribution Software | Best Marketing Attribution Tools

Pricing Options

Monthly Subscription

Annual Subscription

One-Time Payment

Quote Based

Features

Customer Journey Mapping

Data Import/Export

Advertising Management

Cross Channel Attribution

Performance Metrics

Audience Targeting

Campaign Analytics

Attribution Modeling

Engagement Tracking

ROI Tracking

Predictive Analytics

Multi-Campaign

Multi-Touch Attribution

Campaign Management

Customer Segmentation

Conversion Tracking

Affiliate Management

Artificial Intelligence

Company Size

Self Employed

Small Business

Medium Business

Enterprise

I'm looking for Marketing Attribution Software that is:

Ultimate marketing automation platform for agencies, media companies, and brands.

TapClicks is an all-in-one marketing dashboard and analytics platform designed to simplify data-driven decision-making for businesses. With a user-friendly interface, TapClicks consolidates marketing data from various sources, offering a comprehensive overview of performance metrics. The platform supports real-time reporting, allowing users to track key performance indicators seamlessly. TapClicks... Read more about TapClicks

Free Trial

14 Days

Pricing Type

$99 Per feautre

Location

United States

Leading ad tracking software

Voluum is a robust tracking software designed to optimize and enhance the performance of online advertising campaigns. It serves as a central hub for advertisers and marketers to monitor, analyze, and refine their campaigns with precision. With a user-friendly interface, Voluum simplifies the complex task of tracking clicks, conversions, and other crucial metrics. The platform empowers users to ma... Read more about Voluum

Free Trial

Available

Pricing Type

$149 Per month

Location

Poland

Improve your website's conversion rate using our collection of tools including Dynamic Heatmaps, Session Recordings and Surveys.

Lucky Orange is an innovative software tool designed to help businesses understand and improve their website's user experience. It offers a suite of features including real-time visitor tracking, heatmaps, session recordings, and conversion funnels. With real-time tracking, businesses can see how visitors are interacting with their site at any moment, offering immediate insights into user behavior... Read more about Lucky Orange

Free Trial

7 Days

Pricing Type

$32 Per month

Location

United States

Mission control for your marketing data

Funnel is a cutting-edge marketing data integration platform expertly crafted to consolidate and streamline digital marketing data from multiple sources. Its main feature lies in its ability to automatically collect, transform, and feed data into any Business Intelligence (BI) tool or data warehouse, simplifying the analytics process. Funnel supports integration with over 500 data sources, includi... Read more about Funnel

Free Trial

Available

Pricing Type

$1,100 Per month

Location

Sweden

Short Links & QR Codes That Drive Business

BL.INK is a versatile software tailored for link management and tracking. It simplifies the way you share and analyze links. With BL.INK, you can create branded short links that enhance your online presence and make sharing more professional. These links are customizable with your own domain and can be easily shared across various platforms. The software offers detailed click analytics, allowing y... Read more about BL.INK

Free Trial

NA

Pricing Type

$48 Per month

Location

United States

Marin Software is a sophisticated social media marketing software designed to optimize online advertising campaigns across multiple platforms. With its comprehensive suite of tools, marketers can manage ad placements, track performance metrics, and analyze audience engagement effectively. The user-friendly interface allows for real-time adjustments to campaigns, ensuring maximum visibility and ret... Read more about Marin Software

Free Trial

Available

Pricing Type

$500 Per month

Location

United States

Revenue.io is a powerful call tracking software designed to optimize sales performance and enhance customer engagement through comprehensive call analytics. This platform enables organizations to track and analyze every call made to their business, providing insights into customer interactions and sales effectiveness. With its user-friendly interface, users can easily set up call tracking numbers,... Read more about Revenue.io

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

AdTriba is a cutting-edge marketing automation software designed to help businesses optimize their multi-channel marketing strategies by centralizing campaign data and providing actionable insights. The platform offers tools for tracking customer interactions across digital channels, including social media, email, paid ads, and websites, ensuring that businesses have a comprehensive view of their ... Read more about AdTriba

