Best Marketing Automation Software for Small Businesses (Free & Paid)

Marketing Automation Software automates repetitive marketing tasks, allowing businesses to focus on strategy and creativity. It can handle email campaigns, social media posting, and online ad management seamlessly. For small businesses, this software saves time and reduces the need for a large marketing team. Features often include lead generation, customer segmentation, and automated messaging. By automating these tasks, small businesses can nurture leads and increase customer engagement without manual effort. It helps in delivering personalized content to the right audience at the right time. This not only improves efficiency but also enhances customer relationships. Marketing automation software can also track customer interactions and provide insights for future campaigns. It enables small businesses to compete with larger companies by leveling the playing field. Investing in this software makes marketing more efficient and effective. Here are some marketing automation software options you might find useful:

  • 4.8 avg. rating from 04 reviews

Last Updated: September 18, 2025

  • All Software All Software

1291 Software

Popular Picks in Marketing Automation Software

Lusha

Lusha

$36 Per month

Unbounce

Unbounce

$74 Per month

AdCreative.ai

AdCreative.ai

$29 Per month

Castmagic

Castmagic

$39 Per month

List of Top Marketing Automation Software for Small Businesses

Pricing Options

Monthly Subscription

Annual Subscription

One-Time Payment

Quote Based

Features

No Features

Company Size

Self Employed

Small Business

Medium Business

Enterprise

I'm looking for Marketing Automation Software that is:

Meera is an intuitive scheduling software developed to help businesses manage appointments, team meetings, and resource allocation effortlessly. This platform offers tools for booking appointments, setting reminders, and managing calendars, making it ideal for both client-facing and internal scheduling. Meera’s user-friendly interface supports drag-and-drop functionality, simplifying scheduling ... Read more about Meera

Free Trial

Available

Pricing Type

$199 Per month

Location

Canada

Qubriux is a customer loyalty software designed to help businesses retain and engage their customers by offering personalized rewards and incentives. The platform enables companies to create customized loyalty programs that encourage repeat purchases and enhance customer retention. Qubriux offers a variety of features such as points-based systems, tiered rewards, and exclusive offers, allowing bus... Read more about Qubriux

Free Trial

Available

Pricing Type

$40 Per month

Location

United States

Kitchn.io is a robust social media marketing software designed to help businesses manage and optimize their social media presence across various platforms. The software allows users to schedule posts, track engagement, and analyze performance to ensure that their social media campaigns are effective. Kitchn.io supports integration with major social media networks, including Facebook, Instagram, Tw... Read more about Kitchn.io

Free Trial

Available

Pricing Type

$500 Per feautre

Location

Germany

Mailpro is a leading email marketing software that helps businesses design, automate, and optimize email campaigns for better customer engagement and higher conversion rates. With Mailpro, users can easily create personalized email content using a drag-and-drop editor, making it accessible even for those with minimal design experience. The platform offers advanced segmentation capabilities, allowi... Read more about Mailpro

Free Trial

NA

Pricing Type

Contact Vendor

Location

Switzerland

textengine.io is a powerful artificial intelligence software focused on generating high-quality content at scale. Utilizing advanced natural language processing algorithms, textengine.io can produce human-like written content for blogs, social media, product descriptions, and more. The platform allows users to define content parameters such as tone, style, and keywords, ensuring that the generated... Read more about textengine.io

Free Trial

NA

Pricing Type

$0.1 Per user

Location

Germany

BetterMetrics is a powerful marketing automation software that helps businesses optimize their marketing campaigns and improve customer engagement. It offers a wide range of tools for lead generation, email marketing, social media management, and customer segmentation. BetterMetrics allows businesses to create personalized campaigns that target specific customer segments based on behavior, demogra... Read more about BetterMetrics

Free Trial

Available

Pricing Type

$25 Per feautre

Location

Denmark

Marketing Hub is a robust marketing automation software designed to help businesses streamline their marketing efforts and enhance customer engagement. The platform provides tools for managing campaigns, automating workflows, and tracking performance metrics across various channels. With its user-friendly interface, Marketing Hub allows marketers to create targeted email campaigns, segment audienc... Read more about Marketing Hub

Free Trial

NA

Pricing Type

$1200 Per feautre

Location

New Zealand

PowLeads is a powerful marketing automation software designed to help businesses generate, nurture, and convert leads more effectively. The platform provides tools for lead capture, email marketing, campaign management, and customer relationship management (CRM). With PowLeads, businesses can create personalized, automated marketing campaigns that target leads at every stage of the sales funnel, f... Read more about PowLeads

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

Manuscry is a customer engagement software designed to foster deeper connections between businesses and their customers. Through advanced communication tools and personalized messaging, Manuscry enables businesses to engage their customers in real-time, offering tailored experiences across multiple channels, including email, chat, and social media. The platform uses AI-powered analytics to track c... Read more about Manuscry

Free Trial

NA

Pricing Type

$2.99 Per one-time

Location

France

BSI Customer Suite is a comprehensive customer relationship management (CRM) solution designed to help businesses manage customer interactions and improve overall customer satisfaction. The platform provides a 360-degree view of customer data, allowing sales, marketing, and customer support teams to collaborate more effectively. BSI Customer Suite includes features such as contact management, sale... Read more about BSI Customer Suite

Free Trial

NA

Pricing Type

Contact Vendor

Location

Switzerland

SendClean is a comprehensive email marketing software designed to help businesses create, automate, and analyze email campaigns for improved customer engagement. With SendClean, users can design visually appealing email templates using drag-and-drop tools, making it easy to craft personalized messages that resonate with their audience. The platform allows businesses to segment their email lists ba... Read more about SendClean

Free Trial

Available

Pricing Type

$6 Per month

Location

India

smpl. is an innovative Customer Journey Mapping Tools Software designed to help businesses visualize, analyze, and enhance the customer experience across various touchpoints. It offers a comprehensive platform for creating detailed and interactive customer journey maps, enabling organizations to understand and optimize the pathways their customers take from initial contact to post-purchase engagem... Read more about smpl.

