Best Market Research Software for Small Businesses (Free & Paid)

Market Research Software is a tool that assists businesses in gathering, organizing, and analyzing data about their market environment. It helps collect valuable information on customer preferences, competitor activities, and industry trends. For small businesses, this software simplifies the complex task of understanding the market without requiring significant time or financial investment. Features often include user-friendly survey creation, real-time data analysis, and comprehensive reporting tools. By utilizing these functionalities, small businesses can make informed decisions to improve their products or services and tailor them to meet customer needs. It enables them to identify new market opportunities, forecast demand, and stay competitive. This software can be a game-changer for small businesses looking to grow and adapt quickly in a dynamic market. It reduces risks by providing actionable insights and allows for better strategic planning. Investing in market research software empowers small businesses to make data-driven decisions that can lead to increased customer satisfaction and higher profits. Here are some market research software options you can choose from to enhance your business insights:

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Last Updated: October 01, 2025

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329 Software

Popular Picks in Market Research Software

Survicate

Survicate

   (4.0)

$299 Per month

Semrush

Semrush

$117.33 Per month

Typeform

Typeform

$25 Per month

SurveyMonkey Enterprise

SurveyMonkey Enterprise

$4999 Per month

List of Top Market Research Software for Small Businesses

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CompanyCraft is an intuitive business plan software designed to help entrepreneurs, startups, and businesses efficiently create comprehensive and strategic business plans. With its user-friendly interface, users can quickly outline their vision, mission, target audience, financial forecasts, and market research in a structured format. CompanyCraft offers templates, guides, and step-by-step instruc... Read more about CompanyCraft

Free Trial

NA

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Location

United States

STAMP is an innovative employee engagement software designed to enhance communication, collaboration, and workplace culture within organizations. This platform provides tools for gathering employee feedback, conducting surveys, and facilitating discussions, empowering organizations to understand their workforce better. With its userfriendly interface, STAMP enables employees to share their thought... Read more about STAMP

Free Trial

NA

Pricing Type

$3000 Per year

Location

United States

GoSurvey is an innovative survey software designed to help organizations create, distribute, and analyze surveys effectively. This comprehensive platform offers a suite of tools that facilitate survey design, respondent management, and data analysis, ensuring businesses can gather valuable insights from their audience. GoSurvey’s user-friendly interface allows users to create custom surveys usin... Read more about GoSurvey

Free Trial

Available

Pricing Type

$17 Per feautre

Location

India

EPIC Conjoint is a market research software designed for businesses seeking to understand customer preferences and make data-driven decisions. Using the conjoint analysis method, the software helps companies determine how different product features, pricing strategies, and other variables impact consumer choices. EPIC Conjoint enables businesses to simulate different market scenarios and forecast ... Read more about EPIC Conjoint

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NA

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Location

Ireland

Value on Board is a market research software designed to help businesses gather and analyze customer insights to make informed decisions. The platform offers tools for conducting surveys, analyzing customer feedback, and tracking market trends. With features like real-time data visualization, sentiment analysis, and customizable reporting, Value on Board helps businesses understand consumer prefer... Read more about Value on Board

Free Trial

NA

Pricing Type

$199 Per one-time

Location

Hungary

Intely is a survey software designed to help businesses create, distribute, and analyze surveys to gather valuable feedback from customers, employees, or other stakeholders. The platform provides tools for building custom surveys with a wide range of question types, including multiple choice, Likert scales, and open-ended responses. Intely includes advanced analytics and reporting features, allowi... Read more about Intely

Free Trial

Available

Pricing Type

$9 Per month

Location

United States

LookLook is a market research software that helps businesses gather and analyze customer data to make informed decisions. It allows organizations to conduct surveys, analyze consumer behavior, and track market trends in real-time. With LookLook, businesses can create customized surveys, focus groups, and feedback forms to collect targeted data from customers, prospects, and competitors. The softwa... Read more about LookLook

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NA

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Location

United States

Altiar is a versatile content management software designed to simplify the creation, management, and distribution of digital content across various platforms. With its user-friendly interface, users can easily organize, edit, and publish content, ensuring a streamlined workflow. Altiar supports collaboration among team members, allowing for real-time feedback and revisions, which enhances producti... Read more about Altiar

Free Trial

NA

Pricing Type

$20 Per month

Location

United Kingdom

Q-Fi Surveys is an advanced Survey Software designed to help businesses collect, analyze, and act on customer feedback and market research data efficiently. It offers a versatile platform for creating, distributing, and managing surveys, enabling organizations to gain deep insights into customer preferences, behaviors, and satisfaction levels. Q-Fi Surveys features a wide range of customizable sur... Read more about Q-Fi Surveys

Free Trial

Available

Pricing Type

$12000 Per year

Location

Canada

Breefly is a cutting-edge market research software designed to help organizations gather insights and understand consumer behavior effectively. This platform provides comprehensive tools for conducting surveys, analyzing market trends, and engaging with target audiences. With Breefly, users can easily create and distribute surveys, track responses, and analyze data to uncover valuable insights int... Read more about Breefly

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Location

United States

NovaceneAI is a powerful data visualization platform that uses artificial intelligence (AI) to help businesses turn complex datasets into actionable insights. By combining AI algorithms with advanced visualization techniques, NovaceneAI enables organizations to uncover hidden patterns, trends, and correlations within their data, providing a deeper understanding of business performance. The platfor... Read more about NovaceneAI Platform

