List of 10+ Best Webinar Software 2023 (Free & Paid)

With a pandemic waiting outside the door and the weather conditions too harsh to organize a seminar, webinar software is the perfect way to introduce yourself to the world of the online audience. With its cloud-based solutions and user-friendly interface, webinar software is an efficient solution that can meet the unique requirements of any professional, business, or educational organization. Webinar software is strategically designed to facilitate hosts to organize webinars and workshops that engage a large number of attendees through HD video calling, audio calling, live sessions, and more. Public and private chat box with live polling and email integration features allow seamless presenter-host communications in between live sessions to ensure that objectives are aligned and any concerns regarding online attendee engagement are addressed. Webinar software enables screen sharing that helps the presenter simultaneously demonstrate what he or she is actually saying. The software makes it convenient to record, edit, and post live sessions online to improve over-the-web reach. Here is a list of top-rated webinar software that can help you talk to a global audience from the safety of your home.

Best Webinar Software

Our Score98/100
  • GoToWebinar
  • United States
  • $89.00/month/user
  • Yes, get a free trial

Visit Website

Our Score98/100
  • Zoom
  • United States
  • $12.49/month/user
  • Yes, get a free trial

Visit Website

Our Score98/100
  • Genesis Digital
  • United States
  • $499.00/year
  • Yes, get a free trial

Visit Website

What is the Best Webinar Software?

Here is the List of 10+ Best Webinar Software & Platforms of 2023

    • GoToWebinar - Best software for hosting Webinars or Presentations for larger audience
    • Zoom - Best for Video conferencing & web conferencing
    • WebinarJam - Best Webinar hosting software
    • Livestorm - Easy to use Webinar Software
    • WebinarGeek - Easy-to-Use Webinar Software with Powerful Marketing Tools
    • Demio - Run more effective webinars with less work.
    • Business Hangouts - Web conferencing and webinars for Google Apps
    • Zoho Meeting - Your online meeting and webinar solution
    • ClickMeeting - Webinar Your Way
    • BigMarker - The platform for modern webinars and online events
    • eWebinar - Focus your time on what matters
    • Samba Live - European's #1 all-in-one video conferencing software suite
    • Paradiso Meeting - Best Video Web Conferencing Solutions
    • MyOwnConference - Webinar and web conferencing software
    • Webinato - Interactive webinar platform
    • BrightTALK Channel - Online webinar platform
    • LiveWebinar - Most Advanced Webinar Software
    • Airmeet - Remote Events. Real Connections.

List of Top Webinar Software Along With Their Ratings & Reviews

GoToWebinar Best Webinar Software

1. GoToWebinar– ‘Do-it-yourself’ webinars and audio conferencing

Our Score 98/100

About GoToWebinar: Connect with anyone from anywhere on any device through GoToWebinar. It’s a self-service webinar software, where you can find the video conferencing and web conferencing feature for your business. You can comfortably host large events, and share their webcam with the HDfaces feature. You can schedule meetings from anywhere, and collaborate with colleagues and clients. This software is available for desktop and mobile use.

GoToWebinar Features: Alerts/Notifications, Customizable Branding, Event Management, Live Chat, Multi hosts, On-Demand Webinars, Polls/Voting, Q & A, Reporting/Analytics, Screen Sharing, Social Media Promotion

“I like the landing pages they provide. They tend to get better registrations than the ones I create on my own. The reports are very informative too. They help the sales team a lot. It pretty much takes care of all the little things like emails, surveys, recordings and it is very easy to use.” – Jordan C.

GoToWebinar Reviews


United States

51 – 200





1030+ Reviews


510+ Reviews

Zoom Best Webinar Software

2. Zoom – Video conferencing & web conferencing for teams of all sizes

Our Score 98/100

About Zoom: Zoom offers amazing web conferencing features. The software offers audio and video conferencing, holding webinars, screen sharing, cross-platform messaging, file sharing and much more. This helps the business people to collaborate easily with each other. Zoom is the renowned software for online meetings and training sessions. Their team offers effective and speedy technical support. Zoom is available for Windows desktop, Mac, iOS, Android, Zoom room conference system, and H.323/SIP room systems.

