Best Marketing Automation Software for Small Businesses (Free & Paid)

Marketing Automation Software automates repetitive marketing tasks, allowing businesses to focus on strategy and creativity. It can handle email campaigns, social media posting, and online ad management seamlessly. For small businesses, this software saves time and reduces the need for a large marketing team. Features often include lead generation, customer segmentation, and automated messaging. By automating these tasks, small businesses can nurture leads and increase customer engagement without manual effort. It helps in delivering personalized content to the right audience at the right time. This not only improves efficiency but also enhances customer relationships. Marketing automation software can also track customer interactions and provide insights for future campaigns. It enables small businesses to compete with larger companies by leveling the playing field. Investing in this software makes marketing more efficient and effective. Here are some marketing automation software options you might find useful:

  • 4.8 avg. rating from 04 reviews

Last Updated: September 18, 2025

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1291 Software

Popular Picks in Marketing Automation Software

Lusha

Lusha

$36 Per month

Unbounce

Unbounce

$74 Per month

AdCreative.ai

AdCreative.ai

$29 Per month

Castmagic

Castmagic

$39 Per month

List of Top Marketing Automation Software for Small Businesses

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Adohm Marketing Suite is a comprehensive marketing automation software designed to empower businesses to create, manage, and optimize their marketing campaigns with ease and efficiency. The platform offers a wide range of features including email marketing, social media management, lead nurturing, campaign tracking, and analytics, ensuring that all aspects of marketing automation are seamlessly ha... Read more about Adohm Marketing Suite

Free Trial

NA

Pricing Type

Contact Vendor

Location

India

Nimbus Omnichannel is a powerful marketing automation software designed to enhance customer engagement and streamline marketing efforts across multiple channels. This platform provides businesses with tools to create, manage, and optimize campaigns across email, social media, SMS, and web channels, ensuring a consistent brand experience. With Nimbus, marketers can segment their audience based on b... Read more about Nimbus Omnichannel

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

OptiKPI is a comprehensive marketing automation software designed to help businesses optimize their marketing efforts through data-driven insights and automation. With OptiKPI, marketers can set up automated campaigns across multiple channels, including email, social media, and SMS, while tracking customer engagement and campaign performance. The software uses advanced algorithms to analyze custom... Read more about OptiKPI

Free Trial

Available

Pricing Type

$250 Per user

Location

Finland

B2B Dash is a customer relationship management software designed for B2B businesses to improve client engagement and sales processes. The platform enables businesses to manage leads, track interactions, and streamline sales workflows. B2B Dash offers tools for segmentation, lead nurturing, and sales pipeline management, helping teams convert leads into long-term customers. With advanced reporting ... Read more about B2B Dash

Free Trial

NA

Pricing Type

$79 Per month

Location

Australia

Meshink Whatsapp Bulk Sender is a powerful SMS marketing and communication tool that allows businesses to send bulk WhatsApp messages to customers, clients, or leads. This software enables businesses to engage with their audience through personalized, automated WhatsApp campaigns, sending promotional offers, updates, reminders, and customer support messages. The platform supports text, images, vid... Read more about Meshink Whatsapp Bulk Sender

Free Trial

NA

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Contact Vendor

Location

India

Mink Foodiee CRM is a specialized marketing automation software designed for the food and beverage industry to help businesses manage customer relationships and streamline marketing efforts. With features like customer segmentation, personalized email campaigns, and loyalty programs, Mink Foodiee CRM enables restaurants, cafes, and food delivery services to engage with their customers effectively ... Read more about Mink Foodiee CRM

Free Trial

NA

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Location

India

Wrench.ai is a personalization software that helps businesses deliver customized experiences and recommendations to their customers. Using AI-powered analytics, Wrench.ai identifies customer preferences, behavior patterns, and purchase history, enabling businesses to tailor content, products, and messaging for each individual. The platform integrates with CRM and marketing automation tools, ensuri... Read more about Wrench.ai

Free Trial

NA

Pricing Type

$500 Per month

Location

United States

Aesthetix CRM is a powerful marketing automation software designed to help businesses manage and optimize their customer relationships. With its intuitive interface and robust features, Aesthetix CRM allows companies to automate various marketing tasks, such as email campaigns, lead nurturing, customer segmentation, and social media management. The platform integrates customer data from multiple s... Read more about Aesthetix CRM

Free Trial

NA

Pricing Type

$199 Per month

Location

United States

Oppflow is a robust content marketing software designed to help businesses scale and optimize their content strategies. By providing an all-in-one platform for content creation, distribution, and performance tracking, Oppflow enables marketers to execute successful campaigns with ease. The software offers features such as content calendar management, audience targeting, and content personalization... Read more about Oppflow

Free Trial

Available

Pricing Type

$29.9 Per month

Location

United Kingdom

SalesGrow CRM is a fully customizable Customer Relationship Management (CRM) software for managing your customer relations in a better way. SalesGrow CRM software helps to simplify your organization methodology marketing, sales tracking, inventory system and customer support functions in a one software system. SalesGrow CRM is one of the best CRM software which is designed for any industry small,... Read more about WTM SalesGrow CRM

Free Trial

NA

Pricing Type

$15 Per month

Location

India

Coravue Marketing Automation software is designed to help businesses streamline their marketing processes and improve campaign efficiency. The platform automates email marketing, social media management, lead generation, and customer engagement, enabling companies to nurture leads and convert them into loyal customers. With robust analytics and reporting tools, Coravue provides insights into campa... Read more about Coravue Marketing Automation

