Best Marketing Automation Software for Small Businesses (Free & Paid)

Marketing Automation Software automates repetitive marketing tasks, allowing businesses to focus on strategy and creativity. It can handle email campaigns, social media posting, and online ad management seamlessly. For small businesses, this software saves time and reduces the need for a large marketing team. Features often include lead generation, customer segmentation, and automated messaging. By automating these tasks, small businesses can nurture leads and increase customer engagement without manual effort. It helps in delivering personalized content to the right audience at the right time. This not only improves efficiency but also enhances customer relationships. Marketing automation software can also track customer interactions and provide insights for future campaigns. It enables small businesses to compete with larger companies by leveling the playing field. Investing in this software makes marketing more efficient and effective. Here are some marketing automation software options you might find useful:

  • 4.8 avg. rating from 04 reviews

Last Updated: September 18, 2025

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1291 Software

Popular Picks in Marketing Automation Software

Lusha

Lusha

$36 Per month

Unbounce

Unbounce

$74 Per month

AdCreative.ai

AdCreative.ai

$29 Per month

Castmagic

Castmagic

$39 Per month

List of Top Marketing Automation Software for Small Businesses

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Jobin.cloud is an innovative recruiting software designed to help organizations streamline their hiring processes and attract top talent more efficiently. This cloud-based platform enables HR teams to manage job postings, applications, and candidate screening in one centralized system. Jobin.cloud’s intuitive interface allows hiring managers to easily collaborate with team members, review resume... Read more about Jobin.cloud

Free Trial

Available

Pricing Type

$8.99 Per user

Location

Ireland

LeadSigma is a powerful lead generation software designed to help businesses capture, nurture, and convert high-quality leads. The platform provides tools to automate lead generation workflows, including data collection from websites, landing pages, and social media platforms. LeadSigma uses advanced algorithms to identify and prioritize the most promising leads, improving conversion rates and red... Read more about LeadSigma

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

ConnectedFlow is a robust marketing automation software designed to help businesses streamline their marketing efforts and improve customer engagement. With its powerful suite of tools, ConnectedFlow enables users to automate repetitive tasks, such as email campaigns, social media posting, and lead nurturing, saving time and increasing efficiency. The platform integrates seamlessly with popular CR... Read more about ConnectedFlow

Free Trial

Available

Pricing Type

$0 Per year

Location

United Kingdom

Kua.ai is an innovative generative AI software designed to help businesses automate content creation, data analysis, and decision-making processes using advanced artificial intelligence. By leveraging machine learning algorithms, Kua.ai generates human-like text, images, and even videos, enabling businesses to produce high-quality creative assets in a fraction of the time it would take manually. T... Read more about Kua.ai

Free Trial

Available

Pricing Type

$19 Per month

Location

China

MyDataNinja is an innovative marketing automation software that uses artificial intelligence and data analytics to help businesses enhance their marketing campaigns, personalize customer interactions, and boost conversion rates. With MyDataNinja, companies can automate repetitive marketing tasks, such as email campaigns, social media posts, and lead nurturing, allowing teams to focus on high-value... Read more about MyDataNinja

Free Trial

Available

Pricing Type

$99 Per month

Location

Georgia

Poppins is a user-friendly push notification software designed to help businesses engage and communicate with their audience more effectively. With Poppins, businesses can send personalized push notifications to users across different platforms, including mobile apps, websites, and desktop browsers. The software enables businesses to send timely, relevant messages directly to customers, whether it... Read more about poppins

Free Trial

NA

Pricing Type

Contact Vendor

Location

Luxembourg

Cheerio is an all-in-one marketing automation software designed to help businesses streamline their marketing efforts and engage customers at scale. The platform allows businesses to automate repetitive marketing tasks, such as email campaigns, social media posting, and lead nurturing, freeing up valuable time for marketers to focus on strategy and creativity. With Cheerio, businesses can create p... Read more about Cheerio

Free Trial

NA

Pricing Type

Contact Vendor

Location

India

SalesFirst is an advanced marketing automation software designed to help businesses streamline their marketing efforts and increase lead conversion rates. It offers tools for email marketing, social media campaigns, lead nurturing, and customer segmentation, all within a single platform. SalesFirst integrates with popular CRM systems, making it easy to track customer interactions and measure campa... Read more about SalesFirst

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Marketics is an innovative marketing automation software solution designed to help businesses streamline their marketing efforts and enhance customer engagement. This comprehensive platform provides essential tools for managing campaigns, tracking customer interactions, and analyzing marketing performance in real time. With its user-friendly interface, marketers can easily create and manage email ... Read more about Marketics

Free Trial

NA

Pricing Type

$1 Per month

Location

United States

Canterris Marketing Suite is a comprehensive marketing automation software designed to streamline marketing efforts and enhance campaign effectiveness. This software provides a centralized platform for managing marketing campaigns, tracking customer interactions, and analyzing performance metrics. With its user-friendly interface, Canterris allows marketing teams to easily create, schedule, and mo... Read more about Canterris Marketing Suite

Free Trial

Available

Pricing Type

$30 Per feautre

Location

Canada

Backtocart is an innovative marketing automation software designed to help businesses optimize their online marketing efforts and drive customer engagement. The platform offers tools for email marketing, social media management, and customer segmentation, enabling organizations to create targeted campaigns that resonate with their audience. Backtocart's userfriendly interface allows marketers to d... Read more about Backtocart

