Best Customer Loyalty Software for Small Businesses (Free & Paid)

Running a small business comes with unique challenges, including tight budgets and limited resources. That’s why choosing the right customer loyalty software can significantly improve your workflow and help you compete more effectively. Here, we feature the top customer loyalty software solutions designed for small businesses—offering affordable pricing, user-friendly interfaces, and scalable features that grow alongside your company.

Last Updated: October 01, 2025

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Popular Picks in Customer Loyalty Software

Giftbit

Giftbit

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Kangaroo

Kangaroo

$59 Per month

LoyaltyLion

LoyaltyLion

$399 Per month

Open Loyalty

Open Loyalty

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List of Top Best Customer Loyalty Software for Small Businesses

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Digital gift card rewards & incentives

Giftbit is a versatile software solution tailored for businesses looking to manage and send digital gift cards efficiently. It streamlines the process of buying, sending, and tracking gift cards from various popular brands, making it ideal for customer rewards, employee incentives, or marketing promotions. A key feature of Giftbit is its ability to provide detailed insights on gift card usage and ... Read more about Giftbit

Free Trial

Available

Pricing Type

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Location

Canada

Kangaroo is an intuitive SMS marketing software designed to help businesses reach their audience directly through targeted text message campaigns. The platform allows marketers to create, schedule, and send SMS campaigns to customer lists, providing a fast and effective way to engage with customers. Kangaroo’s easy-to-use interface offers features like list segmentation, personalized messaging, ... Read more about Kangaroo

Free Trial

Available

Pricing Type

$59 Per month

Location

Canada

LoyaltyLion is a comprehensive customer loyalty software designed to help businesses enhance customer engagement and retention through effective loyalty programs. This platform provides essential tools for creating customizable loyalty schemes, managing rewards, and tracking customer interactions, enabling organizations to build strong relationships with their customers. With its user-friendly int... Read more about LoyaltyLion

Free Trial

Available

Pricing Type

$399 Per month

Location

United Kingdom

Open Loyalty is an innovative customer loyalty software designed to help businesses enhance customer retention and drive brand loyalty. This platform allows organizations to create and manage tailored loyalty programs that resonate with their customer base. Open Loyalty provides a range of customizable features, enabling businesses to implement pointbased systems, tiered rewards, and referral prog... Read more about Open Loyalty

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NA

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Location

Poland

BOGO+ is a customer loyalty platform designed to help businesses enhance customer engagement and retention through personalized promotions and rewards. The software enables companies to create and manage "Buy One, Get One" (BOGO) offers, track customer purchases, and analyze buying behaviors. By providing insights into customer preferences, BOGO+ allows businesses to tailor their marketing strateg... Read more about BOGO+

Free Trial

NA

Pricing Type

Contact Vendor

Location

Vietnam

Experience the power of customer reviews

Trustpilot is a renowned customer review management tool that empowers businesses to build trust and transparency with their customers. Central to its functionality is the collection and display of genuine customer reviews, providing valuable insights and boosting credibility. Trustpilot excels in showcasing these reviews on company websites and social media platforms, enhancing brand reputation. ... Read more about Trustpilot

Free Trial

NA

Pricing Type

$259 Per month

Location

Denmark

Learn why our customers trust Oracle

Simphony POS is a robust restaurant point-of-sale software designed to streamline operations and enhance customer service for the foodservice industry. With an intuitive interface and advanced features, Simphony POS makes it easy for restaurant staff to take orders, process payments, and manage tables, improving efficiency and customer satisfaction. The software integrates seamlessly with kitchen ... Read more about Simphony POS

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

AI-powered, cloud-based digital marketing platform

Salesforce Marketing Cloud is a digital marketing platform offering various tools for email, social media, and mobile marketing. It enables personalized customer engagement with its segmentation and targeting capabilities. The platform provides automation for email campaigns, streamlining communication efforts. It includes robust analytics for tracking campaign performance and customer interaction... Read more about Salesforce Marketing Cloud