Zoom Webinar Features: Customizable Branding, Live Chat, Multi hosts, Polls/Voting, Q & A, Screen Sharing

“Zoom was one of the easiest pieces of software we ever deployed. It has a great UX that looks perfect on our platform and our customers rave about it when using our integration. It has the added benefit of being one of our favorite internal tools. And it’s the primary way we communicate with customers.” – Ted Blosser

Zoom Reviews

Zoom Video Communications

United States

1001 – 5000





3770+ Reviews


20170+ Reviews

WebinarJam Best Webinar Software

3. WebinarJam – Webinar hosting software

Our Score 97/100

About WebinarJam: WebinarJam provides universal compatibility. It is one of the most effective webinar broadcasting solutions. This software is integrated with YouTube. It also offers Pay-Per-View feature to its users. WebinarJam is packed with great features such as file sharing, automatic recording, social media integration, SMS and voice messaging, and many more. It is one of the best platforms for creating, hosting, and marketing webinars.

WebinarJam Webinar Features: Alerts/Notifications, Customizable Branding, Event Management, Live Chat, Multi hosts, On-Demand Webinars, Polls/Voting, Q & A, Reporting/Analytics, Screen Sharing, Social Media Promotion

“One of the best business decisions you will make I love WebinarJam. It makes creating, marketing, and hosting webinars really simple. I tell everyone about how great it is. And, support is fast and very helpful. This is one of my favorite tools.” – Gina Carr

WebinarJam Reviews

Genesis Digital

United States

51 – 200



Yes, get a free trial


120+ Reviews


10+ Reviews

Livestorm Best Webinar Software

4. Livestorm – Smarter Webinar Software

Our Score 97/100

About Livestorm: Livestorm is the all-in-one platform that makes it easy for companies to build powerful video communication strategies. With Livestorm any Marketing, Sales, Customer Success, or HR team can easily create browser-based online events for their audiences. From meetings to webinars, conferences, online training courses, podcast interviews, and product demos, Livestorm can adapt to any kind of event.

Livestorm Webinar Features: Alerts/Notifications, Customizable Branding, Event Management, Live Chat, Multi hosts, On-Demand Webinars, Polls/Voting, Q & A, Reporting/Analytics, Screen Sharing, Social Media Promotion

“The elegance of Livestorm’s UI and its simplicity for creating beautiful landing pages made a big positive impact on the way we communicate with customers at scale.” – Stan Massueras

Livestorm Reviews



51 – 200



Yes, get a free trial


280+ Reviews


180+ Reviews

WebinarGeek Webinar Software

5. WebinarGeek – Easy-to-Use Webinar Software with Powerful Marketing Tools

Our Score 97/100

About WebinarGeek: WebinarGeek is completely browser based(no downloads on both ends), easy-to-use webinar software. Live, Automated, On Demand and Hybrid webinars. With affordable pricing, that makes it possible for every company or entrepreneur to reach a large audience in the easiest, most personal way possible. Our powerful marketing tools, extensive statistics and integration possibilities enable you to get more leads and easily follow up on them.

WebinarGeek Webinar Features: Alerts/Notifications, Customizable Branding, Event Management, Live Chat, Multi hosts, On-Demand Webinars, Polls/Voting, Q & A, Reporting/Analytics, Screen Sharing, Social Media Promotion

“The webinar platform is easy to handle and the support department is excellent: easy to reach via the chat, quick, alert, and to the point. That is vital once you have a sudden difficulty just before your webinar starts.” – Lex

WebinarGeek Reviews



11 – 50


$20.00 /month

Yes, get a free trial


190+ Reviews


130+ Reviews

Demio Best Webinar Software

6. Demio – Run more effective webinars with less work.

Our Score 97/100

About Demio: Demio is the easy way for marketing and customer-education teams to effectively scale
their efforts through live video in less time than ever before. Whether you are looking to Generate & Qualify Leads/Customers, Activate Users & Increase Trial Conversions, or Educate Customers & Reduce Churn, Demio is the perfect platform for you. Learn why Demio is trusted by some of the leading companies around the world.

Demio Webinar Features: Alerts/Notifications, Customizable Branding, Event Management, Live Chat, Multi hosts, On-Demand Webinars, Polls/Voting, Q & A, Reporting/Analytics, Screen Sharing, Social Media Promotion

“I absolutely love Demio because in the 2 years I’ve been using it, it simply ALWAYS worked. Their support team is the best, always responding within a matter of minutes!” – Bas Smeets – Founder @ Maak Jouw Impact

Demio Reviews


United States

11 – 50



Yes, get a free trial


190+ Reviews


80+ Reviews

Business Hangouts Best Webinar Software

7. Business Hangouts – Web conferencing and webinars for Google Apps

Our Score 97/100

About Business Hangouts: Business Hangouts is your choice if you are looking for an affordable webinar solution. It provides online meeting and webcasting. Business Hangouts is a web-conferencing software for Google Apps. You can record events, customize event pages and emails using Business Hangouts. With Business Hangouts, you can find both, webinars and web conferencing features, in one place. This webinar software is a preferred choice of the enterprises, educational institutions, government agencies, marketers, and religious organizations.

