Best Marketing Attribution Software

Marketing Attribution Software helps businesses understand the impact of their marketing efforts by identifying which channels and campaigns drive conversions. By providing data-driven insights, this software enables marketers to allocate resources effectively, optimize strategies, and improve ROI. From first-touch to multi-touch attribution models, these tools ensure transparency and accuracy in performance evaluation. The best Marketing Attribution Tools offer features like real-time analytics, integration with marketing platforms, and customizable attribution models. They empower businesses to track customer journeys, measure campaign success, and make informed decisions that align with business goals. Discover the right Marketing Attribution Software to unlock valuable insights, refine your marketing strategies, and drive better results across all your campaigns.

Last Updated: September 03, 2025

166 Software

List of Top Marketing Attribution Software | Best Marketing Attribution Tools

Pricing Options

Monthly Subscription

Annual Subscription

One-Time Payment

Quote Based

Features

Customer Journey Mapping

Data Import/Export

Advertising Management

Cross Channel Attribution

Performance Metrics

Audience Targeting

Campaign Analytics

Attribution Modeling

Engagement Tracking

ROI Tracking

Predictive Analytics

Multi-Campaign

Multi-Touch Attribution

Campaign Management

Customer Segmentation

Conversion Tracking

Affiliate Management

Artificial Intelligence

Company Size

Self Employed

Small Business

Medium Business

Enterprise

I'm looking for Marketing Attribution Software that is:

Prismana is an advanced call tracking software designed to help businesses optimize their marketing efforts and improve customer communication. This platform offers a range of tools for tracking phone calls, analyzing call data, and managing customer interactions, ensuring effective communication strategies. With Prismana, users can assign unique phone numbers to different campaigns, track call so... Read more about Prismana

Free Trial

NA

Pricing Type

$99 Per feautre

Location

United States

Strala is an advanced marketing attribution software that helps businesses understand the impact of their marketing efforts on customer behavior and sales. This platform provides comprehensive insights into how various marketing channels contribute to conversions, allowing organizations to allocate resources effectively and optimize their campaigns. Strala employs sophisticated algorithms to track... Read more about Strala

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Liine is a powerful lead management software designed to optimize the process of capturing, tracking, and nurturing leads throughout the sales cycle. This platform offers a suite of tools for sales teams to manage leads efficiently, from initial contact to conversion. With features such as automated lead scoring, segmentation, and customizable pipelines, Liine helps organizations prioritize leads ... Read more about Liine

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

LandingTrack is a powerful affiliate software designed to help businesses manage, track, and optimize their affiliate marketing programs effectively. This platform provides a comprehensive suite of tools for creating and managing affiliate campaigns, tracking conversions, and analyzing performance metrics. With its user-friendly interface, LandingTrack allows marketers to set up affiliate links, m... Read more about LandingTrack

Free Trial

Available

Pricing Type

$29 Per month

Location

Spain

myBrand center is a versatile brand management software designed to help organizations maintain consistency and control over their brand assets. This platform offers a suite of tools for managing brand guidelines, digital assets, and marketing materials, ensuring that all team members and stakeholders have access to the latest resources. With features such as customizable templates, approval workf... Read more about myBrand center

Free Trial

Available

Pricing Type

$49.99 Per month

Location

Netherlands

Funnelll is a cutting-edge marketing analytics software designed to help businesses optimize their marketing strategies and improve conversion rates. This platform provides comprehensive tools for tracking customer interactions across various channels, enabling organizations to analyze the effectiveness of their marketing campaigns. With its user-friendly interface, Funnelll allows users to visual... Read more about Funnelll

Free Trial

Available

Pricing Type

$39 Per month

Location

United States

ThoughtMetric is a marketing attribution software that enables businesses to track and analyze the effectiveness of their marketing efforts. Through comprehensive data collection and real-time analytics, ThoughtMetric helps companies understand which channels and campaigns are driving conversions. The platform’s intuitive dashboard presents key metrics, allowing marketers to measure ROI and make... Read more about ThoughtMetric

Free Trial

Available

Pricing Type

$99 Per month

Location

United States

Align.ly is a powerful marketing attribution software that helps businesses analyze and understand their marketing efforts. This platform provides detailed insights into customer journeys, allowing marketers to track which channels and touchpoints contribute to conversions. With its advanced analytics capabilities, Align.ly enables users to make data-driven decisions that optimize their marketing ... Read more about align.ly