Free Trial

Available

Pricing Type

$1,250 Per month

Location

United States

Salesforce for Retail is a customer journey mapping tool designed specifically for the retail industry, helping businesses understand and optimize their customers' experiences across various touchpoints. The platform allows retailers to map out the entire customer journey, from awareness and consideration to purchase and post-purchase, providing a comprehensive view of customer interactions. Sales... Read more about Salesforce for Retail

Free Trial

Available

Pricing Type

$25 Per month

Location

United States

SAP Customer Data Cloud is a customer loyalty and identity management platform that helps businesses build stronger relationships with their customers by securely managing and leveraging customer data. The software allows businesses to create personalized experiences by capturing customer preferences, behavior, and interactions in real-time. SAP Customer Data Cloud offers powerful consent manageme... Read more about SAP Customer Data Cloud

Free Trial

Available

Pricing Type

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Location

Germany

XM for Customer Experience is a comprehensive Customer Experience Software designed to help businesses collect and analyze customer feedback to improve their products and services. The platform offers tools for gathering feedback through surveys, reviews, and direct interactions, providing businesses with actionable insights into customer preferences and satisfaction. XM for Customer Experience fe... Read more about XM for Customer Experience

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Top-rated Sales CRM Software by Customers

Zoho CRM is a user-friendly software designed to streamline customer relationship management for businesses. It helps companies organize and automate their sales processes, fostering better customer interactions. With Zoho CRM, users can efficiently manage contacts, track leads, and monitor deals in one centralized platform. The software offers customizable dashboards, enabling businesses to tailo... Read more about Zoho CRM

Free Trial

15 Days

Pricing Type

$9.08 Per month

Location

India

Unified Customer Experience Platform

Zoho CRM Plus is an integrated customer relationship management solution. It combines sales, marketing, and customer support activities in one platform. Key features include automation of routine sales processes, which saves time and enhances productivity. The tool offers advanced analytics, providing insights into customer behavior and sales trends. Email marketing integration helps in reaching o... Read more about Zoho CRM Plus

Free Trial

30 Days

Pricing Type

$2900 Per month

Location

India

Square Loyalty is a customer loyalty software designed to help businesses build lasting relationships with their customers through rewarding experiences. The platform enables businesses to create and manage loyalty programs that encourage repeat purchases, customer engagement, and brand advocacy. Square Loyalty allows businesses to offer personalized rewards, such as discounts, points, or exclusiv... Read more about Square Loyalty

Free Trial

Available

Pricing Type

$45 Per month

Location

United States

Paytm m'Loyal is a customer loyalty software designed to help businesses retain customers and encourage repeat purchases through customized rewards programs. The platform provides tools for creating loyalty programs that award points, discounts, and offers based on customer activity. Paytm m'Loyal’s analytics features enable businesses to track customer engagement, purchase frequency, and spendi... Read more about Paytm m'Loyal

Free Trial

NA

Pricing Type

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Location

United States

Get Satisfaction is a cutting-edge customer loyalty software designed to foster engagement and strengthen relationships between businesses and their customers. This innovative platform provides tools for creating and managing loyalty programs, enabling companies to reward customers for their purchases and interactions. With Get Satisfaction, businesses can easily track customer behavior, preferenc... Read more about Get Satisfaction

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

SATMETRIX is a comprehensive customer loyalty software designed to help organizations enhance their customer engagement and retention strategies. This platform offers a userfriendly interface that enables users to create and manage loyalty programs effortlessly. SATMETRIX supports features for customer segmentation, allowing organizations to tailor their offerings based on customer preferences and... Read more about SATMETRIX

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

The UGC Platform for Authentic Shopper Experiences

Bazaarvoice is a dynamic software platform tailored to enhance e-commerce through authentic customer feedback. Central to its functionality is the collection and display of customer reviews, which helps build trust and informs purchasing decisions. It stands out for its innovative approach to user-generated content (UGC), integrating customer photos and videos to enrich product descriptions. Bazaa... Read more about Bazaarvoice