Business Hangouts Webinar Features: Alerts/Notifications, Customizable Branding, Event Management, Live Chat, Multi hosts, On-Demand Webinars, Polls/Voting, Q & A, Reporting/Analytics, Screen Sharing, Social Media Promotion

“The new release of Business-Hangouts is a game changer. It is as far ahead of the original BHO release as that release was ahead of regular Hangouts. It is an order of magnitude ahead of anything in its field.” – Andrew Hatchett

Business Hangouts Reviews

Business Hangouts

United States

11 – 50



Yes, get a free trial


60+ Reviews


40+ Reviews

Zoho Meeting Best Webinar Software

8. Zoho Meeting – Your online meeting and webinar solution

Our Score 97/100

About Zoho Meeting: Zoho Meeting is a robust web conferencing solution built for your online meeting and webinar needs. It is completely browser-based and attendees don’t need to download any application to attend a meeting or webinar. Keep your meetings handy using the desktop plugin for Windows and Mac, iOS app, android app, Google Chrome extension, Firefox extension, embed widget and calendar integrations. Embed webinar registration, polls, Q&A, allow to talk, recording, in-depth analytics, etc.

Zoho Meeting Webinar Features: Alerts/Notifications, Customizable Branding, Event Management, Multi hosts, Polls/Voting, Q & A, Reporting/Analytics, Screen Sharing

“The best part of this software is the ease of the entire set-up! I’ve used webinar software programs before but this software offers the same features of the ‘BIG NAME” webinar services but with a more reasonable price.” – Terri A.

Zoho Meeting Reviews

Zoho Meeting


5001 – 10000



Yes, get a free trial


250+ Reviews


400+ Reviews

ClickMeeting Best Webinar Software

9. ClickMeeting– Webinar Your Way

Our Score 97/100

About ClickMeeting: ClickMeeting is one of the best webinar software you can find for e-learning. It is a browser-based software for hosting webinars and training sessions. You can demonstrate your expertise to your audience by holding online sessions using ClickMeeting. It is a perfect enterprise solution for online trainings and e-learning. ClickMeeting is accessible through any device, and it does not require installation. It is simple to use. You can easily work with the tools it provides for making webinar sessions more engaging for your attendees.

ClickMeeting Webinar Features: Alerts/Notifications, Event Management, Live Chat, Multi hosts, On-Demand Webinars, Polls/Voting, Q & A, Reporting/Analytics, Screen Sharing, Social Media Promotion

“We’ve used several different platforms to deliver online training and webinars until we tried ClickMeeting. It’s an easy, problem free, and yet powerful solution to host online meetings. I really like the branding possibility and new test/evaluation feature. Support is responsive and effective.” – Michael Karski

ClickMeeting Reviews



51 – 200



Yes, get a free trial


30+ Reviews


100+ Reviews

BigMarker Best Webinar Software

10. BigMarker – The platform for modern webinars and online events

Our Score 96/100

About BigMarker: Inspire more people and grow business with webinars and videos using BigMarker. BigMarker is a no-download, automated webinar solution. You can find webinar hosting, webinar marketing and meeting space for product demos and sales meetings. You can also hold public and private chats, Q&A sessions with is features such as Upvoting, Answering and Publishing, Polling & Survey, Google Forms & Handouts, Call to action pop-ups, raise hand and invite on stage.

BigMarker Webinar Features: Alerts/Notifications, Customizable Branding, Event Management, Live Chat, Multi hosts, On-Demand Webinars, Polls/Voting, Q & A, Reporting/Analytics, Screen Sharing, Social Media Promotion

“Very easy to use, reasonably priced in market.It’s affordable for the small business looking to start with Webinars. Simple and straightforward set up and great to use for invites.” – James C.