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Respond Fast is a powerful marketing attribution software that helps businesses track and measure the effectiveness of their marketing campaigns. The platform enables companies to attribute conversions, leads, and sales to specific marketing efforts, providing a clear understanding of ROI. Respond Fast integrates with various marketing channels, such as social media, email, and paid search, allowi... Read more about Respond Fast

Free Trial

Available

Pricing Type

$80 Per user

Location

United States

JustControl.it is a robust marketing analytics software designed to help businesses optimize their marketing strategies and improve ROI. The platform aggregates data from various advertising channels, providing a comprehensive view of campaign performance. With its customizable dashboards, JustControl.it allows marketers to track key metrics, analyze trends, and monitor marketing spend across mult... Read more about JustControl.it

Free Trial

Available

Pricing Type

$750 Per month

Location

Cyprus

DeepFlux is a cutting-edge marketing analytics software designed to help businesses optimize their marketing campaigns through advanced data insights. By analyzing customer behavior, engagement patterns, and campaign performance, DeepFlux provides valuable data-driven recommendations for improving marketing strategies. The platform uses artificial intelligence and machine learning algorithms to un... Read more about DeepFlux

Free Trial

Available

Pricing Type

$500 Per user

Location

India

Solitics is a powerful campaign management software designed to help businesses run and optimize marketing campaigns with ease. The platform offers an array of tools for campaign creation, automation, and tracking, allowing marketers to target specific audiences, personalize messaging, and improve campaign outcomes. Solitics integrates with various marketing channels, including email, social media... Read more about Solitics

Free Trial

Available

Pricing Type

Contact Vendor

Location

Israel

TV & Radio Attribution is a specialized advertising agency software designed to accurately measure and analyze the effectiveness of television and radio advertising campaigns. It offers a comprehensive platform for tracking ad placements, monitoring audience engagement, and attributing conversions to specific TV and radio ads, enabling agencies to demonstrate the value and ROI of their media strat... Read more about TV & Radio Attribution

Free Trial

Available

Pricing Type

$899 Per month

Location

United States

Ingenious Plex is a specialized advertising agency software designed to help marketing and advertising professionals manage their campaigns and client relationships effectively. This platform provides comprehensive tools for project management, resource allocation, and performance tracking, ensuring that agencies can deliver successful campaigns on time and within budget. With Ingenious Plex, user... Read more about Ingenious Plex

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Catchr is an intuitive data visualization software that helps businesses turn complex data into interactive, easy-to-understand visual reports and dashboards. Designed with non-technical users in mind, Catchr allows teams to create beautiful, customizable charts, graphs, and tables without the need for coding. The platform supports a wide variety of data sources, including spreadsheets, databases,... Read more about Catchr

Free Trial

NA

Pricing Type

Contact Vendor

Location

France

Launchpad is an advanced marketing analytics software designed to help businesses optimize their marketing strategies and improve return on investment (ROI). The software provides comprehensive tools for tracking and analyzing marketing campaigns across multiple channels, including email, social media, search engine marketing (SEM), and content marketing. Launchpad’s robust analytics engine... Read more about Launchpad

Free Trial

NA

Pricing Type

$2000 Per month

Location

United Kingdom

Coact is a powerful Reporting Software designed to empower businesses with comprehensive data analysis and visualization capabilities. It offers a versatile platform for creating, managing, and sharing detailed reports that provide actionable insights into various aspects of business operations. Coact enables users to gather data from multiple sources, including databases, spreadsheets, and cloud ... Read more about Coact

Free Trial

NA

Pricing Type

$50 Per month

Location

United Kingdom

Medialyzer TV Attribution is a marketing attribution software designed to help businesses measure and understand the impact of their TV advertising campaigns. It provides detailed insights into how TV ads influence consumer behavior, sales, and brand awareness. By analyzing data across multiple channels, Medialyzer TV Attribution helps businesses track customer journeys, identify which touchpoints... Read more about Medialyzer TV Attribution

