Best Marketing Attribution Software

Marketing Attribution Software helps businesses understand the impact of their marketing efforts by identifying which channels and campaigns drive conversions. By providing data-driven insights, this software enables marketers to allocate resources effectively, optimize strategies, and improve ROI. From first-touch to multi-touch attribution models, these tools ensure transparency and accuracy in performance evaluation. The best Marketing Attribution Tools offer features like real-time analytics, integration with marketing platforms, and customizable attribution models. They empower businesses to track customer journeys, measure campaign success, and make informed decisions that align with business goals. Discover the right Marketing Attribution Software to unlock valuable insights, refine your marketing strategies, and drive better results across all your campaigns.

Last Updated: September 03, 2025

166 Software

List of Top Marketing Attribution Software | Best Marketing Attribution Tools

Pricing Options

Monthly Subscription

Annual Subscription

One-Time Payment

Quote Based

Features

Customer Journey Mapping

Data Import/Export

Advertising Management

Cross Channel Attribution

Performance Metrics

Audience Targeting

Campaign Analytics

Attribution Modeling

Engagement Tracking

ROI Tracking

Predictive Analytics

Multi-Campaign

Multi-Touch Attribution

Campaign Management

Customer Segmentation

Conversion Tracking

Affiliate Management

Artificial Intelligence

Company Size

Self Employed

Small Business

Medium Business

Enterprise

I'm looking for Marketing Attribution Software that is:

OptiMine is a powerful marketing automation software designed to optimize digital advertising efforts across multiple channels. This platform uses advanced algorithms and machine learning to analyze campaign performance, helping businesses allocate their marketing budgets more effectively. OptiMine provides real-time insights into which ads are driving conversions, enabling marketers to make data-... Read more about OptiMine

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Easyence is a powerful data visualization software that helps businesses transform complex data sets into actionable insights through interactive and visually appealing dashboards. With its user-friendly interface, users can easily import data from various sources, including spreadsheets and databases, and create customized visualizations such as charts, graphs, and maps. Easyence offers robust an... Read more about Easyence

Free Trial

NA

Pricing Type

$0.01 Per feautre

Location

France

DailyStory is a versatile email marketing software designed to help businesses engage customers through targeted and effective email campaigns. With customizable templates, DailyStory enables marketers to create visually appealing emails that reflect the brand’s identity. The software’s segmentation and automation tools allow for personalized messaging based on user behavior, preferences, and ... Read more about DailyStory

Free Trial

NA

Pricing Type

$5 Per month

Location

United States

InfiniGrow is a web analytics software designed to help marketers optimize their digital marketing strategies through datadriven insights. The platform provides tools for tracking website traffic, analyzing user behavior, and measuring the effectiveness of marketing campaigns. InfiniGrow’s AIdriven predictive analytics help marketers identify which channels and content are driving the most conve... Read more about InfiniGrow

Free Trial

NA

Pricing Type

$1500 Per month

Location

Israel

Keen is a powerful statistical analysis software designed to help data analysts and researchers perform in-depth data analysis with ease. Whether you're working in the healthcare, finance, or research industry, Keen offers a range of tools that streamline the process of cleaning, visualizing, and analyzing data. The software supports advanced statistical techniques, including regression analysis, ... Read more about Keen

Free Trial

NA

Pricing Type

$25000 Per user

Location

United States

SocialClimb is an advanced Review Management Software designed to help businesses monitor, manage, and enhance their online reputation through effective review collection and response strategies. This comprehensive platform offers a wide range of features, including review monitoring, sentiment analysis, response management, reporting and analytics, and social media integration, ensuring that all ... Read more about SocialClimb

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Odyssey Attribution is a sophisticated marketing analytics software designed to help businesses measure and optimize their marketing efforts effectively. With its comprehensive attribution models, it provides insights into how different marketing channels contribute to conversions and revenue. Users can analyze customer journeys, identify key touchpoints, and allocate budgets strategically to maxi... Read more about Odyssey Attribution

Free Trial

Available

Pricing Type

$500 Per month

Location

Netherlands

AnyTrack is a sophisticated marketing attribution software that enables businesses to track and measure the performance of their marketing campaigns across multiple channels. By providing insights into customer interactions and touchpoints, AnyTrack helps businesses understand how various marketing efforts contribute to conversions and sales. The software offers customizable attribution models, al... Read more about AnyTrack