BigMarker Reviews


United States

11 – 50



Yes, get a free trial


120+ Reviews


90+ Reviews


11. eWebinar – Focus your time on what matters

Our Score 96/100

About eWebinar: eWebinar is an automated webinar platform that combines pre-recorded video with real-time interactions and live chat to deliver a delightfully engaging experience for attendees. It can turn any video into an interactive, automated webinar, which you can set on a recurring schedule or make available on demand — for as long as you like on any day, at any time, and in any time zone.

eWebinar Webinar Features: Alerts/Notifications, Customizable Branding, Event Management, Live Chat, Multi hosts, On-Demand Webinars, Polls/Voting, Q & A, Reporting/Analytics, Screen Sharing, Social Media Promotion

“I’m able to get a lot of data from my eWebinar attendees, such as finding out what people are most interested in learning about through the interactions. These are things I can implement in my course and use to make my presentation better later.” – Carly Adams

eWebinar Reviews



11 – 50



Yes, get a free trial


30+ Reviews


0 Reviews

Samba Live Best Webinar Software

12. Samba Live– European’s #1 all-in-one video conferencing software suite

Our Score 97/100

About Samba Live: Samba Live for Webinars is the ideal solution for hosting webinars of any size spanning any geographical time zone. As a custom-brandable solution with a codeless GUI, it has every feature imaginable to have the most productive webinar possible, with features like breakout rooms, whiteboards, hand raising, user polling, and question queues. Samba Live also includes email invite campaign management and pre-registration to integrate with any sales funnel. There is also an API available to embed recorded or even live video feed directly into a webpage or separate application.

Samba Live Webinar Features: Alerts/Notifications, Customizable Branding, Event Management, Live Chat, Multi hosts, On-Demand Webinars, Polls/Voting, Q & A, Reporting/Analytics, Screen Sharing, Social Media Promotion

“I was first introduced to Digital Samba when an associate of mine invited me to one of their webinars for a book she was publishing. I felt so directly connected to her that it was almost a little eerie to realize that she was pitching the same info to nearly a thousand other people as well. It felt like a one-on-one.” – Ivonne R.

Samba Live Reviews

Samba Live


11 – 50


€49.00 /month

Yes, get a free trial


7 Reviews


25+ Reviews

Paradiso Meeting Best Webinar Software

13. Paradiso Meeting – Best Video Web Conferencing Solutions

Our Score 95/100

About Paradiso Meeting: Paradiso’s web conferencing software is a video conferencing tool offering more than just face-to-face interactions. This best-in-class web conferencing software lets users share their screens, create and have parallel breakout room sessions, chat via text, exchange files, communicate via digital whiteboards, and even broadcast online meetings to large groups of passive viewers. Small-Business-geared-Voice-Over-IP (VOIP) packages allow conversion of video and audio calls. It’s also capable of providing easy access to shared meetings without establishing new connections.

Paradiso Meeting Webinar Features: Alerts/Notifications, Live Chat, Multi hosts, On-Demand Webinars, Polls/Voting, Q & A, Screen Sharing

“I enjoyed using it for online meetings and its features like an interactive whiteboard, polling options, and breakout rooms will make your conference more interactive and secure. I recommend it the best tool available in the market to make your workflow smooth and exciting.” – Parag S.

Paradiso Meeting Reviews


United States

51 – 200


Not provided by vendor

Yes, get a free trial


0 Reviews


3 Reviews

MyOwnConference Best Webinar Software

14. MyOwnConference – Webinar and web conferencing software

Our Score 95/100

About MyOwnConference: MyOwnConference provides a premium-quality platform for holding webinars, web conferencing, and online training. It does not require installation. You can view the webinar program in a browser. You can make the most of its features such as video conferencing, chat, webinar recording and more. MyOwnConference is easy to use and a reliable option to demonstrate your presentation. The software supports 16 languages. It is a useful webinar software for education, sales, business, marketing, and HR activities.

MyOwnConference Webinar Features: Alerts/Notifications, Customizable Branding, Event Management, Live Chat, Multi hosts, On-Demand Webinars, Polls/Voting, Q & A, Reporting/Analytics, Screen Sharing, Social Media Promotion

“I’ve worked with some webinar platform and can say Myownconference is the best. Lots of useful features, easy to use, reliable. Highly recommend.” – David Watson

MyOwnConference Reviews



11 – 50



Yes, get a free trial


10+ Reviews


10+ Reviews

Webinato Best Webinar Software

15. Webinato – Interactive webinar platform

Our Score 95/100

About Webinato: Webinato is a powerful software to boost your webinar automation. It facilitates holding interactive and engaging webinars for training and marketing purposes. Some of the top features of Webinato are its autopilot capability, interactive design as per the brand’s needs, whiteboard, in-room survey, and exit landing page. You are well poised to reach a higher conversion rate with your sales and marketing webinars hosted using Webinato. You can be assured of 24/7 support with Webinato.