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

TCS Customer Intelligence & Insights is an advanced artificial intelligence (AI) software designed to help businesses harness the power of customer data to drive personalized marketing, enhance customer experiences, and optimize business strategies. This AI-powered platform collects and analyzes data from various touchpoints, such as websites, social media, and customer interactions, to generate a... Read more about TCS Customer Intelligence & Insights

Free Trial

Available

Pricing Type

$1 Per year

Location

India

CashStar eGift Cards is a leading customer loyalty software that enables businesses to create and manage digital gift card programs. With its user-friendly interface, CashStar allows companies to design customized eGift cards that reflect their brand identity and promotional strategies. The platform supports seamless integration with existing ecommerce systems, facilitating easy distribution of gi... Read more about CashStar eGift Cards

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Epsilon PeopleCloud is a cutting-edge Customer Data Platform (CDP) Software designed to help businesses unify, manage, and leverage customer data effectively and efficiently. It offers a comprehensive platform for collecting, integrating, and analyzing customer information from various sources, ensuring that organizations can gain a holistic view of their customers and deliver personalized experie... Read more about Epsilon PeopleCloud

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Medallia Experience Cloud is an advanced survey software designed to gather, analyze, and act on customer feedback efficiently. This platform provides tools for creating custom surveys, enabling organizations to capture valuable insights from their target audience. Users can distribute surveys across various channels, monitor response rates, and analyze data through robust reporting features. Meda... Read more about Medallia Experience Cloud

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

CandyBar is a userfriendly loyalty programs software designed to help small businesses engage and retain customers effectively. This platform offers a range of tools for creating and managing loyalty programs, enabling businesses to reward customer loyalty and drive repeat purchases. With CandyBar, users can easily set up point systems, customize rewards, and track customer engagement through an i... Read more about CandyBar

Free Trial

Available

Pricing Type

$45 Per feautre

Location

Singapore

ReferralCandy is a dynamic referral software designed to help businesses boost customer acquisition through effective referral programs. This platform provides tools for creating and managing referral campaigns that incentivize customers to refer their friends and family. Users can easily set up customizable rewards and track referral activity in real-time, enabling businesses to measure the succe... Read more about ReferralCandy

Free Trial

7 Days

Pricing Type

$29 Per

Location

Singapore

Easypromos is a dynamic social media marketing software designed to help businesses engage their audience and grow their online presence. It offers a comprehensive suite of tools for creating and managing interactive promotions, contests, and campaigns across various social media platforms. Easypromos provides customizable templates and intuitive design features, allowing marketers to craft visual... Read more about Easypromos

Free Trial

Available

Pricing Type

$29 Per month

Location

Spain

Explore Today’s Featured List of Top Best Customer Loyalty Software for Small Businesses

Horizon Loyalty Hub is a sophisticated Customer Loyalty Software designed to help businesses build and maintain strong relationships with their customers through personalized loyalty programs. It offers a comprehensive platform for creating, managing, and analyzing loyalty initiatives, ensuring that businesses can reward and retain their most valuable customers effectively. Key features include cu... Read more about Horizon Loyalty Hub

Free Trial

NA

Pricing Type

$500 Per user

Location

United Kingdom

GIFTD is a powerful customer loyalty software that helps businesses foster long-term relationships with their customers. This platform enables organizations to design and implement customized loyalty programs that reward customers for repeat purchases and engagement. With features like point accumulation, tiered rewards, and personalized offers, GIFTD allows businesses to tailor their loyalty stra... Read more about GIFTD

Free Trial

Available

Pricing Type

$99 Per feautre

Location

United States

CustomerSure is an innovative survey software designed to help businesses gather valuable customer feedback and improve their services. With its user-friendly interface, businesses can create customized surveys to assess customer satisfaction, product quality, and overall experience. CustomerSure offers a variety of question types, including multiple-choice, open-ended, and rating scales, allowing... Read more about CustomerSure

Free Trial

Available

Pricing Type

Contact Vendor

Location

United Kingdom

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