Best Marketing Automation Software for Small Businesses (Free & Paid)

Marketing Automation Software automates repetitive marketing tasks, allowing businesses to focus on strategy and creativity. It can handle email campaigns, social media posting, and online ad management seamlessly. For small businesses, this software saves time and reduces the need for a large marketing team. Features often include lead generation, customer segmentation, and automated messaging. By automating these tasks, small businesses can nurture leads and increase customer engagement without manual effort. It helps in delivering personalized content to the right audience at the right time. This not only improves efficiency but also enhances customer relationships. Marketing automation software can also track customer interactions and provide insights for future campaigns. It enables small businesses to compete with larger companies by leveling the playing field. Investing in this software makes marketing more efficient and effective. Here are some marketing automation software options you might find useful:

Last Updated: June 26, 2025

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1285 Software

List of Top Marketing Automation Software for Small Businesses

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swoox.io is a powerful marketing automation software designed to help businesses streamline their marketing efforts and improve engagement with their target audience. This platform offers a comprehensive suite of tools that enable users to create, manage, and analyze marketing campaigns across multiple channels, including email, social media, and digital advertising. With swoox.io, marketers can e... Read more about swoox.io

Free Trial

NA

Pricing Type

Contact Vendor

Location

Germany

Breaking Mars is a lead capture software designed to help businesses acquire and qualify leads from various digital sources. The platform offers customizable lead capture forms, landing pages, and integrations with email marketing systems to collect valuable customer information from website visitors and campaigns. Breaking Mars includes tools for segmenting leads based on behavior, demographics, ... Read more about Breaking Mars

Free Trial

Available

Pricing Type

Contact Vendor

Location

Bangladesh

Leadforza is a powerful marketing automation software designed to help businesses generate, nurture, and convert leads more effectively. The platform combines a variety of marketing tools, including email marketing, social media automation, landing page creation, and lead scoring, into a single solution. Leadforza enables businesses to create automated campaigns that engage potential customers at ... Read more about Leadforza

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

Flash Lead is a dynamic customer relationship management (CRM) software that focuses on helping businesses streamline their lead management and sales processes. This CRM is designed to simplify the way companies capture, nurture, and convert leads, ensuring that no potential customer slips through the cracks. Flash Lead offers features like lead scoring, automated follow-ups, and personalized outr... Read more about Flash Lead

Free Trial

Available

Pricing Type

$12 Per feautre

Location

Egypt

Kasplo is a robust email marketing software that enables businesses to create, manage, and track email campaigns that resonate with their audience. This platform allows users to design professional-looking emails through an intuitive drag-and-drop editor, making it easy for non-designers to create visually appealing content. Kasplo also supports personalized email features, allowing businesses to ... Read more about Kasplo

Free Trial

Available

Pricing Type

Contact Vendor

Location

India

Recovero is a marketing automation software designed to help businesses streamline and optimize their marketing processes. It enables businesses to automate repetitive tasks, manage multi-channel marketing campaigns, and track customer interactions. The platform includes tools for email marketing, lead nurturing, customer segmentation, and personalized communication. Recovero offers features like ... Read more about Recovero

Free Trial

Available

Pricing Type

$79 Per month

Location

United States

AIvinya is a cutting-edge Marketing Automation Software designed to help businesses streamline, automate, and optimize their marketing campaigns effectively and efficiently. It offers a comprehensive platform for managing email marketing, social media campaigns, lead nurturing, and customer segmentation, ensuring that organizations can engage their audience, drive conversions, and achieve their ma... Read more about AIvinya

Free Trial

NA

Pricing Type

$49 Per user

Location

India

InfinityFlow.io is a versatile marketing automation software that enables businesses to streamline their marketing efforts, nurture leads, and boost customer engagement. With InfinityFlow.io, marketers can automate repetitive tasks, such as email campaigns, social media posts, and customer follow-ups, allowing them to focus on strategy and creative initiatives. The software includes segmentation t... Read more about InfinityFlow.io

Free Trial

Available

Pricing Type

$69 Per one-time

Location

United States

ReviewScout is an innovative marketing automation software designed to enhance customer experience and streamline feedback collection for businesses. The platform enables organizations to manage, track, and optimize online reviews and customer feedback across various digital platforms. By automating the process of gathering reviews, analyzing sentiment, and generating insights, ReviewScout helps b... Read more about ReviewScout

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

UTAGE is a robust marketing automation software that helps businesses streamline their marketing efforts and maximize their ROI. Designed to handle a wide range of marketing tasks, UTAGE automates everything from email campaigns to social media management, lead nurturing, and personalized customer journeys. By integrating with popular CRM systems, UTAGE enables businesses to segment their customer... Read more about UTAGE

Free Trial

Available

Pricing Type

$19700 Per month

Location

Japan

Ynot

Admissions Technology for Higher Education

Ynot is a specialized CRM software expertly crafted for the unique needs of higher education institutions. It stands out by offering tailored solutions for managing student relationships, from recruitment to alumni engagement. Ynot's intuitive interface allows for easy tracking of prospective and current students, enhancing communication and personalization. Its robust analytics tools provide insi... Read more about Ynot

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Resultrak is a powerful marketing automation software designed to help businesses streamline their marketing efforts and drive engagement. This platform enables users to create and manage targeted marketing campaigns across multiple channels, including email, social media, and online advertising. Resultrak features advanced segmentation and personalization tools, ensuring that messages reach the r... Read more about Resultrak

