Best Marketing Automation Software for Small Businesses (Free & Paid)

Marketing Automation Software automates repetitive marketing tasks, allowing businesses to focus on strategy and creativity. It can handle email campaigns, social media posting, and online ad management seamlessly. For small businesses, this software saves time and reduces the need for a large marketing team. Features often include lead generation, customer segmentation, and automated messaging. By automating these tasks, small businesses can nurture leads and increase customer engagement without manual effort. It helps in delivering personalized content to the right audience at the right time. This not only improves efficiency but also enhances customer relationships. Marketing automation software can also track customer interactions and provide insights for future campaigns. It enables small businesses to compete with larger companies by leveling the playing field. Investing in this software makes marketing more efficient and effective. Here are some marketing automation software options you might find useful:

  • 4.8 avg. rating from 04 reviews

Last Updated: September 18, 2025

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Popular Picks in Marketing Automation Software

Lusha

Lusha

$36 Per month

Unbounce

Unbounce

$74 Per month

AdCreative.ai

AdCreative.ai

$29 Per month

Castmagic

Castmagic

$39 Per month

List of Top Marketing Automation Software for Small Businesses

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IntelliKid Systems is a sophisticated lead management software designed specifically for educational institutions, childcare centers, and similar organizations to streamline lead acquisition, nurturing, and conversion. The platform allows users to track and manage leads from various sources, such as online forms, referrals, and social media. IntelliKid Systems automates lead scoring, segmenting, a... Read more about IntelliKid Systems

Free Trial

NA

Pricing Type

$110 Per feautre

Location

United States

Kevy is an all-in-one marketing automation software that helps businesses streamline their marketing efforts and enhance customer engagement. With Kevy, companies can create and manage personalized marketing campaigns, automate email marketing, track customer interactions, and analyze campaign performance—all from a single platform. The software offers robust segmentation tools, enabling busines... Read more about Kevy

Free Trial

Available

Pricing Type

$250 Per feautre

Location

United States

Pharmafulcri is a marketing automation software designed specifically for the pharmaceutical and healthcare industries. The software helps businesses automate marketing tasks, manage campaigns, and engage with their audience more effectively. Pharmafulcri offers a wide range of tools for email marketing, lead nurturing, social media management, and customer segmentation, allowing companies to crea... Read more about Pharmafulcri

Free Trial

Available

Pricing Type

Contact Vendor

Location

Italy

Taguchi is an email marketing software designed to help businesses create, automate, and track email campaigns that engage their audience and drive conversions. With its intuitive drag-and-drop email builder, Taguchi makes it easy to design visually appealing and responsive emails without requiring advanced coding skills. The platform offers powerful automation features, allowing users to set up w... Read more about Taguchi

Free Trial

NA

Pricing Type

$5000 Per month

Location

Australia

Locoia is an integration software platform designed to help businesses connect different applications, systems, and data sources. The software provides a no-code environment for creating integration workflows, allowing organizations to automate data exchange between software platforms without the need for extensive coding knowledge. Locoia supports integrations with a wide range of business applic... Read more about Locoia

Free Trial

Available

Pricing Type

$199 Per month

Location

Germany

Framework360 is an all-in-one marketing software designed to help businesses manage and optimize their marketing strategies. The platform provides a suite of tools for content creation, social media management, email marketing, and analytics, allowing businesses to run cohesive marketing campaigns across multiple channels. Framework360 offers features for audience segmentation, personalized messag... Read more about Framework360

Free Trial

Available

Pricing Type

$29 Per month

Location

Italy

Loclmark is a comprehensive marketing automation software designed to help businesses automate and streamline their digital marketing campaigns. The platform empowers marketers to create personalized, targeted campaigns that are delivered at the right time to the right audience, increasing engagement and driving conversions. Loclmark integrates seamlessly with various marketing channels, including... Read more about Loclmark

Free Trial

NA

Pricing Type

$39 Per month

Location

United States

Accutics is an advanced campaign management software designed to streamline and enhance the planning, execution, and analysis of marketing campaigns for businesses of all sizes. It offers a comprehensive suite of tools for creating, managing, and optimizing multi-channel marketing campaigns, ensuring that your marketing efforts are both efficient and effective. Accutics’s intuitive interface all... Read more about Accutics

Free Trial

NA

Pricing Type

Contact Vendor

Location

Denmark

Mailsoftly is a robust email marketing software designed to help businesses create, manage, and optimize email campaigns to engage with customers and drive sales. The platform offers an easy-to-use drag-and-drop editor that allows users to create visually appealing emails, newsletters, and promotional content with no coding knowledge required. With Mailsoftly, users can segment their email lists b... Read more about Mailsoftly

Free Trial

NA

Pricing Type

$39 Per month

Location

United States

Gynger is a trade promotion management (TPM) software that helps businesses in the consumer goods and retail industries plan, execute, and measure the effectiveness of their trade promotions. The software enables users to streamline the promotion lifecycle, from planning and budgeting to execution and post-promotion analysis. Gynger provides advanced analytics and insights, allowing businesses to ... Read more about Gynger

Free Trial

NA

Pricing Type

Contact Vendor

Location

India

Creasquare is a social media management software that enables businesses to create, schedule, and analyze their social media campaigns from one centralized platform. Designed for businesses of all sizes, Creasquare allows users to manage multiple social media accounts, plan content, and engage with audiences across various platforms such as Facebook, Instagram, Twitter, and LinkedIn. With Creasqua... Read more about Creasquare

