Top 10 ActiveCampaign Alternatives in 2023

ActiveCampaign provides many features that benefit SMEs. However, some users find it hard to use and somehow confusing.

If you’re thinking the same, you can actually find alternative solutions for ActiveCampaign needs.

If you are losing leads and conversions, getting your emails spammed, or shedding customers to mediocre automation, you should find the best solution asap!

There are digital marketing tools that can do what ActiveCampaign does - tools that upgrade your email marketing, marketing automation, sales automation, customer experience automation, and CRM requirements.

Top 10 Alternatives and Competitors of ActiveCampaign

1. HubSpot

HubSpot is a development platform with over 64,500 users in more than 100 countries.

HubSpot’s software, services, and support transform the way businesses reach, engage, and satisfy clients.

HubSpot equips you with tools designed to grow your business with all needed to implement successful inbound marketing campaigns and keep people interested in your industry.

HubSpot can be used to track contact information from interactions with leads and customers.

You can use HubSpot to track the sales pipeline and even the company growth pipeline.

HubSpot can be used for reminders and following up tasks and storing documents sent to clients. It streamlines the sales process in its entirety.

› HubSpot Best Features:

• Great for tracking email opens and clicks
• Great for organizing and sifting contacts so you can view anyone in by location or technology

› HubSpot Pricing:

• Free Trial - Available
• Free or Freemium Version - Available
• Premium Consulting/Integration Services - Available
• Entry-level set-up Fee - Required

Edition - Cost per month
• Pro - $ 800 (w/ 1000 contacts)
• Enterprise - $ 3,200 (w/ 10,000 contacts)
• Starter - $ 50 (w/ 1000 contacts)
• Free - $ 0

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2. Sendinblue

Sendinblue is a tool that builds businesses and grows relationships through marketing automation. It optimizes your email campaigns, transactional emails, and SMS messages. Its developers call it a world-class "customer happiness" tool.

Many people use Sendinblue because it combines a robust suite of services within a single, user-friendly solution.

Sendinblue builds and develops relationships through campaign-based marketing automation. It enables you to disseminate information through SMS and social media.

The tool enables you to make the best possible customizable advertising campaigns to engage customers.

› Sendinblue Best Features:

• Great for transactional emails.
• Uses testing to optimize messages
• Powerful advertising

› Sendinblue Pricing:

• Free Trial - Available
• Free or Freemium Version - Available
• Premium Consulting/Integration Services - None
• Entry-level set-up Fee - None

Edition - Cost per # of emails per month
• Free - $ 0 for 9000
• Micro - $ 25 for 40,000
• Bronze - $ 39 for 60,000
• Silver - $ 66 for 120,000
• Gold - $ 173 for 350,000
• Platinum - $334 for 750,000
• Diamond - $603 for 3 Million

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3. SharpSpring

SharpSpring is a very dynamic, comprehensive marketing automation tool.

This tool enables you to implement behavior-based email marketing. It lets you integrate native or third-party CRM, dynamic forms. SharpSpring has features that help you manage social media and build landing pages and blogs. It is universally compatible with any CMS, and it integrates with most third-party applications.

With its affordability, SharpSpring still boasts a highly intuitive user interface and has all features needed for marketing automation.

SharpSpring nurtures and generates leads via email marketing campaigns. It helps you create and execute different workflows.

The software allows you to stay connected to your market and nurture your audience with the most relevant information.

› Sharpspring Best Features:

• Automatically notifies sales lead behavior and actions
• Behavior-based marketing optimizes messaging customization
• Great at customer service and ticketing

› Sharpspring Pricing

• Free Trial - None
• Free or Freemium Version - None
• Premium Consulting/Integration Services - Available

Service - Cost
• Full Feature - $ 400 per month
• Starting Price - $ 400 per month
• Set-up Fee - $ 1,800

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4. Ontraport

Ontraport is an all-in-one marketing automation tool best suited for SMEs. You can build, automate, and visualize core business practices in the platform, and it can show you how you may attract clients and retain them as they engage with you throughout the customer lifecycle.