Free Trial

NA

Pricing Type

$300 Per feautre

Location

Turkey

Activation Studio is a customer data platform (CDP) software designed to help businesses collect, unify, and activate customer data from multiple sources. By consolidating data from marketing platforms, websites, sales tools, and customer interactions, Activation Studio provides a comprehensive, 360-degree view of each customer. The platform offers advanced segmentation capabilities, allowing busi... Read more about Activation Studio

Free Trial

Available

Pricing Type

$200 Per month

Location

United States

SprintHub is a customer communications management software that empowers businesses to engage with customers more effectively through streamlined communication channels. Designed to centralize messaging across multiple platforms, SprintHub allows businesses to connect with customers via email, SMS, chat, and social media from a single dashboard. The software’s segmentation tools enable targeted ... Read more about SprintHub

Free Trial

Available

Pricing Type

$239 Per month

Location

Brazil

A First Party Data Activation Platform

EasyInsights empowers marketers to unlock the goldmine within: their first-party data. Capture valuable customer behaviour and purchase history. EasyInsights cleans, enriches, and activates this data, fueling smarter marketing decisions. Refine your ad signals, boost your ROAS, and gain a holistic Customer 360 view. Accurately map customer journeys, identify key interactions, and optimise your cam... Read more about EasyInsights

Free Trial

NA

Pricing Type

Contact Vendor

Location

India

Focus3 is a robust marketing automation software designed to help businesses streamline their marketing efforts and drive engagement. With its comprehensive suite of tools, users can create targeted email campaigns, manage social media posts, and track customer interactions across multiple channels. Focus3’s intuitive dashboard provides valuable insights into campaign performance, allowing marke... Read more about Focus3

Free Trial

NA

Pricing Type

$75 Per user

Location

United States

Direct Mail Manager is a powerful marketing automation software designed to streamline direct mail campaigns for businesses. The platform offers tools for designing, printing, and tracking direct mail pieces, enabling organizations to reach their target audiences effectively. With features like customizable templates and automated mailing lists, businesses can create personalized campaigns that re... Read more about Direct Mail Manager

Free Trial

NA

Pricing Type

$29.95 Per feautre

Location

United States

Uprank is a cutting-edge Marketing Automation Software designed to help businesses automate and optimize their marketing strategies for increased efficiency and effectiveness. It offers a comprehensive platform for managing multi-channel campaigns, nurturing leads, and analyzing marketing performance, ensuring that organizations can engage with their audience seamlessly and drive higher conversion... Read more about Uprank

Free Trial

Available

Pricing Type

$29.99 Per user

Location

India

DOORBOOST is an intuitive remote work software designed to help businesses manage and optimize their remote teams, ensuring seamless collaboration and productivity. The platform offers tools for task management, communication, and performance tracking, making it easy for managers to assign tasks, set deadlines, and monitor progress. DOORBOOST integrates with popular communication tools, enabling t... Read more about DOORBOOST

Free Trial

Available

Pricing Type

$99 Per month

Location

United States

Launch6 is a robust marketing automation software that empowers businesses to streamline their marketing campaigns and drive better engagement. With Launch6, users can automate repetitive marketing tasks such as email campaigns, lead nurturing, and social media postings, freeing up valuable time for more strategic initiatives. The platform also offers advanced segmentation and targeting capabiliti... Read more about Launch6

Free Trial

NA

Pricing Type

$10 Per month

Location

United States

Tur.ai is an innovative business process management (BPM) software designed to optimize organizational workflows and enhance operational efficiency. This platform offers a comprehensive set of tools for modeling, automating, and monitoring business processes, enabling teams to streamline their operations. With Tur.ai, users can visualize workflows, identify bottlenecks, and implement process impro... Read more about Tur.ai

Free Trial

NA

Pricing Type

Contact Vendor

Location

Netherlands

DESelect is a powerful customer data platform (CDP) designed to help businesses optimize their data-driven marketing efforts. By consolidating customer data from multiple sources, DESelect creates a unified view of customer behavior, preferences, and interactions, enabling businesses to deliver personalized experiences across various touchpoints. The software allows users to segment their audience... Read more about DESelect

Free Trial

NA

Pricing Type

$750 Per month

Location

Belgium

RFMcube is an advanced marketing automation software designed to help businesses optimize their customer relationship management (CRM) strategies by leveraging data-driven insights. The platform specializes in RFM (Recency, Frequency, Monetary) analysis, enabling businesses to segment their customers based on their purchasing behavior. With this information, RFMcube allows marketers to create high... Read more about RFMcube

Free Trial

Available

Pricing Type

$10 Per user

Location

Italy

Convertux is a marketing automation software that helps businesses optimize their marketing efforts by automating key processes. With Convertux, users can create personalized campaigns, segment their audience, and send targeted messages based on customer behavior and preferences. The platform offers tools for email marketing, social media automation, and lead nurturing, allowing businesses to enga... Read more about Convertux

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

CAASie.co is a specialized advertising agency software designed to streamline campaign management and enhance collaboration for marketing professionals. This platform offers tools for project management, client relationship management, and creative asset management, ensuring that advertising campaigns are executed efficiently from conception to completion. With features like automated workflow pro... Read more about CAASie.co

Free Trial

Available

Pricing Type

$0.05 Per one-time

Location

Australia

No buyer guide found.