Webinato Webinar Features: Alerts/Notifications, Customizable Branding, Event Management, Live Chat, Multi hosts, On-Demand Webinars, Polls/Voting, Q & A, Reporting/Analytics, Screen Sharing, Social Media Promotion

“The Webinato AutoPilot allows us to use the content we already have to deliver interactive, on-demand webinars around the clock.” – Victoria Poor

Webinato Reviews


United States

02 – 10





10+ Reviews


03 Reviews

BrightTALK Channel Best Webinar Software

16. BrightTALK Channel – Online webinar platform

Our Score 95/100

About BrightTALK Channel: Professionals and businesses can easily learn and grow together with BrightTalk Channel. Using this software, you can share your valuable thoughts and promising ideas, which can be helpful for business growth. You can host several informative webinars for your business through BrightTALK Channel. You can find some of the best features in this webinar software – such as live chat, multi hosts, screen-sharing, and social media promotion to name a few.

BrightTALK Channel Webinar Features: Alerts/Notifications, Customizable Branding, Event Management, Live Chat, Multi hosts, On-Demand Webinars, Polls/Voting, Q & A, Screen Sharing, Social Media Promotion

“We use BrightTALK to access their large built-in HR audience. When we post a webinar, the tool promotes it to like-interest subscribers. It is like owning a YouTube channel for webinars. It is easy to use and allows you to build a channel of recorded webinars that can be promoted indefinitely.” – Charles R.

BrightTALK Channel Reviews


United States

51 – 200





03 Reviews


20+ Reviews

LiveWebinar Best Webinar Software

17. LiveWebinar – Most Advanced Webinar Software

Our Score 95/100

About LiveWebinar: LiveWebinar is a cloud-based webinar solution, which helps small businesses to large enterprises with screen sharing, live video streaming and recording. LiveWebinar facilitates presenters to invite participants through a shareable link, assign roles to team members, and share content. As a host, you can use the whiteboard of the drawing and grid tools to illustrate ideas and take notes. The software enables teams to measure campaign performance through surveys, tests, and polls.

LiveWebinar Webinar Features: Alerts/Notifications, Customizable Branding, Event Management, Live Chat, Multi hosts, Polls/Voting, Q & A, Reporting/Analytics, Screen Sharing, Social Media Promotion

“It’s really great to be able to stream in unbuffered HD quality and deliver high resolution video in any modern browser without the need to download additional software, even for those who have slow connections. The interface is easy to use and, if we ever get stuck, the support is fast and very useful.” – Alice H

LiveWebinar Reviews



11 – 50





05 Reviews


01 Reviews

Airmeet Best Webinar Software

18. Airmeet – Remote Events. Real Connections.

Our Score 95/100

About Airmeet: Airmeet is an all-in-one platform for community managers to host interactive online events which feel as real and authentic as in-person events. It provides HD quality video and audio, leading to an excellent broadcast experience. Video communications on Airmeet are powered by, enabling real-time high-quality video chat. The quality humanizes the experience creating a memorable digital event. Airmeet offers a safe and secure platform for hosting virtual events. It does not require any software downloads or additional subscriptions. Airmeet provides end-to-end encryption and GDPR compliance to ensure data protection.

Airmeet Webinar Features: Alerts/Notifications, Customizable Branding, Event Management, Live Chat, Multi hosts, Polls/Voting, Q & A, Reporting/Analytics, Screen Sharing, Social Media Promotion

“In order to transform a resource fair into a virtual event, we started looking for the right technology platform. After some research, we found that Airmeet supports huge fairs through the ‘social lounge’ feature and we were thrilled to explore it.” – Hazel Hooker

Airmeet Reviews



10 – 100





09 Reviews


00 Reviews

Get Quick Comparison of Top Webinar Software

Webinar Features Zoom GoToWebinar Livestorm WebinarJam Business Hangouts ClickMeeting BigMarker MyOwnConference Webinato BrightTALK
Price $12.49/ month/user $89.00/ month/user $89.00/ month $39.99/ month $29.00/ month/user $30.00/ month $49.00/ month $25.00/ month $99.00/ month $199.00/ month
Customizable Branding                  
Event Management                  
Live Chat                    
Multi hosts                    
On-Demand Webinars                  
Q & A                    
Screen Sharing                    
Social Media Promotion                  

