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We are running into tough times as the COVID19 pandemic has taken over the entire world by storm. Small-scale businesses have been hit hard due to this pandemic. As per Mckinsey reports, between 1.4 million and 2.1 million US small businesses could close permanently as a result of the first four months of the pandemic. The statistics are shocking for small-scale businesses pertaining to the pandemic not coming to an end with proper vaccine till December end. So how will small-scale businesses sustain and survive the pandemic throughout the year? The answer is simple for small-scale accounting businesses that are looking forward to sustaining their business in 2022. Have you heard of SaaS Integrations? Don’t worry if you haven’t, this blog will take you through about SaaS Integrations benefits for your small-scale business and how these integrations will help in scaling your business in 2022.

» Why Do Small-Scale Businesses Need SaaS-based Products/Services?

SaaS, better known as, Software as a Service, provides you with a platform where software is installed in the business environment and the users have to build a server, install the software and configure it. The major benefit of SaaS is that businesses don’t have to buy any additional hardware or software, to install or update because SaaS applications are hosted inside the cloud, and users can access it from any device connected to the internet and have a web browser. SaaS integrations can help you cope with tasks related to planning, sales, accounting, invoicing, pricing, and quoting.
The key advantages of SaaS for businesses of all sizes include:

SaaS is Cloud-based, hence you don’t require any setup and infrastructure costs and you pay only for the service you use. Can be easily customized to fit into the unique needs of every company. SaaS applications are easy to use. Work from anywhere as SaaS applications are hosted over the cloud. SaaS vendors take the full charge of upgrading the software. SaaS is fully scalable and can be integrated into any system.

So, it’s time to move to SaaS-based applications for your accounting business. There are many accounting software available that can ease up your accounting task while managing your business accounting data. Some of the popular Accounting Softwares are Intuit Quickbooks, Paychex Accounting Online, Freshbooks, etc. But as per the reports by Statista, Intuit QuickBooks is among the most well-known accounting software with over around 70.2% of SME owners.

» How Quickbooks Online help in managing your Accounting Business?

Intuit Quickbooks, powerful accounting software for SMEs that can take your accounting business to the next level with accounting data being organized on the cloud where you can track sales, create and send invoices, and know-how your business is doing at any time. Apart from this, it is easier to manage this application without the need for a financial or accounting expert which can save the bearing cost of hiring an expert for small-scale accounting businesses.
Key Features of Quickbooks Cloud accounting for small businesses:

1. Cloud Accounting: During these unprecedented times where everyone is working from home, Quickbooks accounting software comes handy as it is hosted over the cloud and hence can be accessed, organized, and managed anytime anywhere over a computer, mobile, or tablet.

2. Invoicing: With Quickbooks Online Accounting Software, you can easily create custom, professional invoices, sales receipts and estimates that you can send within minutes.

3. Online Banking: Through Quickbooks Online Banking Integrations feature, you can now automatically update bank transactions and statements within seconds.

4. Accounting Reports: Account Reporting comes easy with Quickbooks customizable reports and dashboards.

5. Cash Flow Management: Manage your cash flow and pay when your bill is due by entering bills from vendors and now you can also schedule recurring payments to save time.

This sums up the benefits of using Quickbooks Online Software for accounting businesses. But is it enough when you are looking forward to scaling your accounting business? The answer is No. Only having accounting software won’t help. You would also need an integration with a CRM that you already use or are planning to use where you can automatically import, export, and sync data among these two cloud-based software in real-time.

» Why you should prefer Quickbooks Online Integrations?

Integrations, in general, will allow you to automate your business processes, improve productivity, and optimize time so you will be able to focus on growing your business and brand. Integrations could get complex and consume a hell lot of time if you try to do it all by yourself without third-party integrations or API. For this, you need to consult vendors providing integrations services for your CRM and Quickbooks Online.
Key Benefits of Quickbooks Integration:

Reduced incurring operating costs Improved efficiency and productivity Improved Customer Experience Helps in taking Informed Business Decisions

The benefits of Quickbooks integration with CRM are exceptional and would help in scaling your business to another level by not only synchronizing data from Quickbooks to CRM but this integration also helps in converting 30% of lead prospects into opportunities through data visualization from the CRM end. The best CRM that small-scale accounting businesses can go for Quickbooks Online integrations is undoubtedly Salesforce, which is touted as the #1CRM Software in the world with over 150,000 customers.