Free Trial

Available

Pricing Type

$50 Per month

Location

Israel

Oyster CDP is a powerful marketing analytics software solution that helps businesses gather, analyze, and leverage customer data to improve marketing strategies and drive better results. The software acts as a customer data platform (CDP) that consolidates customer data from various sources, such as websites, social media, CRM systems, and third-party tools, into a single, unified profile. With Oy... Read more about Oyster CDP

Free Trial

Available

Pricing Type

$10000 Per feautre

Location

United States

Swaarm is an advanced campaign management software designed to help businesses optimize their marketing campaigns across various channels. The platform offers comprehensive tools for planning, executing, and analyzing marketing initiatives, ensuring that organizations can achieve their advertising goals effectively. With Swaarm, users can create and manage campaigns with advanced targeting options... Read more about Swaarm

Free Trial

Available

Pricing Type

$599 Per month

Location

Germany

Aphrodite is a Dashboard Software designed to help businesses visualize and analyze data from various sources in one centralized location. The platform offers customizable dashboards that allow users to display key metrics, trends, and performance indicators in real time. Aphrodite’s drag-and-drop interface makes it easy for users to design dashboards that suit their specific needs, while its da... Read more about Aphrodite

Free Trial

Available

Pricing Type

$50 Per user

Location

United States

SegmentStream is a powerful marketing attribution software designed to help businesses accurately measure the effectiveness of their marketing campaigns across multiple channels. The platform provides tools to track and attribute customer interactions, from initial touchpoints to conversions, enabling businesses to understand which marketing channels, tactics, and campaigns drive the most value. S... Read more about SegmentStream

Free Trial

Available

Pricing Type

Contact Vendor

Location

United Kingdom

Attributer is a marketing attribution software designed to help businesses understand which marketing channels and campaigns drive the most conversions. By tracking customer interactions across multiple touchpoints, Attributer enables marketers to measure the impact of different channels on customer journeys. The software provides advanced attribution models that allocate credit to various marketi... Read more about Attributer

Free Trial

NA

Pricing Type

Contact Vendor

Location

Australia

Co.tribute is an engaging onboarding software solution designed to simplify the employee onboarding process for organizations of all sizes. This platform allows HR teams to create personalized onboarding experiences that guide new hires through essential training, introductions, and administrative tasks. Co.tribute offers features such as task assignment, progress tracking, and interactive trainin... Read more about Co.tribute

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Mandala Analytics is a powerful brand management software designed to help organizations monitor, analyze, and enhance their brand presence in the market. This platform provides tools for tracking brand performance across various channels, including social media, advertising, and customer feedback. With features such as sentiment analysis, competitive benchmarking, and reporting dashboards, Mandal... Read more about Mandala Analytics

Free Trial

Available

Pricing Type

$49 Per month

Location

Thailand

Brandcrush is a comprehensive vendor management software designed to help organizations manage their relationships with vendors and suppliers effectively. This platform provides tools for onboarding, performance evaluation, and communication, ensuring that organizations can streamline their vendor management processes. With features such as automated workflows, contract management, and real-time a... Read more about Brandcrush

Free Trial

Available

Pricing Type

Contact Vendor

Location

Australia

AD EBiS is a comprehensive advertising agency software designed to streamline the management of campaigns, client accounts, and creative assets. This platform provides users with a robust suite of tools for planning, executing, and analyzing advertising initiatives across various channels. With AD EBiS, agencies can efficiently manage their project timelines, budgets, and resources, ensuring that ... Read more about AD EBiS

Free Trial

NA

Pricing Type

Contact Vendor

Location

Japan

Accutics is an advanced campaign management software designed to streamline and enhance the planning, execution, and analysis of marketing campaigns for businesses of all sizes. It offers a comprehensive suite of tools for creating, managing, and optimizing multi-channel marketing campaigns, ensuring that your marketing efforts are both efficient and effective. Accutics’s intuitive interface all... Read more about Accutics