Free Trial

Available

Pricing Type

Contact Vendor

Location

Armenia

eRelationship is an innovative marketing automation software that enables businesses to build stronger relationships with their customers through personalized communication. The platform helps businesses automate key marketing activities, such as email campaigns, social media posting, lead nurturing, and customer segmentation. With eRelationship, businesses can create targeted marketing workflows ... Read more about e-Relationship

Free Trial

Available

Pricing Type

$74.95 Per month

Location

United States

JeffreyAI is an advanced artificial intelligence software designed to help businesses harness the power of AI to drive innovation and improve decision-making. This platform provides tools for machine learning, natural language processing, and data analytics, enabling organizations to analyze large datasets and extract valuable insights. With its user-friendly interface, JeffreyAI allows users to c... Read more about JeffreyAI

Free Trial

Available

Pricing Type

$19.99 Per user

Location

United Kingdom

Revosuite is an innovative customer relationship management (CRM) software designed to enhance client engagement and streamline sales processes. This platform offers tools for lead management, customer interaction tracking, and analytics, enabling organizations to optimize their sales strategies effectively. With features like automated workflows, customizable dashboards, and detailed reporting, R... Read more about Revosuite

Free Trial

NA

Pricing Type

$29 Per month

Location

United Arab Emirates

ShowroomSofware is a comprehensive marketing automation software designed to help businesses streamline their marketing efforts and enhance customer engagement. This platform provides an array of tools for managing campaigns, analyzing customer behavior, and automating marketing processes. With its user-friendly interface, ShowroomSofware enables users to create personalized marketing campaigns ta... Read more about ShowroomSofware

Free Trial

NA

Pricing Type

$300 Per feautre

Location

United States

EmailDelivery.com is a sophisticated email marketing software designed to help businesses create, manage, and optimize their email campaigns effectively. This platform provides a comprehensive suite of tools for designing eye-catching emails, segmenting audiences, and tracking campaign performance. With its user-friendly interface, marketers can easily create personalized email templates that alig... Read more about EmailDelivery.com

Free Trial

NA

Pricing Type

$399 Per year

Location

United States

Jingle is a dynamic collaboration software designed to enhance communication and teamwork among remote and in-office teams. This platform provides a comprehensive suite of tools for messaging, video conferencing, and file sharing, ensuring that teams can collaborate seamlessly regardless of their location. With Jingle, users can create dedicated channels for projects, facilitate real-time discussi... Read more about Jingle

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

4leads is a marketing automation software designed to streamline lead generation, nurturing, and conversion processes. It enables businesses to capture high-quality leads through various channels, including forms, landing pages, and social media integrations. With its robust automation capabilities, 4leads allows businesses to set up drip campaigns, email sequences, and follow-up reminders, ensuri... Read more about 4leads

Free Trial

NA

Pricing Type

Contact Vendor

Location

Germany

Teknovate CRM is a customer relationship management software that integrates marketing automation features to help businesses increase sales and improve customer retention. This platform offers a unified solution for managing customer interactions, tracking leads, and automating marketing campaigns. Teknovate CRM enables users to segment their audience based on various criteria, such as demographi... Read more about Teknovate CRM

Free Trial

Available

Pricing Type

$10 Per feautre

Location

Canada

PRO Lead is a powerful marketing automation software that helps businesses enhance their marketing efforts and drive customer engagement. The platform offers a comprehensive suite of tools for managing email campaigns, tracking leads, and analyzing marketing performance. With PRO Lead, marketers can create targeted campaigns that resonate with their audience, automate follow-up communications, and... Read more about PRO Lead

Free Trial

Available

Pricing Type

$21.06 Per month

Location

Brazil

Sageflo Radiate is an advanced email marketing software designed to help businesses create, automate, and analyze their email campaigns. It offers an intuitive drag-and-drop interface, making it easy for marketing teams to design professional-looking emails without any coding knowledge. Sageflo Radiate includes powerful features like segmentation, A/B testing, and dynamic content personalization t... Read more about Sageflo Radiate

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Datasales is a comprehensive marketing automation software designed to help businesses optimize their marketing strategies and enhance customer engagement. By automating key marketing tasks such as email campaigns, lead nurturing, and customer segmentation, Datasales frees up time for marketers to focus on creative and strategic endeavors. The platform integrates with a wide range of CRM, e-commer... Read more about Datasales

Free Trial

NA

Pricing Type

$200 Per feautre

Location

Brazil

Responser is a powerful lead management software designed to help businesses capture, nurture, and convert leads more effectively. This platform offers an intuitive dashboard that provides a comprehensive view of leads at every stage of the sales funnel, enabling businesses to track interactions, manage follow-ups, and prioritize high-potential leads. Responser's automation features allow for seam... Read more about Responser

Free Trial

Available

Pricing Type

$99 Per month

Location

Sweden

Omnipro is a powerful marketing automation software that enables businesses to optimize their marketing strategies through automation and data-driven insights. With Omnipro, businesses can create personalized marketing campaigns, automate lead nurturing, and deliver targeted messages across multiple channels, such as email, social media, and digital ads. The platform offers a variety of tools for ... Read more about Omnipro

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

appICE is an advanced marketing automation software designed to help organizations streamline their marketing efforts and improve engagement with their audience. This platform provides users with tools for creating, managing, and optimizing marketing campaigns across various channels, including email, social media, and web. With appICE, businesses can automate routine marketing tasks, such as lead... Read more about appICE

Free Trial

Available

Pricing Type

Contact Vendor

Location

India

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