Ontraport builds and publishes templated or customized landing pages and forms for you. It creates dynamic campaigns using personalized paths.

The tool automates your communication with prospects, customers, and partners while keeping detailed and updated contact engagements.

Ontraport helps you group sub-contacts together. It implements interactive email campaigns and tracks communications.

With the platform, you can send messages through different channels, like SMS and PostCard.

› Ontraport Best Features:

• Excellent funnel system - Easy-to-use - drag-and-drop
• High level of customization

› Ontraport Pricing:

• Free Trial - Available
• Free or Freemium Version - None
• Premium Consulting/Integration Services - Available
• Entry-level set-up Fee - None

Edition - Cost per month
• Pro - $297 for 3 Users and up to 10,000 Contacts
• Basic - $79 for 1 User and up to 1,000 contacts
• Plus - $147 for 2 Users and up to 2,500 Contacts)
• Enterprise - $497 for 5 Users and up to 20,000 Contacts

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5. Pipedrive

Pipedrive is a sales management SaaS explicitly "built for salespeople by salespeople." With 50,000 teams around the world, it proves as a good alternative for ActiveCampaign.

With Pipedrive, you will be able to see the whole picture of your marketing. It gives you step-by-step assistance to keep your team focused on actions and decisions that drive deals to close.

It's easy to understand and yet powerful enough to use for any sales process.

Construction companies prefer using Pipedrive for their management and sales.

You can use Pipedrive with your direct sales team and sales support. The platform allows you to troubleshoot setbacks in your sales opportunities funnel. It gives you the control you need over your sales. It assesses and offers strategies for optimizing sales activities as it presents an excellent overview of your goals.

› Pipedrive Best Features

• No training required
• Improves sales effectively

Pipedrive is excellent for small companies that need help in their sales. It provides easy opportunities/funnel organization for SMEs.

› Pipedrive Pricing:

• Free Trial - Available
• Free or Freemium Version - None
• Premium Consulting/Integration Services - Available
• Entry-level set-up Fee - None

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6. EngageBay

EngageBay is a marketing automation tool that aids startups and small businesses in the building, automating, and visualizing core business processes.

The platform integrates well with all other email apps, business apps, and social media channels. Plus, you get built-in telephony, SMS marketing, desktop and push notifications tool, and Live Chat with AI-based chatbot, so you can really save costs by cutting down a dozen other apps.

With this software’s real-time reporting of your sales performance and customer journeys, you can learn how best to attract and retain customers. This is also among the most affordable and easy-to-use options on this list.

› EngageBay Best Features:

• Visual Deals pipeline, workflow automation
• Social media suite, in-app calling with call scripts

› EngageBay Pricing:

• Free Trial – Available (forever)
• Free or Freemium Version –Available (forever)
• Premium Consulting/Integration Services - Available
• Entry-level set-up Fee - None

Edition - Cost per month
• Free plan - $0 for 15 Users and up to 500 Contacts
• Basic - $12.99 for 15 Users and up to 1,000 contacts
• Growth - $24.99 for 25 Users and up to 20,000 Contacts
• Enterprise - $49.99 for Unlimited Users and up to 30,000 Contacts

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7. GetResponse

GetResponse is an online marketing software optimized for SME use. It provides tools that support email marketing, auto funnel, marketing automation, landing pages, autoresponders, webinars, and enterprise marketing.

Its main email marketing features allow users to send email newsletters, campaigns, online surveys, and follow-up autoresponders.

GetResponse is a full-package online marketing tool that centralizes your online campaign management and email marketing. You can manage sales, maximize ROI, and use online marketing effectively with GetResponse.

