Best Online Marketing Automation Software

In an always-connected world, many businesses prefer marketing automation software solutions that require no local installation. Below, you’ll find top online marketing automation software platforms—often referred to as cloud-based or web-based—offering easy subscription models, automatic updates, and seamless remote access. Explore these recommended tools to streamline workflows, enhance collaboration, and keep your team productive from anywhere.
  • 4.8 avg. rating from 04 reviews

Last Updated: September 18, 2025

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1236 Software

Popular Picks in Marketing Automation Software

Lusha

Lusha

$36 Per month

Unbounce

Unbounce

$74 Per month

AdCreative.ai

AdCreative.ai

$29 Per month

Castmagic

Castmagic

$39 Per month

List of Top Web-Based Marketing Automation Software

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I'm looking for Marketing Automation Software that is:

Sell more and close more with the most accurate B2B company and contact data.

Lusha is a powerful B2B contact and company data platform developed to streamline the lead generation and prospecting process for sales and marketing professionals. Its primary feature is the ability to quickly gather accurate contact information, such as phone numbers and email addresses, directly from social network profiles and websites. This facilitates easy and direct connection with potentia... Read more about Lusha

Free Trial

Available

Pricing Type

$36 Per month

Location

United States

The Landing Page Builder & Platform

Unbounce is a specialized landing page builder developed for marketers to increase conversions. It stands out with its drag-and-drop functionality, allowing users to create custom, mobile-responsive landing pages without needing coding expertise. Unbounce offers a wide range of templates tailored to various industries, ensuring a quick start. A standout feature is its A/B testing capability, enabl... Read more about Unbounce

Free Trial

Available

Pricing Type

$74 Per month

Location

Canada

Launch winning ad creatives in minutes

AdCreative.ai is a cutting-edge machine learning software that helps marketers and businesses create high-performing ad creatives with minimal effort. By leveraging AI and machine learning algorithms, AdCreative.ai automates the process of designing visually compelling ads that resonate with target audiences. The platform analyzes data from past campaigns, user behavior, and industry trends to gen... Read more about AdCreative.ai

Free Trial

NA

Pricing Type

$29 Per month

Location

Turkey

Turn 1 Recording Into 100 Content Assets

Castmagic is a transcription software designed to simplify the process of converting audio and video content into text. Ideal for content creators, journalists, researchers, and professionals in various fields, Castmagic offers high-quality, automated transcription capabilities that save time and effort. Using advanced speech recognition algorithms, the software quickly transcribes interviews, pod... Read more about Castmagic

Free Trial

Available

Pricing Type

$39 Per month

Location

United States

Schedule the best content in your industry

   5.0

 (1 Reviews)

Post Planner is a social media marketing software that helps businesses streamline and optimize their social media presence. The platform allows users to schedule, plan, and manage posts across various social media channels, including Facebook, Twitter, LinkedIn, and Instagram. With Post Planner, users can create content calendars, track engagement metrics, and monitor the performance of their pos... Read more about Post Planner

Free Trial

Available

Pricing Type

$9 Per month

Location

United States

All-in-one SaaS to Make Gamification Accessible to Everyone

   5.0

 (1 Reviews)

Winday redefines gamification with a robust platform for creating branded games and tournaments without a technical team and in minutes. From boosting customer engagement to increasing sales, Winday makes gamification accessible to all businesses. Its seamless setup, customizable designs, and reward systems ensure memorable user experiences that drive brand loyalty and deliver measurable resu... Read more about Winday

Free Trial

NA

Pricing Type

$0 Per one-time

Location

Australia

Grow your B2C business with marketing and sales automation

   4.5

 (1 Reviews)

ActiveCampaign is a versatile marketing platform focused on email marketing, automation, and CRM tools. It allows users to create personalized email campaigns, automate marketing workflows, and manage customer relationships. The platform features segmenting capabilities for targeted campaigns, a drag-and-drop email designer, and detailed reporting to analyze campaign effectiveness. ActiveCampaign ... Read more about ActiveCampaign for Marketing

Free Trial

14 Days

Pricing Type

$15 Per month

Location

United States

"Smarter Conversations. Stronger Connections.