Free Trial

Available

Pricing Type

$9.9 Per month

Location

France

LiProspect is a marketing automation software that helps businesses streamline lead generation, nurture prospects, and convert leads into customers. With LiProspect, users can automate email campaigns, track lead interactions, and set up workflows for personalized follow-ups. The software’s lead scoring feature allows sales teams to prioritize high-potential leads, improving conversion rates. Li... Read more about LiProspect

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

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Mesha is an expense report software designed to simplify expense tracking, reimbursement, and financial reporting for businesses and employees. With Mesha, users can easily submit expenses by uploading receipts, categorizing expenses, and attaching notes for clarification. The platform’s automated approval workflows streamline the review process, ensuring that expenses are approved quickly and a... Read more about mesha

Free Trial

Available

Pricing Type

$99 Per month

Location

United States

Toovio is a robust customer data platform (CDP) designed to help businesses unify, manage, and leverage customer data across various touchpoints. By integrating data from multiple sources like websites, mobile apps, CRM systems, and third-party platforms, Toovio provides businesses with a centralized, 360-degree view of their customers. This comprehensive customer profile helps organizations gain ... Read more about Toovio

Free Trial

NA

Pricing Type

Contact Vendor

Location

Ireland

imagetocaption.ai is an AI-powered writing assistant software designed to generate high-quality captions for images. Ideal for social media managers, content creators, and marketers, this tool leverages machine learning algorithms to analyze images and create engaging, contextually relevant captions that capture the attention of audiences. The software supports a wide variety of image types, from ... Read more about imagetocaption.ai

Free Trial

Available

Pricing Type

$9.99 Per month

Location

Germany

RipeMetrics is an AI-powered marketing tools software designed to help businesses optimize their marketing strategies and improve customer engagement. By leveraging artificial intelligence and machine learning, RipeMetrics provides actionable insights into customer behavior, market trends, and campaign performance. The platform offers a range of tools for targeting, segmentation, and personalized ... Read more about RipeMetrics

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Plumb5 is an advanced email marketing software that enables businesses to create, manage, and analyze effective email campaigns tailored to their target audiences. With a user-friendly interface and a variety of customizable templates, users can design visually appealing emails that resonate with their customers. Plumb5 offers robust automation features, allowing users to set up drip campaigns, se... Read more about Plumb5

Free Trial

Available

Pricing Type

$229 Per user

Location

India

1PointMail is a versatile email marketing software designed to help businesses create, manage, and optimize their email campaigns effectively. The platform offers a comprehensive suite of features including email template design, contact list segmentation, automation workflows, and detailed analytics. With 1PointMail, marketers can design professional and responsive email templates using an intuit... Read more about 1PointMail

Free Trial

NA

Pricing Type

$49 Per month

Location

United States

Leadfwd is a powerful marketing automation software designed to help businesses streamline their marketing efforts and engage with leads more effectively. The platform provides tools for creating and managing email campaigns, automating lead nurturing workflows, and tracking customer interactions. With Leadfwd, marketers can segment their audience based on behavior, demographics, and other criteri... Read more about Leadfwd

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Nurture is an all-in-one marketing automation software designed to help businesses create, manage, and optimize their marketing campaigns. The platform offers tools for email marketing, lead nurturing, social media automation, and customer segmentation, enabling marketers to deliver personalized messages at scale. Nurture’s intuitive drag-and-drop interface allows users to design and automate wo... Read more about Nurture

Free Trial

Available

Pricing Type

$95 Per feautre

Location

United States

Marketfox is an innovative marketing automation software designed to streamline and optimize marketing campaigns for businesses. With its intuitive platform, users can automate repetitive tasks, segment audiences, and personalize communications, enhancing overall efficiency. Marketfox offers powerful features like email marketing, social media management, and lead nurturing, allowing businesses to... Read more about Marketfox

Free Trial

Available

Pricing Type

$24 Per user

Location

United States

iCubesPro is a powerful email marketing software designed to help businesses effectively engage with their audience and drive conversions. With its intuitive drag-and-drop editor, users can easily create visually appealing and responsive email campaigns without any coding knowledge. iCubesPro offers robust segmentation and targeting features, allowing marketers to personalize content and reach spe... Read more about iCubesPro

Free Trial

Available

Pricing Type

$8 Per month

Location

India

Chatchamp is a versatile marketing automation software designed to streamline communication and engagement with potential customers. Focusing on conversational marketing, Chatchamp enables businesses to create personalized experiences for users via email, SMS, and live chat. It provides advanced segmentation tools, allowing marketers to target customers based on behaviors, demographics, and prefer... Read more about Chatchamp

Free Trial

NA

Pricing Type

Contact Vendor

Location

Germany

Eggflow is a dynamic Marketing Automation Software designed to help businesses streamline their marketing efforts, enhance customer engagement, and drive revenue growth through automated campaigns and personalized communication. By providing a comprehensive suite of tools for email marketing, social media management, lead nurturing, and analytics, Eggflow enables marketers to create and execute ef... Read more about Eggflow

Free Trial

Available

Pricing Type

$9 Per month

Location

Vietnam

CoPilot AI is a cutting-edge lead generation software that leverages artificial intelligence to streamline the process of identifying and nurturing potential customers. This platform automates data collection and analysis, providing users with actionable insights into target markets and prospect behavior. CoPilot AI helps organizations create tailored marketing campaigns that resonate with specifi... Read more about CoPilot AI

Free Trial

NA

Pricing Type

$10 Per user

Location

Canada

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