Best Marketing Automation Software for Small Businesses (Free & Paid)

Marketing Automation Software automates repetitive marketing tasks, allowing businesses to focus on strategy and creativity. It can handle email campaigns, social media posting, and online ad management seamlessly. For small businesses, this software saves time and reduces the need for a large marketing team. Features often include lead generation, customer segmentation, and automated messaging. By automating these tasks, small businesses can nurture leads and increase customer engagement without manual effort. It helps in delivering personalized content to the right audience at the right time. This not only improves efficiency but also enhances customer relationships. Marketing automation software can also track customer interactions and provide insights for future campaigns. It enables small businesses to compete with larger companies by leveling the playing field. Investing in this software makes marketing more efficient and effective. Here are some marketing automation software options you might find useful:

  • 4.8 avg. rating from 04 reviews

Last Updated: September 18, 2025

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1291 Software

Popular Picks in Marketing Automation Software

Lusha

Lusha

$36 Per month

Unbounce

Unbounce

$74 Per month

AdCreative.ai

AdCreative.ai

$29 Per month

Castmagic

Castmagic

$39 Per month

List of Top Marketing Automation Software for Small Businesses

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I'm looking for Marketing Automation Software that is:

MyEra is a social media marketing software designed to help businesses and influencers manage their online presence and boost engagement across multiple social media platforms. The software provides a centralized dashboard where users can schedule posts, track performance metrics, and monitor conversations in real-time. MyEra’s automation tools enable users to create and manage social media camp... Read more about MyEra

Free Trial

NA

Pricing Type

$100 Per month

Location

India

BaseCamp DAM-PIM is a comprehensive digital asset management (DAM) software combined with product information management (PIM) capabilities. The platform allows businesses to store, organize, and distribute digital assets, such as images, videos, and documents, in a centralized repository. BaseCamp DAM-PIM’s tagging and metadata features make it easy to locate assets quickly, ensuring efficient ... Read more about BaseCamp DAM-PIM

Free Trial

NA

Pricing Type

$500 Per month

Location

Italy

TekStack is a comprehensive revenue management software designed to help businesses optimize their pricing, sales, and profitability. This software offers robust tools for managing pricing strategies, monitoring market conditions, and analyzing customer demand to ensure businesses can maximize revenue while staying competitive. TekStack’s user-friendly dashboard provides real-time insights into ... Read more about TekStack

Free Trial

NA

Pricing Type

Contact Vendor

Location

Canada

TeqNext is a cutting-edge marketing automation software designed to streamline and optimize marketing campaigns for businesses of all sizes. With its powerful suite of tools, TeqNext helps businesses automate repetitive tasks, allowing marketing teams to focus on strategy and creativity. The software features robust email marketing automation, social media scheduling, lead nurturing, and customer ... Read more about TeqNext

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Lightning Fast Email Campaigns

10xBeast is an AI-powered email marketing software designed to transform the way businesses approach their marketing campaigns. By analyzing your company’s website along with your competitors’, it gathers crucial insights to tailor content specifically suited to your market. Using the information collected, 10xBeast crafts email campaigns that are highly targeted and effective, ensuring hig... Read more about 10xBeast

Free Trial

14 Days

Pricing Type

Contact Vendor

Location

United States

The Ultimate All In One Platform For Marketers & Agencies

Ligna is a complete sales, marketing, and enablement platform with every feature you need to close clients, manage content, oversee projects, and track every detail. If Your Business wants Better Rankings, More Traffic, More Leads and More Sales, Ligna is for You. Ligna was created to address the complexities marketing agencies face. Read more about Ligna

Free Trial

NA

Pricing Type

$20 Per month

Location

United States

Aprix Marketing Manager is a powerful marketing automation software designed to streamline marketing processes for organizations. This platform offers comprehensive tools for campaign management, lead generation, and customer engagement, ensuring effective marketing operations. With Aprix, users can easily create and manage marketing campaigns, track customer interactions, and analyze performance ... Read more about Aprix Marketing Manager

Free Trial

NA

Pricing Type

$35 Per month

Location

United States

Sun Bear is a robust marketing automation software designed to help businesses streamline their marketing efforts and engage with customers more effectively. This platform offers a suite of tools for managing email campaigns, social media marketing, and customer segmentation. With its intuitive interface, users can easily create personalized marketing messages, schedule campaigns, and analyze perf... Read more about Sun Bear

Free Trial

NA

Pricing Type

$199 Per user

Location

United States

PersonaBold is a powerful marketing automation software that helps businesses streamline their marketing efforts and enhance customer engagement. With its comprehensive set of tools, users can create, manage, and analyze multi-channel marketing campaigns effortlessly. The platform enables businesses to automate repetitive tasks such as email marketing, social media posting, and lead scoring, allow... Read more about PersonaBold

Free Trial

Available

Pricing Type

$12 Per feautre

Location

United States

360 WiFi Marketing is an innovative customer loyalty software designed to enhance engagement and retention for businesses across various industries. This platform enables organizations to create and manage loyalty programs that reward customers for their purchases and interactions. With customizable rewards and offers, businesses can tailor their loyalty initiatives to meet customer preferences, e... Read more about 360 WiFi Marketing

Free Trial

Available

Pricing Type

$79.99 Per feautre

Location

United Kingdom

Maisie is an advanced marketing automation software designed to help businesses streamline their marketing efforts and improve overall efficiency. With its intuitive interface, Maisie enables users to create, manage, and analyze campaigns across multiple channels, including email, social media, and web. The software's powerful automation features allow for personalized customer interactions, ensur... Read more about Maisie

