Top Mixpanel Alternatives & Competitors

Finding the right software for your business can be challenging, and while Mixpanel is a popular choice, it may not be the perfect fit for everyone. If you're exploring Mixpanel alternatives, you're in the right place. We’ve compiled a list of the top competitors that offer similar features, pricing, and benefits. Compare the best alternatives to Mixpanel and discover the ideal solution tailored to your needs.

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Last Updated: October 02, 2025

All Competitors and Alternatives to Mixpanel

Heap is an advanced data analysis software designed to empower businesses to capture, analyze, and visualize their data with ease and precision. It offers a comprehensive platform for tracking user interactions, events, and behaviors across websites and applications without the need for manual tagging. Heap’s intuitive interface allows users to create custom reports, perform cohort analyses, and... Read more about Heap

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Website Heatmaps & Behavior Analytics Tools

Hotjar is an intuitive tool designed to understand online user behavior and website performance. It offers heatmaps, which visually represent where users click, move, and scroll on your site, providing insights into their interactions. Hotjar also features session recordings, showing real user journeys and experiences. This helps identify usability issues and areas for improvement. Surveys and fee... Read more about Hotjar

Free Trial

15 Days

Pricing Type

$32 Per month

Location

United States

Automate Your Entire Marketing Reporting

Improvado is an advanced marketing data aggregation tool that is developed to streamline and simplify the way businesses handle their marketing data. Its primary strength lies in its ability to integrate with over 200 marketing platforms, from social media to CRM systems, allowing for efficient data collection and consolidation under one roof. This eliminates the need for manual data extraction an... Read more about Improvado

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Event Analytics for Web, Mobile and More

Kissmetrics is a powerful analytics software tailored for e-commerce and SaaS businesses. It is focused on optimizing customer engagement and conversion. Its standout feature is the deep customer insights it provides by tracking individual user behavior across multiple devices and touchpoints. This enables businesses to understand customer journeys in detail. Kissmetrics excels in segmentation, al... Read more about Kissmetrics

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Lebesgue is an advanced marketing analytics software that helps businesses optimize their digital marketing strategies through data-driven insights. The platform enables marketers to measure the performance of their marketing campaigns across multiple channels, including social media, email, paid ads, and content marketing. Lebesgue's AI-powered tools analyze vast amounts of marketing data to iden... Read more about Lebesgue

Free Trial

Available

Pricing Type

Contact Vendor

Location

Croatia

Top Business Analytics Tools & Solutions

Google Analytics 360 is a premium, advanced analytics tool offering in-depth insights into website and app performance. It's designed for large enterprises needing detailed, real-time data analysis. Key features include customized reporting, integration with Google's advertising services, and data from multiple channels consolidated into a single platform. Analytics 360 provides user-centric metri... Read more about Google Analytics 360

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Improve your website's conversion rate using our collection of tools including Dynamic Heatmaps, Session Recordings and Surveys.

Lucky Orange is an innovative software tool designed to help businesses understand and improve their website's user experience. It offers a suite of features including real-time visitor tracking, heatmaps, session recordings, and conversion funnels. With real-time tracking, businesses can see how visitors are interacting with their site at any moment, offering immediate insights into user behavior... Read more about Lucky Orange

Free Trial

7 Days

Pricing Type

$32 Per month

Location

United States

Google Analytics alternative that protects your data and your customers' privacy

Matomo is a comprehensive web analytics platform that prioritizes user privacy and data ownership. Unlike other analytics tools, Matomo offers full control over data, ensuring compliance with privacy regulations like GDPR and CCPA. Its customizable dashboard allows users to track key metrics such as website traffic, conversions, and user behavior in real-time. With features like heatmaps and sessi... Read more about Matomo

Free Trial

15 Days

Pricing Type

$1,690 Per month

Location

Afghanistan

The Work Management Software To Maximize Business Efficiency

monday.com is a versatile work operating system designed to streamline collaboration and project management. Its colorful and intuitive interface simplifies complex workflows, offering customizable boards to fit various team needs. From task tracking to project timelines, monday.com adapts to your unique processes. Team members can easily communicate, share files, and update progress in real-time,... Read more about monday.com

Free Trial

Available

Pricing Type

$9 Per month

Location

Israel

Product Experience and Digital Adoption Solutions

Pendo is a versatile software platform designed to enhance user experience and product engagement for digital products and applications. Its core functionality revolves around in-app analytics, user feedback, and guided tours. Pendo captures detailed user behavior data within apps, providing insights into how features are used and where users encounter issues. This data helps businesses optimize t... Read more about Pendo