Free Trial

NA

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Location

Canada

Multytude is an advanced survey software that helps businesses and organizations gather valuable insights from their audience through customizable surveys and questionnaires. The platform is designed to support various survey types, including market research surveys, customer satisfaction surveys, employee feedback, and academic research. Multytude’s user-friendly interface allows users to creat... Read more about Multytude

Free Trial

Available

Pricing Type

$19.99 Per user

Location

United Kingdom

EasyData is a comprehensive market research software designed to help organizations gather, analyze, and interpret data effectively. This platform provides tools for designing surveys, collecting responses, and analyzing results to gain insights into market trends and consumer behavior. Users can create custom surveys that target specific demographics, ensuring relevant data collection. EasyData s... Read more about EasyData

Free Trial

Available

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Location

United States

Capture2Proposal is a powerful proposal management software designed to help organizations streamline their proposal creation and submission processes. This platform provides comprehensive tools for proposal collaboration, template management, and tracking, enabling users to enhance their proposal workflows efficiently. With its user-friendly interface, teams can easily collaborate on proposals, m... Read more about Capture2Proposal

Free Trial

NA

Pricing Type

$2640 Per year

Location

United States

OpinionWizard is a sophisticated market research software designed to facilitate the collection and analysis of consumer feedback. This platform offers tools for creating customizable surveys, polls, and questionnaires, enabling organizations to gather insights from their target audience effectively. OpinionWizard features a user-friendly interface that allows users to design surveys with various ... Read more about OpinionWizard

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NA

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Location

United States

Surveyol is an easy-to-use survey software designed to help businesses gather insights and feedback from customers, employees, and other stakeholders. The platform allows users to create customizable surveys, questionnaires, and polls with various question types, including multiple-choice, Likert scales, and open-ended responses. Surveyol provides a range of templates to suit different survey need... Read more about Surveyol

Free Trial

Available

Pricing Type

$19 Per user

Location

United States

CrawlQ is an advanced Artificial Intelligence Software designed to enhance market research and competitive intelligence. Leveraging sophisticated AI algorithms, CrawlQ analyzes vast amounts of data from various sources to uncover actionable insights, trends, and opportunities for businesses. Features include automated data collection, natural language processing, and predictive analytics, enabling... Read more about CrawlQ

Free Trial

Available

Pricing Type

$79 Per month

Location

Netherlands

KLIKER is a pricing optimization software that helps businesses set the most profitable prices for their products and services. The platform uses data analysis and machine learning to determine optimal pricing strategies based on market trends, competitor prices, and customer demand. KLIKER enables businesses to adjust prices in real-time, track pricing performance, and test different pricing mode... Read more about KLIKER

Free Trial

Available

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Location

Croatia

Valu8 is a powerful business intelligence (BI) software designed to help organizations transform their data into actionable insights, enabling informed decision-making and strategic growth. It offers a comprehensive suite of tools for data visualization, reporting, analytics, and dashboard creation, ensuring that businesses can effectively analyze and interpret their data with ease and precision. ... Read more about Valu8

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Available

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Location

Sweden

All-in-one user research and customer feedback platform

Crowd is a Customer Insights and User Research platform that helps businesses to gather, analyze, and implement customer feedback. It provides a suite of tools for both unmoderated and moderated user testing, feedback collection through website widgets, task management, and documentation. With Crowd, businesses can gain insights into customer behaviors, drive product improvements, and mak... Read more about Crowd App

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NA

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Location

United States

mQuest is an innovative Survey Software designed to help businesses and organizations create, distribute, and analyze surveys with ease. It offers a comprehensive platform for designing customizable surveys, collecting responses, and generating actionable insights. mQuest features an intuitive drag-and-drop interface that allows users to build engaging surveys without the need for technical expert... Read more about mQuest

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Location

Germany

AsinHunt is an innovative market research software designed to help businesses gather and analyze product data from various online marketplaces. This platform provides tools for tracking competitor pricing, analyzing sales trends, and identifying market opportunities. With its userfriendly interface, users can easily search for products, filter results, and generate comprehensive reports for infor... Read more about AsinHunt

Free Trial

NA

Pricing Type

$9.99 Per month

Location

Brazil

DataDynamic is a comprehensive market research software that helps businesses gather, analyze, and interpret data to make informed decisions. By leveraging advanced analytics, it offers valuable insights into consumer behavior, market trends, and competitive landscapes. Users can easily create surveys, conduct sentiment analysis, and generate reports that aid in product development, marketing stra... Read more about DataDynamic

Free Trial

Available

Pricing Type

$699 Per user

Location

Netherlands

ConfirmKit is a robust customer service software designed to help businesses deliver exceptional support and enhance customer satisfaction. It offers a range of features including ticket management, live chat, knowledge base creation, and multi-channel support, allowing businesses to address customer inquiries efficiently and effectively. ConfirmKit's intuitive interface enables support teams to t... Read more about ConfirmKit

Free Trial

Available

Pricing Type

$29 Per feautre

Location

United States

MR Buddies is an intuitive survey software designed to help businesses and organizations gather valuable insights from their target audience. With its user-friendly interface, MR Buddies allows users to create, distribute, and analyze surveys effortlessly. The software offers a wide range of customizable templates and question types, enabling the creation of detailed and engaging surveys tailored ... Read more about MR Buddies

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NA

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Location

India

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