Best Social Media Analytics Tools Software

Social Media Analytics Tools Software empowers businesses to understand their audience better and optimize their online presence. By analyzing metrics like engagement rates, follower growth, and content performance, these tools provide actionable insights to improve social media strategies. Social media analytics software is essential for brands looking to make data-driven decisions and enhance their campaigns’ impact. With advanced features like real-time tracking, competitor analysis, and customizable dashboards, social media analytics tools help businesses measure success across platforms. These tools not only save time but also uncover opportunities to refine content and drive better results. From small businesses to large enterprises, social media analytics software offers scalable solutions for any marketing team. Looking to elevate your social media strategy? Discover the right social media analytics tools to transform your data into actionable insights and achieve measurable success.
  • 4.8 avg. rating from 07 reviews

Last Updated: September 03, 2025

283 Software

List of Top Social Media Analytics Tools | Best Social Media Analytics Software

Pricing Options

Monthly Subscription

Annual Subscription

One-Time Payment

Quote Based

Features

Multi-Channel Data Collection

Engagement Tracking

Lead Attribution

Campaign Analytics

Influencer Tracking

Post Scheduling

Customizable Reports

Competitor Monitoring

Artificial Intelligence

Company Size

Self Employed

Small Business

Medium Business

Enterprise

I'm looking for Social Media Analytics Tools Software that is:

Versatile & Robust Project Management Software

Wrike, a dynamic project management platform, revolutionizes team collaboration with its user-friendly features. Designed for simplicity, Wrike empowers teams to plan, track, and manage projects seamlessly. The platform's customizable dashboards offer real-time insights, enhancing decision-making processes. Wrike's flexibility adapts to various work styles, making it suitable for diverse teams and... Read more about Wrike

Free Trial

14 Days

Pricing Type

$9.80 Per month

Location

United States

The Work Management Software To Maximize Business Efficiency

monday.com is a versatile work operating system designed to streamline collaboration and project management. Its colorful and intuitive interface simplifies complex workflows, offering customizable boards to fit various team needs. From task tracking to project timelines, monday.com adapts to your unique processes. Team members can easily communicate, share files, and update progress in real-time,... Read more about monday.com

Free Trial

Available

Pricing Type

$9 Per month

Location

Israel

Get measurable results from online marketing

Semrush is a powerful suite of robust online marketing tools. It helps you analyze and optimize your website's performance. With Semrush, you can track your keywords, spy on competitors, and discover new opportunities. It provides insights into organic search, paid advertising, and backlinks. The tool's user-friendly interface makes it easy to navigate. Semrush also offers site audit features to i... Read more about Semrush

Free Trial

7 Days

Pricing Type

$117.33 Per month

Location

United States

Best Social Media Marketing and Management Tool

Hootsuite is one of the leading social media management platforms that revolutionizes how businesses approach their online presence. As a centralized hub, Hootsuite empowers users to schedule, manage, and analyze content across various social media channels seamlessly. With a user-friendly interface, it facilitates efficient social media planning and collaboration among team members. Hootsuite's d... Read more about Hootsuite

Free Trial

30 Days

Pricing Type

$99 Per month

Location

Canada

A powerful solution for social media management

Sprout Social is a comprehensive social media management platform that redefines how businesses connect, engage, and analyze their online presence. As a centralized solution, Sprout Social allows users to schedule posts, monitor conversations, and analyze performance across various social media channels. Its intuitive interface facilitates efficient collaboration among team members, streamlining t... Read more about Sprout Social

Free Trial

30 Days

Pricing Type

$199 Per month

Location

United States

Bring together your team, process, & projects with CoSchedule Marketing Suite.

CoSchedule Marketing Suite is a comprehensive software solution designed to streamline and enhance your marketing strategies. It offers a centralized platform that simplifies marketing campaign management, content creation, and social media coordination. With CoSchedule, you can effortlessly plan, schedule, and collaborate on your marketing projects, ensuring seamless teamwork. Its user-friendly i... Read more about CoSchedule Marketing Suite

Free Trial

NA

Pricing Type

$19 Per month

Location

United States

Best Social Media Management Software

Agorapulse stands out as an exceptional social media management tool, catering to the diverse needs of businesses and individuals alike. This user-friendly software streamlines essential tasks such as content scheduling and publishing across a range of popular platforms, ensuring your brand's online presence remains consistent and engaging. Its standout feature is undoubtedly the robust social inb... Read more about Agorapulse

Free Trial

30 Days

Pricing Type

$49 Per month

Location

France

AI-powered, cloud-based digital marketing platform

Salesforce Marketing Cloud is a digital marketing platform offering various tools for email, social media, and mobile marketing. It enables personalized customer engagement with its segmentation and targeting capabilities. The platform provides automation for email campaigns, streamlining communication efforts. It includes robust analytics for tracking campaign performance and customer interaction... Read more about Salesforce Marketing Cloud

