Best Marketing Analytics Software for Mac

HubSpot offers a powerful and free marketing platform that is ideal for businesses of all sizes. With a wide array of tools and features, including email marketing, social media management, and analytics, HubSpot's marketing product empowers businesses to attract, engage, and convert customers effectively. This all-in-one platform makes it easy for businesses to create targeted campaigns, track p... Read more about HubSpot Marketing Hub

Tableau is one of the leading data visualization and business intelligence platforms in the market. It can empower users to transform raw data into actionable insights. Renowned for its intuitive interface, Tableau facilitates the creation of interactive dashboards and reports. Whether for technical or non-technical users, its user-friendly design promotes accessibility in data analysis. Tableau's... Read more about Tableau

Similarweb is a powerful software that unveils the digital world's secrets. With its user-friendly interface, it offers a comprehensive view of your website's performance, competition, and market trends. Easily track your online presence, uncover valuable insights about your audience, and gain a competitive edge. Discover where your website stands in search rankings, monitor traffic sources, and e... Read more about Similarweb

Ahrefs is a magnificent SEO tool widely used for website analysis and keyword research. With its intuitive interface, Ahrefs simplifies the process of optimizing online content. The platform's Site Explorer feature provides comprehensive insights into a website's backlink profile and organic search traffic. Ahrefs' Keyword Explorer helps users discover valuable keywords and assess their competitiv... Read more about Ahrefs

Hotjar is an intuitive tool designed to understand online user behavior and website performance. It offers heatmaps, which visually represent where users click, move, and scroll on your site, providing insights into their interactions. Hotjar also features session recordings, showing real user journeys and experiences. This helps identify usability issues and areas for improvement. Surveys and fee... Read more about Hotjar

Meltwater is a comprehensive media intelligence platform that provides businesses with powerful tools for monitoring, analyzing, and extracting insights from online media sources. This platform offers real-time tracking of news, social media, and other digital content, allowing users to stay informed about relevant trends and conversations. Meltwater's advanced analytics tools transform data into ... Read more about Meltwater

Freshmarketer is an innovative and user-friendly marketing automation tool designed to enhance digital marketing efforts. It offers a comprehensive suite of features, including email marketing, conversion rate optimization, and web analytics, all integrated into a single platform. The software's standout capability is its automation engine, which simplifies complex marketing workflows and enables ... Read more about Freshmarketer

monday.com is a versatile work operating system designed to streamline collaboration and project management. Its colorful and intuitive interface simplifies complex workflows, offering customizable boards to fit various team needs. From task tracking to project timelines, monday.com adapts to your unique processes. Team members can easily communicate, share files, and update progress in real-time,... Read more about monday.com

Instapage is a powerful landing page platform developed for teams and individuals aiming to boost their marketing campaigns' effectiveness. Its standout feature is the intuitive drag-and-drop builder, allowing users to create custom, conversion-focused landing pages without needing coding skills. Instapage offers a vast library of customizable templates, catering to various campaign goals. The pla... Read more about Instapage

Wrike, a dynamic project management platform, revolutionizes team collaboration with its user-friendly features. Designed for simplicity, Wrike empowers teams to plan, track, and manage projects seamlessly. The platform's customizable dashboards offer real-time insights, enhancing decision-making processes. Wrike's flexibility adapts to various work styles, making it suitable for diverse teams and... Read more about Wrike

Cxense is an advanced dashboard software that transforms complex data into actionable insights for businesses. This platform enables users to create customizable dashboards that visualize key performance indicators (KPIs) across various departments, facilitating data-driven decision-making. With its intuitive drag-and-drop interface, users can easily design and modify dashboards to reflect specifi... Read more about Cxense

Kentico is a powerful software that helps businesses create and manage websites with ease. It offers user-friendly features, allowing even those without technical skills to handle content effortlessly. With customizable templates, the platform enables the creation of visually appealing websites. Kentico is not just a content management system (CMS) but also supports e-commerce, making it ideal for... Read more about Kentico

CallRail is a dynamic call tracking and analytics platform that empowers businesses to optimize their marketing efforts. It allows users to track phone call conversions from online and offline marketing campaigns, including PPC ads, SEO, and direct mail. With its call recording feature, businesses can gain valuable insights into customer interactions, enhancing training and service quality. CallRa... Read more about CallRail

