Best Marketing Attribution Software

Marketing Attribution Software helps businesses understand the impact of their marketing efforts by identifying which channels and campaigns drive conversions. By providing data-driven insights, this software enables marketers to allocate resources effectively, optimize strategies, and improve ROI. From first-touch to multi-touch attribution models, these tools ensure transparency and accuracy in performance evaluation. The best Marketing Attribution Tools offer features like real-time analytics, integration with marketing platforms, and customizable attribution models. They empower businesses to track customer journeys, measure campaign success, and make informed decisions that align with business goals. Discover the right Marketing Attribution Software to unlock valuable insights, refine your marketing strategies, and drive better results across all your campaigns.

Last Updated: September 03, 2025

166 Software

List of Top Marketing Attribution Software | Best Marketing Attribution Tools

Pricing Options

Monthly Subscription

Annual Subscription

One-Time Payment

Quote Based

Features

Customer Journey Mapping

Data Import/Export

Advertising Management

Cross Channel Attribution

Performance Metrics

Audience Targeting

Campaign Analytics

Attribution Modeling

Engagement Tracking

ROI Tracking

Predictive Analytics

Multi-Campaign

Multi-Touch Attribution

Campaign Management

Customer Segmentation

Conversion Tracking

Affiliate Management

Artificial Intelligence

Company Size

Self Employed

Small Business

Medium Business

Enterprise

I'm looking for Marketing Attribution Software that is:

All-in-one Performance Marketing Analytics Platform

RedTrack stands as a powerful yet user-friendly ad-tracking platform, dedicated to optimizing and simplifying the performance of advertising campaigns for businesses. With its intuitive interface, RedTrack makes it straightforward for companies to monitor, analyze, and enhance the effectiveness of their digital advertising efforts. The platform caters to businesses of varying sizes, offering flexi... Read more about RedTrack

Free Trial

14 Days

Pricing Type

$1490 Per year

Location

Lithuania

Apteco FastStats is a comprehensive email marketing software solution designed to enhance engagement and optimize campaign performance for businesses. This powerful platform provides essential tools for managing email lists, creating personalized campaigns, and analyzing results effectively. With its user-friendly interface, marketers can easily segment audiences, design visually appealing emails,... Read more about Apteco FastStats

Free Trial

Available

Pricing Type

$6500 Per feautre

Location

United Kingdom

NinjaCat is an advanced reporting software designed to streamline data analysis and reporting for marketing agencies and businesses. This platform provides tools for aggregating data from various sources, including Google Analytics, social media platforms, and advertising networks, into one unified dashboard. With its user-friendly interface, users can create customizable reports and visualization... Read more about NinjaCat

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

CaliberMind is a leading business intelligence software designed to help organizations optimize their marketing strategies and drive growth. This powerful platform centralizes data from various sources, providing users with a holistic view of customer interactions and behaviors. With its intuitive dashboard, CaliberMind enables businesses to track key performance indicators (KPIs) and generate act... Read more about CaliberMind

Free Trial

Available

Pricing Type

$30000 Per user

Location

United States

Twik is a dynamic eCommerce software designed to elevate your online retail experience. This innovative platform empowers businesses to create personalized shopping experiences, optimizing customer engagement and boosting conversion rates. With its intuitive interface, Twik allows users to easily manage product catalogs, process orders, and track inventory, all in one place. The software’s advan... Read more about Twik

Free Trial

Available

Pricing Type

$0.01 Per month

Location

Israel

Hive9 is a powerful budgeting software designed to streamline the financial planning and budgeting process for businesses of all sizes. With its intuitive interface, Hive9 enables users to create and manage budgets effortlessly, providing real-time visibility into financial performance. The platform supports collaborative budgeting, allowing team members to contribute their insights and feedback, ... Read more about Hive9

Free Trial

NA

Pricing Type

$25000 Per feautre

Location

United States

PixelMe is a powerful link management tools software designed to enhance digital marketing efforts through smart link tracking and analytics. This platform allows users to create branded, shortened links that provide valuable insights into user engagement and traffic sources. With its userfriendly interface, PixelMe enables marketers to manage their links efficiently and analyze performance metric... Read more about PixelMe

