Best Marketing Automation Software for Small Businesses (Free & Paid)

Marketing Automation Software automates repetitive marketing tasks, allowing businesses to focus on strategy and creativity. It can handle email campaigns, social media posting, and online ad management seamlessly. For small businesses, this software saves time and reduces the need for a large marketing team. Features often include lead generation, customer segmentation, and automated messaging. By automating these tasks, small businesses can nurture leads and increase customer engagement without manual effort. It helps in delivering personalized content to the right audience at the right time. This not only improves efficiency but also enhances customer relationships. Marketing automation software can also track customer interactions and provide insights for future campaigns. It enables small businesses to compete with larger companies by leveling the playing field. Investing in this software makes marketing more efficient and effective. Here are some marketing automation software options you might find useful:

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Last Updated: September 18, 2025

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Popular Picks in Marketing Automation Software

Lusha

Lusha

$36 Per month

Unbounce

Unbounce

$74 Per month

AdCreative.ai

AdCreative.ai

$29 Per month

Castmagic

Castmagic

$39 Per month

List of Top Marketing Automation Software for Small Businesses

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Sales Prophet is an innovative sales engagement platform designed to enhance the efficiency and effectiveness of sales teams by automating key aspects of the sales process. This platform offers an array of features, including automated outreach, intelligent lead scoring, and data-driven insights to guide sales professionals through the sales funnel. Sales Prophet allows sales teams to personalize ... Read more about Sales Prophet

Free Trial

NA

Pricing Type

$35 Per month

Location

United States

Message.help is a customer communications management (CCM) software designed to help businesses manage and optimize their communication with customers across multiple channels. This platform provides a unified solution for creating, delivering, and tracking messages, whether through email, SMS, social media, or in-app notifications. Message.help enables businesses to personalize customer interacti... Read more about Message.help

Free Trial

Available

Pricing Type

$0 Per feautre

Location

Estonia

Turn Conversations into Leads with Al Agents

Mentio's crawler scans for relevant discussions across social media platforms then crafts and automatically posts a useful and relevant reply that mentions your product casually and naturally. * AI-Powered Replies: Mentio utilizes GPT-4 and Claude 3.5 Sonnet models to craft authentic, context-sensitive responses that incorporate your product mentions. * More Sales: Automatically participate i... Read more about Mentio

Free Trial

30 Days

Pricing Type

Contact Vendor

Location

United Kingdom

Merge AMP is a powerful marketing automation software designed to help businesses streamline their marketing efforts and improve campaign effectiveness. With features such as email marketing, social media management, and customer segmentation, users can create targeted marketing strategies that drive engagement and conversion. The software offers analytics and reporting tools that provide insights... Read more about Merge AMP

Free Trial

NA

Pricing Type

Contact Vendor

Location

Canada

Lead Follow-Up is a versatile email marketing software designed to help businesses nurture leads, engage with customers, and boost conversion rates through targeted email campaigns. The platform provides tools for creating personalized email campaigns based on customer behavior, interests, and demographics, allowing businesses to deliver the right message at the right time. With its intuitive drag... Read more about Lead Follow-Up

Free Trial

Available

Pricing Type

$59 Per feautre

Location

United States

MDirector is a feature-rich email marketing software that helps businesses create, send, and track email campaigns with ease. Designed for marketers who want to engage their audience effectively, MDirector offers a wide array of customizable templates, a drag-and-drop editor, and advanced segmentation features to target the right audience. Whether you're running a promotional campaign, sending new... Read more about MDirector

Free Trial

Available

Pricing Type

$19.9 Per feautre

Location

Spain

DemandVue is an innovative lead management software designed to optimize the sales process for businesses of all sizes. This powerful tool allows users to capture, track, and nurture leads efficiently, enhancing the overall customer journey. With its intuitive interface, DemandVue simplifies lead organization, enabling sales teams to prioritize their efforts and focus on high-value prospects. The ... Read more about DemandVue

Free Trial

NA

Pricing Type

$499 Per user

Location

United States

Sendato is an advanced marketing automation software designed to streamline marketing efforts for businesses. This platform offers a range of tools for campaign management, lead nurturing, and performance tracking, enabling organizations to enhance their marketing strategies effectively. With its user-friendly interface, Sendato allows users to create targeted campaigns, automate communication, an... Read more about Sendato

Free Trial

NA

Pricing Type

Contact Vendor

Location

Lithuania

Vioby LinkDirector is a robust marketing automation software that streamlines the process of managing marketing campaigns and customer relationships. This platform provides tools for creating targeted email campaigns, managing leads, and tracking customer interactions across various channels. With its advanced analytics capabilities, Vioby LinkDirector helps businesses evaluate campaign performanc... Read more about Vioby LinkDirector

Free Trial

NA

Pricing Type

$1749 Per feautre

Location

United States

Fitsyn is an innovative lead management software designed to help businesses capture, track, and nurture leads effectively, ensuring enhanced sales performance and customer acquisition with precision and efficiency. It offers a comprehensive platform for managing the entire lead lifecycle, from generation and qualification to conversion and retention seamlessly. Fitsyn features intuitive lead capt... Read more about Fitsyn

Free Trial

NA

Pricing Type

$75 Per month

Location

United States

yourfans Marketing Suite is a powerful marketing automation software designed to streamline marketing efforts and enhance audience engagement. This platform provides tools for managing campaigns, analyzing customer behavior, and automating communications across multiple channels. Users can create targeted marketing campaigns based on demographics, preferences, and engagement metrics, ensuring effe... Read more about yourfans Marketing Suite

