With Shopstory, marketers can streamline campaign management as well as the optimization of keyword, budget, and bidding strategies. It is most powerful for users who manage dozens of paid campaigns on Google Ads or Facebook Ads (Meta Ads) or ecommerce shops that handle a large catalog of products in their shop system.
Target audience: Big ecommerce shops, performance/PPC marketers and marketing agencies.
Some use cases include:
Campaign Management & Optimization
- Rule-Based Automation: Set custom rules to adjust bids, budget, and optimize campaigns automatically.
- Performance Max Campaign: Optimize Google’s Performance Max campaigns.
- Smart Bidding Adjustments: Adjust bids based on revenue and conversion metrics.
- Budget Tracking & Spend: Closely track ad spend and get notified of anomalies.
- Negative Keyword Updates: Add or remove negative keywords automatically to improve targeting and reduce wasted spend.
Ecommerce: Product Feed Management
- Product Feed Updates: Sync and optimize product listings for Google Merchant Center.
- Dynamic Pricing Adjustments: Modify product prices based on competitor trends, promotions or stock levels.
- Inventory-Based Ad Management: Pause ads for out-of-stock items.
- Automated Labelizer: Label products based on campaign performance.
- Fix Merchant Center Issues: Resolve feed errors and disapprovals.
- Multi-Platform Automation: Easily automate workflows across channels. For example, using ChatGPT, Shopify, Merchant Center and Search Console to update product descriptions that are SEO-friendly.
SEO & Search Performance
- Search Console Monitoring: Track how your site performs in search results and identify potential issues.
- Search Term Insights: Leverage organic queries for ad strategies, or remove high-ranking SEO terms.
- Technical SEO Fixes: Spot and fix broken links, duplicate content, and other technical issues (core web vitals).
Alerts, Notifications & Reporting
- Slack & Email Alerts: Get instant notifications about budget shifts, automation errors, and campaign updates.
- Automated Performance Reports: Generate and send custom reports with key campaign metrics.
- Error Detection & Troubleshooting: Spot and fix issues in workflows before they affect performance.
- MCC Performance Tracking: View key metrics across multiple Google Ads accounts in one dashboard, track trends, get alerts for changes, and compare performance over time.
Shopstory offers freemium and paid plans with support via live chat, email or a technical account manager.
Shopstory offers freemium and paid plans with support via live chat, email or a technical account manager.
Shopstory
2020
Austria
11-50
Email
Ad hoc Reporting