Free Trial

Available

Pricing Type

$25 Per user

Location

United States

Beagle Marketing is a powerful marketing automation software designed to revolutionize how businesses engage with their audience. It automates essential marketing tasks such as email campaigns, social media posting, and customer segmentation, enabling teams to focus on strategic initiatives. The software provides advanced features like behavior-based triggers, lead nurturing workflows, and A/B tes... Read more about Beagle Marketing

Free Trial

Available

Pricing Type

$99 Per user

Location

Sweden

Vitalblocks CRM is a comprehensive Customer Relationship Management Software designed to help businesses manage and enhance their interactions with customers and prospects effectively. It offers a robust platform for tracking customer information, managing sales pipelines, and automating marketing campaigns, ensuring a seamless and personalized customer experience. Key features include contact man... Read more about Vitalblocks CRM

Free Trial

Available

Pricing Type

Contact Vendor

Location

India

Trilojee Marketing Planner is an innovative marketing automation software designed to streamline your marketing strategies and campaigns. With its comprehensive toolkit, users can effortlessly create, manage, and analyze marketing activities from one centralized platform. The software offers features such as campaign scheduling, social media management, and email marketing, allowing marketers to a... Read more about Trilojee Marketing Planner

Free Trial

Available

Pricing Type

$10 Per user

Location

United States

QlickTrack is a dynamic marketing automation software designed to help businesses streamline their marketing efforts and increase customer engagement. This software enables users to automate email campaigns, manage lead generation, and monitor customer interactions across various channels. With QlickTrack, businesses can segment their audiences and personalize content to drive higher conversion ra... Read more about QlickTrack

Free Trial

Available

Pricing Type

Contact Vendor

Location

India

Ereuna Systems is an advanced artificial intelligence software designed to enhance business processes and decisionmaking through intelligent automation. This platform leverages machine learning and natural language processing to analyze large volumes of data, delivering actionable insights that drive efficiency and innovation. Ereuna Systems can be integrated into various applications, enabling bu... Read more about Ereuna Systems

Free Trial

NA

Pricing Type

$10000 Per user

Location

New Zealand

FocalCampaign 360 is a marketing automation software designed to streamline campaign management, enhance customer engagement, and increase lead generation. The platform provides tools for email marketing, social media automation, and lead tracking, allowing marketers to manage all aspects of a campaign in one place. FocalCampaign 360’s segmentation feature enables users to create targeted audien... Read more about FocalCampaign 360

Free Trial

Available

Pricing Type

Contact Vendor

Location

Canada

Linda is a comprehensive marketing automation software designed to help organizations optimize their marketing efforts and increase campaign effectiveness. The platform provides a suite of tools for email marketing, social media management, lead generation, and analytics, allowing marketers to reach their target audiences more effectively. With features such as automated workflows, segmentation, a... Read more about Linda

Free Trial

Available

Pricing Type

$99 Per month

Location

Australia

FIREBusinessPlatform is an advanced task management software that enhances productivity and efficiency for teams of all sizes. Designed with a user-friendly interface, it allows users to create, assign, and track tasks seamlessly. This platform features real-time collaboration tools, progress tracking, and deadline reminders, ensuring that teams stay organized and focused on their goals. With inte... Read more about FIREBusinessPlatform

Free Trial

NA

Pricing Type

$9.99 Per feautre

Location

United States

Mergo is an email marketing software designed to help businesses create, automate, and analyze email campaigns. The platform provides a variety of customizable templates, drag-and-drop tools, and segmentation features, allowing businesses to design professional-looking emails that engage their audience. Mergo supports automated workflows, enabling businesses to schedule emails, nurture leads, and ... Read more about Mergo

Free Trial

NA

Pricing Type

$1.5 Per user

Location

France

Embudo.Marketing is a comprehensive Learning Management System (LMS) software designed to deliver scalable, engaging, and interactive online learning experiences. The platform is perfect for businesses, educational institutions, and training organizations looking to create, manage, and deliver customized training programs for their employees or students. Embudo.Marketing provides a wide range of t... Read more about Embudo.Marketing

Free Trial

NA

Pricing Type

Contact Vendor

Location

Mexico

ListingLogic is a powerful marketing automation software designed to help businesses streamline their marketing efforts and maximize their outreach potential. This platform offers a comprehensive suite of tools that enable users to create, manage, and analyze marketing campaigns across various channels, including email, social media, and online advertising. With ListingLogic, marketers can automat... Read more about ListingLogic

Free Trial

NA

Pricing Type

Contact Vendor

Location

New Zealand

Cooperate CRC is a powerful reporting software designed to help businesses automate and streamline their reporting processes. It offers a centralized platform for creating, managing, and distributing reports across the organization. With Coorporate CRC, businesses can generate real-time reports that provide valuable insights into key metrics, trends, and performance indicators, enabling data-drive... Read more about Cooperate CRC

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

EnagageMessage is an advanced marketing automation software that helps businesses increase customer engagement and drive conversions through personalized, multi-channel campaigns. The platform offers a wide array of tools for automating email marketing, social media campaigns, SMS notifications, and customer segmentation. EnagageMessage’s powerful automation features allow businesses to trigger ... Read more about EnagageMessage

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

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