» How does Salesforce help in Accounting?

Salesforce, being a powerful CRM software, can help everyone in business, including customer service, sales, and accounting. All your teams can collaborate under one roof with Salesforce CRM. Salesforce includes an array of applications that will help you run every department of your organization, including accounting. In fact, if we talk about accounting, it is actually stronger on a CRM platform because of its capacity to link all of your business data into a single unified system, letting you operate your entire front-to-back office in one single environment.
Key Features of using Salesforce CRM for your Accounting Business:

1. Finding the Right Customers: When small-scale accounting businesses are expanding, time is the essence for making most of your marketing tools, but when you connect your sales and marketing team under-one-roof via Salesforce CRM, you can easily create and target engaging conversations to turn lead prospects into customers.

2. Improving sales efficiency: With Salesforce CRM, you can prioritize leads and opportunities based on their likeability to convert and close based on customer interactions with your company.

3. Increasing employee productivity: When you are planning to scale your small-scale business, productive & enthusiastic employees can run the show for you. With Salesforce CRM, you can strengthen existing relationships with your customers through the automation of Sales and Marketing.

4. Improving Customer Service: Whether your business is growing or your business has become a brand, customer service is what sets you apart from your competitors. When your entire team is under the Salesforce CRM umbrella then you can easily access the customer's entire information & history for smoother interactions thereby building trust in the organization.

5. Helps in Scaling your 1-to-1 relationships: As a small-scale accounting business, customers would love to interact with your business on a one-on-one basis, hence Salesforce CRM comes handy with email templates, set up task reminders, and enables phone calls to help you connect with customers much faster and easier.

For small-scale accounting businesses, integration between Quickbooks and Salesforce can help in scaling accounting businesses to the next level. Now let’s have a look at how you can integrate Quickbooks & Salesforce.

» How to integrate Salesforce & Quickbooks together?

Quickbooks integration with Salesforce will automate inventory management, invoices, sales orders, payments, and other processes and reduce redundant data entry. With Salesforce CRM and QuickBooks accounting software, you will be able to share accounting data with your company’s sales team. Your sales team will be able to track expenses, create customer reports, and get actionable insights that will allow them to forecast and improve the sales process. This will help in scaling and expanding your business future sales prospects that can bring in more customers for your brand. To integrate Quickbooks & Salesforce together, you need a third-party application, which you can avail from Salesforce AppExchange, which provides you with a repository of third-party applications to integrate data between QuickBooks and Salesforce. While choosing an application for your company, you need to dig down deep and run through research of application features and capabilities aligning your business process in place. To make a more informed choice, you can opt-out for free-trials or subscriptions as there are many applications providing such options, this will save your time and money in the long run. For businesses looking forward to integrating Salesforce & Quickbooks together, lastly, let’s have a look at some of the benefits of Quickbooks Salesforce Integration.

» Benefits of Salesforce Quickbooks Integration for Accounting Businesses:

Integrating Quickbooks and Salesforce not only helps businesses to sync data from Quickbooks to Salesforce, not only this, there is much more to offer when you integrate Salesforce & Quickbooks together. Some of those benefits are:

Helps in optimizing integration time as the data flow is bidirectional Your Sales team can access an in-depth analysis of the sales pattern within Salesforce. You can go through the balance sheet and can also check for open balances and credit limits from within Salesforce. It will also help in tracking each and every customer information in detail with the help of Salesforce. With the help of Salesforce, you can easily analyze sales histories for each prospect or customer. Helps in Reducing Redundant Data Errors

» Conclusion

In these difficult times, survival is the utmost priority for small businesses to survive. However, to keep businesses up and running Salesforce and Quickbooks integration comes for your rescue. While improving existing customer experiences, it can also help in sales forecasting for future prospects or leads. Automating data and workflow through Quickbooks & Salesforce Integration helps businesses operate smoothly without much hassle during the new normal work from home practices. Hence Salesforce integration with Quickbooks seems a favorable option for small-scale accounting Businesses.

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