Buyer's Guide for Webinar Software

Hosting a webinar is a perfect start towards generating qualified leads - holding customers back and representing brand values persuasively. If you create an interesting session using an end-to-end webinar solution, your business can save a lot of money and time. It can also help you engage your audience and identify potential leads better. However, it’s difficult to host a hassle-free webinar when it involves live Q&As, online workshops, and simultaneous video broadcast on multiple social media platforms. That’s where the need for a cutting-edge webinar software comes into the picture. In order to select the best webinar software, you must have the knowledge on how to run a background check for the same.

» What is the meaning of a webinar?

A webinar is nothing but a seminar taking place online, in real-time. Webinars are live educational presentations conducted online by one or multiple hosts to educate audiences about their business/organization/learning programs. Since it is online, anyone from anywhere can join in. Plus, it also allows audiences to ask questions or chat with the webinar hosts in real-time.

» What is a webinar software?

It is a software application that helps you to transform your online meetings into engaging experiences, bringing fruitful results both for you and your attendees. You don’t need to hassle for carrying out the pre-webinar set-ups as the software will do that for you through various webinar tools. All you have to do is to select a date and time, and the software will walk you through the rest of the formalities with ease.

» How does a webinar software work?

Webinar app guides you for hosting an online event with various tools and third-party applications. It comes with webinar templates with settings, to adjust them as per your preferences. The custom webinar invitation templates ease your task of inviting attendees by creating registration pages, and running follow-ups through automated email reminders. You can easily add your brand colors, logo and images in order to make the invitation page appealing to the recipients. However, the best webinar platform is the one that empowers you to keep your participants constantly engaged through various polls and surveys.

» Is it worth investing money in a webinar software?

Unless you have a dedicated team of your own, every time you host a webinar, you will have to pay freelancers to do all the things that are needed to hold a good webinar session. That comes at a cost. Big cost. With that being said, you can now imagine the level of hassles you are avoiding by not depending on any developer or designer for creating check-in pages for your webinar. To give you a rough estimate, you can save up to 30% to 40% of the total budget spent on freelancers. It clears the air whether or not businesses holding multiple weekly webinars should go for a webinar software or not.

» What are the features of a Webinar Software?

Webinar software comes with many features to make your digital meetings worth your time and effort. Let’s have a look at them in a bit more detail.

› Easy Customization Tools

Webinar software allows users to design webinars according to their preferences through its easy-to-use tools. It helps in changing theme colors, adding logo, customizing invitation, setting reminder emails, and so on. Therefore, the overall professional image of your webinar gets an impactful impression by adding a unique, personalized feel to the presentation.

› Uploading Handouts

Handouts serve as a free promotional teaser of your product or service to be launched. It intrigues excitement among your target audience, thereby creating a perfect buzz for your product - way ahead of its launch into the market. Webinar software can upload that during meetings so that your audience can have a look at what you have to offer them. Nowadays, many companies are also attaching special rewards along with the handouts in the webinar software, to ensure that your audience show up right on time..

› Polls and Surveys

Polls and surveys outsmart almost all the alternatives when it comes to gathering useful data for formulating effective marketing strategies. Using the software, you can conduct a poll or survey to quickly gain insights about your products or services from the participants. These insights can be used for further improvements.

› Centralized Storage

In an effort to tackle theft or mutilation, all webinar platforms store the gathered data and reports in a single server. Moreover, it allows employees to easily retrieve files as required without any performance issues. They offer better protection against forceful intrusion into the company servers.

› Recording Facilities

This is one of the most recent features that have found its place in webinar platforms, especially for participants who miss out the meetings. The software automatically records all the information shared in the webinar session - both audio and video, and stores them for future use. In case someone wants to go through the webinar details, then he or she can easily access through a channel of permission from the administration.

› Screen Sharing Facilities

Recent webinar platforms provide screen sharing facilities. It enables the webinar host to share screen with the participants simultaneously during the presentation. This helps enhancing customer participation and engagement, as they get a better hold on the subject.

» What are the benefits of a webinar software?

Subscribing to a webinar application for your organization will indeed be the right decision as it certainly helps in instilling trust in the relationship between you and your potential customers. Here are some of the standard features that you will find in most webinar software.