   4.5

 (1 Reviews)

Wabo.ai is a comprehensive marketing automation platform that empowers businesses to connect with their audience through WhatsApp. It streamlines customer journeys with automated campaigns, smart workflows, lead nurturing, and real-time engagement. From personalized messaging to performance tracking, Wabo helps businesses save time, boost conversions, and scale their marketing efforts effortlessl... Read more about Wabo.ai

Free Trial

NA

Pricing Type

Contact Vendor

Location

India

Adapt and innovate with intelligent CRM and ERP business applications.

Dynamics 365 Marketing is a versatile software from Microsoft, designed to unify customer information and marketing activities within a single platform. Its strength lies in seamlessly integrating with other Dynamics 365 applications, enhancing data consistency and accessibility. The software excels in automation, enabling users to create and manage marketing campaigns efficiently. A standout feat... Read more about Dynamics 365 Marketing

Free Trial

30 Days

Pricing Type

$20 Per month

Location

United States

Go next level with your campaigns using Adobe Campaign.

Adobe Campaign is a comprehensive marketing solution designed for creating, coordinating, and delivering engaging customer experiences across various channels. Its features include email campaign management, allowing users to design and send personalized emails. There's also a multi-channel marketing feature, supporting not just email, but also SMS, direct mail, and more, ensuring a unified brand ... Read more about Adobe Campaign

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Adobe Marketo Engage is a comprehensive marketing automation platform designed to assist businesses in managing their marketing campaigns and customer engagement effectively. It offers tools for email marketing, lead management, and revenue attribution, enabling marketers to create personalized experiences for their audience. With its advanced analytics, users can track the effectiveness of their ... Read more about Adobe Marketo Engage

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Bizible is a powerful marketing analytics software designed to provide businesses with deep insights into their marketing performance. This platform offers tools for tracking marketing campaigns, analyzing customer interactions, and measuring ROI across various channels. With its user-friendly interface, marketers can easily visualize data through customizable dashboards and reports, enabling them... Read more about Bizible

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

PromoteIQ is an advanced retargeting software that helps businesses increase conversions by targeting users who have previously interacted with their brand. The platform enables companies to re-engage potential customers who have visited their website, abandoned their shopping carts, or interacted with ads but didn’t complete a desired action. PromoteIQ leverages machine learning and predictive ... Read more about PromoteIQ

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Marketing Software for Businesses of Every Size

HubSpot offers a powerful and free marketing platform that is ideal for businesses of all sizes. With a wide array of tools and features, including email marketing, social media management, and analytics, HubSpot's marketing product empowers businesses to attract, engage, and convert customers effectively. This all-in-one platform makes it easy for businesses to create targeted campaigns, track p... Read more about HubSpot Marketing Hub

Free Trial

14 Days

Pricing Type

$800 Per month

Location

United States

Oracle Eloqua Marketing Automation is a robust platform designed to help businesses automate their marketing campaigns and manage customer relationships. It offers tools for email marketing, lead management, and campaign analytics, allowing marketers to create personalized customer journeys. Oracle Eloqua integrates with CRM systems, providing a seamless flow of data between marketing and sales te... Read more about Oracle Eloqua Marketing Automation

Free Trial

NA

Pricing Type

$2000 Per user

Location

United States

Oracle Marketing is a comprehensive marketing automation software designed to streamline and enhance marketing efforts across multiple channels. This platform offers tools for campaign management, lead generation, and customer engagement, enabling organizations to deliver personalized experiences at scale. With its intuitive interface, marketers can easily create and automate campaigns, track perf... Read more about Oracle Marketing

Free Trial

NA

Pricing Type

$2000 Per feautre

Location

United States

Oracle Data Management Platform is a powerful marketing automation software that enables organizations to unify customer data from various sources and optimize their digital marketing efforts. Designed to manage massive datasets, Oracle DMP uses advanced analytics and machine learning to help businesses create detailed audience segments and deliver personalized experiences. The platform integrates... Read more about Oracle Data Management Platform

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Watson Campaign Automation is an all-in-one marketing automation software powered by IBM’s Watson artificial intelligence. The platform enables marketers to design, execute, and analyze multi-channel campaigns across email, social media, mobile, and web with ease. Watson Campaign Automation offers features such as customer segmentation, personalized content creation, automated workflows, and A/B... Read more about Watson Campaign Automation