Free Trial

Available

Pricing Type

$29 Per user

Location

Australia

Addue is a comprehensive Marketing Automation Software designed to help businesses automate their marketing campaigns and customer engagement strategies. It offers a platform for email marketing, lead nurturing, social media management, and analytics. Addue features a drag-and-drop campaign builder, allowing users to create personalized and targeted marketing communications. The software includes ... Read more about Addue

Free Trial

NA

Pricing Type

$49 Per user

Location

United States

Direct Sidekick is a streamlined billing and invoicing software designed to help businesses create, manage, and send invoices efficiently. The platform provides a range of customizable templates to match company branding, allowing for professional-looking invoices every time. With automatic reminders and customizable payment terms, Direct Sidekick ensures that businesses can maintain a steady cash... Read more about Direct Sidekick

Free Trial

Available

Pricing Type

$15 Per month

Location

United States

Nichepractice is a sophisticated marketing automation software designed for small and medium-sized businesses, particularly in niche markets. This platform offers a suite of tools to automate and optimize marketing efforts, enabling businesses to engage with their target audiences more effectively. Nichepractice’s core features include email marketing automation, social media scheduling, custome... Read more about Nichepractice

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Jaxx is a social media management software designed to help businesses, brands, and influencers efficiently manage their social media presence across multiple platforms. The software provides an all-in-one solution for scheduling, publishing, and monitoring social media content, making it easier to maintain a consistent online presence. Jaxx allows users to create and schedule posts across various... Read more about Jaxx

Free Trial

NA

Pricing Type

$399 Per month

Location

United States

Media Shield is a marketing automation software that helps businesses streamline their digital marketing campaigns and improve customer engagement. With Media Shield, users can create, schedule, and track email campaigns, social media posts, and ads across multiple platforms. The software provides robust analytics and reporting tools, giving businesses insights into the effectiveness of their camp... Read more about Media Shield

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Digtective is an innovative marketing automation software that empowers businesses to streamline their marketing efforts and increase efficiency across multiple channels. With Digtective, businesses can automate tasks such as email campaigns, social media posts, lead nurturing, and customer segmentation, allowing marketing teams to focus on strategy and creativity. The platform includes advanced a... Read more about Digtective

Free Trial

NA

Pricing Type

Contact Vendor

Location

Norway

Klemail is an innovative email marketing software that allows businesses to create, send, and manage email campaigns with ease. Its user-friendly interface and drag-and-drop design tools make it simple to craft professional-looking emails without the need for coding experience. Klemail offers powerful segmentation features that enable users to target specific groups of subscribers based on demogra... Read more about Klemail

Free Trial

Available

Pricing Type

Contact Vendor

Location

France

Mass Leads Maker is an innovative lead generation software designed to help businesses efficiently capture and manage leads at scale. This platform provides a suite of tools that enable organizations to create targeted lead generation campaigns, automate outreach efforts, and track lead interactions. With Mass Leads Maker, users can design customized landing pages, forms, and email campaigns that ... Read more about Mass Leads Maker

Free Trial

Available

Pricing Type

$67 Per month

Location

United Kingdom

ContHub.io is a comprehensive marketing automation platform designed to help businesses optimize their marketing workflows, drive customer engagement, and improve ROI. The software allows users to automate repetitive marketing tasks such as email campaigns, social media posts, and lead nurturing, saving time and ensuring consistency across marketing channels. ContHub.io includes advanced analytics... Read more about ContHub.io

Free Trial

NA

Pricing Type

Contact Vendor

Location

Spain

Tailpage is a versatile content marketing software designed to help businesses and marketers plan, manage, and optimize their content strategies. It enables users to create and publish high-quality content across multiple channels, such as websites, blogs, social media, and email newsletters, all from a single platform. With Tailpage’s intuitive content calendar, marketing teams can plan campaig... Read more about Tailpage

Free Trial

NA

Pricing Type

Contact Vendor

Location

Belgium

TierPeak is an all-in-one marketing software designed to help businesses plan, execute, and optimize their marketing campaigns. The platform includes a suite of tools for social media management, email marketing, content creation, and analytics, making it easy for businesses to manage all aspects of their marketing strategy in one place. With TierPeak, businesses can schedule posts, track engageme... Read more about TierPeak

Free Trial

NA

Pricing Type

Contact Vendor

Location

Canada

Lead Scout is an advanced lead generation software that helps businesses identify, capture, and convert high-quality leads into customers. The software uses AI-driven algorithms to search for and qualify leads from multiple online sources, including social media, search engines, and industry-specific databases. Lead Scout automatically collects relevant contact information and categorizes leads ba... Read more about Lead Scout

Free Trial

Available

Pricing Type

$100 Per month

Location

United States

MPP.360 is an order management software designed to help businesses efficiently manage orders from multiple sales channels. The software centralizes order processing, enabling businesses to track and fulfill orders, manage inventory, and handle returns or exchanges from a single interface. MPP.360 provides real-time visibility into stock levels and order status, ensuring that businesses can fulfil... Read more about MPP.360

Free Trial

NA

Pricing Type

$1500 Per month

Location

Germany

Ambivo is a customer relationship management (CRM) software designed to streamline customer interactions and improve the customer experience. Built for businesses of all sizes, Ambivo offers a user-friendly interface and powerful features to manage leads, sales, customer service, and marketing efforts in one platform. The software includes tools for contact management, sales pipeline tracking, tas... Read more about Ambivo

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

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