Free Trial

NA

Pricing Type

Contact Vendor

Location

Denmark

Weberlo is a marketing attribution software solution that helps businesses track and measure the performance of their marketing campaigns across multiple channels. With Weberlo, companies can gain insights into how their marketing efforts are driving customer engagement, conversions, and revenue. The platform uses advanced analytics to assign value to different marketing touchpoints in the custome... Read more about Weberlo

Free Trial

NA

Pricing Type

$0 Per month

Location

Portugal

Seenka is a data analysis software that empowers businesses to analyze large datasets, discover trends, and make data-driven decisions. With Seenka, users can transform raw data into visual reports, making insights accessible to both technical and non-technical team members. The software offers advanced analytics features, including data mining, predictive modeling, and trend analysis, helping bus... Read more about Seenka

Free Trial

Available

Pricing Type

$599 Per month

Location

Argentina

Forwrd is a predictive analytics software solution that helps businesses forecast trends, optimize strategies, and make data-driven decisions. The platform uses advanced machine learning algorithms to analyze historical data and predict future outcomes, such as customer behavior, market trends, and sales performance. Forwrd’s intuitive interface allows users to create custom predictive models an... Read more about Forwrd

Free Trial

NA

Pricing Type

Contact Vendor

Location

Israel

Northbeam is an advanced marketing attribution software designed to help businesses track, measure, and optimize their marketing efforts. The platform enables companies to understand the true impact of their marketing campaigns across multiple channels, including social media, email, and paid advertising. Northbeam uses advanced machine learning algorithms to analyze customer data and provide insi... Read more about Northbeam

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Zymphony is a customer data platform (CDP) designed to help businesses centralize, analyze, and utilize customer data effectively. This platform consolidates customer information from various sources, including CRM, marketing automation, and social media, creating a unified view of each customer. Zymphony’s segmentation and personalization features allow marketers to tailor campaigns to specific... Read more about Zymphony

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Black Crow AI is a cutting-edge artificial intelligence software platform that provides businesses with the tools needed to leverage AI for enhanced decision-making, automation, and optimization. The platform offers a wide range of AI-driven solutions, including machine learning models, predictive analytics, and natural language processing (NLP), designed to tackle complex business challenges acro... Read more about Black Crow AI

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

SpendWorx is a powerful statistical analysis software designed to help businesses and researchers make data-driven decisions by analyzing spending patterns, customer behavior, and market trends. The platform offers advanced analytics tools that allow users to perform various statistical analyses, including regression analysis, time series forecasting, and hypothesis testing, making it ideal for fi... Read more about SpendWorx

Free Trial

NA

Pricing Type

Contact Vendor

Location

Germany

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Frequently Asked Questions

Marketing Attribution Software tracks and assigns credit to various marketing touchpoints that lead to a conversion, helping businesses understand which campaigns or channels drive the most value.

It helps identify which marketing efforts generate results, reduce wasted spend, and allocate budget more effectively by showing the customer journey across channels.

Key features include multi-touch attribution models, cross-channel tracking, real-time reporting, CRM and ad platform integrations, customer journey mapping, and ROI dashboards.

Look for model flexibility (first-touch, last-touch, linear, U-shaped, etc.), ease of integration with your stack, data accuracy, custom reporting, and scalability for future growth.

Consider your sales cycle, marketing mix, and customer journey length. Short cycles may use last-click, while longer B2B funnels benefit from multi-touch or weighted models.

Yes. Agencies use it to justify campaign performance to clients, provide transparent attribution models, and drive strategic media planning.

Businesses running multi-channel marketing campaigns—such as eCommerce brands, B2B companies, SaaS providers, marketing agencies, and enterprises—gain the most value from attribution software by identifying what truly drives conversions.

It strengthens data-driven decision-making, maximizes ROI, increases marketing efficiency, and provides a complete view of the customer journey—essential for growth and scalability.

It helps them scale with confidence, avoid wasting ad spend, align cross-functional teams, and track the effectiveness of every marketing dollar in real time.

Attribution links influencer traffic and engagement to actual conversions—showing which influencers or platforms deliver measurable value beyond vanity metrics.

They track customer journeys across paid ads, social media, email, and SEO. Attribution shows which channels drive sales and repeat purchases, helping optimize ad spend and customer acquisition costs.