Free Trial

NA

Pricing Type

$3500 Per year

Location

United States

SAS Customer Intelligence 360 is an advanced campaign management software that empowers businesses to plan, execute, and optimize multi-channel marketing campaigns. With SAS Customer Intelligence 360, businesses can create highly targeted and personalized marketing campaigns across various channels, including email, social media, websites, and mobile apps. The software uses sophisticated analytics... Read more about SAS Customer Intelligence 360

Free Trial

Available

Pricing Type

$8000 Per year

Location

United States

Comprehensive product analytics & visual user insights

Smartlook is an advanced heatmap software that helps businesses understand user behavior on their websites and apps through visual analytics. By tracking clicks, scrolls, and interactions, Smartlook provides insights into how users navigate digital interfaces, helping companies identify pain points and optimize user experience. Its easy-to-use platform includes features for session recording, whic... Read more about Smartlook

Free Trial

Available

Pricing Type

$0 Per month

Location

United States

Amplitude is a cutting-edge web analytics software that empowers businesses to understand user behavior and drive growth through data-driven insights. This platform provides comprehensive tools for tracking user interactions across websites and mobile applications, enabling organizations to analyze engagement, retention, and conversion metrics effectively. Amplitude's intuitive dashboard allows te... Read more about Amplitude

Free Trial

NA

Pricing Type

$49 Per month

Location

United States

Fullstory is a leading Customer Experience Software designed to help businesses understand and enhance user interactions on their digital platforms. It offers a comprehensive suite of tools for session replay, heatmaps, and user journey analysis, enabling organizations to identify pain points and optimize user experiences effectively. Key features include real-time analytics, error detection, and ... Read more about Fullstory

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Glassbox is an advanced website monitoring software designed to enhance user experience by providing deep insights into website performance and user behavior. This platform enables businesses to track key performance metrics, identify issues, and optimize their web applications in real time. With features such as session replay, heat maps, and detailed analytics, Glassbox empowers organizations to... Read more about Glassbox

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

FAQs About Mixpanel Alternatives

Some of the best alternatives to Mixpanel include Google Analytics 360, Smartlook, SAS Customer Intelligence 360, Hotjar, monday.com, Matomo, Amplitude, Fullstory, Heap, Pendo, Lucky Orange, Kissmetrics, Improvado, Glassbox and Lebesgue. These alternatives offer similar features, better pricing, and more flexibility depending on your business needs.

There are various reasons why users look for alternatives to Mixpanel, such as pricing concerns, missing features, better integration options, or improved customer support. Exploring alternative solutions ensures that businesses find the best fit for their specific requirements.

Yes! Depending on the product, you may find:

  • Free Trial options like Smartlook, SAS Customer Intelligence 360, Hotjar, monday.com, Matomo, Fullstory, Heap, Lucky Orange and Lebesgue (test premium features before subscribing).

These no-cost or low-cost alternatives can be ideal for startups and small businesses with budget constraints, but often come with feature limitations or usage caps. Always check each option’s details to ensure it fits your specific needs.

Small businesses looking for an easy-to-use and cost-effective alternative to Mixpanel can consider Google Analytics 360, Smartlook, SAS Customer Intelligence 360, Hotjar, monday.com, Matomo, Amplitude, Fullstory, Heap, Pendo, Lucky Orange, Kissmetrics, Improvado, Glassbox and Lebesgue. These software options offer affordable pricing, simple setup, and essential business features tailored for growing teams.

Enterprises seeking a robust alternative to Mixpanel can explore Google Analytics 360, Hotjar, monday.com, Matomo, Pendo, Lucky Orange, Kissmetrics and Improvado. These platforms offer scalability, advanced automation, top-tier security, and enterprise-grade customer support to meet large-scale business needs.

Some of the best cloud-based alternatives to Mixpanel include Google Analytics 360, Smartlook, SAS Customer Intelligence 360, Hotjar, monday.com, Matomo, Amplitude, Fullstory, Heap, Pendo, Lucky Orange, Kissmetrics, Improvado, Glassbox and Lebesgue. These platforms offer seamless remote access, real-time collaboration, automatic updates, and enhanced security for smooth software management.

Yes, most Mixpanel alternatives provide mobile apps for iOS and Android. Options like Google Analytics 360 and monday.com offer full-featured mobile applications that allow users to manage tasks, track progress, and collaborate on the go.

In conclusion, while Mixpanel offers robust analytics and user engagement features, businesses should consider alternatives like Google Analytics 360 for comprehensive web insights, monday.com for project management integration, and Hotjar for user behavior visualization. Tools like Pendo and Amplitude excel in product analytics, while Kissmetrics and Matomo provide strong customer journey tracking. For deeper insights, Improvado and Heap are excellent choices, while Fullstory and Glassbox enhance user experience analysis. Ultimately, the best choice depends on specific business needs, budget, and desired features, ensuring optimal data-driven decision-making.