Free Trial

Available

Pricing Type

$29 Per year

Location

France

Attribution Insights is a cuttingedge marketing attribution software designed to help businesses understand the impact of their marketing efforts and optimize their advertising spend. This powerful platform uses advanced algorithms and machine learning techniques to track and analyze customer journeys across multiple channels, such as social media, email, search engines, and paid advertising. Attr... Read more about Attribution Insights

Free Trial

Available

Pricing Type

$19 Per user

Location

Switzerland

ROIVENUE is an advanced marketing attribution software designed to help businesses maximize their return on investment by identifying the most effective marketing channels. Using sophisticated attribution models, ROIVENUE collects and analyzes data from various sources, such as social media, email marketing, and digital advertising, to provide detailed insights into which campaigns are driving con... Read more about ROIVENUE

Free Trial

NA

Pricing Type

$999 Per month

Location

NA

Apteco Orbit is a powerful data visualization software designed to help organizations turn complex data into actionable insights. This innovative platform provides users with a suite of tools to create interactive visualizations, dashboards, and reports, making it easier to analyze and interpret data. With Apteco Orbit, businesses can connect to multiple data sources, enabling them to aggregate an... Read more about Apteco Orbit

Free Trial

Available

Pricing Type

Contact Vendor

Location

United Kingdom

Salespanel is an advanced marketing analytics software designed to provide deep insights into your marketing performance and customer behavior. By aggregating data from multiple sources, including digital campaigns, social media, website traffic, and CRM systems, Salespanel offers a comprehensive view of your marketing efforts. The software features powerful analytics tools that enable businesses ... Read more about Salespanel

Free Trial

Available

Pricing Type

$99 Per month

Location

India

The Attributor is an innovative marketing attribution software designed to optimize campaign performance measurement for organizations. This platform provides comprehensive tools for tracking marketing channels, analyzing customer journeys, and measuring ROI, ensuring effective marketing strategies. With its user-friendly interface, The Attributor allows users to manage attribution models, evaluat... Read more about The Attributor

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Influ2 is a powerful content marketing software designed to enhance targeted advertising and engagement strategies for businesses. This platform allows organizations to create and deliver personalized content to specific audience segments, ensuring that marketing efforts resonate with potential customers. With Influ2, users can track and analyze audience interactions, providing insights into engag... Read more about Influ2

Free Trial

NA

Pricing Type

$5000 Per user

Location

United States

Measured is a comprehensive marketing analytics software designed to help organizations track and optimize their marketing performance. The platform offers features for campaign tracking, performance analysis, and ROI measurement, ensuring businesses can make informed marketing decisions. With its user-friendly interface, Measured allows users to integrate data from various marketing channels, pro... Read more about Measured

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Dreamdata is a marketing attribution software platform that helps businesses track and analyze the effectiveness of their marketing campaigns. By consolidating data from various marketing channels such as email, social media, and paid ads, Dreamdata provides insights into how different marketing efforts contribute to conversions and revenue. The platform’s advanced attribution models allow busin... Read more about Dreamdata

Free Trial

Available

Pricing Type

Contact Vendor

Location

Denmark

wecantrack is an advanced marketing attribution software that helps businesses track and analyze the effectiveness of their marketing campaigns across multiple channels. By providing detailed insights into customer behavior and conversion paths, wecantrack enables companies to understand how different touchpoints contribute to sales and leads. The platform integrates with various marketing tools, ... Read more about wecantrack

Free Trial

Available

Pricing Type

$59 Per month

Location

Netherlands

SegMetrics is an advanced reporting software designed to help businesses track and analyze customer data to optimize marketing and sales strategies. The platform enables users to create customized reports and dashboards that visualize key metrics and customer insights. SegMetrics integrates with a variety of marketing platforms, such as email campaigns, CRM systems, and social media analytics tool... Read more about SegMetrics

Free Trial

Available

Pricing Type

$27 Per user

Location

United States

AQUAJI is a web analytics software designed to help businesses track and optimize their digital marketing efforts. With AQUAJI, companies can gather in-depth insights into website performance, user behavior, and conversion metrics. The software integrates with various marketing platforms, such as Google Analytics, social media channels, and email campaigns, providing a unified view of online marke... Read more about AQUAJI Marketing Analytics Software

