Gupshup is an SMS marketing software that allows businesses to engage their customers through personalized and targeted text message campaigns. The platform enables businesses to send bulk SMS messages, manage contacts, and schedule messages for optimal delivery times. Gupshup offers advanced segmentation tools, allowing businesses to tailor their messages to specific customer groups based on preferences, behaviors, and demographics. The software also includes analytics and reporting features, enabling businesses to track the effectiveness of their SMS campaigns and optimize strategies for higher engagement and conversion rates. With its user-friendly interface and flexible pricing options, Gupshup is an ideal solution for businesses looking to drive customer engagement and sales through SMS marketing.
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