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Oracle Responsys is a comprehensive campaign management software designed to help businesses create and deliver targeted marketing campaigns across multiple digital channels. The platform enables organizations to manage email marketing, mobile messaging, social media campaigns, and more from a single interface. Oracle Responsys offers advanced segmentation, A/B testing, and automation tools that a... Read more about Oracle Responsys

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Marketing, Automation & Email Platform

Mailchimp is a popular email marketing platform that simplifies communication for businesses. Its user-friendly interface allows users to design engaging email campaigns without the need for advanced technical skills. With customizable templates, businesses can create visually appealing newsletters that resonate with their audience. Mailchimp's automation features streamline marketing efforts by s... Read more about Mailchimp

Free Trial

Available

Pricing Type

$575 Per year

Location

United States

The all-in-one suite of the marketing, sales, service, and commerce tools you need to succeed.

Salesforce Starter is a dynamic customer relationship management (CRM) tool designed for small businesses. It offers a streamlined interface for managing customer interactions. Its user-friendly design simplifies tracking customer activities to ensure no detail is missed. The software boasts efficient contact management. It enables users to store customer information in one place for quick access.... Read more about Salesforce Starter

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

AI-powered, cloud-based digital marketing platform

Salesforce Marketing Cloud is a digital marketing platform offering various tools for email, social media, and mobile marketing. It enables personalized customer engagement with its segmentation and targeting capabilities. The platform provides automation for email campaigns, streamlining communication efforts. It includes robust analytics for tracking campaign performance and customer interaction... Read more about Salesforce Marketing Cloud

Free Trial

Available

Pricing Type

$1,250 Per month

Location

United States

Grow revenue and scale customer engagement with B2B marketing automation software.

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, is a sophisticated marketing automation tool tailored for B2B companies. It stands out for its deep integration with Salesforce CRM, ensuring seamless alignment between sales and marketing teams. Key features include lead generation and nurturing tools, which automate personalized customer journeys, and email marketing that e... Read more about Salesforce Marketing Cloud Account Engagement

Free Trial

Available

Pricing Type

$1250 Per month

Location

United States

The All-in-one Marketing Platform Built for Small Businesses

Mailchimp's All-in-One Marketing Platform is a versatile tool designed for effective digital marketing. It simplifies email campaigns, making them accessible even to beginners. With its intuitive drag-and-drop email builder, users can create visually appealing emails quickly. The platform excels in audience segmentation, allowing targeted messaging based on customer behavior and preferences. Autom... Read more about Mailchimp All-in-One Marketing Platform

Free Trial

NA

Pricing Type

$4.59 Per month

Location

United States

Salesforce Engage is a marketing automation software designed to help businesses streamline and enhance their marketing efforts. It integrates seamlessly with Salesforce’s Customer Relationship Management (CRM) platform, allowing businesses to automate lead nurturing, email campaigns, and customer engagement strategies. Salesforce Engage provides powerful tools for creating personalized email te... Read more about Salesforce Engage

Free Trial

NA

Pricing Type

$50 Per user

Location

United States

Explore Today’s Featured List of Top Web-Based Marketing Automation Software

Contactually is a customer relationship management (CRM) software focused on building and nurturing strong relationships with clients and prospects. The platform offers tools for managing contacts, tracking communication, and automating follow-ups, helping users stay connected with their network. Contactually’s intelligent CRM system categorizes contacts into different buckets, allowing users to... Read more about Contactually

Free Trial

Available

Pricing Type

$69 Per month

Location

United States

QGraph is a versatile marketing automation software that enables businesses to streamline their marketing efforts and enhance customer engagement. With its robust set of features, QGraph simplifies tasks such as email marketing, social media management, and lead nurturing, allowing teams to focus on strategy rather than manual processes. The platform offers intuitive tools for creating personalize... Read more about QGraph

Free Trial

Available

Pricing Type

$200 Per user

Location

India

ZeroBounce is a leading email verification tool designed to help businesses improve their email marketing efforts by ensuring their subscriber lists are accurate and uptodate. This powerful software allows users to validate email addresses in realtime, reducing bounce rates and enhancing the overall deliverability of email campaigns. With features like email appending, which enriches your data by ... Read more about ZeroBounce

Free Trial

Available

Pricing Type

$99 Per month

Location

United States

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