Free Trial

Available

Pricing Type

$38 Per month

Location

Switzerland

HockeyStack is a comprehensive web analytics software designed to help businesses track, measure, and optimize their online presence. The platform integrates with a wide variety of digital marketing tools, providing a unified view of website performance, user behavior, and customer interactions. HockeyStack provides detailed reports on key metrics such as traffic sources, conversion rates, user en... Read more about HockeyStack

Free Trial

Available

Pricing Type

$599 Per month

Location

Turkey

Wicked Reports is a marketing attribution software that helps businesses track and optimize the performance of their marketing campaigns. The platform provides detailed insights into customer journeys, identifying which marketing channels, campaigns, and touchpoints drive conversions. With Wicked Reports, businesses can measure ROI across different advertising platforms and allocate marketing budg... Read more about Wicked Reports

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Factors.ai is a marketing analytics software platform that enables businesses to track, analyze, and optimize marketing performance across various channels. With features like campaign tracking, audience segmentation, and data visualization, Factors.ai provides valuable insights into customer behavior and marketing effectiveness. The platform offers advanced attribution models, helping marketers u... Read more about Factors.ai

Free Trial

Available

Pricing Type

$399 Per month

Location

India

Trialfire is an advanced marketing attribution software designed to help businesses track, analyze, and optimize their marketing campaigns across multiple channels. This software provides a comprehensive view of how different marketing touchpoints contribute to conversions, helping businesses understand which channels and strategies drive the most value. Trialfire uses advanced attribution models ... Read more about Trialfire

Free Trial

Available

Pricing Type

$500 Per feautre

Location

Canada

Practice ZEBRA is an intuitive review management software designed to help businesses monitor and manage their online reputation effectively. This platform provides users with tools to collect, analyze, and respond to customer reviews across various platforms, including Google, Yelp, and social media. With Practice ZEBRA, organizations can easily solicit feedback from customers, ensuring that they... Read more about Practice ZEBRA

Free Trial

Available

Pricing Type

$199 Per month

Location

United States

Agency Reporter is a specialized reporting software designed to help organizations generate insightful reports and analytics. This platform provides tools for creating customizable reports, tracking key performance indicators, and visualizing data trends. With features such as automated report generation, collaboration tools, and real-time data integration, Agency Reporter enhances the reporting p... Read more about Agency Reporter

Free Trial

Available

Pricing Type

$20 Per month

Location

Canada

Markey is an all-in-one marketing automation software that helps businesses automate their marketing campaigns, streamline customer communication, and improve lead generation. With its powerful suite of tools, Markey allows businesses to design and deploy automated email campaigns, social media posts, and SMS marketing messages, ensuring that their messages reach the right audience at the right ti... Read more about Markey

Free Trial

Available

Pricing Type

$99 Per month

Location

India

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Frequently Asked Questions

Marketing Attribution Software tracks and assigns credit to various marketing touchpoints that lead to a conversion, helping businesses understand which campaigns or channels drive the most value.

It helps identify which marketing efforts generate results, reduce wasted spend, and allocate budget more effectively by showing the customer journey across channels.

Key features include multi-touch attribution models, cross-channel tracking, real-time reporting, CRM and ad platform integrations, customer journey mapping, and ROI dashboards.

Look for model flexibility (first-touch, last-touch, linear, U-shaped, etc.), ease of integration with your stack, data accuracy, custom reporting, and scalability for future growth.

Consider your sales cycle, marketing mix, and customer journey length. Short cycles may use last-click, while longer B2B funnels benefit from multi-touch or weighted models.

Yes. Agencies use it to justify campaign performance to clients, provide transparent attribution models, and drive strategic media planning.

Businesses running multi-channel marketing campaigns—such as eCommerce brands, B2B companies, SaaS providers, marketing agencies, and enterprises—gain the most value from attribution software by identifying what truly drives conversions.

It strengthens data-driven decision-making, maximizes ROI, increases marketing efficiency, and provides a complete view of the customer journey—essential for growth and scalability.

It helps them scale with confidence, avoid wasting ad spend, align cross-functional teams, and track the effectiveness of every marketing dollar in real time.

Attribution links influencer traffic and engagement to actual conversions—showing which influencers or platforms deliver measurable value beyond vanity metrics.

They track customer journeys across paid ads, social media, email, and SEO. Attribution shows which channels drive sales and repeat purchases, helping optimize ad spend and customer acquisition costs.