Supermetrics is one of the best marketing analytics tools that streamlines data reporting and analysis across various platforms. It simplifies the process of gathering and visualizing marketing data, offering users a centralized solution. With its user-friendly interface, Supermetrics facilitates seamless integration with popular marketing platforms to automate data extraction. The platform suppor... Read more about Supermetrics

TapClicks is an all-in-one marketing dashboard and analytics platform designed to simplify data-driven decision-making for businesses. With a user-friendly interface, TapClicks consolidates marketing data from various sources, offering a comprehensive overview of performance metrics. The platform supports real-time reporting, allowing users to track key performance indicators seamlessly. TapClicks... Read more about TapClicks

Affise is a versatile and intuitive performance marketing platform, designed to streamline advertising efforts for businesses. This platform offers a centralized place for companies to manage, track, and optimize their digital marketing campaigns. With a user-friendly interface, Affise simplifies the complexities of performance marketing and offers seamless navigation for users. It provides robust... Read more about Affise

ClicData is an innovative business intelligence and data visualization platform that serves as a comprehensive solution for organizations seeking powerful analytics capabilities. Designed with user-friendliness in mind, ClicData allows users to easily connect and transform raw data into interactive dashboards and reports. The platform supports integration with diverse data sources, offering a unif... Read more about ClicData

Anyword is an artificial intelligence software designed to optimize digital marketing efforts by generating high-performing ad copy, headlines, and other content. The platform uses AI-powered language models to analyze data, predict consumer behavior, and create compelling copy that resonates with target audiences. Anyword allows marketers to test and refine their content by providing performance ... Read more about Anyword

Phonexa is a software platform designed to help businesses manage their marketing efforts. It offers tools for tracking and analyzing phone calls, leads, and campaigns. With Phonexa, companies can gain insights into their marketing performance and make data-driven decisions. The platform provides a user-friendly interface, making it accessible to those without extensive technical knowledge. It aim... Read more about Phonexa

Neurons is an A/B testing software designed to help businesses optimize their digital marketing and website performance through data-driven experimentation. The platform allows users to create and run A/B tests on web pages, landing pages, and marketing campaigns to determine which version performs better. Neurons offers advanced analytics and reporting tools that provide insights into visitor beh... Read more about Neurons

Quid is a powerful social media analytics tools software designed to help businesses gain deep insights into their social media performance and audience behavior. It offers a comprehensive suite of tools for monitoring social media activity, analyzing engagement metrics, and tracking campaign effectiveness across multiple platforms. Quid’s intuitive dashboard provides real-time data visualizatio... Read more about Quid

The advantage is that all Upnify users can use that information to make reports, campaigns, contracts and quotes, as well as organize their agenda or activities that allow them to explore new opportunities at any time and from wherever they are, and get more sales. Upnify® Suite is integrated with the most advanced artificial intelligence providers, allowing you to save time and refine the autom... Read more about UPNIFY CRM

USER TESTING/INTERVIEWS MADE EASY. SEND SURVEYS OR SCHEDULE CONVERSATIONS WITH YOUR TARGET AUDIENCE AND GET CRUCIAL DATA TO SUPPORT YOUR DECISIONS TODAY User Testing & Interviews made easy. Send surveys or schedule conversations with your target audience and get crucial data to support your decisions today. Instantly find and connect with your target audience using over 100+ criteria and yo... Read more about Lightster

Depicter: Your interactive marketing analyst. Create engaging sliders, popups, and carousels to capture audience attention, analyze user behavior, and optimize your marketing campaigns for maximum impact. Depicter transforms static content into dynamic marketing tools. Engage visitors, gather insights, and optimize campaigns. Uncover hidden trends and boost conversions with data-driven decisions. Read more about Depicter

Product data and product lists are updated daily, and users can analyze the list data from multiple aspects and perspectives. At the same time, product detailed information and data are provided, and users can analyze individual products at the same time. Through various functions in the tool, it can help you analyze the market performance of the category, as well as the data performance of comp... Read more about IXSPY