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Brightpod is an innovative project management software designed to enhance team collaboration and streamline workflows for businesses of all sizes. This user-friendly platform offers a range of tools for planning, tracking, and managing projects efficiently. Users can create customizable workflows, assign tasks, and set deadlines, ensuring that projects stay on schedule and within budget. The soft... Read more about Brightpod

Free Trial

Available

Pricing Type

$29 Per month

Location

India

Aimbase is an advanced marketing automation software designed to streamline marketing efforts and enhance customer engagement for businesses. This platform provides comprehensive tools for campaign management, lead generation, and customer segmentation seamlessly. With its user-friendly interface, marketers can easily create targeted campaigns, track performance metrics, and analyze customer behav... Read more about Aimbase

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Local Oxygen is a powerful marketing automation software designed to help businesses optimize their local marketing efforts. This platform provides comprehensive tools for managing online reputation, customer reviews, and local SEO strategies. Local Oxygen enables businesses to monitor their online presence across various platforms, allowing them to respond to customer feedback and improve brand r... Read more about Local Oxygen

Free Trial

Available

Pricing Type

$97 Per user

Location

United States

Firecart is a powerful email marketing software designed to help businesses create, manage, and optimize their email campaigns for maximum engagement and conversion. It offers a comprehensive suite of tools for designing visually appealing emails, segmenting audiences, automating workflows, and tracking performance metrics. Firecart's intuitive drag-and-drop editor allows marketers to craft person... Read more about Firecart

Free Trial

Available

Pricing Type

Contact Vendor

Location

India

Mokini is an innovative email marketing software designed to help businesses create, manage, and optimize their email campaigns effectively. With a user-friendly interface and customizable templates, Mokini allows users to craft visually appealing emails that resonate with their target audience. The platform offers advanced segmentation and targeting features, enabling marketers to send personaliz... Read more about Mokini

Free Trial

Available

Pricing Type

$89 Per feautre

Location

Sweden

ALLmessages is a comprehensive Marketing Automation Software designed to simplify and enhance marketing campaigns across various channels. This user-friendly platform enables businesses to create, execute, and track marketing initiatives with ease. With ALLmessages, users can segment their audience based on behavior and preferences, allowing for highly targeted messaging that drives engagement. Th... Read more about ALLmessages

Free Trial

Available

Pricing Type

$40 Per feautre

Location

Australia

TrueFundManager is a comprehensive investment management software designed for asset managers, financial advisors, and investment firms. With features for portfolio management, performance tracking, and client reporting, TrueFundManager simplifies investment oversight and enhances client engagement. The platform enables users to monitor real-time market data, rebalance portfolios, and generate cus... Read more about TrueFundManager

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

Signalayer is an advanced Marketing Automation Software designed to streamline and enhance marketing campaigns for businesses of all sizes. It offers a comprehensive platform for managing email marketing, social media campaigns, lead generation, and customer segmentation, ensuring that marketing efforts are targeted and effective. Signalayer features intuitive tools for creating personalized marke... Read more about Signalayer

Free Trial

Available

Pricing Type

$299 Per user

Location

United States

SocialGlint is a powerful marketing automation software designed to help businesses streamline their marketing efforts and enhance customer engagement across multiple channels. This comprehensive platform offers a suite of tools that facilitate campaign management, social media scheduling, email marketing, and performance analytics, ensuring that businesses can reach their target audience effectiv... Read more about SocialGlint

Free Trial

NA

Pricing Type

$500 Per year

Location

India

CanisHub is an advanced email marketing software designed to empower businesses to create, manage, and optimize their email campaigns effectively. This versatile platform offers a suite of tools that facilitate personalized communication, audience segmentation, and campaign automation, ensuring that marketers can engage their customers with relevant content at the right time. CanisHub’s intuitiv... Read more about CanisHub

Free Trial

Available

Pricing Type

$29 Per user

Location

India

SmartEngage is a dynamic email marketing software designed to help businesses create, manage, and optimize their email campaigns with ease and effectiveness. It offers a comprehensive suite of tools for designing visually appealing emails, segmenting audiences, and automating campaign workflows, ensuring targeted and personalized communication. SmartEngage features intuitive drag-and-drop email bu... Read more about SmartEngage

Free Trial

Available

Pricing Type

$47 Per feautre

Location

United States

AdPage is an innovative website builder software designed to empower businesses and individuals to create stunning, professional websites with ease. This platform offers a user-friendly interface with drag-and-drop functionality, enabling users to design and customize their sites without the need for coding skills. With features such as responsive templates, SEO optimization tools, and integrated ... Read more about AdPage

Free Trial

Available

Pricing Type

$49 Per month

Location

Netherlands

Marketingportal is a powerful marketing automation software designed to streamline marketing processes and enhance campaign effectiveness for organizations. With its user-friendly platform, users can create, manage, and analyze marketing campaigns seamlessly. Marketingportal offers customizable templates for email marketing, social media posts, and landing pages, ensuring brand consistency across ... Read more about Marketingportal

Free Trial

Available

Pricing Type

$5 Per year

Location

Germany

366 Degrees is a powerful marketing automation software designed to help businesses streamline their marketing efforts and enhance customer engagement. The platform provides a suite of tools for managing campaigns, tracking customer interactions, and analyzing performance metrics. With features like email marketing, social media management, and lead generation, 366 Degrees empowers organizations t... Read more about 366 Degrees

Free Trial

Available

Pricing Type

$125 Per user

Location

United States

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