› GetResponse Best Features:

• Excellent visual campaign builder - easy-to-use
• Excellent Funnel Builder - creates an enjoyable customer journey
• Great for lead magnets and list building
• You can use it to lead a customer to the checkout.
• Excellent email builder

› GetResponse Pricing:

• Free Trial - Available
• Free or Freemium Version - None
• Premium Consulting/Integration Services - None
• Entry-level set-up Fee - None

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8. SendX

SendX is an affordable and intuitive email marketing software used by over 3000 companies.

It builds your email campaigns, landing pages, and forms easily. SendX uses drag-and-drop editors that make scheme creation simple, and it has a wide variety of options for customization and personalization.

The platform has a wide range of professionally-designed emails, landing pages, and form templates that do not cost extra fees.

› SendX Best Features:

• Affordable
• Intuitive, user-friendly interface

› SendX Pricing:

• Free Trial - Available

# of Subscribers - Cost per month (unlimited emails)
• 1 - 1000 - $ 7.49
• 1,001 - 2,500 - $ 14.99
• 2,501 - 5,000 - $ 29.99
• 10,001 - 15,000 - $ 44.99

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9. Omnisend

Omnisend is a marketing automation tool for eCommerce. Its core function is email marketing designed to make creating beautiful campaigns easier.

Omnisend's automation enables you to personalize messaging with customer data, engagement, and behavior.

With the platform, users can add several channels into one automation workflow: SMS, email, push notifications, and Facebook Messenger.

› Omnisend Best Features:

• Op to 2000 emails per day with the free plan
• Unlimited contacts with the free plan

› Omnisend Pricing:

• Free Trial - Available
• Free or Freemium Version - Available
• Premium Consulting/Integration Services - None
• Entry-level set-up Fee - Required

Edition - Cost
• Free plan - $ 0
• Standard plan - $ 16
• Pro plan - $ 99
• Enterprise plan - Customizable

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10. Marketo

Marketo drives demand and growth in your company effectively through basing sales automation on an exceptional customer journey.

Marketo Engage lets you bring together your customer data, content, automation, and analytics - all you need for marketing and sales, so you can coordinate engagement with customers in a personalized manner that is measurable at every touchpoint.

It uses message-based marketing (email, SMS, push notification) and tracks customer journey with precise measurement.

Marketo data helps your targeted digital advertising.

› Marketo Best Features:

• Flexible to use
• High control for a marketer
• Sales enablement
• Integrations

› Marketo Pricing:

• Free Trial - None
• Free or Freemium Version - None
• Premium Consulting/Integration Services - Available
• Entry-level set-up Fee - Optional

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11. Salesforce

Salesforce is an online tool that can forecast revenues and track leads for businesses. It is one of the leading available tools for managing sales, service, and marketing.

The platform uses the latest innovations to help you connect with your customers, partners, and co-workers.

Salesforce aids in contact database management, asset management, and deal-tracking from the "early pipeline" through CPQ.

With Salesforce, you have a CPQ system built upon the standard Salesforce quoting framework, while customizing it to fit your unique billing structure.

› Salesforce Best Features:

• Data Integrity
• Base Simplicity of UI
• Automation
• Customization

Salesforce is the best alternative for people who have the time and resources to build a custom system - or to hire that out to a marketing group.

While Salesforce is a very potent tool, it comes as an empty canvas. If you do not have anybody in your team or outsourcing, which can do that, this is not for you.

• Free Trial - Available
• Free or Freemium Version - None
• Premium Consulting/Integration Services - None
• Entry-level set-up Fee - None

Edition - Cost per user per month
• Sales Essentials - $ 25
• Lightning Professional - $ 75
• Lightning Enterprise - $ 150
• Lightning Unlimited - $ 300

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Which tool should you use?

Depending on your budget, your technical marketing capacity and sales objectives, you should be able to decide which alternative to ActiveCampaign.

If this level of digital marketing is beyond your know-how, consult with us. Kasandz.com will find you the best digital marketing tools for sales and conversion. We will take care of all of your marketing requirements: SEO, email automation, e-commerce, and customer relationship.

Frequently Asked Questions (FAQs)