Free Trial

NA

Pricing Type

Contact Vendor

Location

Germany

VisitorView is an innovative marketing attribution software that helps businesses track and analyze customer interactions across various marketing channels. By providing detailed insights into how visitors engage with campaigns, this tool enables marketers to identify which strategies are most effective in driving conversions. With VisitorView, users can attribute sales to specific marketing effor... Read more about VisitorView

Free Trial

NA

Pricing Type

$1500 Per feautre

Location

United States

C3 Metrics Attribution Data Cloud is an advanced marketing automation software designed to help businesses optimize their marketing strategies through accurate data attribution and analytics. This powerful platform provides tools for tracking marketing performance, analyzing customer journeys, and measuring the impact of various channels on conversions. With C3 Metrics, users can easily gather and... Read more about C3 Metrics Attribution Data Cloud

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

AirPR is a sophisticated marketing analytics software that enables businesses to measure the impact of their marketing efforts on overall performance. This platform provides tools for tracking various marketing channels, including social media, content marketing, and public relations, ensuring that organizations have a holistic view of their marketing activities. AirPR's analytics capabilities all... Read more about AirPR

Free Trial

Available

Pricing Type

$5000 Per feautre

Location

United States

StackAdapt is an advanced reporting software designed for digital marketing campaigns, providing marketers with comprehensive insights into their performance metrics. This platform allows users to track key performance indicators (KPIs) across various channels, including display, video, and social media advertising. StackAdapt's intuitive dashboard presents data in visually appealing formats, maki... Read more about StackAdapt

Free Trial

NA

Pricing Type

Contact Vendor

Location

Canada

SharpSpring Ads is an advanced Retargeting Software designed to help businesses re-engage potential customers and drive conversions through targeted advertising campaigns. This comprehensive platform offers a wide range of features, including audience segmentation, personalized ad creation, campaign automation, and detailed analytics, ensuring that businesses can effectively reach and influence th... Read more about SharpSpring Ads

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

GroundTruth is a powerful Customer Data Platform (CDP) Software designed to help businesses unify, manage, and leverage their customer data across multiple channels and touchpoints. This comprehensive platform offers a wide range of features, including data ingestion, identity resolution, segmentation, and activation, ensuring that organizations can create a single, comprehensive view of their cus... Read more about GroundTruth

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Rockerbox Attribution Platform is a sophisticated Marketing Attribution Software designed to help businesses accurately measure and optimize the effectiveness of their marketing campaigns across multiple channels. This comprehensive platform offers a wide range of features, including multi-touch attribution modeling, data integration, real-time analytics, and detailed reporting, ensuring that all ... Read more about Rockerbox Attribution Platform

Free Trial

NA

Pricing Type

$2000 Per feautre

Location

United States

Mapp Marketing Cloud is a comprehensive email marketing software designed to help businesses create, manage, and optimize their email campaigns effectively. It offers a robust platform for designing visually appealing emails, segmenting audiences, and automating campaign workflows, ensuring targeted and personalized communication. Mapp Marketing Cloud features advanced analytics and reporting tool... Read more about Mapp Marketing Cloud

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Marketing Evolution is a comprehensive marketing planning software designed to empower businesses with strategic insights and data-driven decision-making tools. It offers a robust platform for creating, managing, and optimizing marketing campaigns across multiple channels with precision and efficiency. Marketing Evolution features intuitive campaign planning tools, allowing marketers to design det... Read more about Marketing Evolution

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Veritone Attribute is an advanced marketing analytics software that empowers organizations to measure and optimize their marketing performance across various channels. With its cutting-edge artificial intelligence capabilities, Veritone Attribute allows users to track the effectiveness of their campaigns by analyzing data from digital, broadcast, and social media platforms. The software provides d... Read more about Veritone Attribute

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

ownerIQ is a sophisticated marketing attribution software that enables businesses to track and analyze the effectiveness of their marketing campaigns across various channels. The platform provides tools for measuring ROI, understanding customer journeys, and optimizing marketing spend. With its intuitive interface, ownerIQ allows marketers to create custom attribution models, visualize performance... Read more about ownerIQ