Free Trial

Available

Pricing Type

$1,250 Per month

Location

United States

The UGC Platform for Authentic Shopper Experiences

Bazaarvoice is a dynamic software platform tailored to enhance e-commerce through authentic customer feedback. Central to its functionality is the collection and display of customer reviews, which helps build trust and informs purchasing decisions. It stands out for its innovative approach to user-generated content (UGC), integrating customer photos and videos to enrich product descriptions. Bazaa... Read more about Bazaarvoice

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Media, Social & Consumer Intelligence

Meltwater is a comprehensive media intelligence platform that provides businesses with powerful tools for monitoring, analyzing, and extracting insights from online media sources. This platform offers real-time tracking of news, social media, and other digital content, allowing users to stay informed about relevant trends and conversations. Meltwater's advanced analytics tools transform data into ... Read more about Meltwater

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Social marketing for customer connection, conversion, and care

Emplifi Social Marketing Cloud is a cutting-edge platform designed to elevate social media engagement and digital customer experiences. It integrates social media management, content marketing, and customer insights into a single, powerful solution. With its advanced analytics and AI-driven insights, businesses can deeply understand audience behavior and preferences, enabling them to craft compell... Read more about Emplifi Social Marketing Cloud

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

The easiest way to manage your brands on social media

Zoho Social is a dynamic social media management platform that redefines how businesses handle their online presence. Serving as a centralized solution, Zoho Social enables users to schedule posts, engage with their audience, and analyze social media performance effortlessly. With an intuitive interface, it can streamline content planning and collaboration to facilitate efficient social media mana... Read more about Zoho Social

Free Trial

15 Days

Pricing Type

$900 Per month

Location

British Indian Ocean Territory

The undisputed leader in social media management

Sprinklr Social is a sophisticated platform developed for large enterprises aiming to master customer experience management across digital channels. Its strength lies in offering an integrated suite for social media management, advertising, marketing, and customer care, all within a single ecosystem. Sprinklr sets itself apart with advanced AI capabilities, enabling personalized customer interacti... Read more about Sprinklr Social

Free Trial

30 Days

Pricing Type

$299 Per month

Location

United States

Analytics and management for Instagram, TikTok, LinkedIn, Twitter & Facebook

Iconosquare is a powerful analytics and management tool specifically developed for Instagram and Facebook, making it a go-to choice for brands and marketers focused on these platforms. It excels in providing detailed insights into follower demographics, engagement rates, and content performance, helping users refine their social media strategies. Iconosquare's scheduling feature allows for plannin... Read more about Iconosquare

Free Trial

NA

Pricing Type

$12.20 Per month

Location

United States

Effortlessly Analyze Your Competitive Landscape

Similarweb is a powerful software that unveils the digital world's secrets. With its user-friendly interface, it offers a comprehensive view of your website's performance, competition, and market trends. Easily track your online presence, uncover valuable insights about your audience, and gain a competitive edge. Discover where your website stands in search rankings, monitor traffic sources, and e... Read more about Similarweb

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Cision is a leading public relations software designed to streamline media outreach and enhance communication strategies for organizations. With its user-friendly interface, Cision allows users to identify, engage, and track relationships with journalists, influencers, and media outlets efficiently. The software features comprehensive media databases, enabling PR professionals to target the right ... Read more about Cision

Free Trial

NA

Pricing Type

$1 Per month

Location

United States

Unparalleled Al. Unmatched Productivity. Unified Customer Experience.

Sprinklr is an all-encompassing social media analytics tool designed to empower brands to optimize their online engagement and marketing strategies. This powerful platform offers comprehensive insights into social media performance, enabling businesses to track key performance indicators (KPIs) across multiple channels. Sprinklr’s user-friendly interface allows for real-time monitoring of audien... Read more about Sprinklr

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Quantcast is a powerful brand management software designed to enhance digital marketing strategies for organizations. With advanced analytics capabilities, Quantcast provides insights into audience behavior, engagement metrics, and campaign performance. The platform supports targeted advertising, allowing businesses to reach their ideal customers effectively and optimize their marketing spend. Qua... Read more about Quantcast

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Brand24 is a powerful social media monitoring software designed to help businesses track online mentions, monitor brand reputation, and engage with their audience across social media platforms. The platform offers real-time alerts for brand mentions, allowing businesses to respond to customer feedback, complaints, or inquiries promptly. Brand24 also tracks sentiment, providing insights into how cu... Read more about Brand24