Free Trial

Available

Pricing Type

Contact Vendor

Location

Turkey

Heeet is a sales engagement platform that empowers sales teams to streamline their outreach, manage customer interactions, and boost conversion rates. This platform provides tools for email sequencing, call tracking, and personalized messaging, enabling sales professionals to engage leads effectively and consistently. Heeet’s analytics offer insights into engagement metrics, response rates, and ... Read more about Heeet

Free Trial

NA

Pricing Type

Contact Vendor

Location

France

Octane11 is a powerful data visualization software designed to help businesses unlock the potential of their data through compelling, easy-to-understand visualizations. The platform supports the creation of interactive dashboards, reports, and charts that allow users to explore complex datasets quickly and effectively. Octane11’s drag-and-drop interface makes it simple for non-technical users to... Read more about Octane11

Free Trial

NA

Pricing Type

$3500 Per month

Location

United States

ConnectedFlow is a robust marketing automation software designed to help businesses streamline their marketing efforts and improve customer engagement. With its powerful suite of tools, ConnectedFlow enables users to automate repetitive tasks, such as email campaigns, social media posting, and lead nurturing, saving time and increasing efficiency. The platform integrates seamlessly with popular CR... Read more about ConnectedFlow

Free Trial

Available

Pricing Type

$0 Per year

Location

United Kingdom

Toovio is a robust customer data platform (CDP) designed to help businesses unify, manage, and leverage customer data across various touchpoints. By integrating data from multiple sources like websites, mobile apps, CRM systems, and third-party platforms, Toovio provides businesses with a centralized, 360-degree view of their customers. This comprehensive customer profile helps organizations gain ... Read more about Toovio

Free Trial

NA

Pricing Type

Contact Vendor

Location

Ireland

CausalFunnel is a next-generation artificial intelligence (AI) software designed to help businesses make smarter, data-driven decisions. The platform uses AI algorithms to analyze complex data sets, identify patterns, and generate actionable insights that can improve decision-making processes across a variety of business functions. CausalFunnel is particularly useful for sales and marketing teams,... Read more about CausalFunnel

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

AdBeacon is a marketing attribution software platform designed to help businesses track, analyze, and optimize their digital marketing campaigns across multiple channels. By providing clear insights into how various marketing touchpoints contribute to conversions, AdBeacon enables companies to make data-driven decisions that maximize ROI. The software utilizes advanced attribution models, includin... Read more about AdBeacon

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Incendium is an advanced marketing attribution software that helps businesses measure the effectiveness of their marketing campaigns across multiple channels. By tracking customer touchpoints and analyzing how different marketing efforts contribute to conversions, Incendium provides valuable insights into where businesses should allocate their resources for maximum ROI. The software offers multi-t... Read more about Incendium

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

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Frequently Asked Questions

Marketing Attribution Software tracks and assigns credit to various marketing touchpoints that lead to a conversion, helping businesses understand which campaigns or channels drive the most value.

It helps identify which marketing efforts generate results, reduce wasted spend, and allocate budget more effectively by showing the customer journey across channels.

Key features include multi-touch attribution models, cross-channel tracking, real-time reporting, CRM and ad platform integrations, customer journey mapping, and ROI dashboards.

Look for model flexibility (first-touch, last-touch, linear, U-shaped, etc.), ease of integration with your stack, data accuracy, custom reporting, and scalability for future growth.

Consider your sales cycle, marketing mix, and customer journey length. Short cycles may use last-click, while longer B2B funnels benefit from multi-touch or weighted models.

Yes. Agencies use it to justify campaign performance to clients, provide transparent attribution models, and drive strategic media planning.

Businesses running multi-channel marketing campaigns—such as eCommerce brands, B2B companies, SaaS providers, marketing agencies, and enterprises—gain the most value from attribution software by identifying what truly drives conversions.

It strengthens data-driven decision-making, maximizes ROI, increases marketing efficiency, and provides a complete view of the customer journey—essential for growth and scalability.

It helps them scale with confidence, avoid wasting ad spend, align cross-functional teams, and track the effectiveness of every marketing dollar in real time.

Attribution links influencer traffic and engagement to actual conversions—showing which influencers or platforms deliver measurable value beyond vanity metrics.

They track customer journeys across paid ads, social media, email, and SEO. Attribution shows which channels drive sales and repeat purchases, helping optimize ad spend and customer acquisition costs.