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Simpli.fi is a powerful Demand Side Platform (DSP) software that enables advertisers to manage and optimize their programmatic advertising campaigns across multiple channels and devices. It provides a comprehensive suite of tools for audience targeting, real-time bidding, and campaign analytics, allowing marketers to reach their desired audiences with precision and efficiency. Simpli.fi's platform... Read more about Simpli.fi

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

TrueNorth is a marketing analytics software that helps businesses track, measure, and optimize their marketing campaigns. Designed with marketers in mind, it consolidates data from various channels, providing a unified view of campaign performance. TrueNorth offers tools for goal setting, budget tracking, and A/B testing, enabling marketers to make data-driven adjustments in real-time. With detail... Read more about TrueNorth

Free Trial

Available

Pricing Type

$99 Per month

Location

United Kingdom

Eulerian is a cutting-edge marketing attribution software designed to help businesses understand the effectiveness of their marketing campaigns and optimize their advertising spend. The platform enables marketers to track customer interactions across multiple touchpoints and channels, from online ads and social media to email marketing and in-store visits. By analyzing data from various sources, E... Read more about Eulerian

Free Trial

NA

Pricing Type

Contact Vendor

Location

Canada

Cubed is an advanced marketing attribution software designed to help businesses accurately measure and optimize their marketing efforts. It offers a comprehensive platform for tracking and analyzing the performance of various marketing channels, enabling organizations to understand which strategies are driving the most value and return on investment (ROI). Cubed's intuitive interface allows market... Read more about Cubed

Free Trial

NA

Pricing Type

$2500 Per month

Location

United Kingdom

IHC Attribution provides businesses with deep insights into their marketing effectiveness by pinpointing the impact of each marketing touchpoint. Designed to help marketers track customer journeys and optimize campaigns, this software offers multi-touch attribution models, allowing businesses to understand the contribution of each channel. IHC Attribution's comprehensive dashboard and analytics to... Read more about IHC Attribution

Free Trial

Available

Pricing Type

$20 Per month

Location

Germany

Clear Ring is a sophisticated call tracking software designed to help businesses monitor and optimize their inbound call campaigns. Whether you're running a marketing campaign or managing customer service inquiries, Clear Ring enables you to track and analyze call performance with precision. By integrating with your existing phone system or CRM, Clear Ring captures essential call data such as call... Read more about Clear Ring

Free Trial

Available

Pricing Type

$29.99 Per month

Location

United Kingdom

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Frequently Asked Questions

Marketing Attribution Software tracks and assigns credit to various marketing touchpoints that lead to a conversion, helping businesses understand which campaigns or channels drive the most value.

It helps identify which marketing efforts generate results, reduce wasted spend, and allocate budget more effectively by showing the customer journey across channels.

Key features include multi-touch attribution models, cross-channel tracking, real-time reporting, CRM and ad platform integrations, customer journey mapping, and ROI dashboards.

Look for model flexibility (first-touch, last-touch, linear, U-shaped, etc.), ease of integration with your stack, data accuracy, custom reporting, and scalability for future growth.

Consider your sales cycle, marketing mix, and customer journey length. Short cycles may use last-click, while longer B2B funnels benefit from multi-touch or weighted models.

Yes. Agencies use it to justify campaign performance to clients, provide transparent attribution models, and drive strategic media planning.

Businesses running multi-channel marketing campaigns—such as eCommerce brands, B2B companies, SaaS providers, marketing agencies, and enterprises—gain the most value from attribution software by identifying what truly drives conversions.

It strengthens data-driven decision-making, maximizes ROI, increases marketing efficiency, and provides a complete view of the customer journey—essential for growth and scalability.

It helps them scale with confidence, avoid wasting ad spend, align cross-functional teams, and track the effectiveness of every marketing dollar in real time.

Attribution links influencer traffic and engagement to actual conversions—showing which influencers or platforms deliver measurable value beyond vanity metrics.

They track customer journeys across paid ads, social media, email, and SEO. Attribution shows which channels drive sales and repeat purchases, helping optimize ad spend and customer acquisition costs.