› Helps in branding

Hosting a webinar can help you to showcase your business potential, technical knowledge, expertise on products and services to clients with a great deal of professionalism. Apart from providing information to the audience, it also helps in expanding the company’s reach. This enhances your brand value in the global market. Moreover, it also allows other companies to understand your potential, which may also result in acquiring new business deals, partnerships, and more opportunities.


Understanding the pain points of your customers goes a long way in developing better products. The software tracks customer orientation and behaviour, tracks the total time spent on product pages and examines the purchase history. Thereby, using a webinar app, you can effectively target your audience group and work on any loopholes efficiently.

› Make Webinars re-accessible

You can record every minute of details through a webinar app so that absent participants won’t feel left out. As previously stated, it automatically records and stores data in the company’s server for future reference. These data can then be used to publish Ebooks, blog post series, or can be shared as video clips on platforms like YouTube or DailyMotion for the audience to gain stay in the know.

› Helps in Collecting Lead data

As the webinar app requires participants to log in or sign up by providing their information such as name, address, or contact details, you get data which can be later used for shaping your marketing efforts. To turn a regular visitor to a potential lead, that data can travel from your server to your sales department.

› Does Not Add to Expenses

The complete course of action takes place online, a great deal of money is saved, as contrast to face-to-face interviews or physical presentations at client’s premises. Moreover, you save on the travel expenses or audience charges to participate in the webinar. Hence, it effectively tackles financial demands for both the clients as well as the participants.

› Increase the Traffic flow

Apart from executing the regular tasks, the software is also capable of attracting a major audience from various social media platforms. The companies can post their webinar stories or share links of their webinars on platforms like Facebook, Instagram, Twitter, or Reddit to boost the number of visitors and attendees.

» Key factors to consider before choosing a Webinar Software

More often than not, you only come to know about the flaws and loopholes in a webinar software once you start using it. If, you are a buyer, who is sticking to a webinar software because you are tied with it until the subscription ends, it can be an unpleasant drag. However, there are some important points worth considering before zeroing upon webinar software. This will help you save your money from getting wasted into one that is not suited for your needs. Therefore, to help you with choosing the right webinar software, we have picked some of the key points which will help in your decision-making process.

› The Necessity of the Software

Imagine that you have subscribed to a high-end webinar tool, but you don’t know how to best utilize it for creating impactful webinars. This will indeed be a troublesome situation. Also, several organizations simply go with the trend and subscribe to webinar software without even assessing whether or not they need it. As a result, it only adds to their expenses rather than helping their business grow.

› Budget Estimation

Depending on the array of features the webinar software provides, each software is priced differently. Some come with a much affordable subscription fee billed every six months, while others come with a heavy monthly fee.. Therefore, unless you have a pre-definite budget that your company wants to spend monthly or annually, you may end up subscribing to a package by losing yourself to the vendor’s marketing gimmick.

› Analyzing the Requirements

Some need webinar software which excels in offering proactive sessions, while some prefer the ones providing real-time analytics and reporting features. The point is that requirements vary from company to company, and so are the price models. So, keep your list of required features ready before initiating the talk with any vendor. This helps in narrowing down the long list of vendors to handful candidates. As a result, you increase the chances of selecting webinar software that can gives you a better result on your investments.

» How to choose a good Webinar Software?

The global market comprises of several vendors who self-claim to be the best webinar software. However, there are very few amongst them whose claim is genuine. You can easily separate the wheat from the chaff. We have compiled a list of judging criteria that you can use while selecting the one that is the best webinar software for your needs. Let’s check them out.

› Easy-to-use Interface

The best webinar platforms provide customers a seamless experience for quickly creating frequent webinar sessions. Being user-friendly, they eradicate the picture of hiring technical people to do the daily chores. Hence, anyone and everyone can work on the software, regardless of their educational qualification and technical understanding.

› Integration with Existing Tools

Another feature which should be present in the webinar platform that you choose is its compatibility with your existing business tools. This is because it is possible that your marketing tools are not compatible with the webinar software that you are seriously considering. Make sure to ask about compatible integration possibilities with your vendor beforehand.

› Safety against Attackers

Every business has its own set of confidential information, which is required to be kept secured from potential attackers, theft or mutilation. Therefore, several webinar tools have enabled two-factor authentication processes, activated firewall systems, single sign-in options, and many other safety measures to make the software strong against unethical hacking attempts. Apart from protecting the information, it also helps in avoiding forceful intrusions and unauthorized entries.