Free Trial

NA

Pricing Type

Contact Vendor

Location

India

Site Raptor is an advanced marketing automation software that assists businesses in streamlining their marketing efforts and enhancing customer engagement. The platform provides a comprehensive suite of tools for managing campaigns, tracking customer interactions, and analyzing marketing performance across various channels. With Site Raptor, marketers can create targeted email campaigns, manage so... Read more about Site Raptor

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

AdSaver is a Marketing Automation Software designed to help businesses create, execute, and manage their digital marketing campaigns. The platform provides a range of tools for email marketing, social media management, content creation, and lead nurturing. AdSaver allows businesses to segment their audience and send personalized messages at the right time, increasing the chances of conversion. The... Read more about AdSaver

Free Trial

Available

Pricing Type

$10 Per user

Location

Ukraine

PostMonster is a marketing automation software designed to help businesses optimize and scale their marketing efforts through automated campaigns and targeted messaging. The platform enables businesses to manage email marketing, social media marketing, and lead nurturing from a single dashboard, ensuring a cohesive strategy across multiple channels. With PostMonster, businesses can automate repeti... Read more about PostMonster

Free Trial

NA

Pricing Type

$65 Per feautre

Location

United States

Aduvo is an advanced SMS marketing software that enables businesses to connect with customers through personalized, automated text messages. Designed for companies looking to improve customer engagement and retention, Aduvo allows businesses to send targeted SMS campaigns based on customer behavior, preferences, and demographics. With its intuitive interface, businesses can create and schedule SMS... Read more about Aduvo

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Kanal is a sophisticated marketing automation software designed to help businesses streamline their marketing efforts and reach their target audience with personalized campaigns. The platform offers a range of tools to automate key marketing processes such as email marketing, social media management, customer segmentation, and lead nurturing. Kanal enables businesses to create automated workflows ... Read more about Kanal

Free Trial

NA

Pricing Type

Contact Vendor

Location

France

TryowBOT is an advanced marketing automation software designed to help businesses create, automate, and optimize their marketing campaigns across various digital channels. With TryowBOT, businesses can automate email campaigns, social media posts, and lead nurturing processes, saving time and improving efficiency. The platform uses artificial intelligence and machine learning to segment audiences,... Read more about TryowBOT

Free Trial

NA

Pricing Type

Contact Vendor

Location

India

The eThe cheapest, easiest way to automate your LinkedIn prospection

Botdog is a LinkedIn automation tool designed to simplify professional networking and boost efficiency. It automates tasks like profile visits, connection requests, personalized messaging, and follow-ups, saving users time while enhancing outreach. Ideal for professionals and businesses, Botdog helps streamline networking efforts and drive meaningful connections or B2B sales opportunities. Read more about Botdog

Free Trial

7 Days

Pricing Type

Contact Vendor

Location

United States

LIFT is a sophisticated marketing automation software designed to streamline marketing efforts and enhance customer engagement for businesses of all sizes. This platform offers a comprehensive suite of tools for creating targeted campaigns, managing customer relationships, and analyzing performance metrics. With its user-friendly interface, LIFT enables marketers to automate routine tasks such as ... Read more about LIFT

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Trans4m is an advanced marketing automation software designed to help businesses streamline their marketing efforts and drive customer engagement. The platform offers a comprehensive suite of tools for email marketing, social media management, and customer segmentation. With its user-friendly interface, marketers can easily create and manage campaigns, track performance, and analyze customer behav... Read more about Trans4m

Free Trial

Available

Pricing Type

$500 Per month

Location

United Kingdom

Leftbrain is a cutting-edge marketing automation software designed to help businesses streamline their marketing efforts and improve lead generation. This platform offers tools for email marketing, social media management, and campaign analytics, enabling organizations to create and execute targeted marketing strategies. With features like segmentation, automated workflows, and A/B testing, Leftbr... Read more about Leftbrain

Free Trial

Available

Pricing Type

$5 Per feautre

Location

United Kingdom

Map Your Sales is a dynamic marketing automation software designed to help businesses streamline and optimize their sales and marketing efforts. The platform provides a comprehensive suite of tools for managing lead generation, nurturing campaigns, customer segmentation, and performance tracking. Map Your Sales uses data-driven insights to automate repetitive tasks such as email marketing, social ... Read more about Map Your Sales

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

mPonics is a powerful marketing automation software designed to help businesses optimize their marketing strategies and enhance customer engagement. With mPonics, businesses can automate a variety of marketing tasks, such as email campaigns, social media posts, lead nurturing, and more. The software allows businesses to segment their audience based on customer behavior, demographics, and preferenc... Read more about mPonics

Free Trial

Available

Pricing Type

$19.99 Per user

Location

United States

Boostberg is a comprehensive marketing automation software that helps businesses automate and optimize their marketing campaigns across multiple channels. Designed to streamline the marketing process, Boostberg enables businesses to create personalized email campaigns, manage social media, and track customer behavior with minimal manual intervention. The platform’s AI-driven analytics and segmen... Read more about Boostberg

Free Trial

NA

Pricing Type

Contact Vendor

Location

Germany

AdGenius is an innovative marketing automation software that helps businesses optimize their digital advertising efforts. The platform leverages artificial intelligence to create personalized, data-driven marketing campaigns that drive better results. AdGenius enables businesses to automate ad targeting, content creation, and campaign optimization, ensuring that ads reach the right audience at the... Read more about AdGenius

Free Trial

Available

Pricing Type

Contact Vendor

Location

Lithuania

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