Free Trial

Available

Pricing Type

$99 Per month

Location

Poland

AppsFlyer is a leading click fraud prevention software designed to help businesses protect their advertising investments and optimize marketing performance. This robust platform offers advanced analytics and attribution solutions that empower marketers to track the effectiveness of their campaigns across various channels. By identifying fraudulent clicks and ensuring accurate attribution, AppsFlye... Read more about AppsFlyer

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Tubular Intelligence is a social media analytics tools software designed to help businesses and influencers optimize their social media strategies. With Tubular, users can track and analyze social media performance across multiple platforms, including Facebook, Instagram, Twitter, and YouTube. The software provides in-depth insights into audience engagement, content performance, and trends, allowi... Read more about Tubular Intelligence

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

Social Blade is a social media analytics software that enables users to track and analyze growth metrics for social media accounts on platforms like YouTube, Instagram, and Twitter. The platform provides tools for monitoring follower growth, engagement rates, and content performance, supporting data-driven social media strategies. Social Blade’s analytics offer insights into trending accounts, v... Read more about Social Blade

Free Trial

Available

Pricing Type

$3.99 Per feautre

Location

United States

The Complete AI-Based Platform for Social Media and CX Management

   4.9

 (6 Reviews)

Com o social listening da Buzzmonitor, empresas conseguem acompanhar conversas sobre sua marca em tempo real, identificar tendências, analisar concorrentes e entender melhor o comportamento do público. Nossa IA ainda compila todos esses relatórios e gera análises resumidas para as marcas em segundos. Um alto processamento de dados das redes sociais é transformado em insights para decisões i... Read more about Buzzmonitor

Free Trial

14 Days

Pricing Type

Contact Vendor

Location

Brazil

Not Just Analytics is a powerful social media analytics tools software designed to help businesses monitor, analyze, and optimize their social media presence effectively. It offers a comprehensive suite of tools for tracking social media performance, measuring engagement, and gaining insights into audience behavior, ensuring that businesses can make data-driven decisions to enhance their social me... Read more about Not Just Analytics

Free Trial

Available

Pricing Type

Contact Vendor

Location

Brazil

Buzz Finder is an advanced social media analytics tool that allows businesses to track, monitor, and analyze their social media performance across multiple platforms. This software helps businesses understand their social media audience, track engagement metrics, and monitor brand sentiment in real-time. Buzz Finder’s advanced data analytics features allow users to gain deep insights into consum... Read more about Buzz Finder

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Explore Today’s Featured List of Top Social Media Analytics Tools

Snaplytics is a comprehensive social media marketing software designed to help businesses manage and optimize their Snapchat and Instagram Stories campaigns. With Snaplytics, marketers can schedule posts, track engagement, and analyze performance metrics to refine their strategies. The platform provides valuable insights into viewer behavior, including completion rates and time spent on each story... Read more about Snaplytics

Free Trial

Available

Pricing Type

Contact Vendor

Location

Denmark

The Instagram Engagement Rate Calculator is a specialized social media analytics tool designed to help businesses and influencers measure the effectiveness of their Instagram content. This software calculates the engagement rate of posts based on likes, comments, and shares relative to the number of followers, providing an accurate measure of audience interaction. With a simple interface, users ca... Read more about Instagram Engagement Rate Calculator

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Upgrow is an advanced social media analytics software that helps businesses optimize their social media marketing strategies through data-driven insights. The platform aggregates data from multiple social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube, providing a unified view of key metrics such as engagement, reach, impressions, and follower growth. Upgrow uses ad... Read more about Upgrow

Free Trial

Available

Pricing Type

$99 Per month

Location

United States

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Frequently Asked Questions

Social media analytics software helps track, measure, and analyze performance data from social media platforms to improve digital marketing efforts.

Digital marketers, social media managers, brand strategists, agencies, influencers, and business owners.

It gathers metrics like engagement, reach, follower growth, impressions, and sentiment from multiple social media channels.

Analytics focuses on measuring performance metrics, while social listening tracks conversations and brand mentions.

Data includes likes, shares, comments, click-through rates, hashtag performance, follower demographics, and post performance.

Yes. Many platforms offer affordable plans with essential insights tailored for small businesses.

Improved content strategy, better audience understanding, enhanced campaign ROI, and data-backed decision-making.

By analyzing what content works best, you can optimize future posts for higher interaction.

Yes. By identifying trends and top-performing content, you can tailor your strategy to attract more followers.

Yes. Analytics show which post types, times, and formats perform best for your audience.

Look for cross-platform tracking, customizable dashboards, sentiment analysis, competitor comparison, and report generation.

Evaluate based on platform coverage, user interface, reporting needs, integration options, scalability, and pricing.