› Secure backup to lost files

In case of an unavoidable circumstance, an efficient back-up system can help in recovering essential documents, audio and video clips. Thus, it is always recommended to look for software that provides reliable back-up facilities.

› Customer satisfaction

Though it is an old school trick it works every time. The reviews left by the current and past customers on various review sites can help you know how the software actually scores on the service quality and customer satisfaction parameters.

» Questions to ask a vendor when buying Webinar Software

1. What options are available in terms of webinar branding?
2. What features are unique to your webinar software, and how are they different from the other providers in the market?
3. Will the software make all my webinars easily accessible across devices and browsers?
4. What kind of security measures does the solution employ?
5. Can I restrict and define access on my own?
6. Does the software allow archiving webinars?
7. Do you offer thorough training sessions? Are there extra charges for it?
8. Will you personalize the product as per my needs?
9. What type of audio and video options does the system offer in a live setup?
10. Can I record the webinars? What functions do I need to use for that?
11. Does the solution offer social media integration?
12. Do you offer lead generation?
13. How does the process of joining a live webinar look like for registered users?
14. Does the software include Q&A, chats, polls, and other options to keep the attendees engaged?
15. Can I send reminders or follow-up emails through the system?
16. What kind of mechanism is in place to let attendees pay online while registering?
17. What is your future roadmap for your product?
18. Does your product allow hassle-free integrations with third-party systems?
19. What type of webinar analytics and reporting can I expect?
20. Can you elaborate on your ongoing support services?
21. What is the detailed cost structure of the product?

» How much does webinar software cost?

The pricing of webinar platforms differ based on the facilities and tools they provide, the total number of users assigned, and the period of subscription, amongst others. While the lowest pricing structure starts from $8/month, the highest one can reach up to $199/month. However, it is recommended to subscribe to the free, basic version initially. This way, you can assess if the software successfully stands out on its promises or not. Moreover, it also helps in understanding the facilities more profoundly, and enables you to decide whether to go with it in the future or not.

» Webinar Statistics
  • By 2023, the webcast and webinar market is projected to hit $800 million by recording a CAGR of 7.6% globally between the forecast duration of 2016 to 2023. [Research Nester]
  • The most successful webinars begin promotions at least 15 days ahead of the event. [ON24]
  • A minimum of 57% of marketers host 50 or more webinars in a year. [Zippia]
  • Out of all the webinars, 61% are hosted by B2B organizations. [CloudIncome]
  • 78% of webinars record 50 or fewer attendees. [GoTo]
  • The average conversion rate of a webinar is 55%. [ON24]

58% of B2B marketers tend to leverage Webinar Statistics

  • 44% of attendees prefer webinars to run for a maximum of 45 minutes. [BigMarker]
  • The average duration of a webinar is 39 - 60 minutes. [BrightTALK]
  • The best time to host a webinar is midweek - before or after the lunch hour. [LiveWebinar]
  • 93% of people attend webinars from their computers. [MegaMeeting]

Thursday is the best day for promoting a webinar, as per statistics. [SmartInsights]

» Conclusion

Now that you have fully understood about webinar software, choosing an ideal one would be easier. However, it is suggested not to judge the software quality from price, instead, try and acknowledge its potential. Otherwise, you may find yourself lost in the spam of not-so-good webinar platforms.

Frequently Asked Questions (FAQs)

What is Webinar Software?

Briefly described, webinar software is a helpful and flexible technology to manage online seminars. You can easily conduct your online seminars like presentations, lectures, events, online trainings, product promotions, and many other types of online meetings through webinar software. The software provides features using which you can easily interact and engage with your audience.

What are the main features of the Webinar software?

  • Live Chat
  • Screen Sharing
  • Recording
  • Question & Answer
  • Branding
  • Audience Management
  • Polls & Surveys
  • Event Management

What are the benefits of webinar software?

  • Cost-effective communication
  • Accessible to a global audience
  • Improved audience engagement
  • Improved brand value
  • Improved trust factor

Which are the leading webinar software?

  • GoToWebinar
  • Zoom
  • WebinarJam
  • Livestorm
  • Business Hangouts
  • ClickMeeting
  • BigMarker
  • MyOwnConference
  • Webinato
  • BrightTALK Channel
  • LiveWebinar

How much does a webinar software cost?

The software can begin around $12.49/month to $99.00/month.


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